PORTFOLIO SC BRAGA
INDEX
ABOUT US P. 5
1.1 WHO ARE WWE? 1.2 WHERE ARE WE? 1.3 WHAT’S OUR VALUE?
SC BRAGA PARTNERS P. 11
2.1 CORPORATE CABINS 2.2 PRESTIGE 2.3 BUSINESS SEATS 2.4 CORPORATE PACK 2.5 EVENTS AND CONVENTIONS
ADVERTISING 3.1 GIANT SCREEN P. 23 3.2 STATIC ADVERTISING 3.3 MATCH DAY SPONSOR
SPONSORSHIP P. 29
PRICES P. 39
4.1 NAMINGS 4.2 MAIN SPONSOR
1 2 3 4 5
ABOUT US
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PORTFOLIO SC BRAGA | ABOUT US
PORTFOLIOSC BRAGA | ABOUT US
1.1
WHO ARE WE?
The Sporting Clube de Braga (SC Braga) is one of the most wide-ranging clubs in Portugal! Living moments of sucess, SC Braga is more and more determinated to give responses to the new corporate challanges. In this club there’s nothing more important than winning and conquer greatness. We are increasingly being identified as a strong and competitive partner for business.
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Our partners win more credibility in their business areas through the association with a Sport Association that represent de city and the country . We suport and develop sport for his highest level in all aspects.
WHERE ARE?
SC Braga is now installed in two big spaces: the Braga Municpal Stadium and Cidade Desportiva SC Braga (Sport City). The Braga Municipal Stadium is an emblematic construction built for the Euro 2004. Projected by the Pritzker (2011) winner Architect Eduardo Souto de Moura, this is one of the most beautiful stadiums in Portugal. Not only by is architectural beauty, but also for the exclusive and unique work it represent. The public recognition has been constant by winning national and international awards.
This stadium is endowed with multifunctional rooms with execelent condiotions for a variety of cultural, sport, and business events. In its turn, the Cidade Desportiva SC Braga is an broader and urban space built in an remote ĂĄrea that is now revitalized by the most influent sports brand of the region, SC Braga. This complexe is already working for the Formation of the club, but it will only be totally completed in 2019.
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1.1
PORTFOLIO SC BRAGA | ABOUT US
PORTFOLIO SC BRAGA | ABOUT US
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WHAT’S OUR VALUE?
627 901
The winning mentality and the proximity to the community strategy make our fans number grow day by day. This is confirmed by the growing number of supporters that follow us not only in social media but also in our supporters platforms.
SITE SESSIONS
23 022 SUPPORTERS
MOBILE
58%
30% 70% WOMEN’S
PC
37%
TABLET
5%
MEN
AGES
36% 35% 9% 0-14
15-23
24-34
9%
8%
6%
7%
35-44
45-54
55-64
+65
More influx between afternoon and evening
More influx at mondays, thursdays and weekends
250 640 sessions from Facebook links 39,9%
82% PORTUGAL
18%
REST OF THE WORLD *Google Analytics report
80% Men 20% Women’s
PORTFOLIO SC BRAGA | ABOUT US
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INVESTMENT RETURN
Total ROI
44M
OFFICIAL SHIRT KIT
24M
TRAINING KIT
12M
Backdrop Conference Room
5M
Marketing supports
3M
SC BRAGA PARTNERS
2
*CISION report
The present values are referent to the the investment study associated to the SC Braga brand presenting the return values by visibility supports
656
FORMATION ATHLETES
428
JUVENIL ATHLETES
228
OFFICIAL COMPETITION ATHLETES
12
PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
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SC Braga welcomes a new generation characterized by privileged contacts, developed in special spaces, reinventing the way of companies act in a football stadium. Companies associated to SC Braga Partners will benefit excellent opportunities to create business relationships, providing comfort and convenience to their stakeholders. Join our Club and enjoy all the advantages we guarantee to our partners!
PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
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2.1
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Each cabin has:
CORPORATE CABINS
Privileged space for conducting business through direct contact with our partners. The cabins at Braga Municipal Stadium offer the ideal conditions to watch SC Braga matches at the “Pedreira” with our partners. Develop public relations actions inviting your clients and business partners to watch the match in the best places of the stadium. Ensure proximity to your network of contacts in a family and comfortable environment. Get privileged conditions using Corporate areas of the stadium to develop your own events.
