creative director
*
Show me.
I grew up in the middle of the country where we live and breathe the mantra “show me.” Little did I know, that’s exactly what was in store for my future. After studying art history and philosophy (two killer career choices), I bounced around until I came back to what I was meant to do: Design. I was fortunate enough to meet a lot of great people along the way who saw something in me (or got my sense of humor) and gave me the chance to art direct. As luck would have it, my first design job was at the top of a masthead. I’ve met luminaries, pulled off audacious stunts, and built a body of work of which I’m quite proud. And, as most folks with whom I’ve worked will tell you, I definitely know how to laugh. My philosophy is pretty simple: • Stay on message. • Make it clear. • Engage the audience. Passionately. I will take on any project—whether it be the major rebranding of a company or a startup publication—with professionalism, with gusto, and, of course, with humor.
*
de ri ve d from a sp e e ch gi ve n i n 1 8 99 b y congr e ssman wi llar d v a n di v er that sp oke of “frothy e loque nce not b e i ng convi nci ng or s a ti s f yi n g .” or si mp ly, “i ’m fr om mi ssouri , and you have got to show me.”
(Started here)
Stanford School of Engineering
Wholesale redesign and conceptualization of existing financial report into an editorial publication showcasing the school’s achievements, its Laureates, and financial status. Project came in 50% under budget. Oversaw all aspects from idea to production to press. Negotiated paper purchase, postage, and print run. • Created and drew new logo incorporating school’s existing indicia • Increased readership by over 100% (with web presence) THE YEAR IN REVIEW
2011-2012
STANFORD
ENGINEERING
STANFORD
ENGINEERING STANFORD
FARNHAM
a serif font that has tremendous versatility. Will be the serif body copy. Also works well as display because of the huge number of weights. Chosen because it has an aggressive elegance to it that makes it unique, highly readable, and appealing to this audience.
ENGINEERING STANFORD
ENGINEERING
IDEAL SANS a sans serif that is brand new to the market, is clean and direct, and has enough character so that it appears quite unique. Works well as sidebar sans serif text, works well in “agate” for tables, numeric data, and is great as display. This is a fresh font that was just released. It also speaks to our mission of looking backward and looking forward. This is a handmade typeface for a machine-made age. Finally, numerals are available with lower descenders, and as highly readable equal ascenders/descenders.
Wireless Network
solutions e
THINK BIG................. ................GER
poster dings
“”
?! H U M A N
In radio communication, the axiom is that traffic flows in only one direction on a single frequency. It is either incoming or outgoing. Thus pilots and air traffic controllers, emergency personnel and police must say “over” as they take turns speaking via radios and walkietalkies. Cell phone networks may seem like an exception, but they get past the problem only thanks to an expensive work-around that requires careful planning. With likely drug candidates identified, the researchers looked for corroborating evidence. Ibid.
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MacArthur
Nobel
PhD
S L U G
H E A LT H
More than ever before, engineers are applying their problem-solving skills to challenges in human health and medicine.
F
A
N
T
A
S
T
I
C
V
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Y
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E
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From efforts that harness the power of computers to analyze vast amounts of data to genomics to advances in furthering our fundamental understanding of life, engineers are making a profound impact on human lives. ILLUSTRATION BY TIM BOWER
IF SOMEDAY YOUR doctor turns you and
says, “Take two surgeons and call me in the morning,” you may have Ada Poon to thank. Poon is an assistant professor of electrical engineering developing a new class of medical devices that can be implanted or injected into the human body and powered wirelessly from outside the body using electromagnetic radio waves. No batteries to wear out. No power cables needed. “Such devices could revolutionize medical technology,” says Poon. “Applications include everything from diagnostics to minimally invasive surgeries.” Some of these new machines, like heart probes, cochlear implants, pacemakers and drug pumps, would be stationary within the body. Others, like her recent creations, could travel through the bloodstream to deliver drugs, perform ▶
Dr. Richard Luthy at Calera Creek in Pacifica, California, one of the degraded streams being restored by wastewater. The site was once a barren rock quarry. 12 S T A N F O R D
E N G I N E E R I N G
CREDITCICERO/STANFORD LINDA TK NEWS SERVICE
AID S 5
Creative Direction | Brand Development
S T A N F O R D
E N G I N E E R I N G 13
E N E R G Y
A N D S L EU NG V I R O N M E N T
N A N O T E C H N O L O G Y
illuminating thenano
S
Engineers are working at the thresholds of matter to advance the possibilities of nanotechnology.
Stanford continues to push the boundaries of engineering at the nanoscale. These efforts hold the promise of faster, more efficient electronics, more precise medical treatments and even those ideas once thought the realm of science fiction, including the potential to make things invisible.
THE YEAR WAS FILLED with great stories,
like the one that made the cover of Nature when Stanford engineers discovered plasmons at the very smallest limits of matter. ▶
LINDA CICERO/STANFORD NEWS SERVICE
Assistant Professor Jennifer Dionne and a team of researchers explained why stained glass produces such vivid colors, with profound implications for nanotechnology. Dr. Richard Luthy at Calera Creek in Pacifica, California, one of the CREDIT TK
degraded streams being restored by wastewater. The site was once a barren rock quarry.
PHOTOGRAPH BY MICHAEL SUGRUE
18 E N G I N E E R I N G . S T A N F O R D . E D U
S T A N F O R D
f a c t s
&
f i n a n c i a l s
f a c t s
&
E N G I N E E R I N G 19
f i n a n c i a l s
FiNaNcial iNFormaTioN in the fiscal year that began september 1, 2010 and closed august 31, 2011, the school of engineering began to rebound from the economic downturn of previous years. overall revenues and expenditures were higher, and gifts to the school and the market value of the school’s endowed funds showed significant increases. revenues earned by the school of engineering for indirect cost
CONSOLIDATED EXPENSES BY CATEGORY: research & technical salaries
abouT The School oF eNgiNeeriNg
• Chemical engineering • Civil and environmental engineering • Computer science • electrical engineering • Management science and engineering • Materials science and engineering • Mechanical engineering
in addition to departmental programs and the individuallydesigned Major, several engineering-related interdisciplinary programs are available: • architectural design Program • institute for Computational & Mathematical
engineering (iCMe)
• stanford design Program 30 s t a n f o r d
e n g i n e e r i n g
• engineering Physics
The Stanford
• energy resources engineering
School of
• science, technology and society
Engineering is
the school confers the degrees of Bachelor of science (Bs), Master of science (Ms), engineer and Phd, and operates over 80 laboratories, centers and affiliate programs. stanford engineering houses several institutions that embody the trend toward teaching and research that cut across academic boundaries:
home of more
staff salaries
ToTal
$35,365,586
$280,935,204
endowment income
ToTal $280,935,204
supplies
student aid
other
$77,996,673
$95,209,707
$27,964,752
University funds $62,343,676
TOP FEDERAL SOURCES OF RESEARCH FUNDING
members and
Total expenditures by agency in millions (rounded)
4,000 students
defense
$46.4
gifts
$58,524,000
national institutes of Health
$32.2
Living individuals
$27,430,000
national science foundation
$23.8
Corporations
$13,164,000
other federal
$17.0
foundations & associations $17,900,000
energy
$14.5
Bequests
$30,000
national aeronautics and space administration
$4.5
affiliates revenues
$17,521,000
ToTal Federal
$138.5
ToTal
$76,045,000
ToTal NoN-Federal
$32.0
• the Woods institute for the environment promotes
an environmentally sound and sustainable world.
