2022 GROUP POLICY GUIDE GROUP PROCESS, CHECKLIST & MARKETING SUPPORT Scenic does not require an upfront deposit to hold a group allotment. Groups are on a request basis and once qualified and approved, a group Program Agreement will be provided. Group Commission Earned
Minimum Group Size
TC Policy
European Rivers and South East Asia River Cruises (except Douro and Russia)
15%
10 Guests
1 for 9
Minimum category sold in the group
Douro and Russia Cruises
15%
12 Guests
1 for 11
Minimum category sold in the group
Scenic Eclipse Polar Itineraries
15%
Starting at 20 Guests
Varies
Scenic Eclipse Non-Polar Itineraries
15%
Starting at 14 Guests
Varies
Region
Other Group Amenities: (applies to River Cruises only not Scenic Eclipse)
The working partnership between Scenic and the Travel Advisor enables the group allocation to be most successful. Scenic Support & Marketing Commitment
Travel Advisor Commitment to the Group Departure
Your Group Sales Manager will assist you with choosing the trip that best suits your group
A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager Usage of Social Media channels to promote group
Cabin Category D
Your Dedicated Group Team will assist you with questions and reservations to provide excellent service to you and your group
Cabin Category D
Your Regional Sales Director can provide you with the following to attract guests to join your Group
TC Based On
4-6 Night CruisesOne Choice
7-13 Night CruisesOne Choice
14+ Night CruisesOne Choice
$50 per person savings
$75 per person savings
$100 per person savings
Free Deposit Protection Plan
Free Deposit Protection Plan
Free Deposit Protection Plan
Chocolates in each room
Chocolates in each room
Chocolates in each room
Captain's Cocktail Hour
Captain's Cocktail Hour
Captain's Cocktail Hour
Send out customizable flyer to your database
Sample Customizable Agency Group Flyers
− Specific product and sales training for your staff − A power point presentation or webinar for you and your guests − A travel night or Virtual Travel Show, with a special incentive to reserve within two weeks of the presentation − A customizable flyer you can use to promote your group trip − Photos and images from our photo library
CONDITIONS • Group Size based on full paying guests. • Minimum group size must be reached for Group Commission. • Tour Conductor Credit is based on cruise only, less port taxes, fees, and any other discounts applied. • Group Policies and benefits are subject to change at any time.
Additional Marketing and Sales Support Scenic Club – Wonder magazine, sent three times a year to guests
GROUP MARKETING Targeting & Creating Group Business within your local community – helpful tips:
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Promote your group & agency wherever you go
Market within your local community clubs
Become involved in your local commerce/community
Conduct an event virtually
Opportunities to attract new business are around every corner.
e.g. Bowling Clubs, Religious Groups, Wine Groups, and other special interest groups
This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
Hold a virtual meeting via an online chat room or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travelthemed contests.
Emails – once sailed, personalized Scenic Club emails
Dedicated training and support from your Regional Sales Director and Group Team Business and marketing plan with your Regional Sales Director Charters – Inquire about our options for fulll and partial ship chartering Educational FAMs – a variety of touring and river cruising FAMs offered annually to upskill agency consultants to become product specialists
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
Sample Social Media Posts