In this acquisition, you guarantee: | Access to all games of SC Braga’s sports season | Corporate cabin seats and bench tickets | Catering (served in cabins) | Support service (hostesses) | Dedicated Hospitality account | Parking places | Spaces for company communication with: plate on the cabin’s door; canvas logo on training field; big screen logo in national competitions | Possibility to use the cabin without being match day (eg meetings, interviews)
PORTFoLIO SC BRAGA | SC BRAGA PARTNERS
| Offer of an official shirt, a scarf, a pen and a pin per seat | Preference right of space in extra events SC Braga | 4 trips to European competitions games | Priority in the acquisition of trips in the European competitions games to accompany the team | Opportunity to take a picture with your favorite player in the Mixed Zone | Possibility of a family member, up to 11 years, entering the field with a player
| TV | Space for your brand communication | Dining table with 10 seats | Minibar | Rechauds zone | Cloakroom | Possibility of customization with your brand
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PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
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PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
2.2 PRESTIGE
2.3
Thinking about the importance of human relations, SC Braga has recently created another dedicated space for your company. This exclusive space allows access to the most central places of the stadium, with premium chairs, in the first line of achievements. The Prestige has a lounge area with catering service. This platform promotes business relations between companies, giving the possibility of developing great partnerships.
Designed for the businessmen who live our Club at all times, Business Seat present the ideal solution for all those who want to watch SC Braga games in the most central sector of our stadium.
In acquiring a Prestige seat you guarantee: | Access to all games of the sports season of SC Braga | Catering (served in the Prestige Lounge) | Support service (hostesses) | Hospitality service with account dedicated to this product | Parking places | Space for company communication with logo on the giant screen in the national competitions | Opportunity to take a picture with your favorite player in the mixed zone | Possibility of a family member, up to 11 years, entering the field with a player (subject to availability) | For full payment we offer the official shirt of the respective season
BUSINESS SEATS
In acquiring 5 Business Seat you guarantee:
| Access to all SC Braga home games (except Portugal Cup) | Acquisition of tickets for Portugal Cup matches at home with a special price | Parking place | Season Cards | Transmissibility of cards | Space for company communication with logo on the giant screen in the national competitions
PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
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2.4
PACK EMPRESA
Designed especially for small and medium entreprises and professionals, the Company Pack is a great tool for our partners to keep and win more clients through the development of public relations actions in our stadium.
In the acquisition of the Pack Company you guarantee: | Access to all games of SC Braga’s home season (except Portugual Cup and European competitions) | Acquisition of tickets for the matches of the Portugal Cup and European competitions at home at a reduced price | Parking place | Single tickets | Offer of 5 official SC Braga scarves at the moment of adhesion | Space for your company communication with logo on the giant screen in the national competitions | For full payment we offer the officialshirt of the respective season
PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
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2.5
PORTFOLIO SC BRAGA | SC BRAGA PARTNERS
EVENTS AND CONVENTIONS
The Braga Municipal Stadium counts on a lot of apropriate rooms for events and business reunions with a fantastic panoramic view to the pitch in an unique environment where you can make your event as remarcable as you wish. Perfect for, reunions, conferences, ou product launchings , the Braga Municipal Stadium offers you an exclusive and attentive service to ensure the sucess of your meeting. The rooms are equipped with internet wirless, TV, coffe machine and constat supervision and support from an PR team. Besides that, we offer you a complete catering service, with parking places included in the stadium.
Para os seus eventos oferecemos os seguintes espaรงos: | West Cabin Technical features: | 15 seats | Pitch view | Area - 20,00m2
| VIP SC Braga Cabin Technical features: | Lugares sentados - 25 lugares | Pitch view | Area - 51,00m2
| East Cabin Technical features: | 15 seats | Pitch view | Area - 15,00m2
| Lounge Prestige Technical features: | 200 shared seats | Pitch view | Area - 400,00m2
| Conference Room Technical features: | Equiped wit audiovisual material (projector; screen; sound system and videowall) | 130 seats | Whitout pitch view | Area - 215,00m2
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ADVERTISING
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PORTFOLIO SC BRAGA | ADVERTISING
PORTFOLIO SC BRAGA | ADVERTISING
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This masterwork produced by Architect Souto de Mouta, congregate, at each game, advertinsg and communication soluctions that make your brand seen by everyone who visit us.
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3.1
PORTFOLIO SC BRAGA | ADVERTISING
GIANT SCREEN
3.2
Being one of the biggest outdoor screens in Europe, our giant screen becomes an excelent way to promote your brand in all sport season.
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PORTFOLIO SC BRAGA | ADVERTISING
STATIC ADVERTISING
In our stadium you can find ohter communication options to guarantee your brand visibility as the Static Advertising with television visibility.
