Thinking (and Fishing) Better

Fashion Diary…

Many Scandinavians retire to their summer houses and family cabins by the sea as the warmer months approach. Wear a Scandi take on cottage core style fashionably this late spring and early summer, implementing trends such as colourful crochet and relaxed fits for soothing, al fresco days in the countryside.

By Åsa H. Aaberge | Press photos

While the days and nights are bright, long and often sunny, spring and summer by the ocean in Scandinavia can be chilly. Therefore, a windproof jacket is essential. Wear a utility jacket for working in the garden or for long, fresh walks on the beach. Perfectly paired with relaxed cotton shorts, making you prepared come rain or shine. Mads Nørgaard, Utility Bo jacket, €239 Canvas Perley shorts, €119 www.madsnorgaard.com

Boat Shoes, or sailor shoes as they are also known, with soft leather and durable rubber soles, are a wardrobe classic. Versatile, and the perfect fusion between sporty and sharp, they are ideal for all warmer weather occasions in the coming months. Vinny’s, Aztec boat shoe, €240 www.vinnysthevibe.com

A short-sleeved shirt is great for warmer days. Choose a light cotton fabric, like this one from Danish Mark Kenly Domino Tan, offering three buttons for a relaxed fit. Mark Kenly Domino Tan, Sidney shirt, €180 www.mkdtstudio.com

Family cabins in the Nordics often have a so-called ‘cabin sweater’. It is usually a wool jumper worn by family members of all generations – exclusively at the cottage. The jumper remains at the cabin all year and is suitable for anyone, any day, for all occasions. This unisex thick-ribbed jumper in a sandy beige from Swedish Hope Stockholm is a perfect choice for now and forever. Hope, Burly sweater, €230 www.hope-sthlm.com

Swedish Hasbeens are trailblazers as far as clogs go. Inspired by traditional Swedish wood and leather clogs, Swedish Hasbeens bring new life to the iconic 1970s style. Wear the clogs with wool socks, a knitted sweater and a dress, or flared jeans and a crochet top for a ‘70s feel this season. Who said clogs can’t be comfy? Swedish Hasbeens, Nature clogs, €180 www.swedishhasbeens.com

Thankfully the sun has returned to the north, and bright, long days call for a hat to protect the skin and eyes from the beaming sunlight. A woven straw hat takes you through spring and summer looking chic, when saltwater and lack of a proper shower take a toll on the hair after a few days at the cabin. By Malene Birger, Strawa hat, €80 www.bymalenebirger.com

Opt for a versatile, loosely fitted dress for hazy days picking flowers in the garden, sported with a crochet top and wellies for the ultimate cottage look. This wrap dress from Danish MKDT Studio in a cotton and linen mix both offers comfort and looks cute. Mark Kenly Domino Tan: Diara dress, €480 Cotton shirt, €180 Cotton skirt, €220 www.mkdtstudio.com

Crochet in all shades and patterns is coming for the warmer weather. A crochet top offers a joyful touch and is also an excellent transitional piece for the days between spring and summer. This cotton crochet top from Danish Tour Lava is great to throw over a shirt to give the look structure, or to dress down a maxi dress or wear as a top with a pair of trousers, shorts or a skirt. Hand crocheted in Italy. Tour Lava, Bell crochet top, €270 www.tour-lava.com

We Love This

In Scandinavia, May is an unpredictable month. Some years the mercury soars, slapping barely-out-of-hibernation foreheads with unexpected sunburn; others, it’s a pallid continuation of April showers. Usually, it’s a little bit of both. Either way, garden hangouts are on the cards, so the time is now to invigorate your back yard, patio or balcony, with these six outdoor design gems.

