crowd
of
brand book
one
t
able of contents background vision mission central theme central value functional value expressive value
b
ackground
Because of globalization, the world is fusing and everything is shifting closer to each other in the fields of culture, economy, politics, cuisine etc. This makes people feel lost in a mass, in a sea of uniformity. When something loses its identity, it loses the power to differentiate from others.
v
ision
Fusion makes things invisible, lost in a mass.
m
ission
Restore the shape, body or form to become visible again.
c
entral theme
be revealed.
c
entral value
visible.
f
unctional value
combining intangible and concrete elements.
e
xpressive value
noticeable.
be revealed