Sc fum mk2015 by scdsgn.com

Inspiring Industry Leader

RE-DEFINED

Multi-Unit Franchisees

Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for over 25 years.

MediaKit 2015

Targeted Customer Groups:

Programming and content for each target group has its own unique personality.

Franchisor Consumer Marketing Executives

toll free: (800) 289.4232 ext. 202

Franchisor Sales & Development Executives

Franchise Update Media provides a variety of multi-media options in order to reach prospective customers. These options are segmented into four specific customer target audiences.

Prospects

Franchise Opportunity Seekers

The mission of Franchise Update Media is, and always has been, to help all stakeholders in franchising improve and grow their businesses. Over the years, we have grown and evolved how we deliver on that promise.

Multi-Concept Franchisees Area Developers

email: sales@franchiseupdatemedia.com

Our Unique Point of DIFFERENCE

Franchise Update Media’s goal is to provide quality programs and content that will help all our stakeholders improve personally and professionally. Our primary focus is to provide programs, curriculum and content to educate our customers – franchisors, franchisees, franchise prospects and franchise industry product and service providers.

The Franchise Update Media product line provides a variety of tools to reach your target customers. Our multi-media options give your organization the ability to reach your customers with multiple touch-points and message frequency. We’ll help you build an integrated strategy to entice customers to learn more about opportunities to work with your organization.

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The focus of Franchise Update Media is to provide an environment where customers can learn. Our programs help stakeholders improve themselves, their brands, better support their customers and grow profitable enterprises. We pride ourselves in being a trusted resource for educational opportunities in the franchise industry. Our multi-media line of products offers a variety of learning tools our customers can utilize – anytime, anywhere.

From our conferences with face-toface contact to our published resources and our extensive online programs, we provide our customers with tools to further educate themselves, at their convenience. No matter what aspect of the franchise industry your organization touches, Franchise Update Media has tools, resources and programs to help you improve and grow a profitable enterprise.

MediaKit 2015

Inside

Franchise Update Media

MediaKit 2015

It takes a prospective customer

TABLE OF CONTENTS

8-10

Franchise Update Media is pleased to offer a variety of multi-media products to reach your target audience – the scope of which is outlined here to help you evaluate the best possible options for your brand.

Multi-Unit Franchisees

Multi-Concept Franchisees | Area Developers

impresssions

to remember your brand. Implementing a marketing strategy of integrated media options is the best way to deliver your brand message to the customer.

Franchisor

Sales & Development Executives

Engagement Channels & Target Audience...........................1-2

Engagement Channels & Target Audience........................29-30

Multi-Unit Franchising Conference...................................... 3-10

Franchise Leadership & Development Conference ......... 31-36

Multi-Unit Franchisee Magazine.........................................11-16

Franchise Update Magazine................................................37-42

Multi-Unit Buyer’s Guide......................................................17-18

Annual Technology Buyer’s Guide......................................43-44

Franchising.com: Multi-Unit Franchisee Channel, Opportunities Finder, Supplier Resources, EmpireBuilders.tv..........................19-22

Franchising.com: Franchisor Channel, Opportunities Finder, Supplier Resources ..............................................................45-52

eProducts: Multi-Unit Franchisee Report eNewsletter, Solo eBlasts, EmpireBuilders.tv ........................................ 23-24

eProducts: Franchise Update Sales Report eNewsletter, Custom Solo eBlasts, Franchising.com Express...............51-52

Build Your Multi-Media Success – Worksheet ................ 25-26

MediaKit 2015

Build Your Multi-Media Success – Worksheet ................. 53-54

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email: sales@franchiseupdatemedia.com

Multi-Unit

Executives

Engagement Channels & Target Audience.................... 57-58 Franchise Consumer Marketing Conference................. 59-64 Franchise Update Magazine ........................................... 65-70 Annual Technology Buyer’s Guide.................................. 71-72

eProducts: Franchise Consumer Marketing Report eNewsletter, Solo eBlast ..................................... 79-80 Build Your Multi-Media Success – Worksheet ............. 81-82

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Franchise Opportunity Seekers Engagement Channels & Online Presence ..........................85-86 Franchising.com: Opportunities Finder, Multi-Unit Franchisee Channel, Supplier Resources, Prospect Resources ........................... 87-92 eProducts: Multi-Unit Franchisee Report eNewsletter, Franchising.com Weekly Wrap eNewsletter, Solo eBlasts ............................................................................ 93-94 Build Your Multi-Media Success – Worksheet .................... 95-96

Franchise Update Media

Company Overview........................................... 97

MediaKit 2015

Prospects

Franchising.com: Franchisor Channel – Market, Opportunities Finder, Supplier Resources ..................... 73-78

Prospects

Consumer Marketing

Franchisor Consumer Marketing

Franchisors

Our multi-media product lines will help engage your customers through multiple touch point programs.

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

TABLE OF CONTENTS In order to reach and attract multi-unit franchisees, Franchise Update Media offers a multi-media product line that consists of:

Franchisors

Franchisees Multi-Concept Franchisees Area Developers

Multi-Unit

Engagement Channels & Target Audience......................1-2 Multi-Unit Franchising Conference ................................ 3-10

Multi-Unit Buyerâ&#x20AC;&#x2122;s Guide.................................................17-18 Franchising.com: Multi-Unit Franchisee Channel, Opportunities Finder, Supplier Resources, EmpireBuilders.tv ........................19-22

Build Your Multi-Media Success â&#x20AC;&#x201C; Worksheet ........... 25-26

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franchiseupdatemedia.com

MediaKit 2015

Prospects

eProducts: Multi-Unit Franchisee Report eNewsletter, Solo eBlast, EmpireBuilders.tv...................................... 23-24

Consumer Marketing

Multi-Unit Franchisee Magazine ...................................11-16

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Annual Multi-Unit Franchising Conference

Multi-Unit Franchisee eProducts (eNewsletter, solo eBlast)

Empire Builders.tv (Video Channel & Series Spotlight)

Annual MUFC Board Meeting

Multi-Unit Engagement Channels

Multi-Unit Franchisee Magazine

Franchising.com (Multi-Unit Franchisee Channel, Supplier Resource)

MediaKit 2015

Multi-Unit Franchisee Annual Buyerâ&#x20AC;&#x2122;s Guide

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

TARGET AUDIENCE

The annual Multi-Unit Franchising Conference is the only event of its kind that focuses on business issues critical and relevant to franchisees today.

– Greg Cutchall, President, Cutchall Management Co.

“ I’ve been a long time reader of Multi-Unit Franchisee Magazine and found it to be a valuable resource. I also highly recommend the Multi- Unit Franchising Conference to other Multi-Unit operators.” – Daniel A. Sonenshine, President & Founder, Far West Restaurant Group, LLC

Franchisee Testimonials

Published quarterly, Multi-Unit Franchisee Magazine provides continued learning for multi-unit franchisees. Each issue features targeted content important to franchisee growth, featuring real-life experiences from successful franchisees.

“ The articles in Multi-Unit Franchisee inspire us to help better our business with peer experience through their pitfalls and successes.”

Our Multi-Unit Buyer’s Guide, published annually provides a comprehensive overview and comparison of the best and new franchise brands

“ Multi-Unit Franchisee provides an infrastructure for peer to peer knowledge exchange with business operators of varying size and industry. By comparing notes and sharing best practices with other multi-unit operators, we gain perspective on our own operations without getting too insular and focused on the nuances of our business model or our franchisor relationship.”

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– David and Maureen Grimaud, President & Principal, Grimaud Enterprises Inc.

– Cheryl Robinson, Owner, Sapphire Ventures, Inc.

MediaKit 2015

Prospects

Franchising.com’s Multi-Unit Franchisee Channel, Opportunities Finder, eNewsletters, Solo eBlasts and Empire Builders.tv provide online resources in order to help franchisees with on-going education and franchise opportunities anytime, anywhere.

Consumer Marketing

Through the Multi-Unit Franchising Conference, Multi-Unit Franchisee Magazine and a variety of online resources, our curriculum and content help multi-unit franchisees become more successful by individual location, market and organization.

“ Without a doubt the most informative publication directed at the growing Multi-Unit operator. Great ideas, great insights and very well written.”

Franchisors

Our Multi-Unit Franchisee programs, tools and resources encourage growth personally and professionally.