By Lena Hunter | Press photos

Danish design atelier &Tradition has relaunched The Flowerpot, a sleek table lamp originally designed by Verner Panton. Now in miniature size, USB-chargeable, dimmable and available in a candy-shop range of contemporary colours, the little lamp is ideal for bringing outside as dusk falls on your backyard hangout. In the ‘60s and ‘70s, Panton’s psychedelic patterns and futuristic forms in furniture, lighting, wallpaper and posters earned him a reputation as a visionary. When it was designed in 1968, The Flowerpot lamp was a symbolic nod to the peace movement. Today, the cult homeware is no less synonymous with modernity. Verner Panton Flowerpot Lamp in light blue by &Tradition, €192 www.andtradition.com

Each of ferm LIVING’s rugs in the durable Way series started life as 48 plastic drinking bottles, before being hand-woven in a small Northern-Indian town, known colloquially as ‘carpet city’ for its rich heritage of weaving culture. The Way Mat twists timelessness with its two-tone flat-weave detail and asymmetrical fringe trim, while this dreamy ‘sugar kelp’ colour keeps the look natural, complementing any patio décor and garden door. Way Mat in sugar kelp by ferm LIVING, €55 www.fermliving.com

Danish ceramic label Bergs Potter was founded in the wake of WWII by young Copenhagener Victor Berg, who inherited a small pottery studio in 1942 in the middle of Nørrebro – a neighbourhood recently voted ‘the world’s coolest’ by TimeOut. Today, Bergs is still family-run out of the Danish capital, while its beautiful clay garden wares are made by terracotta artisans in Tuscany. The Daisy planter, with its exaggerated flared lip, is inspired by Denmark’s national flower, the Marguerite daisy, and is available in both standing and wall-hanging form. Daisy Garden Planter in rose pink by Bergs Potter, €42 www.bergspotter.com

A heavy-weight of Scandinavian interior design, Finnish label Marimekko is renowned for its bold graphic prints and twee home accessories. In the latter half of the 1960s, Marimekko’s in-house designer Annika Rimala drew inspiration from youth culture to create the joyful and rhythmic pattern Keidas (meaning ‘oasis’). 80 years later, the lusted-after design is being reprinted in Marimekko’s home city of Helsinki and is available by the metre on unbleached cotton fabric. The nostalgic blend of beige, orange and white contrasts playfully with leafy garden tones, making it an ideal picnic table covering, patio upholstering, or spring-like decorative throw. Keidas cotton fabric by Marimekko, €43 per metre www.marimekko.com

Hay’s minimal, handle-free watering can, designed by Sweden-based American designer Shane Schneck, toys with the traditional, with its curious proportions and shapely elegance. With an elongated spout and available in two light, sunny tones, the garden must-have is typical of Schneck’s design ethos: simple, innovative products with an element of surprise. Made from lightweight, hardwearing plastic, it can weather all seasons and serve as an eye-catching visual reminder to water the herb garden. 2l Watering Can in light grey by Hay, €35 www.hay.dk/en-gb

Skaargarden’s exquisite folding H55 Lounge Chair was created by Swedish interior architect Björn Hultén, to withstand weather and wind while being graceful enough to add design value to an indoor space. The luxury hybrid lounger is fully adjustable and foldable, and features a plush headrest suspended by glossy leather straps. With its slim teak frame and 50 per cent recycled fibre canvas in natural beige, the H55 marries beautiful carpentry with deceptive comfort – a new go-to for those first sun-splashed May afternoons. H55 Lounge Chair in beige papyrus by Skargaarden, €600 www.skargaarden.com

Sketching or writing.

reMarkable2: merging paper with technology

There is nothing quite as inspiring as writing on paper and the creative process of thought converted into words as the pen flows across the page. However, notebooks take up space, can be awkward to carry, may get lost or damaged, and tend to swallow information when it’s most needed. Haug Wanberg founded reMarkable in 2013. In 2017, the original reMarkable was released, followed by reMarkable2 in 2020.