• the Precourt energy efficiency Center and the
es entrepreneurship skills, conducts research and offers global technology outreach.
$122,049,440
than 240 faculty
the practice of “design thinking” to drive innovation.
• the stanford technology Ventures Program teach-
grants & Contracts
$21,049,900
the intellectual
• the Hasso Plattner institute of design encourages
global Climate and energy Project support research and teaching focused on achieving a sustainable and secure energy future.
gifts
equipment &
Top: Students study in the natural light provided by an atrium in the Jen-Hsun Huang Engineering Center.
credit tk
• Bioengineering
$55,887,321
$47,527,435
tiM griffitH
• aeronautics and astronautics
CONSOLIDATED SOURCES OF FUNDING: faculty salaries
$16,475,917
founded in 1925, the stanford school of engineering is the intellectual home of more than 240 faculty members and 4,000 students. More than a quarter of all stanford students are enrolled in the school of engineering. stanford engineering is organized around nine departments:
recovery and tuition exceed the amount allocated to the school by the university, which is included under “University funds.” in 20102011, the total research volume of the school, both direct and indirect, was $142,268,752. there also was an additional $32,669,446 in direct and indirect costs attributed to school of engineering faculty research projects managed outside the school of engineering.
inforMation graPHiCs By jeff BerLin
GIFTS AND AFFILIATES FEES TO ENGINEERING (FY11)
s t a n f o r d
e n g i n e e r i n g 31
E N E R G Y
Dr. Richard Luthy stands over Calera Creek, once a barren quarry in Pacifica, California, now restored with highly treated wastewater. 6窶ウ N G I N E E R I N G . S T A N F O R D . E D U
A N D
E N V I R O N M E N T
A Glass
Half Full
Engineers at Stanford are optimistic about our nation’s environmental future.
T
he last decade was an eye opener. Replacing finite and harmful fossil fuels with clean and renewable options, combined with the vice grip of dwindling water and rising population, have dramatically reshaped engineering in the energy and environmental fields. Stanford Engineering is creatively and aggressively pursuing solutions to these challenges on a number of fronts through cuttingedge applied science. â–ś
PHOTOGRAPH BY THOMAS BROENING
Creative Direction | Brand Development Worked closely with Ann Jackson, former EVP at Time Inc., founder of InStyle and Real Simple, and Sabrina Shattles, EVP of Editorial and Creative, to rebrand $100 million healthcare company based on East Coast. Brought increased recognition to company, assigned and directed all lifestyle and product photo shoots and won unprecedented 56 National Health Information awards, an industry record. • Created new logo and implemented company-wide rebranding. • Oversaw redesign/all photo editing of company website. • Created magazine to build brand recognition. • Increased revenue by attracting new advertising and readership. ®
®
spring 2012
fall/winter 2010
9
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men’s game plan totogood health at every age W
Want to be better at sports, better at sex, better in every aspect of your life? Here’s where to start. By Jill Provost
hen it comes to men’s health, you might think prevention is a four-letter word. according to an american academy of Family Physicians survey, only 50 percent of men under the age of 45 have had a physical exam in the past two years. that could be the reason why men are 30 percent more likely than women to be hospitalized for preventable conditions—or why their life expectancy, on average, is five years less than women’s. the secret that guys have yet to learn, says david Katz, m.d., director of the Prevention Research center at yale University School of medicine, is that being healthy is sexy. “it doesn’t just add years to your life, it adds life to your years,” says Katz. “Being healthy means more vitality. men who take care of themselves are better at sports, better at sex, better at work, better fathers and better husbands,” he says. in the competition of life, the healthiest man wins.
photography by thayer allyson gowdy
So how do we get guys back in the game to live their best and longest lives? “if you want to keep your car running, you give it an oil change. men need maintenance, just like their car,” says Steven Kaplan, m.d., urologist and director of the iris cantor men’s health center at New york-Presbyterian/ Weill cornell medical center. “and just as a new set of wheels needs a different set of diagnostics than a vintage roadster would, people at various ages require different kinds of healthcare and attention to details,” says Juergen Bludau, m.d., director of clinical geriatric services at Brigham and Women’s hospital and author of Aging But never Old. here, your guide to what attention when, so you can keep your engine humming into your 60s and beyond. »
your health
your 40s & 50s
T
spring 2011 | healthy advice
35
here’s a certain amount of comfort and stability that comes with middle age. most men at this age are settled into a career and many have families. it’s a great time to focus on yourself and make sure the routines you’re slipping into are healthy ones. this is the age when poor lifestyle habits can start to catch up with you, says david Katz, m.d. the good news is: there is still plenty of time to catch and even reverse risk factors for chronic diseases—provided you know what you’re at risk for. that’s why it’s crucial to get in and see your doctor now. Research shows that at this age, more than any other, men are least confident about their health. more than 20 percent of men in their 40s and 50s rate their health as fair to poor. checking with your family physician can give you a sense of where you’re at and where you’re headed, so you can feel better about the road ahead. think of it as a half-time pep talk. you want to win, and your doctor’s going to make sure you’ve got all the guidance and motivation necessary to come out on top.
your health
and lettuce leaves, says Steven Kaplan, m.d., but that’s not the case at all. a mediterranean diet that’s rich in whole grains, fruit, vegetables, fish and other lean protein can give you all the veggies you need, and lower your risk of heart disease, diabetes, depression, alzheimer’s and possibly even prostate problems. there are creative ways to sneak in seven to 10 daily servings. make a morning smoothie with berries, frozen grapes, a banana and some kale. include milk, yogurt or peanut butter for protein. at lunch, drink a glass of low-sodium vegetable juice. during dinner, throw fresh veggies, like corn, potatoes and zucchini onto the grill with salmon or turkey burgers.