Multi-Unit

Multi-Unit Franchisee

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Multi-Unit Franchising Conference The annual Multi-Unit Franchising Conference is the premier event targeting multi-unit franchisees in the food, hospitality, retail and service sectors â&#x20AC;&#x201C; along with developers, chain store operators and private investment groups looking to build and expand multi-unit operations. This is the ultimate deal making event for franchisors, multi-unit franchisees and service providers. This unique event is highly influenced by its advisory board consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses. The 2015 conference will provide programs targeted to the size of franchisee organizations. Franchisee participants receive content-rich learning that directly applies to the scope of their organization, new brand opportunities and helps them plan for growth.

The 15th Multi-Unit Franchising Conferenceâ&#x20AC;&#x2122;s theme, Shaping the Future, is designed to motivate growth and propel development within your business and brand!

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

of the multi-unit franchisee attendees in 2014 represented:

operating units, and 200,000+ employees

in annual system-wide revenue

220+ Brands 70%

Consumer Marketing

$10.5+ Billion

Franchisors

9000+

Multi-Unit

Over 550

seeking additional brands

2014 surpasses the 2013 record with attendance

1,400

of almost

multi-unit franchisees,

franchisors and franchise service providers.

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Who Attends MUFC? • Multi-Unit and Multi-Concept Franchisees •

Area Developers and Area Representatives

•

Franchisors

•

Franchise Investors

•

Real Estate and Finance Professionals

•

Suppliers

MediaKit 2015

Prospects

Target Market / Demographics

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

(including CEOs, Presidents, Vice Presidents and Directors) in all disciplines in the organization – Sales, Operations, Marketing, Finance and Technology.

Why to Send & Why to Attend

Additionally, franchisee attendees admit they find brands with leadership presence at the conference more attractive than those without C-suite representation.

Franchisees The Multi-Unit Franchising Conference provides content-rich learning opportunities geared towards franchisees. Our curriculum brings something different to the table and extends beyond what franchisees learn at their individual brand conferences. Our sessions and panels are comprised of franchisees positioned within different segments of the franchise industry. We also strive to provide plenty of opportunities for our franchisee participants to network amongst their peers.

Franchisors The 2014 Multi-Unit Franchising Conference was attended by more than 550 multi-unit franchisees, representing every segment of the franchise industry – food, retail and service. More than 70% of our participants say they were seeking new franchise opportunities. This conference is the perfect venue to effectively display your franchise opportunity to prospective multi-unit franchisees. The conference programming is developed with the guidance of our Multi-Unit Franchisee Advisory Board. They share their expertise, challenges and experiences with participants. This provides a great opportunity for franchisors to learn

MediaKit 2015

Suppliers Service providers interested in reaching multi-unit franchisees and franchisors should attend the Multi-Unit Franchising Conference. With more than 550 multi-unit franchisees and 520 franchisor attendees, the conference provides a great opportunity to showcase your services and expertise.

Franchisor 2014 attendee profile: Total Brands Represented – Total Attendees –

30% 18%

520

210

Brands with CEO Representation

Brands with COO or VP of Operations Representation

100% Brands with CDO or Senior VPs of Business Expansion Representation

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Multi-Unit

MVP Awards

Consumer Marketing

MVP Award winners will receive VIP passes to the full conference in Las Vegas, NV where they will be treated like franchisee royalty and recognized on stage during the general session. In addition, they will also receive an exclusive profile in Multi-Unit Franchisee Magazine, a feature on mufranchisee.com, and an impressive award to display back in their office.

Franchisors

Each year, Multi-Unit Franchisee Magazine proudly honors the best and brightest in the industry with our Most Valuable Performer (MVP) Awards. These outstanding franchisees are the power operators, innovators, the creative thinkers who have demonstrated outstanding performance in growing both their organizations and their brands.

Pre-Conference Golf Tournament

( All players must be registered for the Multi-Unit Franchising Conference in order to participate in the golf event.)

Each player receives: cart, box lunch, two drink tickets, post-game awards reception, and transportation to and from Caesars Palace. (All Golf fees are additional fees beyond the conference registration rates.)

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MediaKit 2015

Prospects

Join your franchise colleagues at this premier networking event and casual forum to strengthen existing relationships and build new ones with industry decision makers.

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Conference Sponsorship Opportunities | AT A GLANCE

Magazine Cover Card (1)...................... $4490

Sponsorships Including Exhibit Space

Buyer’s Guide Cover Card (1)................ $4490

SOLD

Escalator Metal Strips (1)....................... $3990

SOLD

Agenda At A Glance (1)........................ $3990

SOLD

Two-Sided Hanging Sign ....................... $2990

Platinum Co-Sponsor............................. $17,990 ea

SOLD

Breakfast Sponsorship........................... $1990

Gold Level (8)....................................... $12,990 ea

SOLD

Coffee Break Sponsor............................ $1990

Franchisee Only Luncheon (5)................. $12,990 ea

SOLD

Conference Guidebook Full Page Ad....... $995

Silver Premium...................................... $6990

Conference Tote Bag Insert..................... $995

Silver Standard..................................... $6490

Exhibit Hall Footprints............................ Pricing TBD

Sponsorships

Golf Sponsorships

Franchisor Luncheon (2)......................... $9990

Reception (1)........................................ $5000

Keynote .............................................. $9990

Beverage (1)........................................ $2500

Franchisee Only Opening Social (5)........ $9990

Hole In One (2).................................... $2500

Conference Tote Bag (2)........................ $7490

SOLD

Hole & Team........................................ $1500 Closest to the Pin or Longest Drive........... $1250

Conference Guidebook (1)..................... $6990 Mobile App.......................................... Pricing TBD Two-Sided Lanyard (2)........................... $6990 Chairman’s Dinner (2)........................... $5990

WHAT

SOLD

Multi-Unit Franchisee MVP Awards (1)..... $5990 SOLD

Registration Desk (1).............................. $5990 Bronze................................................. $3490 Add-On Sponsorships Charging Station................................... $5990 Stair Graphics (1)................................. $5990 Advisory Board Meeting (4)................... $5500

Sponsored Content Combo

$6,690 $6,590 $6,490 $6,390

Quarter III –

Back Cover

$6,490

$6,290

$6,090

$5,890

Inside Front Cover

$6,290

$6,090

$5,890

$5,690

Special Distribution at: West Coast Expo

TOC(2) or Editor’s Note

$5,790

$5,590

$5,490

$5,390

• A dvanced

Full Page

$5,290 $5,190 $5,090 $4,990

•

Reconnect: Updating MU Profiles from the Past

MUF 50 Growing With People: Attracting, Recruiting, Retaining HR: Best Practices, Compensation and more

•

Reconnect: Updating MU Profiles from the Past

1/2 Page

$3,490 $3,390 $3,290 $3,190

•

2014 MVP Awards

1/3 Page sqr. or vert.

$2,590 $2,490 $2,390 $2,290

•

Multi-Unit Franchising Conference Review

1/4 Page

$2,290 $2,190 $2,090 $1,990

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

Ad Size Specifications

AD SIZE

Binding Method: Perfect Bound

Line Screen: 133 Max

Density: 4 color: 290

LIVE AREA

TRIM

BLEED

HIGH IMPACT COVER CARD – Call for more details and pricing. CUSTOM 8X8” INSERT CARD – Advertiser provided artwork for full bleed, two-side, 100# cover weight insert. Call for additional specs and magazine bind-in position details. POLYBAG PROGRAM AVAILABLE – Call for more details and pricing.

7.875x10.375” 8.375x10.875” 8.75x11.25”

1/2 Page

6.875x4.375” 7.375x4.875” N/A

Ad Submission Requirements

1/4 Page

3.125x4.25” 3.625x4.75” N/A

• Press Ready (Non-compressed, 300dpi or higher) PDF or PDFx1A in CYMK color profile mode, any/all Transparancy effects flattened.

1/3 Page Square

4.25x4.25” 4.75x4.75” N/A

• Word, Publisher or PageMaker files are not accepted.

1/3 Page Vertical

2x9.5” 2.25x9.75” N/A

• F ranchise Update Media does not accept responsibility for color shifting when converting RGB color modes to CMYK.

Consumer Marketing

Full Page

Franchisors

Printing Process: Web Offset

SPONSORED CONTENT COMBO – Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article to be formatted for publication.