What, no social media? Whether you are editing a large document, taking notes during a meeting, running an active to-do list or sketching an explanatory drawing or mind map, the reMarkable2 fits the bill: it’s a tool built to inspire concentration, yet encouraging the freedom needed for creativity.

This human-friendly technology is purposefully distraction free. While the reMarkable team is constantly looking to improve and enhance the performance of their tablet, they like to emphasise that the reMarkable will always be “without noti-

By Karin Blak | Photos: reMarkable

During his university years, Magnus Haug Wanberg, the founder of reMarkable, was a great notetaker. As time passed, he amassed notebooks that had to be carried from class to class, and trying to trace topics in his ever-increasing notes became time-consuming and frustrating.

The inspirational inventor With a degree in computer science, networks and telematics, Haug Wanberg decided to put his knowledge to good use and became determined to find an alternative solution to this vexing situation. His idea needed to ease the cumbersome weight of paper but also lessen the effort when searching for information.

Knowing that he could think better when putting pen to paper, he wanted something akin to, as Haug Wanberg puts it, “paper dipped in tech”. He came up with the idea of a tablet created to feel like the old-fashioned writing experience yet combined with the convenience of digital technology.

fications or pop-ups, so that your train of thought is undisturbed while you work”.

The tablet is more or less the size of an A4 notepad, though slimmer and sturdier. It is purely focused on the writing experience, disconnected from digital distractions to help you to maximise your workflow: write, read and edit – repeat. It is a dream come true for anyone who works best with pen and paper while undisturbed by emails and social media.

The outdoor work experience Because the screen is designed without the usual reflections, it is possible to take the reMarkable outdoors to carry on working while enjoying the sunshine and listening to birdsong.

The writing surface, called CANVAS, is made to create paper-like friction that, when combined with the world’s fastest digital ink, responds to the pressure of the accompanying pen. The team at reMarkable states that “we’re emulating paper. Not necessarily its physical aspects, but the qualities that make it so good for thinking.”

One addition to the reMarkable2 is the eraser. Make a mistake or want to change something written or drawn? Simply rub the eraser over the area to clear the way for new information. When you need to save your document, you have a choice: become a subscribed member of Connect or, alternatively, the reMarkable comes with 8GB internal storage, which equates to roughly 100,000 typed pages. It would take about 500 standard notebooks to fill it to capacity, so plenty of space if you just want to use it as a stand-alone creative tool.

Workable subscription options With two levels of Connect subscription, there are options to suit your pocket and purpose of use – not that either is expensive. Both include unlimited cloud storage in Dropbox, Google or One Drive; the choice is yours. You simply upload or download your file to save or share your writing or updated edits.

Included in the top-tier subscription is the ability to convert handwriting into a typed document as well as a good choice of templates for inspiration and a professional layout of your documents. Another handy feature in the top tier is the ability to send your document via email.

Optimising cognition Improving our memory and hand coordination is one of the hidden benefits of writing with pen and paper. Through the

Covers of your choice.

Thinner yet sturdy.

Signing documents.

Helping you think.

Flowing with the meeting.

action of writing, areas of the brain responsible for language, memory, thinking and muscle movement are all engaged at the same time. This has become the basis for the ethos at reMarkable: to increase the performance of the brain and improve cognitive ability while enjoying the creative act of writing.

Haug Wanberg says that “reMarkable helps me to focus, but not only that; it’s also an object that I love to use. It’s an intrinsic part of my life.”

Well, he has certainly created a tablet that many of us will treasure and integrate into our lives for years to come.

Web: www.remarkable.com Instagram: @remarkable Hashtag: #remarkablepaper

Work, studies or home.

TRÄSK. Photo: Albert Palin Back To Natural Basics. Photo: Viktor Holm

Circular design that incorporates nature into its raw and beautiful form

Designer Eva Levin started the brand Scandinavia Form in 2014, and the first product was Concilium, a small vase in porcelain. The idea and the process behind the design was to imitate the way wild plants grow in nature.