Your business will be promote in all SC Braga games in national competitions
YOUR BRAND In the Giant Screen advertising you garantee:
In this acquisition you guarantee:
| 3 promotional spots of 60 seconds in each game | 6promotional spots of 30 seconds in each game
| East (TV visibility) | Upper East (TV visibility) | Upper North (TV visibility) | West (East bench visibility)
YOUR BRAND YOUR BRAND YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND
YOUR BRAND YOUR BRAND
YOUR BRAND
PORTFOLIO SC BRAGA | ADVERTISING
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3.3
MATCH DAY SPONSOR
SC Braga home games are a great way to project your brand. The marketing and communication actions guarantee wide visibility on thepitch and benches.
We offer 3 options related to Match Day Sponsor:
| Main Match Day Sponsor | Bench choreography for bigger games | Bench choreography for other games
In the Match Day Sponsor acquisition we guarantee:
PATROCĂ?NIOS
| Brand visibility | Brand announcement in the match
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PORTFOLIO SC BRAGA | SPONSORSHIP
PORTFOLIO SC BRAGA | SPONSORSHIP
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SC Braga seeks to defend itself in national and European competitions, enjoying a prestige due to the results achieved in the last decade. Our club is in the elite of national clubs, competing season after season with their opponents for the top places of the competitions.
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PORTFOLIO SC BRAGA | SPONSORSHIP
PORTEFĂ“LIO SC BRAGA | SPONSORSHIP
4.1 NAMING 4.1.1 BRAGA MUNICIPAL STADIUM
4.1.1 CIDADE DESPORTIVA
The stage of great emotions is also the ideal space for the symbiosis between your brand and SC Braga. With capacity for more than 30 thousand people, the Municipal Stadium of Braga is prepared to receive the name of its brand. Have you ever imagined the name of your brand to be pronounced in the elite national competitions and cross-border as the stadium of the passions?
School of great talents, the Cidade Desportiva SC Braga is a project under construction, of which it can be part. The valorization of young people and the loyalty that can be obtained through the association of their brand directly to the naming of our Cidade Desportiva SC Braga emerges as an asset for the two organizations, SC Braga and your brand!
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PORTFOLIO SC BRAGA | SPONSORSHIP
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PORTFOLIO SC BRAGA | SPONSORSHIP
4.2 MAIN SPONSOR 4.2.1 PROFESSIONAL TEAM
4.2.2 GRASSROOTS
In sports that move crowds, it is crucial to create successful partnerships that match the strong emotions involved in football. For this, we count on you! We want our fans to have more and more love on the jersey, with your brand as Main Sponsor. For every1€ invested in the SC Braga main soccer team, the return is 44€
With a history of success in the development and empowerment of future elite players, the formation of SC Braga has combined sports results (two junior national titles) with the ability to project new talents to the highest levels of Senior Football. Players such as European Champion Eduardo, Diego Costa (former Chelsea) and former “colchonero” Tiago grew up in the training camps of the Gverreiros do Futuro, conquering, in these days, great soccer battles. SC Braga is currently the result of many years of permanent commitment to the excellence of its professionals, a reference to the training level of its youngest soccer players both nationally and internationally.
Grab this opportunity!
*Cision report for the 2016/2017 season
A SUA MARCA
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What we can guarantee by joining through one of these sponsorships: | Development of the entire hosting service in symbiosis with corporate areas, mirroring the hospitality of your brand | Have your brand represented by about 20 hostesses SC Braga designated for the corporate areas, thus creating a professional experience of proximity between both parties | Provide the corporate areas with decoration and information points enabling the guests present in these areas (about 1,200 / game) to know your brand | Use of digital media from SC Braga to promote your brand | SC Braga is receptive to the exclusivity of its product / service by agreement | 2 Invitations to the Presidential Tribune | 10 Prestige Tribune Invitations | 250 tickets Portuguese League | 100 tickets for European competitions at Braga Stadium | 4 trips to European competition games | 3 Match Day Sponsor of the Portuguese League | 10 spots of 30 seconds before and in the interval of the game on giant stadium screen | Logo present on the official club bus | Logo present on the tarps of the training camp | Ensuring follow-up and monitoring of brand return based on analysis by independent auditors | Dedicated Hospitality Account
PORTFOLIO SC BRAGA | SPONSORSHIP
PRICES
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PORTFOLIO SC BRAGA | PRICES
PORTFOLIO SC BRAGA | PRICES
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