Practice FuLL discLosure: the doctor’s office is not a place to be close-lipped. according to Kaplan, not all changes are an inevitable part of aging. a common mistake men make, he says, is assuming that they have to live with new problems that crop up, when that isn’t necessarily the case. if you don’t have your problem checked out, you won’t know if there’s an easy remedy. “Patients might think, ‘i get up a lot at night to
urinate. that’s just part of getting old.’ Well, there are things that can be done about that. if they don’t talk to me about it, they don’t give themselves the opportunity to fix it,” he explains. Get scripts for talking to your doctor at: HealthyAdvice.com/SmartMen.
use sunscreen: you don’t have to have a pimple problem or be worried about wrinkles to see a dermatologist. according to the Skin cancer Foundation, skin cancer is the most common cancer among men over age 50, so regular screenings by a dermatologist or other medical professional are key. a study in the American Journal of Medicine reports that people between the ages of 50 and 64 are least likely to get screened for skin cancer, despite their high risk. melanoma, the deadliest form of skin cancer, is highly curable if caught early. men over the age of 40 have the highest annual exposure to ultraviolet (Uv) light, and men who work outdoors are especially vulnerable. always cover up when you’re going to be outdoors, even if it’s cloudy. try to seek out shade, and wear wide-brimmed hats, sunglasses and sunscreen with SPF 15. »
Fit in Fitness: this is the age when exercise falls
by the wayside. according to the aaFP’s men’s health Study, nearly 40 percent of men between the ages of 45 and 54 don’t work out at all. instead, the same survey shows that men at this age spend an average of 20 hours a week in front of the tv. if you’re a dad, get involved in your kids’ activities, or spend time as a family playing sports or going hiking. or organize pick-up games of basketball or softball with your friends. your goal, no matter what your age, is the same: 2 ½ hours of aerobic activity a week, plus strengthtraining twice a week.
Learn to Love vegetabLes: Seven out of 10
americans don’t get enough fruits and vegetables. and, according to a recent survey, women are much more likely than men to eat them. men tend to think eating more vegetables means living on carrot sticks
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spring 2010 | healthy advice
39
your health
your health
Is Your Memory Acting Its Age?
Your brain ages like the rest of your body. Here’s how to tell what’s normal and what’s not.
(Or is there a problem?)
B Y M I C H E L L E TA U T E | I L L U S T R AT I O N S B Y R O S S M A C D O N A L D
Julie Sturgeon always had a strong memory, but at age 46 things began to change. She found herself struggling to concentrate for more than an hour at a time or remember the name of someone she’d met the day before. To cope, she started asking family and friends to put every request in writing and adding basic things, such as a standing Monday lunch date she’d kept for more than a year, to her calendar. “There’s being forgetful and then there’s forgetting,” she says. “They’re two different things. You don’t realize it until you have the one where you feel like somebody just took a big eraser and took parts of your brain out.” Friends told Sturgeon “welcome to menopause” while she secretly worried about the beginnings of Alzheimer’s—a concern shared by countless adults. In a 2010 survey by the MetLife Foundation, people feared Alzheimer’s more than any other major disease except cancer, even though 62 percent of those surveyed said they knew little or nothing about Alzheimer’s. Luckily, our fears don’t always match reality. There are actually all kinds of potential » 34
SPRING 2012 | HEALTHY ADVICE
HEALTHYADVICE.COM
35
your life
your health
got
Don’t give yourself a headache trying to figure out which pain reliever you need to use. Here’s how to find relief
your life
your health But Don’t Lose Too Much…
Lose a Few, Gain a Lot
Watching the numbers go down on the scale is only healthy if you have extra pounds to shed. If you dip below your healthy weight range, you’ll fall into the underweight category, and this can bring its own health problems, ranging from memory troubles and
Sure, looking better in your favorite jeans is nice. But shedding some pounds gives you major health benefits too. Here’s the skinny on how weight loss helps your body. By Michelle Taute
15 pounDs
17
Fight off high blood pressure. Researchers found that losing 15 pounds or more may reduce your long-term risk of high blood pressure by 21 to 29 percent.
Improve bladder control. In a clinical trial funded by the National Institutes of Health, overweight and obese women who shed 17 pounds cut their weekly number of urinary incontinence episodes in half.
Drop
Drop
11 pounDs
Drop
8
Say hello to healthier knees. Researchers discovered that losing about 11 pounds reduces the odds of developing osteoarthritis in your knees by more than 50 percent.
pounDs
Help prevent diabetes. One study showed that losing as little as 8 pounds and keeping it off may reduce your diabetes risk by 33 percent. The Diabetes Prevention Program found that shedding 7 percent or more of your weight (about 11 pounds for a 160-pound person), along with exercise, decreased the incidence of diabetes by 58 percent.
12
healthyadvice.com
illuSTraTion By peTery Hoey
bad habit switcheroo
bone 34 lossHEALTHYADVICE.COM to a weaker immune system. Not sure what the scale should read for someone your height? You can find your Body Mass Index at: HealthyAdvice.com/FindBMI. Discuss your BMI results with your doctor at your next office visit.
Drop
pounDs
20 Drop
pounDs
Lower your cancer risk. The Iowa Women’s Health Study found that intentionally losing 20 pounds during adulthood lowered a postmenopausal woman’s overall odds of developing cancer by 11 percent and her breast cancer risk by 19 percent.
25 Drop
pounDs
Protect your heart. In one study, obese women who lost roughly 17 to 30 pounds (10 percent of body weight) significantly lowered their levels of Interleukin-18, a protein that may contribute to fatty build-up in the arteries. This build-up can ultimately lead to heart disease, stroke and other health problems.
Follow these 5 steps to healthier eating: HealthyAdvice.com/Eat5. spring 2010 | healthy advice 13
ST YLIST: HIROSHI YOSHIDA
for what ails you.
PHOTOGRAPH BY DWIGHT ESCHLIMAN
SUMMER 2010 | HEA LTHY A DVICE
35
Creative Direction | Editorial Mother Jones + Creative Direction Experience Staff creative director for numerous publications including Mother Jones magazine, Sports Illustrated Women, eCompany, Outside magazine and Outside magazine Special Issues. • Managed staff/direct reports up to • National Magazine Award (ASME) for 20 personnel. General Excellence, 2007; nominated for ASME excellence in photojournalism. • Oversaw and adhered to monthly and annual budgets. • Inclusion in American Illustration, American Photography, and the Society of Publication • Increased readership and newsstand Design annuals sell-through for several titles. • Implemented and managed mentoring • Expert at assigning, directing and editing programs. photography and illustration; extensive Rolodex.
WAR ON WHISTLEBLOWERS
BARBARA KINGSOLVER
Thanks for exposing murder, Farmers, cheapskate foodies, torture, and spies. You’re fired! and the politics of eating local
BUSH’S SHADOW ARMY Riding shotgun with Iraq’s soldiers of fortune
Mother Jones
c h e n e y’ S di Sap p e ar i n g ac t n o on e Sai d i t waS goi n g t o b e e aS y
Mother Jones tktktktk motherjones.com
Smart, f e arle SS journaliS m
May + June 2007 | $5.95
S MART, F EARLESS J O URNALISM motherjones.com
In 93 years, half of all life on Earth will be extinct.
So what?
By Julia Whitty
reparations: How long, how much
Clinton part deux Now, the hard part. How to repair a world that has grown weary– and wary– of the
iran & russia: How they’re going to tk this tk race.
tHe cabinet:
choosing wisely and keeping score..
Camp Christ: You, too, can be closer to Jesus
United States.