• Gutter Safety for spreads: Allow 1/4” on each side of gutter, 1/2” total gutter safety. 1/3 Page Vert. 1/3 Page Square

1/2 Page Horizontal

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• F or ad spread please provide as single pages and supply 1/16”duplicated image on both sides of the centerline. • S afety: Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks should be set at .1875”. SUBMISSION Files smaller than 6 MB may be emailed to: art@franchiseupdatemedia.com. For larger file submissions please send via Hightail.

MediaKit 2015

Prospects

1/4 Page Vertical

Full Page

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Annual Multi-Unit Buyer’s Guide Grow your business with comprehensive overviews and side-by-side comparison of the newest and best in franchise brands. This annual edition targets the largest multi-unit and multi-brand franchise owners and operators in the United States.

Distribution: •

10,000 Multi-Unit Franchisees

•

New Multi-Unit Franchisee Magazine Subscribers

•

Multi-Unit Franchising Conference: Las Vegas

•

International Franchise Expo: New York City

•

West Coast Franchise Expo: Anaheim

•

2015 Franchise Expo South

Event Bonus Distribution

The Annual Multi-Unit Franchisee Buyer’s Guide is the single most

cost effective annual edition to reach multi-unit franchisees. (Based on direct comparison to competitor 2014 media kit rates for 1x full page insertion)

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

High Impact Listing Formats •

1/2 Page listing and 1/2 Page Ad Page listing with up to 3 images

2015 Rates MULTI-UNIT

Buyer’s Guide

FOOD

SITE LOCATION

Assistance

CKE provides franchisees with the development tools they need to grow. We assist with site selection, restaurant design, equipment ordering, construction and training. In addition, we offer a flexible building prototype designed to manage up-front restaurant costs.

OPPORTUNITY

Description

Our commitment to serving high-quality, great tasting products is rivaled only by our commitment to our franchisees. At CKE, franchisees are our top priority and we run the business so our franchisees can be successful.

•

$ 5990 Full Page Listing Ad

•

$ 5990 Inside Front Cover Display Ad

•

$ 5990 Inside Back Cover Display Ad

•

$ 6990 Back Cover Display Ad

•

$ 8990 Double Page Spread

Rankings • Both Carl’s Jr. and Hardee’s rank among the top 3 hamburger brands in Entrepreneur Magazine’s 2013 Franchise 500

Fast Franchise Facts* Franchising Since: Carl’s Jr. founded 1941 | Hardee’s founded 1961

• Hardee’s named a 2012 Top 40 Food Franchise by Franchise Business Review

*Multi-Unit Franchisee Operating Units: Carl’s Jr./Hardee’s: 97.8% of stores, 71.1% of Franchisees *Total Franchise Operating Units:

Qualifications

*Company Operating Units: Carl’s Jr.: 437 | Hardee’s: 457

CKE Restaurants is seeking exceptional franchise candidates who have experience operating multiple restaurant and/or hospitality locations and the ability to acquire prime commercial real estate. We require our candidates to have the following financial resources; a minimum of $300,000 in liquid assets and a minimum net worth of $1,000,000 per unit developed, with a minimum 3-store commitment.

Carl’s Jr.: 702 | Hardee’s: 1,270

Capital Investment: Carl’s Jr.: $1.1 million+ | Hardee’s: $1.1 million+ Franchise Fee (per unit): $35,000 with a reduction for additional units Royalty Fee (per unit): 4% Advertising fee (per unit): Carl’s Jr. Up to 7% | Hardee’s 5% Earnings Claims: Yes Build-Out Options: Free standing with drive-thru, end-cap with drive-thru, airport & mall locations, colleges & universities, sports stadiums & arenas, build-to-suit opportunities Available Territories: Carl’s Jr.: Western U.S. & International; Hardee’s: Midwestern, Southern & Eastern U.S. *As of 3/7/14

Contact Michael D’Arezzo VP Franchise Sales, North America (805) 745-7842 mdarezzo@ckr.com John Mayes Director, Domestic Franchise Development, Hardees (314) 259-6285 jmayes@ckr.com

DISCOUNTS: ckefranchise.com

MULTI-UNIT BUYER’S GUIDE 2014

Consumer Marketing

At Carl’s Jr.® and Hardee’s®, banners of CKE Restaurants Holdings, Inc., our next success story is you. We have built a reputation as the ultimate destination for burger enthusiasts who crave bigger, better burgers. Our best-inclass menu and innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food, clearly setting us apart from the competition. In addition, our marketing strategy has always been as focused as our business strategy. Through edgy, irreverent advertising, Carl’s Jr. and Hardee’s have become two of the strongest and most recognized banners in the industry.

Franchisors

• Full

Multi-Unit Franchisee Magazine Advertiser: RETAIL & SERVICES

MULTI-UNIT

• 4x Frequency: 50% off Fast Franchise Facts Qualifications Buyer’s Guide

Franchising Since: 2010 OPPORTUNITY

Description

Financial requirements are $300,000 liquid and $750,000 net worth. The franchise fee per unit is $22,000-$30,000. We would like to grow with multi-unit developers yet we will be opportunistic and review each situation.

Multi-Unit Franchisee Operating Units: 0 Total Franchise Operating Units: 0

• 2x & 3x Frequency: 25% off Capital Investment: $578,208 - $1,204,302

Charter Fitness is looking to grow with successful franchisees throughout the USA. Our core competence and strength can be attributed to the fact that we own and operate over 40 locations.

National Advertising Fee (per unit): 2%

SITE LOCATION

Assistance We’ll provide expertise in the following areas: • Training • Marketing • Site Selection • Trade Area Identification

Multi-Platform Distribution – accessible from all major mobile platforms, including Native iPad App, Android, Win8 and Mini-Viewer in Facebook.

Powerful Advanced Analytics with comprehensive metrics on several aspects of user behavior.

Franchise Fee (per unit): $22,000 - $30,000 Local Marketing Spend: 5% Earnings Claims: Yes Real Estate & Leasehold Improvements: $250,000 - $650,000

•

Available Territories: See demographics

Demographics

Contact

Ohio, Pennsylvania, Michigan, Indiana, Wisconsin, Texas and Florida are target markets for new growth as we onboard new franchisees. A minimum population of 60,000 within a trade area.

Michael Vogel SVP Development (708) 465-9113 mvogel@charterfitness.com

P remium Multi-Unit Conference Sponsors: 50% off

charterfitness.com

Don’t Sweat the DetailS. we alreaDy have.

SALES DEADLINE: JANUARY 16, 2015

• initial investment: $578,208.00 – $1,204,302.00 • net Pro Forma eBitDa: $261,868.91* • net Pro Forma eBitDa expressed as a Percent of Sales: 30.52%* • average top line Sales: $857,917.39*

This advertisement does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. *The above figures are set forth in Item 19 of our 2013 Franchise Disclosure Document.

Franchise-Ad-2014.indd 1

MULTI-UNIT BUYER’S GUIDE 2014

Increased Interactivity with optional Video and Audio embedding, and Popups in Magazine.

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MATERIALS DEADLINE: JANUARY 23, 2015

When it comes to choosing a franchise, experience can make all the difference. Our leadership team knows what it takes to successfully open and run a health club – they’ve done it over 40 times (and counting)! As a franchisee, you’ll receive all the tools and resources you need to grow your business as we continue to grow ours.

MediaKit 2015

2/10/14 10:07 AM

Prospects

Responsive Design Online

Don’t sweat the details. We already have.

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Franchising.com

Social Media Outlets

Multi-Unit Franchisee Channel Franchising.com is the world’s leading provider of franchise information on the web. Get the most inclusive, up-to-date news and information on multi-unit franchise opportunities, development, consumer marketing, leadership, law and more. Feature your brand, product or service and reach qualified, multi-unit franchisees with our portfolio of online tools.

Franchising.com Franchise Update Media 3 Featured Groups The Franchise Industry

•

Multi-Unit Franchisee Channel via

FRANCHISING.COM

• •

Multi-Unit Franchisee Franchise Consumer Marketing

Combined Member count of 13,061 (As of November 2014)

Franchising.com youtube.com/franchisingcom

Franchising_com

Visitor Demographics

franchiseupdateMG

New visitors

84.5% Returning Visitors 15.5%

Supplier Resources

Empire Builders.tv

Newly expanded supplier resource search and directory segmented by your specific business need.

Exclusive video series highlighting successful multi-unit franchisees that offer advice for multi-unit growth and discuss topics of importance today.