By Marie Westerman Roberts

The vase was nominated for the Formidable Design Award at the 2014 Formex Exhibition in Stockholm. A special edition of the vase was designed in collaboration with the Modern Art Museum in Stockholm, and in 2015, her bestselling vase Glasilium was designed. The vases are produced in different colours and sizes but in the same original form. They are very special, and Eva Levin is evidently passionate as she speaks about nature and how she hopes to inspire people to be involved with nature and bring it into their interiors.

The design of the vases allows you to use just the one single flower, and it is easy to be creative. “It could be as simple as picking a lovely little grass straw found on a walk home, or the reuse of that last flower from a bouquet,” she says with a smile. The design is timeless and classical. “When you don’t have to change the design or materials, you can keep the production process more sustainable,” she explains. This is beautiful and circular design on many levels.

Alongside the Scandinavia Form concept, Eva Levin is the driving force behind an exciting new concept: Back to Natural Basics. “We will cultivate nature to cultivate our own products, create accessories out of foraged materials and turn them into everyday design objects. We will limit how much we refine each product, so that we can keep the item as close to its original form as possible – just like how we’d find it in the forest.”

This is an economic resource that is currently untapped, and a resource that today’s forest owners aren’t taking advantage of, says Levin. “It will challenge us to use minimal energy consumption and practise sustainable production methods, since we want to keep the designs as close to their natural state as possible and follow nature’s ecological processes as closely as possible.”

Glasilium. Photo: Lina Arvidsson

Back to Natural Basics will take part in Southern Sweden Design Days on 19-22 May 2022, with one of its projects, called Scruffylittlelove, and a vase called TRÄSK (the Swedish word for ‘swamp’) printed in biomaterial.

Web: www.scandinaviaform.com Instagram: @scandinaviaform / @scruffylittlelove_

Comfortably sustainable

Business has a huge part to play in the scramble to reduce our reliance on fossil fuels. Danish clothing brand SUNWILL is one of the companies actively reducing its environmental impact. Instead of riding along with the ever-changing trends in fashion, SUNWILL creates high-quality and long-lasting products that appeal to modern and fashionable men.

By Karen Gilmour Kristensen | Photos: SUNWILL

SUNWILL is owned by John and Lars Engel, the fourth generation of owners. In collaboration with their skilful employees, they keep working to improve the clothing collections. The company’s decades-long expertise in developing stretch textiles is reflected in the comfortable yet stylish garments, including blazers, jackets, vests and other universal items for the wardrobe of a modern man. However, trousers are the mainstay of SUNWILL’s range, and since the beginning in 1963, the brand has strived to find the right fit. On its website, you can choose from fitted, modern, regular and slim cuts. “When you start wearing SUNWILL trousers, it becomes increasingly difficult to go back to other brands,” says co-owner John Engel. “Our trousers simply have the right fit, they’re comfortable to wear all day long, and the design is timeless and stylish.”

The brand’s latest collection for spring and summer features clothes made of stretchy materials that allow you to move around freely. Moreover, they are suitable for any occasion, be it dinner by the water with business partners or a stroll through a new city. Each garment is produced in the highest quality with an eye for every little detail, as SUNWILL is a brand rooted in the long tradition of Danish design – something the owners take great pride in. “Creating Danish design is a unique process, and we feel like we have an obligation to stay true to the Scandinavian design philosophy,” Engel explains. “Our

designs should be simple, functional and long-lasting, rather than following the newest trends. This aligns with our sustainable agenda just fine.”

Sustainable solutions Sustainability is a core value of the SUNWILL brand, and its owners are deeply committed to finding and developing sustainable alternatives to the current throwaway culture, which is harmful to the environment. That’s why SUNWILL’s clothes are specifically designed to last for several years, rather than having to be replaced every now and then.