*
REDESIGN Happiness: it’s not about keeping up with the Joneses
Mother Jones S ma rt, fe a rle S S jou rna li Sm
793060360
March ; April 2007
The True Cost of the War How the toll of war is much greater than we could possibly imagine
Thrown to
They cheered the U.S. invasion; they offered to help, signed on as translators, risked everything they had to work for the United States. But when they had to run for their lives, America slammed the door.
Assa ssins the
By DaviD Case
On the day the American tanks rolled into Baghdad, Abather Abdul Hussein and his wife, Balqes Abdel Mohammed, threw flowers. Literally. After a lifetime of turmoil and tyranny, the couple fervently believed the invasion would bring peace. Abather joined U.S. “democratization” efforts, such as a project to create a governing council for his neighborhood, and he occasionally ended up in the good-news Iraq stories that still seemed plausible in those days; one U.S. paper ran a five-column photo of him perched on a classroom chair surrounded by American soldiers, with a story about the “new Iraq.” These days, Abather and his young family are among the hundreds of thousands of Iraqis who have fled in fear for their lives. After months spent dodging insurgents who had targeted them for supporting the Americans, he and Balqes are relieved to have escaped—and bitter, like thousands of fellow refugees, that the superpower for which they risked their lives has abandoned them. A short man who bundles his shattered body in layers against the desert’s winter chill, the 34-year-old Abather is polite and relaxed, with an easy smile. An
66 m o t h e r j o n e s |
m a r c h /a p r i l 2 0 0 7
engaging conversationalist even in broken English, he loves to talk about Baghdad, his infant daughter, and his wife, an outspoken woman several years his senior, whom he calls a genius. “When we met she was a professor at Baghdad University,” he boasts. “I was her student. When she walked into a room, hundreds of people would stand to pay her respect.” Considering that his life savings will run out in two months, that he can’t work legally in Jordan, and that he could be deported at any moment, Abather is remarkably stoic, though the anxiety leaks out in tics. He chain-smokes cheap Craven A cigarettes, crushing the charred filters in an overflowing ashtray; when Balqes complains, he sheepishly offers
illustration By tomer hanuka
m a r c h /a p r i l 2 0 0 7 | m o t h e r j o n e s
the
hıdden half b y
l a n a
š l e z i �
text by elizabeth gettelman
T
he plight of women under the Taliban regime provided the United States with a tidy moral justification for its invasion of Afghanistan—a talking point that Laura Bush took the lead in driving home. “The fight against terrorism is also a fight for the rights and dignity of women,” Bush said after the 2001 invasion, adding that thanks to America, women were “no longer imprisoned in their homes.” Six years later, the burka is more common than before, an “overwhelming majority” of Afghan women suffer domestic violence, according to aid group Womankind, and honor killings are on the rise. Health care is so threadbare that every 28 minutes a mother dies in childbirth—the secondhighest maternal mortality rate in the world. Girls attend school at half the rate boys do, and in 2006 at least 40 teachers were killed by the Taliban. For two years, Canadian photojournalist Lana Šlezic´ crisscrossed Afghanistan—from Mazare-Sharif in the north to Kandahar in the south—to document these largely hidden realities.
THE HIDDEN HALF
Afghanistan has more than 2 million widows, and these and other desperately poor women often turn to prostitution, despite the risk of being killed by their families if they are discovered. So they remain in the shadows, beneath a double veil of tradition and shame. This woman’s husband is too old to work. She sold her daughter into marriage before the girl was 10, and now she sells herself.
46 M O T H E R J O N E S |
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Upper left: Inside a Kabul home, a heavy curtain is all that separates a prostitute’s work from her family life. Her 15-year-old daughter also sells herself, but not in the house. Too many men going in and out would alert the neighbors, and that could prove fatal.
50 M O T H E R J O N E S |
046-053_MJ_AfghanWomen 50
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Lower left: On the day of a young boy’s circumcision, these girls don lipstick and their very best dresses. If the odds hold, only a couple of them will receive an education. Just one in five Afghan schools are designated as girls’ schools; coed schools are banned. A third of Afghanistan’s school districts have no girls’ schools at all, and the schools that do exist are under constant threat of attack.
J U LY/ A U G U S T 2 0 0 7
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Above: Sold for $60 at the age of four, Gulsuma was promised to a six-year-old boy who, in the end, was the only member of his family who didn’t abuse her. For seven years Gulsuma was beaten with rocks, slabs of wood, anything and everything within reach. Then one day her fatherin-law accused her of stealing his wristwatch and threatened to kill her. That night she fled. Today, she lives in a Kabul orphanage, where a few cherished belongings are kept in a little tin trunk at the foot of her bed. J U LY/ A U G U S T 2 0 0 7 | M O T H E R J O N E S
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By the end of the century half of all species will be
gone.
Who will survive?
By Julia Whitty Photography by Richard Ross
More of Richard Ross’ work from Museology can be found at motherjones.com/animalmuseums. 36 m o t h e r j o n e s |
m ay/ j u n e 2 0 0 7
we awake in our tents in the moonlight to what sounds like a dance troupe in wooden clogs practicing on rock under stunted juniper trees. It’s a half-dozen Carmen mountain white-tailed deer, scraping at the ground with bootlike hooves, bending gracile necks to chew on wet soil and lick it dry. They’re harvesting the minerals and moisture from our urine soaked into the parched earth of the high desert, the herd toiling through the night and into the morning in a pursuit tenacious enough to enlighten us to the wastefulness of our own bodies. Clearly, the three of us have squandered most of what we drank hiking to 7,400 feet on the south rim of Texas’ Chisos Mountains. From the deer’s point of view, our arrival here is the next best thing to rain. Come morning, we pack camp and loiter on the precipice, staring across wracked ranges and sunburnt country to the Rio Grande
thousands of feet below, and to the even higher country of Mexico’s Sierra Madre. Here, in Big Bend National Park, one of America’s truly wild places, there’s barely a sign of human impact, and not a sound of it—not planes, cars, or human voices. The silence is so thick that our ears feel congested, and we jump when the quiet is pierced by the whistle of a peregrine falcon on its glide path through thin air. We spend a couple of hours here with binoculars, map, and compass, scanning 100-mile visibility, scrutinizing the area below the rim and trying to find a trail we might travel another day. Although we don’t know it, we’re peering down into the place where a lost hiker is desperately trying to find the same trail and a freshwater spring midway along it. At this point he has been without water for three days. We don’t
Ceratotherium simum cottoni (Northern white rhinoceros) Number left in the wild: 5 to 10 Years of existence: 7 to 8 million j u ly/ a u g u s t 2 0 0 6 | m o t h e r j o n e s
37
Creative Direction | Editorial eCompany/Business 2.0
Creative director of ASME nominated spin-off of Fortune Magazine.