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

over 40,000

65%

26%

Visitors Household Income above $100K

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MediaKit 2015

Prospects

1,763,755 Visitors*

Visitors with College Education Level

* (Per last 12 months as of Nov. 2014 â&#x20AC;&#x201C; via Google Analytics)

Consumer Marketing

Visitors Age Range 25-55

63%

Franchisors

Multi-Unit Franchisee Web Channel delivers useful and significant information for existing multi-unit franchisees and attributes for of the annual visitors to Franchising.com

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Franchising.com

Multi-Unit Franchisee Channel over 90,000 trackable visitor actions (leads, Franchising.com has produced

Multi-Media Platforms* 1. Franchising.com

Multi-Unit Channel & Opportunities Finder

click-thrus and calls) and is the leading franchise opportunity destination with over

1,000,000 advertiser ad views in 2013.

Multi-Unit eNewsletter

(Franchise Insider analytics, 2014)

Solo eBlast

EmpireBuilders.tv

Proven Performance Franchising.com consistently ranks in the top 5 franchise lead generation web sites.

Ranks #1

in generating franchise prospects with liquid assets over

$500,000

5. Multi-Unit

Franchisee Magazine Print & Digital Editions

* Call your sales

representative to discuss multi-platform packages starting at only $599/month

( 2014 Franchise Benchmark Industry Insight Report produced by eMaximation)

MediaKit 2015

Multi-Unit Franchisee

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

– Brenda Digati, Local Store Marketing, The Joint Corp

Franchisors

“ A franchise system is only as good as its best franchisees, and connecting with qualified owners starts with getting in front of the best candidates. We rely on Franchising.com to put The Joint…the chiropractic place, at the top of investors’ minds, giving us the greatest chance at finding the best people to represent The Joint brand nationwide.”

5 Consumer Marketing Prospects

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

MediaKit 2015

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Multi-Unit Franchisee eProducts The most relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.

Single Sponsorship (Per eNewsletter deployment) Each eNewsletter deployment provides four distinct call to action opportunities in prominent and differentiated positioning.

Responsive Design with Real-time Reporting (eNewsletter analytics per deployment via Franchise Insider, 2014)

Opt-in Subscribers over 8,000

Average Open Rate 18%

Average Click-thru Actions 136

Multi-Unit Franchisee Report A weekly, opt-in information source for growing multi-unit franchisees. Targeted multi-unit franchisees are able to stay connected with what is driving current multi-unit operations and expansion.

DEPLOY MONTH

WK #1-2 MATERIALS DUE

WK #3-5* MATERIALS DUE

January

12/24/2014

1/7/2015*

February

1/21/2015

2/4/2015

March

2/18/2015

3/4/2015

April

3/18/2015

4/1/2015

May

4/15/2015

4/29/2015

June

5/27/2015

6/10/2015

July

6/24/2015

7/8/2015

August

7/29/2015

8/12/2015*

September

8/26/2015

9/9/2015

October

9/30/2015

10/14/2015*

November

10/28/2015

11/11/2015

December

11/25/2015

12/9/2015*

(*month with 5th week deployment)

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

Empire Builders Series eBlast and .tv Series Spotlight

January February March

Consumer Marketing

DEPLOY MONTH

Franchisors

The Empire Builders bi-monthly eBlast with the single sponsor feature or Empire Builders Spotlight, an annual awareness-building tool is a feature offered only through Franchising.com. These video segments highlight successful multi-unit franchisees that offer advice for multi-unit growth and discuss topics of importance today.

April May June

August

Custom Client Solo eBlasts

September

A unique opportunity to reach qualified multi-unit franchisees. Distribution to more than 2,400 experienced, successful multi-unit franchisees, and over 8,700 franchisors, franchisees and suppliers further educates the industry (and competition) about the benefits of your brand.

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

October November December

MediaKit 2015

Prospects

July

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

Build Your Multi-Media Success Worksheet Franchise Update Media is pleased to offer a variety of products designed to reach your multiunit franchisee target audience. Our product options provide an opportunity to deliver your brand message through multiple touch points. It takes 8-10 impressions for the prospective customer to remember your brand.

Our integrated media options deliver your brand message to the target customer anytime, anywhere.

76%

of B2B marketing professionals agree or strongly agree that their â&#x20AC;&#x153;ability to track marketing ROI gives marketing more respect.â&#x20AC;? (Source: Forrester Research, 2014)

MediaKit 2015

The following Multi-Media Success Plan worksheet can be used to help develop your integrated marketing strategy, develop your budget, analyze impressions and evaluate success. Step 1: Evaluate media options for your integrated marketing strategy. Step 2: List the options, impressions, size, and price on the worksheet. Step 3: Calculate your total projected advertising dollars. Step 4: Calculate your total projected impressions (use conference attendance as impressions). Step 5: Evaluate your cost per impression. Step 6: Track the number of leads and deals generated from the media options. Be sure to ask your leads where they first learned about your opportunity to ensure accurate tracking of marketing and advertising expense. Step 7: C alculate the cost per lead and cost per deal as part of your 2015 annual year-end and 2016 planning. Note: Call your sales representative to discuss plan options or address questions.

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

DISTRIBUTION/IMPRESSIONS

SIZE

Conference Opportunities

QTY

PRICE

TOTAL

Multi-Unit

PRODUCT

Multi-Unit Franchising Conference / Exhibit Multi-Unit Franchising Conference / No Exhibit Multi-Unit Franchising Conference Add-On Franchisors

Multi-Unit Franchising Conference Add-On Golf Tournament Golf Tournament Print Media Multi-Unit Franchisee Magazine Annual Multi-Unit Buyerâ&#x20AC;&#x2122;s Guide

Consumer Marketing

Online Resources Franchising.com Multi-Unit eNewsletter Solo eBlast EmpireBuilders.tv Total 2015 Spend Potential Impressions Total Spend

Prospects

Cost Per Impression Leads Generated Total Spend Cost Per Lead Deals Signed Total Spend Cost Per Deal

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

MediaKit 2015

Multi-Unit

Franchisees | Multi-Concept Franchisees | Area Developers

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

TABLE OF CONTENTS To reach and attract franchise sales & development executives, Franchise Update Media offers a multi-media product line that consists of:

Franchisors

Sales & Development Executives

Multi-Unit

Franchisor

Engagement Channels & Target Audience..................29-30 Franchise Leadership & Development Conference ... 31-36

Annual Technology Buyerâ&#x20AC;&#x2122;s Guide................................43-44 Franchising.com: Franchisor Channel, Opportunities Finder, Supplier Resources .......................................................45-52

Build Your Multi-Media Success â&#x20AC;&#x201C; Worksheet ........... 53-54

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

MediaKit 2015

Prospects

eProducts: Franchise Update Sales Report eNewsletter, Solo eBlasts, Franchising.com Weekly Wrap............51-52

Consumer Marketing

Franchise Update Magazine..........................................37-42

Franchisor

Sales & Development Executives

Franchisor eProducts

Annual Franchise Leadership & Development Conference

(eNewsletter, solo eBlast)

Masters of Franchise Development

Franchise Update Magazine

Franchisor Engagement Channels Annual Technology Buyerâ&#x20AC;&#x2122;s Guide

(Video Channel)

Franchising.com (Franchisor Channel)

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

Franchisor TARGET AUDIENCE

our extensive line of product offerings targeted for leadership and brand development.

Franchise Update Magazine – Published quarterly, provides business intelligence for growing franchisors. The magazine is targeted to key franchise industry executives and features on-going education through three categories – Lead, Market and Grow.

Franchising.com’s Franchisor Channel, Masters of Franchise Development video series, Franchise Update Sales & Development Report eNewsletter, Custom Client Solo eBlasts provide franchisor C-Suite and Sales & Development Executives with ongoing education and franchise opportunities anytime, anywhere.

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

Franchisor Testimonials “ The Franchise Leadership Conference is a MUST DO for every Senior Franchise Development executive. The knowledge, sharing and agenda is the perfect blend of real world information from executives and speakers all fact based information to help recharge your batteries and create new strategies for the next year!” – M ark L. Jameson, EVP, Franchise Support & Development FASTSIGNS International Inc.

“ No other place to go to get the depth of knowledge needed to survive and thrive in the franchise development world!” – Scott Nichols, Director, Franchise Business Development SEARS Hometown & Retail Stores

MediaKit 2015

Prospects

Annual Technology Buyer’s Guide – First introduced in 2014, is a stand-alone resource (in print and digital formats) for franchisors seeking services that use technology – providing an overview of supplier technology services available in the franchise industry.

