GROUP TRAVEL GUIDE DEDICATED GROUP TRAVEL SPECIALISTS We have a dedicated group department with the expertise and experience to assist you in developing a successful group business for your agency. When making a group booking, your agency will work with our group team for the entire booking process, from guest reservations and flights, through to documentation and follow up. We also have the advantage of our experienced Group Manager and Group Team Leader to oversee the process.
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WHAT CONSTITUTES A GROUP? Depending on the destination as few as 10 people are needed to enjoy special group benefits. However we can cater for sole use groups from 84 to 180 passengers.
WHY DO PEOPLE TRAVEL TOGETHER AS A GROUP? Explore Common Interests People enjoy traveling with others who share their interests and enjoy exploring and learning about new destinations, cultures, art, food, history and more.
Just to Get Away Friends or family often like to get away together on a planned, all-inclusive itinerary, sometimes with a destination or special event as the focus, such as to celebrate a family milestone, anniversary or birthday.
Solo Travelers Solo clients often prefer to travel with like-minded travelers, often making new travel companions & friendships that may eventuate into annual travel.
Fully Escorted Group Departures Promoting an escorted group departure from your local area not only adds an exclusive element to your group package, but is also a great way to attract clients who are seeking that extra peace of mind.
A ttracting New Members to your Travel Agency Group departures can raise awareness within your local community and the specialized group travel service you offer. A dedicated group tour is an innovative benefit to your agency, as it attracts new business, it increases your client base and has the potential for repeat group business.
Call: 857-415-5752 | Visit: emeraldwaterways.com | Email: usgroups@emeraldwaterways.com
GROUP TRAVEL GUIDE GROUP POLICIES — 2022 Emerald Cruises does not require an upfront deposit to hold a group allotment. Groups are on a request basis and once qualified and approved, a group contract will be provided. Region
Group Commission Earned
Minimum Group Size
TC Threshold
European rivers and Southeast Asia river cruises (except Douro and Russia)
15%
10 Guests
1 for 9
Minimum category sold in the group
Douro and Russia river cruises
15%
12 Guests
1 for 11
Minimum category sold in the group
Yacht cruises aboard Emerald Azzurra
15%
Starting at 14 Guests
Varies
Minimum category sold in the group
Other Group Amenities: (applies to river cruises only)
TC Based On
4-6 Night CruisesChoose one
7-13 Night CruisesChoose one
14+ Night CruisesChoose one
$50 per person savings
$75 per person savings
$100 per person savings
€50 Onboard Credit per person
€75 Onboard Credit per person
€100 Onboard Credit per person
Complimentary Deposit Protection Plan
Complimentary Deposit Protection Plan
Complimentary Deposit Protection Plan
Bottle of Sparkline Wine
Bottle of Sparkline Wine
Bottle of Sparkline Wine
Box of Chocolates
Box of Chocolates
Box of Chocolates
Captain’s Cocktail Hour
Captain’s Cocktail Hour
Captain’s Cocktail Hour
Extended Drinks Package
Extended Drinks Package
Extended Drinks Package
CONDITIONS • Group Size based on full paying guests. • Minimum group size must be reached for group commission. • Tour Conductor Credit is based on cruise only, less port taxes, fees, and any other discounts applied. • Group policies and benefits are subject to change at any time.
GROUP MARKETING Targeting & creating group business within your local community – helpful tips:
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Promote your group & agency wherever you go
Market within your local community clubs
Become involved in your local commerce/community
Conduct an event virtually
Opportunities to attract new business are around every corner.
e.g. Bowling Clubs, Religious Groups, Wine Groups, and other special interest groups
This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
Hold a virtual meeting via an online chat or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travel-themed contests.