Putting the E in Enron ✦ Finding the Right ASP ✦ Recession?
w w w. e c o m p a n y. c o m
Martha Stewart, who’s as deft at Web technology as she is at flower arranging
How to
Succeed in e-Business* 61 Companies
You Need to Know
23 Technologies
You Need to Understand
PLUS
A Special Pullout Guide to Internet Technology
*
Without Going Insane COUNTERCULTURE
Better Living Through
The economy has never been stronger. The country is flush. Ah, what a perfect time for a self-abnegating asceticism plan. By Bruce Barcott Walking through Jacqueline Blix and David Heitmiller’s house is like taking a crash course in creative frugality. Their modest duplex, in a north Seattle neighborhood where dotcom optionaires duel over $500,000 bungalows, stands like a chapel of thrift among the city’s overbuilt manses. Blix and Heitmiller, both in their early 50s, no longer work for a living. They live comfortably on $30,000 a year by keeping their expenses stripped to the bone. A handsome quilt draped over the living room couch was sewn by Blix with clothing from Goodwill’s 99-cents-a-pound rack. A friend P h o t o g r a p h s b y E l l e n B r o dy l o a n d M i k e M o r r ow 166
REAL SIMPLE Weighed down by their ornate lifestyle, Jacqueline Blix and David Heitmiller came up with a plan.
What works? It seems like such a simple question. After all, businesses first started noticing the Web about half a decade ago. And as we’ve all heard ad nauseam, “Internet time” makes normal time seem like stopaction photography. So that half-decade must be the equivalent of at least 70 Internet years (as near as we can tell, 1 Internet year = 2 dog years = 14 human years, but
11
that’s just a guess). In all that time, companies of various
companies that have figured out how to make money on the web
stripes and sizes have been groping to find formulas that make the Web a moneymaker, not a black hole. Most of them are still groping. But there are a growing number that have found formulas that work. Some of their stories follow. And from their successes, large and small, we’ve distilled some basic truths about how to make the Web a profitable part of any company’s business strategy. BY ERICK SCHONFELD I L L U S T R AT I O N S BY G R E G C L A R K E
G u
Web files at ecompany.com Type in:
ERP
A Primer
(
The
Purveyors Analyst Reports The Challengers The Downside
Guru’s
By Josh McHugh IL L U S T R A T I O N B Y R A L P H S T E A D M A N
Now we know: How ERP software’s promise died—
R U
and who killed it.
PHOTOCREDIT
A lively conversation with Peter Drucker, dean of the deep thinkers. The father of management science speaks slowly, with a thick Austrian accent, and rarely leaves his chair. Unlike the many management gurus who came after him, he is no entertainer. But he is the one management guru whom everyone listens to—from Jack Welch to Andy Grove. While age has limited his ability to travel, Peter Drucker even at 91 maintains a yearlong calendar of teaching, consulting, writing, and speaking, usually via satellite or videotape. If a CEO seeks Drucker’s counsel, he must make a pilgrimage to the sage’s modest one-story home in Claremont,
PILOTING HIS LEXUS FROM
Calif. There, in a sunken glass-walled room with cool tile floors and a view of the pool, Drucker grills his subjects with questions and dispenses advice. (A recent entourage of senior executives from one of Europe’s largest consumer-goods companies was so overflowing that some had to sit on the step leading into the living room.) It was in this same room that Business 2.0 editor at large Erick Schonfeld recently sat down with Drucker—for six spellbinding hours. Ask Drucker about the impact of the Internet, and you are likely to get an answer that
his home in leafy Princeton, N.J., to his Philadelphia office, Paul Melchiorre should have been feeling pretty happy about his place in the world. It was spring of 1998, and he was head of North American sales for SAP, a German software juggernaut growing so swift-
( PHOTOGRAPHS BY GRANT DELIN
ly that some people be-
O C TO B E R 2 0 0 1 B U S I N E S S 2.0 67
lieved it would become the largest software company in the world. As Melchiorre recalls, SAP was “at the top of its game” that year. Its socalled enterprise resource w w w . e c o m p a n y . c o m J U N E 2 0 0 0 171
101
DUMBEST In a perfect world, the following list would not exist. In a perfect world, businesses would run smoothly and efficiently, operated by men and women of the ut-
N A V I G A T E
Y O U R
L I F E
✦
E N H A N C E
most probity, integrity, and competence. In a perfect world, big gambles would always
Y O U R V I E W
pay off, hype would always match reality, Enron would be alive and well, and Steve Ballmer would not dance. ¶ But ours is, alas, an imperfect world. And so—more in sorrow than in anger, more in a spirit of commiseration than one of contempt—we present our second annual list of the 101 Dumbest Moments in Business. Because, if we must live in a world where Cottonelle Fresh Rollwipes and Geraldo Rivera exist, the least we can do is catalog the absurdities with which life presents us. 1 Houston, We Have a ■
Problem, Part 1: Enron states billions of dollars in extra revenue through aggressive accounting and complicated off-the-books partnerships managed by its own executives, all the while ignoring warnings from its employees and enriching its top executives at the expense of its investors and workforce. And it assumes none of this will ever come to light.
2 A dozen Burger King mar■
Moolah.....................144
Gizmos.......................153 Finding the Digital Camcorder That’s Right for You ✦ Sprint’s 3G-Ready AddOn for the Visor Handheld, Toshiba’s Bluetooth-Enabled Notebook, a Bulletproof Blender That Provides Its Own Recipes, and More.
The black art of timing a market bottom Signs of recovery the pros look for in divining an end to the carnage. p.144
PHOTOGRAPH BY HANS GISSINGER
Highbrow....................158 An Illustrious Graphic Designer Writes His First Novel ✦ 4 CDs to Buy Right Now.
O C TO B E R 2 0 0 1 B U S I N E S S 2.0
143
101 Dumbest THE
Hunting for Signs of a Market Bottom ✦ An Unsung Breed of Analyst ✦ The Business 2.0 Post-Bubble Investment Glossary ✦ Stock Delistings a-Go-Go.
Moments
BY TIM CARVELL, ADAM HOROWITZ, AND THOMAS MUCHA
IN BUSINESS
64 B U S I N E S S 2.0 A P R I L 2 0 0 2
I L L U ST R AT I O N BY DA N I E L A D E L
T I M S I M M O N S / S T O N E ( F L A M E S ) ; T O D D TA N K E R S L E Y ( M A G A Z I N E )
The Three Stooges of Enron: Andrew “Moe” Fastow, Kenneth “Curly” Lay, and Jeffrey “Larry” Skilling.
INSIDE
keting execs suffer first- and second-degree burns while walking over hot coals as part of a teambuilding retreat in October. One of the injured, a VP for product marketing aptly named Dana Frydman, tries to put a positive spin on having her feet flamebroiled like so much ground chuck. “It made you feel a sense of empowerment and that you can accomplish anything,” she tells the Miami Herald.
3 Banana Republic co-founders ■
Mel and Patricia Ziegler start ZoZa, an “athletic formalwear” retailer, in late 2000. Mel says he expects sales to reach $1 billion within seven years. Gary Rieschel of Softbank Venture Capital invests $16.5 million, telling BusinessWeek, “If you have guts and you have capital, how can you not be optimistic about the consumer market?” Here’s how: ZoZa’s designers revamp its spring 2001 line, intentionally making their dresses two sizes smaller than labeled. Even the
svelte are outraged, and ZoZa’s merchandise return rate soars to 80 percent. The company shuts down in May 2001, proving that, if the dress doesn’t fit, you must, uh, quit.