– Bill Chemero, Executive Vice President, Jake’s Wayback Burgers

Consumer Marketing

The Franchise Leadership & Development Conference The conference brings CEOs, Presidents and top development executives together for a powerful two and a half day event that combines the impact of exciting presentations with peer-topeer problem solving workshops and roundtables.

Franchisors

Reach CEOs, Presidents, Vice Presidents and Sales & Development Executives through

“ I look forward to Franchise Leadership & Development Conference every year! It’s a great 3 days…I get to see old friends, meet new friends, visit with current suppliers and meet new ones. The educational content is always excellent, I have not left a conference yet without learning something new that I’ve taken back to my company and implemented immediately. Keep up the good work!”

Franchisor

Sales & Development Executives

Franchise Leadership & Development Conference The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs, Presidents, COOs, CDOs and Franchise Development Executives. Our conference advisory board is comprised of the brightest, experienced leaders in the franchise industry today. They provide direct input in the development of the quality programs and content for this conference. With our dynamic agenda, the conference provides education to enhance franchise development programs and professional leadership.

Over 3,000

Franchisor Development Executives representing 1,200 brands have attended

in the past 16 years.

Attendance Demographics Franchisors by Category: Service Food Retail Retail Food

MediaKit 2015

40% 39%

11% 10%

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

Target Market Demographics Attendees Total Franchise Investment Per Unit

$50,000-$100,000 =

13%

$100,000-$250,000 = 21% $250,000-$500,000 =

Franchisors

Under $50,000 =

27% 16.5%

Over $1,000,000 = 12%

Consumer Marketing

$500,000-$1,000,000 =

System-Wide Gross Sales Revenue $1,000,000 - $8,000,000 = 12%

Franchisors By Title

33%

10%

$20,000,000 - $40,000,000 = 8%

21%

$40,000,000 - $60,000,000 = 9% $60,000,000 - $100,000,000 = 4% Over $100,000,000 = 53%

Sales Directors CFOs, & Managers COOs & In-house Communications

VPs, EVPs, CDOs & SVPs

youtube.com/franchisingcom | franchising.com

CEOs, Presidents, & Founders

franchiseupdatemedia.com

MediaKit 2015

Prospects

36%

$8,000,000 - $20,000,000 = 8%

Franchisor

Sales & Development Executives

Why to Send & Why to Attend

Franchise Recruitment, Sales & Development Directors and managers can

The Franchise Leadership and Development Conference is the only event that provides comprehensive learning for effective brand development and is applicable to a variety of roles within the franchisor organization:

Suppliers of franchise product and/or service providers

CEOs & Presidents gain valuable insight to help grow their brands. Our CEO workshop provides a private, high-level and interactive environment for franchise CEOs to have strategic business conversations with their peers. Executive leaders tackle challenges and share best practices in the areas of culture, franchise growth and bottom-line issues that help build great companies.

improve knowledge and skills in the areas attracting prospective franchisees, the sales process, and effective market development and positioning franchisees for success.

interested in attracting CEOs, Presidents and decision makers in the areas of franchise and brand development should attend this conference. Exclusive to franchisors, the only suppliers in attendance are conference sponsors. This provides suppliers an intimate environment to meet franchisor executives.

20%

CDOs interact with their peers to discuss building strong teams that grow successful brands. Discussions include everything from choosing the right development executive for your team, to training and compensation.

What

SOCIAL

MEDIA do YOU use? 17%

MediaKit 2015

29%

toll free: (800) 289.4232 ext. 202

29%

email: sales@franchiseupdatemedia.com

Multi-Unit

Star Awards Dinner

Honoring the best in franchise sales development. ( Admission to the STAR awards dinner is included in the conference registration)

of 2013 attendees met sponsors they intend to do business with.

Franchisors

85%

50+ franchise sponsors exhibiting with 52% of attendees visited the Sponsor Networking Area more than 3 times.

Consumer Marketing

service solutions to keep franchises in top shape.shape

October 14-16, 2015 Intercontinental Hotel, Atlanta, GA

This event is exclusively for Franchisor attendees and Supplier Sponsors.

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

MediaKit 2015

Prospects

3315 Peachtree Road NE Atlanta, GA 30326 (404) 946-9191 or (877) 422-8254

Franchisor

Sales & Development Executives

Conference Sponsorship Opportunities | PREMIER ALL PREMIER SPONSORSHIP OPPORTUNITIES INCLUDE: • • • •

Table in Sponsor Networking Area Marketing exposure in all conference materials Directory listing in the conference guidebook E-mailed conference attendee lists (pre- and post-event)

STAR AWARDS DINNER - $15,990 (Limited to 1) •

4 staff registrations

•

5 minute video in the general session

•

Acknowledgement at the STAR Awards Dinner

•

Full page color ad in the conference guidebook

Conference Sponsorship Opportunities | EXCLUSIVE

CO-PLATINUM - $15,990 (Limited to 2) • • •

ALL EXCLUSIVE SPONSORSHIP OPPORTUNITIES INCLUDE:

4 staff registrations 5 minute video in the general session Insider Front Cover or first page full color ad in conference guidebook

• • •

GOLD - $10,990 (Limited to 4) • • •

Presence on conference marketing materials Directory listing in the conference guidebook E-mailed pre-conference attendee list (pre- and post-event)

STAR AWARDS - $4,990

3 staff registrations 2 minute video in the general session Full page color ad in the conference guidebook

1 staff registration • Special acknowledgement during the general session and STAR Awards Dinner • Presentation at the STAR Awards Dinner •

SILVER - $5,990 •

2 staff registrations

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

TOTE BAG - $4,990 • •

•

1 staff registration Corporate logo (in color) on the conference bag Tote Bags handed to each attendee at registration One insert item in Conference Bag

•

OPENING COCKTAIL RECEPTION - $3,990 • •

THURSDAY MORNING COFFEE BREAK SPONSOR - $3,990

•

1 staff registration Corporate logo listed as sponsor on signage during entire conference Materials at the registration desk (subject to approval)

1 staff registration Special acknowledgement at the opening reception

1 staff registration Listed as sponsor on signage and materials space near beverage station

1 staff registration L isted as sponsor on signage and materials space near beverage station

THURSDAY AFTERNOON REFRESHMENT SPONSOR - $3990 • •

1 staff registration Listed as sponsor on signage and materials space near beverage station

HOSPITALITY - $3,490 •

1 staff registration

Consumer Marketing

•

REGISTRATION DESK - $4,490 •

•

Franchisors

•

WEDNESDAY BEVERAGE SPONSOR - $3,990

CONFERENCE GUIDEBOOK - $3,990 • •

WHAT

Sponsored Content Combo

$3,990 $3,890 $3,790 $3,690

Back Cover

$3,390

$3,290

$3,190

$3,090

Inside Front Cover Combo with Facing IFC, TOC(2) or Editor’s Note $2,990

$2,890

$2,790

$2,690

Full Page

$2,390

$2,290

$2,190

$2,090

1/2 Page

$1,990

$1,890

$1,790

$1,690

1/3 Page Sqr. or Vert.

$1,890

$1,790

$1,690

$1,590

1/4 Page

$1,490

$1,390

$1,290

$1,190

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

Ad Size Specifications

AD SIZE

Binding Method: Perfect Bound

Line Screen: 133 Max

Density: 4 color: 290

LIVE AREA

TRIM

BLEED

7.875x10.375” 8.375x10.875” 8.75x11.25”

1/2 Page

6.875x4.375” 7.375x4.875” N/A

1/4 Page

3.125x4.25” 3.625x4.75” N/A

1/3 Page Square

4.25x4.25” 4.75x4.75” N/A

1/3 Page Vertical

Ad Submission Requirements •

Word, Publisher or PageMaker files are not accepted.

•

F ranchise Update Media does not accept responsibility for color shifting when converting RGB color modes to CMYK.

•

Gutter Safety for spreads: Allow 1/4” on each side of gutter, 1/2” total gutter safety.

1/4 Page Vertical

1/3 Page Vert.

•

F or ad spread please provide as single pages and supply 1/16”duplicated image on both sides of the centerline.

•

S afety: Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks should be set at .1875”.

1/3 Page Square

1/2 Page Horizontal

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

SUBMISSION Files smaller than 6 MB may be emailed to: art@franchiseupdatemedia.com. For larger file submissions please send via Hightail.