“We have an obligation to produce clothes that look good for a longer amount of time,” Engel states. “We use materials that are meant to last for years, and we produce those materials by mixing traditional tailoring methods and modern material innovation. But it’s not just about the finished product. It’s also about adapting the business and taking responsibility by inspiring customers, employees and partners with innovative and sustainable solutions.”

Another way in which SUNWILL has significantly reduced its carbon footprint in favour of the environment, is by keeping the production close to home. SUNWILL clothes are primarily produced in Lithuania, which also helps secure “an incredibly high European quality”, according to Engel.

Textile factory.

A natural match Originally an independent clothing brand, SUNWILL is now owned by the family-run textile company, F. Engel Group, which also owns the hunting and outdoor clothing brand Deerhunter, as well as the workwear brand, Engel Workwear. “Since the beginning in 1927, F. Engel Group has been a pioneer in the field of developing workwear,” says Engel. “Merging the companies was a natural step since we shared many of the same values: a sense of community, customer focus and the fixation on pushing the boundaries of garment production.”

Today, every design needs to be in line with those values and the unique heritage of both SUNWILL and F. Engel Group. Together, they have developed the very thing that makes SUNWILL trousers stand out from the crowd: the perfect fit for any purpose related to either business or pleasure.

A brand for business Ever since SUNWILL first saw the light of day, the brand has specialised in creating durable business wear made from fabrics that do not crease, even after a long day at work. “We provide solid solutions for all our customers,” Engel says. “For our business customers, we offer tailor-made and personalised collections.”

Browsing through SUNWILL’s business section, you’ll find a wide range of uniforms to suit specific jobs. A trusted partner to companies working within the fields of administration, hospitality and transport, the SUNWILL brand has plenty of experience in delivering comfortable workwear with the right fit, the right fabric, the right details and the right style.

“Our entire business is based on understanding our customers’ needs,” Engel concludes. “This allows us to respond with inspiring solutions.”

Web: www.sunwill.eu / www.sunwillbusiness.com Facebook: SUNWILL Instagram: @sunwillofficial

Comfortably sleek in premium quality

Innovation, functionality and quality are fundamental pillars for Swedish clothes brand Snoot. The company has had a very clear mission since the beginning: to provide the perfect outerwear shaped by the Nordic climate, and inspired by Italian design. While an exciting future lies ahead with new collections underway, their ambition will never slip: to pioneer functional fashion that lasts a lifetime.

By Nina Bressler | Photos: Snoot

Snoot was founded in 2009 by Peter Blom, also famous for founding global brand Peak Performance. The brand’s first primary product was a functional, comfortable and technologically outstanding jacket released in a limited edition. After a successful launch, the clothing line was extended with softwear, shirts and hoodies for men, manufactured in Europe.

Current CEO and owner Erik Johansson took over in 2018, having admired the brand from a distance for a long time. “I shared a fundamental vision with the company, where we believe that an everyday jacket deserves a high level of functionality, comfort, quality and even technological expertise. Snoot embodies timeless elegance combined with supreme comfort – values I could easily get behind. They’re created for men and women who need smart wear to enable a smooth day, be it a busy work day or lazy day at home,” says Johansson.

Timeless durability is a given throughout all Snoot’s collections, and jackets, hoodies, T-shirts and vests are created with a high level of versatility and sustainability to produce garments that will stand the test of time. Quality as well as unparalleled design are key to creating clothes made to last for years, while keeping their timeless appeal intact.

In addition to using fabrics of the highest quality, they’re also taking the lead in using recycled materials for many of their products. The company is gearing up for exciting things to come, with new collections along with extended women’s collections on the drawing board, set to be released during 2022. “We believe in innovation to progress everyday life: fashion should boost and enable you to do better, and that’s what Snoot is about. It’s classic design with a touch of Italian elegance, woven into a technologically outstanding product that provides a unique addition to the market,” says Johansson.

As things are levelling up, staying true to their DNA is vital. Maintaining their original idea while innovating to reach new heights is how Snoot continuously stays at the forefront of outerwear.