4 Sept. 11 Inc., Rampant ■
Greed Division: Gas stations nationwide exploit post-Sept. 11 fears of a fuel shortage by charging customers $4 and $5 per gallon. Among the worst offenders: a station in Jackson, Mich., that, according to Newsweek, hikes its price to $6.75 per gallon.
■
5 Proving the old businessschool saw that “any idiot can sell a dollar for 80 cents,” onlinecurrency company Flooz.com in July launches a special offer whereby American Express platinum cardholders can buy $1,000 of Flooz currency for just $800. 6 A month later, Flooz.com ■
ceases processing transactions. It declares bankruptcy in November, leaving those who bought Flooz currency stuck with worthless edollars.
7 Last May, Citizens Against ■
Government Waste, a group that received funding from Microsoft, is caught simulating a “grassroots” campaign to get state attorneys general to drop their antitrust suit against the software giant. One detail that gives the scheme away: Some of the letters supporting Microsoft are from people who have long since died.
10 With the slogan “Sometimes ■
■
8 After issuing his landmark antitrust decision against Microsoft, Judge Thomas Penfield Jackson lets reporters print comments from previously confidential interviews, in which he compares Bill Gates to Napoleon and Microsoft executives to gangland killers. In June an appeals court overturns Jackson’s decision to break up the company, citing his remarks as evidence of his “rampant disregard for the judiciary’s ethical obligations.”
9
At a Microsoft employee event last summer, CEO Steve Ballmer apparently suffers a grand mal seizure. Or attempts to dance. One or the other. It’s hard to tell. In any case, a video clip of his calisthenics starts making the rounds of the Internet.
wetter is better,” Kimberly-Clark introduces Cottonelle Fresh Rollwipes premoistened toilet paper—or, to put it another way, baby wipes for adults.
11 Houston, We Have a ■
Problem, Part 2: Business 2.0 puts Enron CEO Jeffrey Skilling on the cover of its August/ September issue as a symbol of the digital revolution. A week after the issue hits newsstands, Skilling resigns from his job. In retrospect, perhaps Skilling’s pose on the cover should have provided a clue.
12 Houston, ■
We Have a Problem, Part 3 (or, if Arthur Andersen Is Doing the Accounting, Part 1,000,000,003): In midOctober, Enron discloses that it has erroneously added $1 billion to its assets, despite the rigorous oversight of its auditors at Arthur Andersen. Enron takes a $1 billion charge against earnings, which prompts questions about how reliable the rest of its numbers are.
13 Having earned the enmity of ■
the five major record labels as CEO of MP3.com, Michael Robertson takes on Microsoft by launching Lindows, a Linuxbased operating system that runs Windows programs. Robertson says he isn’t afraid of going up A P R I L 2 0 0 2 B U S I N E S S 2.0 65
Creative Direction | Editorial Sports Illustrated Women/Outside magazine Creative director of SI Women’s Title, Outside, Outside Special Issues
Susan Scandrett
• 510-418-6655 • suescan@pacbell.net
Outside magazine
Creative Direction | Custom Publishing
can@pacbell.net
Creative Direction & Design, Various Publishers Worked with numerous publishers and companies to develop, design and produce publications, collateral,
EVERY EVERY and direct mail to build brand recognition and increase readership and revenue.
SEASON SEASON
• Developed and designed Every Season for • Consulted and designed for Stanford magazine, Safeway and its 2000+ subsidiaries throughout school’s bi-monthly publication America The magazine for Safeway shoppers The magazine for Safeway shoppers and Canada. • Consulted on covers and features for Bark Cool • Worked closely with California Convention magazine, a beloved publication for dog lovers ideas wholesale and•Visitor Bureau to implement 510-418-6655 • suescan@pacbell.net forVisitor hot redesign of California days Guide.
Susan Scandrett
EVERY
EVERY
SEASON SEASON SEA
Time to celebrate
Susan Scandrett
• 510-418-6655 • suescan@pacbell.net
ONE-OF-A-KIND GIFTS
KIDS’ BIRTHDAY IDEAS
HOSTING NEW YEAR’S EVE
winter 2004 • $3.50
NO-COOK DINNERS
summer 2005 • $3.50
FOOTBALL PARTY GAME PLAN
KEEPING MEN HEALTHY
The magazine for Safeway shoppers
Farm-fresh EVERY
Cool EVERY ideas
The magazine for Safeway shoppers
EVERY
for hot SEASO SEASON SEASON days blue beauties
blueberries
FRESH FROM THE FIELDS
The magazine for Safeway shoppers
Farm-fresh blueberries TE XT BY MEL ANIE HAIKEN
LOCATION PHOTOGR APHY BY LISA ROMER EIN • FOOD PHOTOGR APHY BY LEIGH B EISC H
Time to Time to celebrate celebrate
MEDITERRANEAN DINNER WEEKNIGHT SURVIVAL GUIDE MEDITERRANEAN DINNER
Purewal blueberries thrive in the nutrient-rich soil of British Columbia. Opposite: Gary Purewal tends to one of the family’s fields.
autumn 2004 • $3.50
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AUTUMN 2 0 0 4 7
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ONE-OF-A-KIND GIFTS HOSTING ONE-OF-A-KIND GIFTSNEW HOSTING NEW YEAR’S PARTY EVE FOOTBALL
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Season magazine Every Season Every magazine produced through Sunset custom publishing produced through Sunset custom publishing
The magazine for Safew
Cool ideas for hot days
The magazine for Safeway shoppers
Bursting with farm-fresh flavor, the Purewal family’s blueberries are seasonal delights available exclusively at our stores
DINNER WITH FRIENDS
KIDS
NO summer 2005 • $3.5
summer 2005 • $3.50
KEEPIN
FRESH FROM THE FIELDS
blue beauties
blue beau
Bursting with farm-fresh flavor, the Purewal family’s blueberries are seasonal delights available exclusively at our stores
throw a pumpkin
TE XT BY MEL ANIE HAIKEN
LOCATION PHOTOGRAPHY BY LISA ROMEREI N • F OOD PHOTOGR A PHY BY LEIGH B EIS CH
carving party
Bursting with farm-fresh flavor, the family’s blueberries are seasonal deli available exclusively at our stores
New Signature Soups from Safeway are the centerpiece of this easy menu
TE XT BY ME L ANIE H AIK E N
TE XT BY TKTKTKTKTKTK • LOCAT I O N PH OTO G RA PH Y BY T KT KT KT KKT KT • ST YLED BY T KT KKT KT KT KT T K
LO CATIO N P H OTO GRAP H Y BY LISA ROME RE IN • F O O D P H OTO GRAP H Y BY LE IG
Purewal blueberries thrive in the nutrient-rich soil of British Columbia. Opposite: Gary Purewal tends to one of the family’s fields.