MediaKit 2015

Prospects

•

2x9.5” 2.25x9.75” N/A

Full Page

Press Ready (Non-compressed, 300dpi or higher) PDF or PDFx1A in CYMK color profile mode, any/all Transparancy effects flattened.

Consumer Marketing

Full Page

Franchisors

Printing Process: Web Offset

SPONSORED CONTENT COMBO – Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article to be formatted for publication.

Franchisor

Sales & Development Executives

Annual Technology Buyer’s Guide The franchise industry’s only comprehensive technology guide dedicated to Franchisor Sales & Development and/or Consumer Marketing Professionals. This stand alone publication is targeted to franchisors evaluating product and service providers that use technology.

Distribution: • 6 ,500

Franchisor CEOs, Presidents, COOs, CDOs, CMOs and Marketing, Sales & Development Executives

•

New Franchise Update Magazine Subscribers

•

International Franchise Association Annual Convention

•

Franchise Consumer Marketing Conference

•

Franchise Leadership & Development Conference

Event Bonus Distribution

Franchise Update’s Annual Technology Buyer’s Guide is the only franchise industry publication providing side-by-side comparison of technology products and services that

best support

your business growth needs and continuity.

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

High Impact Listing Formats (2015 edtion listing format to follow MUBG)

1/2 Page Listing and 1/2 Page Display Ad

•

Full Page Listing

•

2-Page Spread (Full Page Listing w/adjacent Full Page Ad)

Franchisors

•

2015 Rates • $2500 1/2 Page Listing Ad and 1/2 Page Display Ad

•

$2500 Full Page Listing

•

$3990 2-Page Spread (Full Page Listing w/adjacent Full Page Ad)

ISCOUNTS: D Exclusively for FUM Conference Sponsors:

•

Consumer Marketing

eyeonyourbrand

$1450 Full Page Listing or 1/2 Page Listing with 1/2 Page Display Ad

• $2500 2-Page Spread

Multi-Platform Distribution – accessible from all major mobile platforms, including Native iPad App, Android, Win8 and Mini-Viewer in Facebook. Powerful Advanced Analytics with comprehensive metrics on several aspects of user behavior. Increased Interactivity with optional Video and Audio embedding, and Popups in Magazine.

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

• $1950 for Back Cover (Must also have a Full Page Listing in TBG) • $1812.50 for IFC or IBC or across from Category or Company Index

SALES DEADLINE: DECEMBER 19, 2014

MATERIALS DEADLINE: JANUARY 7, 2015

MediaKit 2015

Prospects

Responsive Design Online

Franchisor

Sales & Development Executives

Franchising.com

Social Media Outlets

Franchisor Channel

Franchising.com is the world’s leading provider of franchise information on the web. Get the most inclusive, up-to-date news and information on franchise opportunities, development, consumer marketing, leadership, law and more. Feature your product or service and reach qualified, franchisor executives with our portfolio of online tools.

Franchising.com Franchise Update Media 3 Featured Groups The Franchise Industry

• • •

Franchisor Channel

Multi-Unit Franchisee Franchise Consumer Marketing

Combined Member count of 13,061 (As of November 2014)

Franchising.com

via

FRANCHISING.COM

youtube.com/franchisingcom

Franchising_com

Visitor Demographics

franchiseupdateMG

New visitors

84.5% Returning Visitors 15.5%

Supplier Resources

Franchisor Insights

Newly expanded supplier resource search and directory segmented by your specific business need.

The Masters of Franchise Development video series features leaders in development sharing challenges and insights.

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

over 34,000

65%

26%

Visitors Household Income above $100K

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

MediaKit 2015

Prospects

1,763,755 Visitors*

Visitors with College Education Level

* (Per last 12 months as of Nov. 2014 â&#x20AC;&#x201C; via Google Analytics)

Consumer Marketing

Visitors Age Range 25-55

63%

Franchisors

The Franchisor Web Channel delivers significant resources and insights to new and existing franchisors, franchisees and suppliers every day. of the annual visitors Attributing for to Franchising.com

Franchisor

Sales & Development Executives

Franchising.com Franchisor Channel

Franchisor

over 90,000 trackable visitor actions (leads,

1. Franchising.com

Multi-Media Platforms*

Franchising.com has produced

Franchisor Channel & Opportunities Finder

click-thrus and calls) and is the leading franchise opportunity destination with over

1,000,000 advertiser ad views in 2013. (Franchise Insider analytics, 2014)

Franchisor eNewsletter

Solo eBlast

4. Franchising

Proven Performance Franchising.com consistently ranks in the top 5 franchise lead generation web sites.

Ranks #1

in generating franchise prospects with liquid assets over

$500,000 ( 2014 Franchise Benchmark Industry Insight Report produced by eMaximation.)

MediaKit 2015

Weekly Wrap eNewsletter

5. Franchise Update Magazine Print & Digital Editions

* Call your sales

representative to discuss multi-platform packages starting at only $599/month

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

– Mike Mettler, Director of National Franchise Sales, American Dairy Queen

Franchisors

“ Franchising.com continues to provide us with quality franchise recruitment traffic because it is the only site focused on providing information to the experienced multi-unit franchise operator.”

5 Consumer Marketing Prospects

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

MediaKit 2015

Franchisor

Sales & Development Executives

Franchising.com Supplier Resources

Increase your reach to CEOs, Presidents and Franchise Development, Consumer Marketing Executives with the Supplier Resources channel of Franchising.com. New in 2015, the supplier directory has been improved to allow prospective customers to search by industry segment consistently throughout Franchising.com.

The supplier-listing page has been

expanded to provide valuable information MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

Multi-Unit

•

franchiseupdatemedia.com

•

Advertising, Promotions & PR

•

Conferences & Events

•

Customer Experience

•

Financing

•

Franchisor/Franchisee Relations

•

Human Resources, Benefits, Worker’s Comp

•

Legal

•

Loyalty Programs

•

Media Planning/Buying

•

Online Reputation Services

•

Printing

MediaKit 2015

Prospects

youtube.com/franchisingcom | franchising.com

Accounting, Invoicing & Processing

Consumer Marketing

that sets you apart from the competition. Your target customer will be able to research products and services by industry segment, then contact you in two ways – complete a request form for more information or link directly to your website.

Franchisors

Franchisor Supplier Resources categories represented on Franchising.com include:

Franchisor

Sales & Development Executives

Franchisor eProducts The most relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.

Single Sponsorship (Per eNewsletter deployment) Each eNewsletter deployment provides four distinct call to action opportunities in prominent and differentiated positioning.

Franchise Update Sales Report A bi-monthly, opt-in information source targets franchisor CEOs, Presidents and Sales and Development Executives. Featured educational content includes leadership, franchise recruitment, sales and development best practices.

DEPLOY MONTH January

WK #1&3 MATERIALS DUE 12/23/2014

1/6/2015

February

1/28/2015

March

2/25/2015

April

4/1/2015

Responsive Design with Real-time Reporting

May

4/29/2015

June

5/27/2015

(eNewsletter analytics per deployment via Franchise Insider, 2014)

July

6/24/2015

August

7/29/2015

September

8/26/2015

October

9/30/2015

November

10/14/2015

December

11/25/2015

Opt-in Subscribers over 5,000

Average Click-thru 180

Average Opens 1,260

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

12/26/2014

1/9/2015

1/2/2015

1/16/2015

1/23/2015

1/30/2015

2/6/2015

2/13/2015

2/20/2015

2/27/2015

3/6/2015

3/13/2015

3/20/2015

3/27/2015

4/3/2015

4/10/2015

4/17/2015

4/24/2015

5/1/2015

5/8/2015

5/15/2015, 5/22/2015

5/29/2015

6/5/2015

6/12/2015

6/19/2015

6/26/2014

7/3/2015

7/10/2015

7/17/2015, 7/24/2015

7/31/2015

8/7/2015

8/14/2015

8/21/2015

8/28/2015

9/4/2015

9/11/2015

9/18/2015

9/25/2015

10/2/2015

10/9/2015

10/16/2015, 10/23/2015

10/30/2015

11/6/2015

11/13/2015

11/20/2015

11/27/2015

12/4/2015

12/11/2015

12/18/2015

February March April May June July August

Custom Client Solo eBlasts A unique opportunity to reach qualified multi-unit franchisees, franchisor CEOs, Presidents and Sales and Development Executives. Distribution to more than 4,500 franchisor executives and supplier partners further educates the industry (and competition) about your products and services.