Web: www.snoot.se Facebook: Snoot Instagram: @snootofficial

Carrying on an ancient fishing tradition in a modern age

Fishing has been a Norwegian tradition through the ages and remains a large source of both economy and fun for Norwegians today. Fiskenett has been part of the Norwegian fishing industry for generations and celebrates 61 years this year.

By Celina Tran | Photos: Fiskenett

For thousands of years, Norway was a vast space covered in ice. About 11,000 years ago, the snow melted, and life began to blossom. Trees and moss grew, dressing the beautiful forests and cascading the majestic mountains that characterise Norwegian nature today. It didn’t take long before the first humans began to settle, and the Norwegian Stone Age had officially begun.

Norwegians have fished since the first settlers arrived on the coast. The sea has long provided a plethora of life, and for many millennia, it has been a source of both survival and entertainment to Norwegians. Nowadays, fishing is a financial asset, a source of food, and a leisure pastime for the people of Norway.

In the space of 11,000 years, the fishing industry has changed massively, but Norwegians still look to the sea for the same resources. Using modern products and techniques, the Norway-based company Fiskenett this year celebrates 61 years as a provider of equipment to the Norwegian fishing industry. They produce ‘purseseinter’ netting and fix fishing nets, providing the fishery industry with the products they need to continue the long tradition of fishing. Sustainability, quality and service AS Fiskenett was established in 1961 by four men in the small, Norwegian village of Manger, north of Bergen. At the time, local fishing nets were in high demand and the industry boomed with competitors. Since then, Norway-based production has fallen drastically. As Fiskenett remains the sole survivor of Norwegian-produced netting, they pride themselves on their Norwegian quality.

“We’re actually the only netting providers that produce everything in Norway,” says Amalie Ulvatn, who works in both administration and the workshop at Fiskenett. “Because it’s produced locally, we’re able to ensure that our products are of the best quality.”

In 2000, Fiskenett was bought by the Egersund Group, which provides all sorts

of fishing equipment to the fishing and aquaculture industry. Still, Fiskenett’s headquarters have remained in Manger ever since their establishment, strategically placed with their own deep-water pier, which is easily accessed by both customers and passing boats. In addition to easy geographic access, their service workshop has a 24-hour hotline.

“One of the things I’m the most proud of is how good our service is,” says Ulvatn. “We place great importance on being available to our customers, and we’re happy to fix anything we can.”

In addition to service, they value sustainability. With all the production happening locally, they limit their carbon footprint, which would otherwise have been affected by great transportation costs. Additionally, their focus on quality ensures long-lasting products and thus less waste. “We work with other companies to recycle our materials,” says Ulvatn. “A large part of our products and waste are recycled. It’s one of the things we do to promote sustainability.”

More than anything, the Fiskenett team appreciates knowledge and safety, two factors that have gotten them regarded as amongst the leading producers of netting. When others have fallen to the currents, Fiskenett has pushed through. Even in times of crisis, they have remained successful. “We’re happy to have been successful for so long, and despite Covid-19, we never had to close or produce less,” says Ulvatn. “If anything, we need more space for all our products!”

The Fiskenett team is proud to be part of such a timeless industry, and remains hopeful about the future. They hope to continue to grow and promote Norwegian quality netting.

Web: www.fiskenett.no Facebook: Fiskenett AS Instagram: @fiskenett_as

The original Spesial Classic.

Get hooked on fishing with Sølvkroken

Fishing has long been a part of Norwegian history and tradition, dating all the way back to the Norwegian Stone Age. Since the ‘30s, Sølvkroken has participated in promoting Norwegian fishing traditions, and it continues to do so today.

By Celina Tran | Photos: Sølvkroken

mense success. “Even today, the shape of the lure is the same, and it is produced the same way as it was in the ‘30s,” says Eivind E. Christiansen, senior art designer at Sølvkroken.