Call: 857-415-5752 | Visit: emeraldwaterways.com | Email: usgroups@emeraldwaterways.com
GROUP TRAVEL GUIDE GROUP PROCESS & MARKETING SUPPORT The working partnership between Emerald Cruises and the Travel Advisor enables the group allocation to be most successful. Travel Advisor Commitment to the Group Departure
Emerald Support & Marketing Commitment Your Group Sales Manager will assist you with choosing the trip that best suits your group Your dedicated group team will assist you with questions and reservations to provide excellent service to you and your group Your Regional Sales Director can provide you with the following to attract guests to join your group
A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager Usage of Social Media channels to promote group Send out customizable flyer to your database Sample Customizable Agency Group Flyers
− Specific product and sales training for your staff − A power point presentation or webinar for you and your guests
$500 Savings per person
− A travel night or virtual travel show, with a special incentive to reserve within two weeks of the presentation − A customizable flyer you can use to promote your group trip
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ADD
$695 per person Economy Air!
CHRISTMAS TIME ON THE RHINE 5 day itinerary | Frankfurt > Basel |
Exceptional EmeraldVALUE ■ Airport transfers to and from your Star-Ship.
− Photos and images from our photo library
■ 4 nights in a suite or stateroom of your choice, all with a river view.
Sail through Germany’s beloved wine region, visit the spa town of Baden Baden and stroll the fairytale streets of Kehl. Explore the enchanting Black Forest region and enjoy traditional Christmas carols on board.
■ 11 meals: 4 breakfasts, 3 lunches and 4 dinners including a Welcome and Farewell Reception & Dinner. ■ Complimentary wine, beer & soft drinks to accompany lunch & dinner on board. ■ Complimentary tea & coffee on board.
CABIN RATES
Additional Marketing and Sales Support
Emerald Stateroom (E) Emerald Stateroom (D) Panorama Balcony Suite (C) Panorama Balcony Suite (B) Panorama Balcony Suite (A)
Emails – once sailed, personalized EmeraldEXPLORER emails
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Number of nights
River cruise Coach transfer Map is a guide only
Grand Balcony Suite (S) Owner’s One Bedroom Suite (SA)
■ Complimentary bottled water in your suite or stateroom, restocked daily. ■ A variety of on board evening entertainment. ■ Complimentary Wi-Fi on board. ■ First-class service from Englishspeaking crew and knowledgeable local guides. ■ Earn EmeraldEXPLORER points. ■ Complimentary River Cruise Cover. ■ All port charges and overseas transfers.
For more information about this deluxe river cruise please contact
Dedicated training and support from your Regional Sales Director
Emerald Waterways
Best River Cruise Line for Value
Creating an annual business and marketing plan with your Regional Sales Director Charters – Inquire about our options for full and partial ship chartering Educational FAMs – a variety of touring and river cruising FAMs offered annually to upskill agency consultants to become product specialists
Sample Social Media Posts
Call: 857-415-5752 | Visit: emeraldwaterways.com | Email: usgroups@emeraldwaterways.com
GROUP TRAVEL GUIDE Additional Benefits & Resources
Programs
New e-learning platform. emeraldwaterways.com/agentacademy
Short courses to learn about our portfolio of products and unique selling points to help you convert sales
Ability to return mid-course and continue learning at a time convenient for you CLIA accredited courses
Unlimited 24 hour a day access on any digital device
User-friendly 24/7 online booking system
EXPRESSBOOK Online booking system.
bookings.scenicglobal.com
Create quotes and secure bookings for your guests, while viewing live inventory and current offers Make credit card payments and notify booking payments without having to contact reservations
Earn Emerald Rewards points on every Emerald Cruises booking plus enjoy special bonuses throughout the year The gift of travel. Join Emerald Rewards for free and start earning points today.
www.emeraldrewards.ca
For every two net dollars you book with Emerald Cruises, you earn one (1) point Redeem points on a range of over 5,000 incredible products and experiences Add your Emerald Rewards number to your Expressbook profile to ensure you don’t miss any points
Call: 857-415-5752 | Visit: emeraldwaterways.com | Email: usgroups@emeraldwaterways.com