Franchising.com Weekly Wrap Distributed each Friday, the Franchising.com Weekly Wrap combines featured articles and highlights on whatâ&#x20AC;&#x2122;s trending in franchise news, education, success stories from multi-unit franchisees, and best practices in franchise consumer marketing and development.

youtube.com/franchisingcom | franchising.com

franchiseupdatemedia.com

September October

November December

MediaKit 2015

Prospects

January

Consumer Marketing

WK #3-5* MATERIALS DUE

Franchisors

WK #1-2 MATERIALS DUE

Multi-Unit

DEPLOY MONTH

Franchisor

Sales & Development Executives

Build Your Multi-Media Success Worksheet Franchise Update Media is pleased to offer a variety of products designed to reach your multi-unit franchisee target audience. Our product options provide an opportunity to deliver your brand message through multiple touch points. It takes 8 -10 impressions for the customer to remember your brand.

Our integrated media options deliver your brand message to the target customer anytime, anywhere.

76%

of B2B marketing professionals agree or strongly agree that their â&#x20AC;&#x153;ability to track marketing ROI gives marketing more respect.â&#x20AC;? (Source: Forrester Research, 2014)

MediaKit 2015

The following Multi-Media Success Plan worksheet can be used to help develop your integrated marketing strategy, develop your budget, analyze impressions and evaluate success. Step 1: E valuate media options for your integrated marketing strategy. Step 2: List the options, impressions, size, and price on the worksheet. Step 3: Calculate your total projected advertising dollars. Step 4: Calculate your total projected impressions (use conference attendance as impressions). Step 5: Evaluate your cost per impression. Step 6: T rack the number of leads and deals generated from the media options. Be sure to ask your leads where they first learned about your opportunity to ensure accurate tracking of marketing and advertising expense. Step 7: C alculate the cost per lead and cost per deal as part of your 2015 annual year-end and 2016 planning. Note: Call your sales representative to discuss plan options or address questions.

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

DISTRIBUTION/IMPRESSIONS

SIZE

Conference Opportunities Franchise Leadership & Development Conference / Exhibit

QTY

PRICE

TOTAL

Multi-Unit

PRODUCT

Franchise Leadership & Development Conference / No Exhibit Franchise Leadership & Development Conference Add-on Franchise Consumer Marketing Conference / Exhibit Franchisors

Franchise Consumer Marketing Conference / No Exhibit Franchise Consumer Marketing Conference Add-on Print Media Franchise Update Magazine Franchise Update Magazine Add-on (cover card, etc) Annual Technology Buyerâ&#x20AC;&#x2122;s Guide

Consumer Marketing

Online Resources Franchising.com w/Expanded Supplier Resource Listing Franchise Update Sales & Development eNewsletter Franchise Consumer Marketing eNewsletter Solo eBlasts Total 2015 Spend Potential Impressions Total Spend

Prospects

Cost Per Impression

Leads Generated Total Spend Cost Per Lead

Deals Signed Total Spend Cost Per Deal

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MediaKit 2015

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Consumer Marketing

TABLE OF CONTENTS To reach and attract CMOs, CEOs, Presidents, Vice Presidents and Brand Marketing, Advertising and Public Relations Executives. Franchise Update Media offers a multi-media product line that consists of:

Franchisors

Executives

Multi-Unit

Franchisor

Engagement Channels & Target Audience..................57-58 Franchise Consumer Marketing Conference.............. 59-64

Technology Buyer’s Guide.............................................71-72 Franchising.com: Franchise Update Channel – Market, Supplier Resources ........................................................73-78

Build Your Multi-Media Success – Worksheet ........... 81-82

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MediaKit 2015

Prospects

eProducts: Franchise Consumer Marketing Report eNewsletter, Solo eBlast ...................................79-80

Consumer Marketing

Franchise Update Magazine..........................................65-70

Consumer Marketing

Franchisor Executives

Franchise Consumer Marketing Conference

Consumer Marketing eProducts (eNewsletter, solo eBlast)

Franchise Update Magazine

Consumer Marketing

Franchisor Executives

Engagement Channels Annual Technology Buyerâ&#x20AC;&#x2122;s Guide Franchising.com (Franchisor Channel â&#x20AC;&#x201C; Market)

MediaKit 2015

toll free: (800) 289.4232 ext. 202

email: sales@franchiseupdatemedia.com

TARGET AUDIENCE

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Executive Testimonials “ As a Franchise Development Executive I did not think I would learn anything that would improve our overall strategy of growing the Maid Right and Jan-Pro brand. To my surprise I walked away with invaluable insights on digital and content marketing and how to target and attract different buying personas through the multitude of online advertising vs. using the traditional portals. If you are looking to change your franchise development growth strategy and you have a minimal budget then you need to attend next year’s Consumer Marketing Conference. You will learn how to be hyper-focused with your budget and find new ways to increase quality lead flow and franchise sales.” – Scott Thompson, CFE, VP Franchise Development, Premium Franchise Brands

MediaKit 2015

Prospects

Franchising.com’s – Franchisor “Market” Channel, Franchise Consumer Marketing Report eNewsletter, Custom Client Solo eBlasts, provide franchisor C-Suite and Franchise Consumer Marketing Executives with on-going education and franchise opportunities anytime, anywhere.

– Ray Margiano, Founder & CEO, Foot Solutions, Inc.

Consumer Marketing

Published quarterly, Franchise Update Magazine provides business intelligence for growing franchisors. Targeted to CEOs, Presidents, CMOs, COOs, Consumer Marketing, and Franchise industry executives. The magazine features ongoing education through three categories – Lead, Market and Grow.

“ As a seasoned Franchisor with over 25 years experience and the founder of two concepts I decided to attend the Franchise Consumer Marketing Conference in Atlanta…did not expect to get much from the conference but maybe catch up with some old friends.....the conference was a delight and validated much of my thinking and opened up some new doors that I have not even considered… I recommend this conference very highly and will continue to attend in the future!”

Franchisors

The Franchise Consumer Marketing Conference is the only industry event focused solely on topics of importance to franchise consumer marketers today. We bring CEOs, Presidents and top marketing executives together for a powerful two full day event that combines the impact of exciting presentations with peer-to-peer problem solving workshops and roundtables.

Multi-Unit

Consumer Marketing

Franchisor Executives

Franchise Consumer Marketing Conference Introduced in 2011, the Franchise Consumer Marketing Conference is the first of its kind in the franchise industry. Our content includes developing creative strategies to increase brand awareness and drive visit frequency, create successful media plans that work with marketspecific budgets, media options for execution as well as building infrastructure to support both consumers and franchisees.

In its 4th annual year (2014) FCMC attendance grew to franchise consumer marketing professionals from over

325 120 brands.

Attendance Demographics Franchisors by Category:

27%

Food

11%

Retail Non-Food Retail Food

MediaKit 2015

50%

Service

10%

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75%

Customer Retention

18% HOW DO YOU USE

25%

SOCIAL MEDIA?

68%

Customer Aquisition

35%

Market Research

of attendees market to customers using mobile technology

14%

21%

Presidents, CEOs

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CMOs, Vice Presidents of Marketing

25%

Marketing Managers, Communications & PR Professionals

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26%

Senior Marketing Directors, Marketing Directors

MediaKit 2015

Prospects

Marketing IT Professionals, Marketing Analysts

Introducing New Products or Services

60%

Franchisors by Title:

55%

Consumer Marketing

Identifying Customer Groups Not Targeted

Operations Executives

Brand Promotions

Franchisors

70%

Identifying New Product, Service Opportunities

Multi-Unit

93%

Brand Awareness / Brand Building

Consumer Marketing

Franchisor Executives

Why to Send & Why to Attend

Marketing Vice Presidents, Directors

Led by our advisory board of some of the industry’s most creative, talented and experienced marketers, the Franchise Consumer Marketing Conference applies to any size brand and multiple levels within the organization:

CEOs, Presidents looking to position or reposi-

– grow personally and professionally by interacting and learning amongst peers and brand leaders from throughout the franchise industry. Choose to improve skills in a specific area, or learn something completely different, our extensive agenda touches on all aspects of marketing.