The lure’s uniqueness and popularity have landed the Spesial Classic lure

There are few things more idyllic than the peace and quiet of spring by the water. Along with the majestic backsplash of hills rolling into the sea or glimmering mountains on the horizon, a good friend and a fishing rod can certainly provide the perfect Norwegian nature experience.

Sølvkroken’s slogan is ‘stolt norsk tradisjon’, which perfectly translates to ‘proud Norwegian tradition’ in English. Having been in business since the ‘30s, the brand has nearly a century of experience as the go-to Norwegian producer of fishing equipment, and has firmly established itself as part of Norwegian fishing tradition. Norwegian designs for the Norwegian experience Thanks to avid fisherman Bjarne Zachariassen, Sølvkroken began its journey in 1930. Zachariassen ran a silvering business, so it was perhaps inevitable that he one day decided to combine his two passions. After experimenting with different colours and sizes, the Spesial Classic fishing spoon lure was born.

The spoon lure, unlike other existing ones, was steeped in silver and painted with red dots. The Spesial Classic lure launched Sølvkroken’s adventure as a fishing equipment brand after its im-

Hand-painted Spesial Classic.

Freshwater fishing with Sølvkroken – five tips for a better catch: 1. Use lures that weigh between 4g and 12g. 2. If the weather and water are clear, use silver lures; otherwise, use red or copper lures. 3. Approach the fishing spot with caution, as many fish lurk close to land. 4. Crank the lure at various speeds, as fish often lurch at abnormal movements. 5. Ensure that you have the correct licence or card for fishing. Ask a local sports shop or check out www.inatur.no

a bestselling title, and it remains one of Sølvkroken’s most popular products nearly a century after its creation.

All of Sølvkroken’s products are designed in Norway, and their unique equipment has become a fixture in Norwegian fishing. With Norway’s vast bodies of water and plentiful fish, it’s not a surprise that avid fishing enthusiasts from all over the world visit Norway every year for the northern fishing experience. Upon arrival, many of them find that Sølvkroken is right there to provide them with all they need for true, Norwegian fishing.

Originality and uncompromised quality Success does not come without a cost, especially in a day and age of dupes and fakes, and rival companies have tried and

Spesial Classic Zebra. Spesial Classic with trout colours. Sea fishing. Photo: Eivind E. Christiansen

continue to try to copy Sølvkroken’s products. With a combination of patents and uncompromised quality, something that cannot be mimicked or copied, the brand continues to flourish as the leaders of Norwegian fishing equipment.

“I suppose it’s like we’re like the Rolex of fishing products,” Christiansen chuckles. “Even though others might try to copy our designs, we place great importance on originality. All our designs are produced locally by our team, and they’re all unique.”

Among their products, Spesial Classic, Rustfri Svenskepilk®, and Stingsilda® are the most popular. And if those don’t work for you, Sølvkroken has over 1,100 products, catering to everyone from be-

Sølvkroken’s five tips for sea fishing from land: 1. The sea offers many different species of fish, so ensure that your lures are correct for the breed you seek to catch. Again, crank the lure at various speeds. 2. To catch sea trout, use lures between 10g and 25g. 3. For all-round sea fishing, Sølvkroken recommends the Stingsilda lure. 4. To catch pollocks or coalfish, use narrow lures. 5. Norway has different rules for fishing certain breeds, so make sure to find out what rules apply.

Lure for sea fishing. Photo: Bente J. Harstad

ginners to frequent fishermen. “We want to be part of the generational tradition that is fishing, and we hope to promote a better nature experience for everyone,” says Christiansen.

Whether you’re looking to explore the Norwegian outdoors soon or during the colder months, the Sølvkroken team asks you to fish responsibly, and to check out what rules apply in your area – and enjoy the outdoors!

Web: www.solvkroken.no Facebook: Sølvkroken Instagram: @solvkroken