2022 GROUP TRAVEL GUIDE Emerald Cruises does not require an upfront deposit to hold a group allotment. Groups are on a request basis and once qualified and approved, a group contract will be provided. Group Commission Earned
Minimum Group Size
TC Threshold
European rivers and Southeast Asia river cruises (except Douro and Russia)
15%
10 Guests
1 for 9
Minimum category sold in the group
Douro and Russia river cruises
15%
12 Guests
1 for 11
Minimum category sold in the group
15%
Starting at 14 Guests
Varies
Minimum category sold in the group
Region
Yacth Cruises aboard Emerald Azzurra
4-6 Night Cruises-Choose one
Other Group Amenities: (applies to river cruises only)
TC Based On
7-13 Night Cruises-Choose one
14+ Night Cruises-Choose one
$50 per person savings
$75 per person savings
$100 per person savings
€75 Onboard Credit per person
€100 Onboard Credit per person
Complimentary Deposit Protection Plan
Complimentary Deposit Protection Plan
Complimentary Deposit Protection Plan
Bottle of Sparkline Wine
Bottle of Sparkline Wine
Bottle of Sparkline Wine
Box of Chocolates
Box of Chocolates
Box of Chocolates
Captain’s Cocktail Hour
Captain’s Cocktail Hour
Captain’s Cocktail Hour
Extended Drinks Package
Extended Drinks Package
Extended Drinks Package
CONDITIONS • Group Size based on full paying guests. • Minimum group size must be reached for group commission. • Tour Conductor Credit is based on cruise only, less port taxes, fees, and any other discounts applied. • Group policies and benefits are subject to change at any time.
GROUPS MARKETING
Promote your group & agency wherever you go Opportunities to attract new business are around every corner.
Market within your local community clubs e.g. Bowling Clubs, Religious Groups, Wine Groups, and other special interest groups
Your dedicated group team will assist you with questions and reservations to provide excellent service to you and your group Your Regional Sales Director can provide you with the following to attract guests to join your group
Travel Advisor Commitment to the Group Departure A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager Usage of Social Media channels to promote group Send out customizable flyer to your database
Sample Customizable Agency Group Flyers
− Specific product and sales training for your staff − A power point presentation or webinar for you and your guests − A travel night or virtual travel show, with a special incentive to reserve within two weeks of the presentation − A customizable flyer you can use to promote your group trip − Photos and images from our photo library
Additional Marketing and Sales Support
Targeting & creating group business within your local community – helpful tips:
2
Scenic Support & Marketing Commitment Your Group Sales Manager will assist you with choosing the trip that best suits your group
€50 Onboard Credit per person
1
GROUPS, PROCESS, CHECKLIST & MARKETING SUPPORT
The working partnership between Emerald Cruises and the Travel Advisor enables the group allocation
3
4
Become involved in your local commerce/community This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
Conduct an event virtually Hold a virtual meeting via an online chat room or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travel-themed contests.
Emails – once sailed, personalized EmeraldEXPLORER emails Dedicated training and support from your Sales Development Manager, Inside Sales and Marketing teams Creating an annual business and marketing plan with your Regional Sales Director Charters – Inquire about our options for full and partial ship chartering Educational Famils – a variety of touring and river cruising famils offered annually to upskill agency consultants to become product specialists
Sample Social Media Posts
CALL: 857-415-5752 | VISIT: EMERALDWATERWAYS.COM | EMAIL: USGROUPS@EMERALDWATERWAYS.COM