SUMMER 2005 15
A UT UMN 20 0 4 7
sam spade, the early years › on sale now: your Genome › final four once more
a p u b l i c at i o n o f t h e s ta n f o r d a l u m n i a s s o c i at i o n
History is a test.
m ay/j u n e 2 0 0 9
s p e c i a l
mankind is failin it.
r e p o r t
Can Professors StopWars?
rené girard scrutinizes the human condition from creation to apocalypse. by cynthia haven
faculty have lessons to share with Washington that might make the world safer.
photography by michael sugrue
is anyone listening?
He is one of the most recognizable, if largely unrecognized, superstars on the Stanford campus: The shock of white hair, the strikingly deep-set eyes beneath dark eyebrows are unmistakable. René Girard is one of only 40 members, or immortels, of the Académie Française, France’s highest intellectual honor. He has taught here for 30 years, but the emeritus French professor admits that few people here understand quite what he does. Girard, 85, has produced book after book. His latest, Achever Clausewitz, created a firestorm in Paris when it appeared in 2007—the kind of conflagration only a public intellectual in France can ignite. French President Nicolas Sarkozy was citing his words, and reporters made pilgrimages to Girard’s Paris doorstep day after day. That sort of brouhaha is unlikely to happen when the English edition, Battling to the End: Politics, War, and Apocalypse, is published by Michigan State University this fall—but not because Girard avoids controversy; he seems to revel in it. Even in America, he’s had his share. Girard’s work crosses the fields of literature, anthropology, theology, philosophy, sociology, psychology. His brainchild, the mimetic theory,t
s t a n f o r d
j u l y / a u g u s t 2 0 0 9
56
57
a Publication of the stanford alumni association
48
the human
Whisperer Whether practicing medicine or literature, abraham Verghese teaches how to pay full attention at a patient’s bedside.
by susan cohen
|
features Lessons of War six stanford professors—White house advisers, cabinet mem-
It
bers and congressional go-to experts—share their insights on
s t a n f o r d
j a n u a r y / f e b r u a r y 2 0 0 9
Published by
A
david leeson/corbis; bottom: jonathan bartlett
takes Abraham Verghese only a few minutes to stroll from his public office to his secret one. His main office in the department of medicine contains the medical handbooks, the imposing desk, the ready assistant who copes with the physician’s complicated schedule. His secret office bears someone else’s name outside. It’s only slightly more personal than a motel room, a space devoted to nothing but writing. He jokes that he’ll be forced to eliminate anyone who uncovers its location. Stanford promised Verghese the dual offices and two days a week to write when it hired him last year as senior associate chair for the theory and practice of medicine and put him in charge of training third- and fourth-year students as they rotate through internal medicine. It was, department of medicine chair Ralph Horwitz readily acknowledges, an unusual tenured appointment for an institution that typically evaluates a paper trail of research grants and publications to hire or promote. Verghese’s paper trail included, instead, a long list of essays, short stories and two much-praised memoirs, one of which was made into a movie starring Naveen Andrews of Lost. Verghese’s summary of research interests remains blank on his faculty web page. His list of publications, on the other hand, continues to grow. The newest is an epic
54
55
f r e e p u l l- o u t m a p • r o m a n t i c w e e k e n d s
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genetic information so cheaply it soon will be feasible for millions of people to know what their dna says about them. What are the implications for health choices and insur-
terrorism, diplomacy and the role of scholarship in policymaking.
ance coverage as the human
What keeps us from stopping wars?
genome goes retail?
Sleuth or Dare Former private eye joe Gores took his knowledge of scams and scumbags and put them to work writing crime fiction. now his prequel to dashiell hammett’s classic The Maltese Falcon sheds light on how the genre’s seminal character, sam spade, came to “own” san Francisco.
on the cover: Illustration by The Heads of State
48
m a y / j u n e 2 0 0 9
war lessons of
Since 2009 began, suicide bombers returned to Iraq and Sri Lanka, terrorists turned a Pakistani cricket ground into a shooting gallery, Afghanistan seemed to be slipping further into the grip of the Taliban, and more treachery was visited on Africa—all eruptions of old sores
that defy healing. ¶ What is it we’re missing about how conflicts begin and end? And how does the academy’s deep knowledge of issues of war and peace get communicated to policymakers? stanford asked resident ex-
how stanford experts put their studies to work in the corridors of power.
perts what lessons they drew from conflicts they studied or had a role in, and how they relayed their insights to the people in charge. The exercise yielded thoughtful reflections but also vivid examples of six individuals determined to see their learning count for something at the highest levels. ¶ The project was partly inspired by former Secretary of State Warren Christopher, jd ’49, whose recent work resulted
in a proposed statute, being considered by Congress, that would truly
by joel mccor mick
|
illustrations by the heads of state s t a n f o r d
49
Book Design Sunset Magazine Redesigned successful “Design/Build” series to reflect brand’s updated style and palette. Edited all photography and oversaw design of each title. Spine=.625"
Landscaping with Stone
A OUTDOOR DESIGN & BUILD GUIDE
Landscaping with
Stone Inspiration IN THIS SECTION Get inspired Planning and design Pizza ovens Firepits and xxxxx Equiptment showcase
Landscaping with stone is not only beautiful—it’s doable. Look ahead for ideas for your own garden. And look for special tips like design lessons and the skills and materials you’ll need to create your own outdoor oasis. Landscaping with stone is not only beautiful—
it’s doable. Look ahead for ideas for your own garden. And look for special tips like design lessons outdoor oasis. Landscaping
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with stone is not only beautiful—it’s doable. Look ahead for ideas for your
A
own garden. And look for special tips like design lessons and the skills and materials you’ll need to create your own outdoor oasis. Landscaping with stone is not only beautiful—it’s doable. Look ahead for ideas for your own garden. And look for special tips like design lessons outdoor oasis.
Fresh Ideas for Outdoor Living
A OUTDOOR DESIGN & BUILD GUIDE
+ Step-by-step instruction + Projects to fit all budgets
Container Gardening
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4
stepping stone paths
5
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Fresh Ideas for Outdoor Living
A OUTDOOR DESIGN & BUILD GUIDE
+ Idea-inspiring photos + Expert tips and insights + Step-by-step guides
6
7
Backyard Cottages
& Gazebos
design lessons patios can easily fit into » Circular gardens of any style, and they can
THIS PAGE: Caption
Fresh Ideas for Outdoor Living
+ Complete guide to construction + Step-by-step instructions and tips
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9
Various Titles Developed, designed and produced various titles for multiple publishers, including Outside magazine and several non-profits.
oven baked
Prep Time: 5 minutes | Cook Time: 12 minutes | Yield: 2 dozen
2
1 Preheat oven to 350 degrees.
3 Use a pastry cutter or potato ricer (or use your hands!) to cut the butter into the mixture until it is about the consistency of sand.
2 in a large bowl combine flour, sugar, baking powder and salt together. Use a whisk to stir it all together.