Marketing/Brand Managers – improve knowledge and skills in the areas of brand development, planning, execution and evaluating results. Learn new, effective trends and tactics for implementing integrated marketing strategies.

tion the brand for long-term growth. Our branding programs help focus on the essence of the brand and how to build and execute growth plans while getting your stakeholders on board.

Public Relations & Communications Professionals – customer engagement is a critical

CMOs looking to increase visit frequency, build brand

element to brand growth. Learn new tools and strategies for getting and keeping customers engaged.

awareness, engage customers and drive revenue for franchisees, as well as the organization. Uncover some of today’s best techniques for developing effective brand marketing plans, strategies and teams to support short and long term growth, all while maintaining the ups and downs of every budget. This conference helps CMOs understand their options and determine how to make the best choices for their brand.

COOs gain insight on how to ensure quality customer experiences across multiple disciplines and local store marketing. Take home strategies to help your team play a key role in building the brand while delivering on its promises.

IT Executives – technology continues to grow and expand as an effective tool for reaching customers. How does technology impact your brand? Learn what’s new from a marketing technology standpoint, and discover how your team can support customer reach and engagement.

MediaKit 2015

toll free: (800) 289.4232 ext. 202

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Multi-Unit

Why they attended FCMC IN 2014 Brand Building – Marketing is the leading industry tool

Media – Today’s mantra is “We live in a digital world” but

Grow New & Emerging Markets – How to budget for, develop, create and implement an effective marketing strategy. Engage your customers and take advantage of their input by using various research tools that work for you.

Suppliers Service providers interested in attracting CEOs, Presidents and decision makers in the areas of consumer marketing and brand development should attend this conference. You meet the franchise industry’s most talented consumer marketing executives seeking new ideas. Exclusive to franchisors, the only suppliers in attendance are conference sponsors.

Consumer Marketing

old school marketing is far from dead. Integrated marketing strategies continue to provide the best results. What’s new with old and new school marketing?

The 2014 Franchise Consumer Marketing Conference opened the conversation on how franchise development and consumer marketing executives can work together to build stronger brands. This is an important topic for the long-term success of the brand and will continue grow.

Franchisors

for brand awareness, however it can’t do it all. Strong brand awareness entices visit frequency, drives location revenues and interest from prospective franchisees.

Franchise Development Executives

Multi-Disciplined Approach – Taking a cross-

Exhibits – You may not know you need them yet! The exhibit area and attending sponsors are eager to share new ideas, programs and resources!

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June 23-24, 2015 Intercontinental Hotel, Atlanta, GA 3315 Peachtree Road NE Atlanta, GA 30326 (404) 946-9191 or (877) 422-8254

This event is exclusively for Franchisor attendees and Supplier Sponsors

MediaKit 2015

Prospects

functional approach to effectively grow your brand is vital to entice greater customer awareness. Learn how to fuse marketing and franchise development in order to build a astronger brand identity.

Consumer Marketing

Franchisor Executives

Conference Sponsorship Opportunities ALL SPONSORSHIPS INCLUDE: •

Marketing exposure in all conference materials

•

Directory listing in the conference guidebook

•

E-mailed conference attendee lists (Pre- and post-event)

C0-PLATINUM - $15,990 (Limited to 2)

GOLD - $10,990 (Limited to 6) •

Two-minute video presentation during the general session

•

Table in the Sponsor Networking Area

•

3 Staff Registrations

•

Half-page ad in the conference guidebook

SILVER - $5,990 •

Table in the Sponsor Networking Area

•

2 Staff Registrations

•

Table in Sponsor Networking Area

•

4 staff registrations

BRONZE

•

5 minute video in the general session

•

Full color ad in conference guidebook

PADFOLIO

•

P articipation in a panel discussion led by one of your customers (topic TBD)

•

1 Staff Registration

•

Choose padfolio (approval needed by FUM)

CONFERENCE DINNER - $15,990 (Limited to 1)

•

Brand padfolio with conference logo

•

Five-minute video presentation during the general session

•

Your full color logo on padfolio

•

Table in the Sponsor Networking Area

•

4 Staff Registrations

•

Full-page color ad in the conference guidebook

•

Participation in a panel discussion led by one of your customers (Topic TBD)

1 Staff Registration

CONFERENCE BAG SPONSOR

MediaKit 2015

•

1 Staff Registration

•

Your 2- color logo on the conference tote bag

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Multi-Unit

Previous Conference Sponsor Brands Represented Franchisors Consumer Marketing

WHAT

ATTENDEES

– Meg Roberts, President, Molly Maid

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ARE SAYING…

Prospects

“ I have to say this is the conference in franchising if you want to learn how to do things right. Everyone here in marketing is so brilliant and they are able to share, they’re able to teach. It’s a fantastic place to network and learn how to make sure you’re not going to make big mistakes.”

Consumer Marketing

Franchisor Executives

CEOs / Presidents 31%

Development Executives 25%

CMOs / Marketing Managers 22%

Other 22%

Affluent Investors are Heavy Print Magazine Readers Used full-service broker in the past year (index) Heavy medium users indexed to adults 18+ with HHI $100k+

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116

106*

(Source: IPSOS Affluent Survey USA, 2013)

MediaKit 2015

117

127

* Includes internet magazine activity

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Multi-Unit

per issue

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MediaKit 2015

Suppliers

25,000

Franchisors

Digital Distribution: 12,000 Total Print & Digital Readership =

Total Print

800

500

13,000 per issue

Prospects

Print Readership (calculated at 2:1 ratio)

Conferences

1,000

Consumer Marketing

5,000

6,500

Franchisors

2014 Readership by the Numbers

Consumer Marketing

Franchisor Executives

Franchise Update Magazine

Marketing Success Research and data reveal that today’s “Zero Moment of Truth,” that moment when a prospective customer decided to take

action and respond to you, requires over 10 customer engagements. An effective consumer marketing program requires a well thought out multi-media approach and stresses frequency and engagement.

Magazines are

i n Reader Engagement

The average reader spends 38 minutes reading each issue. (magazine.org/factbook, Source: GfK MRI, Spring 2014)

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Multi-Unit

Comprehensive Editorial

in ad receptivity (index)

116

Franchise Update Magazine as a leader for vital and useful information for franchising. Their focused editorial has established

internet

over 25 years.

58%

Tablet ownership high among print magazine readers. Top media usage by owner

+Ad-supported programs only (Source: Experian Marketing Services,

(Editorial Excellence = Maximum Reader Engagement)

of magazine readers have looked for more information based on a print magazine ad. Actions Included: have a more favorable opinion about the advertiser

•

consider purchasing the advertised product or service

•

gather more information about advertised product or service

•

recommend the product or service

•

visit the advertiser’s website

•

purchase product or service

magazines (Android)

internet (iPad)

tv (Android)

116 116

internet (Android) tv (iPad)

(Source: ORC Caravan, March 2014)

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magazines (iPad)

140* 143 *

(Top usage for each medium, indexed adults 18+. Source: GfK MRI, Fall 2013) * Includes internet magazine activity

franchiseupdatemedia.com

MediaKit 2015

Prospects

•

of iPad or Andriod tablet.

Consumer Marketing

Simmons Multi-Media Engagement Study, Fall 2013)

+tv

Franchisors

magazines

Franchise Update Magazine’s editorial staff is comprised of some of the most experienced and respected writers and researchers in

Consumer Marketing

Franchisor Executives

Franchise Update Magazine | IN EVERY ISSUE

Quarter IV –

LEADERSHIP & DEVELOPMENT ISSUE 16th Annual Development Report results, recruitment best practices and Mystery Shopping Award Winners. •

16th Annual Franchise Development Report 2015 FLDC Review & STAR Award Winners Mystery Shopper Results

Lead – franchise leadership and marketing Market – consumer marketing initiatives Grow – franchise development intelligence

•

2015 Editorial Calendar

Advertising Deadlines & Rates

Quarter I –

ISSUE

WOMEN IN FRANCHISING Top female CEOs; stats/lists/data on females in franchising leadership. Special Distribution at: IFA Convention/2015 FCMC

Quarter II –

Quarter III –

TECHNOLOGY

MediaKit 2015

•

Special Distribution at: Franchise Expo South

SALES DEADLINE

MATERIALS DEADLINE

Quarter 1

1/6/15 1/13/15

Quarter 2

3/27/15

4/3/15

Quarter 3 6/26/15

7/3/15

Quarter 4 9/25/15

10/2/15

FREQUENCY

1X 2X 3X 4X