1 1
cups all-purpose flour teaspoon sugar tablespoon baking powder
1 8 3/₄
teaspoon salt tablespoons butter, cubed cups milk
4 make a well with flour mixture and slowly add milk into the middle. Knead dough with your fingers to combine everything.
5 Roll out dough onto a lightly floured surface, until it is ½ inch thick. Cut with small biscuit cutter.
6 grease the bottom of a cookie sheet, and place biscuits in pan. Bake for 12 minutes or until golden brown.
Featuring favorite recipes and snack ideas from the St. Paul’s After School Program
*
WITH
step-by-step guides that make cooking together fun plus, tips for picky eaters and how to pack food with veggies—secretly!
Don’t have a biscuit cutter? A jar lid will work. Make sure it’s at least three inches in diameter and be prepared to lend a hand. The dough is a
Recipes by Kenton Young and Christina Chase St. Paul’s Photographs by Jane Adams
6
lunch or dinner?
STP MEALS & SNACKS 1
"
s t . p a u l ’s s c h o o l a s p c o o k b o o k
This family-friendly recipe is great to make on the weekends and store for breakfast or sandwiches for lunch.
+
quick biscuits
easy, fun, kid-friendly meals & snacks
corn & spinach quesadillas When did a quesadilla 1 become a good-for1 you meal? Since adding spinach, corn, 1 legumes and other fresh ingredients. Healthy tastes gooood. 1 Rinse the small bag of spinach, chop into fine pieces, drain and cook in a small skillet. Drain the spinach after cooking.
*
package of flour tortillas (5) small can of sweet corn small bag of fresh spinach
2 Place the can of corn in a small pot and heat for approximately 5 minutes and drain. mix the spinach and corn together.
chicken with black beans and pre- or homemade pasta sauce
3 Place the mixed ingredients and the cheese on the tortilla and fold. Brush a light coat of olive oil on side of the tortilla.
5 Place the tortilla in a pre-heated medium size pan. Cook for approximately 2 minutes on each side or to the desired crispness.
For a summery taste, garnish with cilantro, tomatoes and a slice of fresh lime. Everyone’s happy!
4 if using optional ingredients, add before folding tortillas.
6 Cut into mini pies and serve.
1
small bag of mild cheddar cheese (6 oz. or more) teaspoon of olive oil
How did the quesadilla, the south-of-the-border mac & cheese, become delicious and nutritious? Add vitamin-rich dark greens and legumes. More fiber, more protein, and a go-to snack just became a main course for lunch or dinner.
30
Prep: 10 minutes | Cook: 10 minutes
Options mashed pinto beans and grated cheese chicken with black beans (simmer chicken and black beans together)
1
If you’re feeling adventurous, use fresh corn on the cob: Place cob in a bowl, and carefully cut down from top to bottom (grown ups only!). The bowl will catch the kernels. Blanch corn for less than a minute to keep it a bit crunchy. Fresh, indeed.
bit tricker to remove. Keep a stick of butter in the fridge for coating pans. Wrap and unwrap as necessary to keep it fresh.
StP CooKing 7
Branding | Packaging | Logos | RFPs Miscellaneous Developed labels, packaging, direct mail, collateral, request-for-proposals, and logos for various companies, individuals and agencies throughout my career. Instrumental in writing content and display.
nyca COLL ABOR ATES
for AUTISM
|
NEW YORK
when we work together, autism triumphs
nyca
NEW YORK COLLABORATES FOR AUTISM
HOPE + EDUCATION + SUPPORT + ACTION = TRIUMPH
速
enlightened clothing
i h t o l d c e n e t h enlig
ng
1834 fourth street berkeley, ca 94710 thirdeyeyoga.com
enlightened clothing
1834 fourth street berkeley, ca 94710 t h i r de y ege a r.co m
jane future “The other day I was asked which world leaders inspired me the most. I said, ‘In fact, it is the talented and dedicated Roots & Shoots teachers and students whom I meet as I travel around the world.’ They are helping to shape tomorrow’s world far more than any politician. Roots & Shoots has changed countless lives, helping students to become caring and empowered citizens of the world. I am devoting most of my energy these days to developing this important program. This is my most important contribution to tomorrow’s world…a world that will sink or swim based on the value system of our young people. This is why it is desperately important to support and grow the Roots & Shoots program.” Jane Goodall Phd, dBE
Fold th e our youth hold in future their hands
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Fold
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What Does Roots & Shoots Do?
• Establishes action-oriented clubs in primary schools, secondary schools, and universities • Addresses local issues through service projects created by our clubs
act now
• Creates a platform which allows our youth to address important challenges of the 21st century
How Can I Get Involved?
• Students: Show this brochure to your teacher and tell him or her that you would like to start a Roots & Shoots club in your school.
Some of Our Projects
• Teachers: Ask your students if they would be interested in starting their own club and becoming part of a global network.
• Animals: endangered species education; animal rights awareness; anti-bush meat campaigns
• Parents: Encourage your child’s school to form a Roots & Shoots club, or donate time or money to help an existing club be more effective.
• Environmental: tree planting and nurseries; recycling programs; pollution cleanups
• Community: anti-stigma campaigns for HIV/AIdS; female empowerment school clubs; disability awareness campaigns
Empowered and informed Tanzanian students are changing the world one project at a time!
BluE = BlEEd
• Community Members: learn where your local Roots & Shoots clubs are located and lend them a hand by sharing your knowledge and skills or by providing financial support.
“Only if we understand can we care. Only if we care will we help. Only if we help shall we be saved.” Jane Goodall PhD, DBE
together together we can
our mission
To foster respect and compassion for all living things, to promote understanding of all cultures and beliefs and to inspire each individual to take action to make the world a better place for people, animals, and the environment.
Core Values
• Love and compassion • Hard work and persistence • Knowledge and understanding
Be a Part of the Solution
• Become a Roots & Shoots member • Start a Roots & Shoots club • Support your Tanzanian Roots & Shoots network • Visit RootsandShootstz.org to learn more
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we can
solution tanzania
has 3 zonal offices in Dar es Salaam, Arusha, and Kigoma. For current updates please visit
www.RootsFB.com
For contact information visit
rootsandshootstz.org
“Roots creep underground everywhere to make a firm foundation. Shoots seem very weak, but to reach the light, they can break open brick walls. Imagine that the brick walls are all the problems we have inflicted on our planet. Hundreds of thousands of roots & shoots, hundreds of thousands of young people around the world, can break through these walls. We CAN change the world. —Jane Goodall PhD, DBE
and (sheepishly), a bit of horn blowing...
“
I’m not saying Susan Scandrett is a god. But if she’d created the Earth, our scenery would’ve been more beautiful, the design would’ve been more intuitive, and the whole project would’ve been completed in just four days.” —Tim Carvell, Executive Producer, Last Week Tonight with Jon Oliver, former head writer The Daily Show with Jon Stewart
Susan Scandrett | suescan@pacbell.net | 510/418-6655
il finito