SCENIC GROUP POLICY GUIDE SCENIC GROUP TRAVEL We have a dedicated Group department with the expertise and experience to assist you in developing a successful group business for your agency. When making a group booking, your agency will work with our Group team for the entire booking process, from guest reservations and flights, through to documentation and follow up. We also have the advantage of our experienced Group Manager and Group Team Leader to oversee the process.
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WHAT CONSTITUTES A GROUP?
Depending on the destination as few as 10 people are needed for a group. However we can cater for sole use groups from 44, up to 200 passengers.
WHY DO PEOPLE TRAVEL TOGETHER AS PART OF A GROUP? Explore Common Interests People enjoy travelling with others who share their interests and enjoy exploring and learning about new destinations, cultures, scenery or wildlife.
Just to Get Away Friends or family often like to get away together on a planned, all-inclusive itinerary, sometimes with a destination or special event as the focus, such as to celebrate a family milestone, anniversary or birthday.
Solo Travelers Single clients often prefer to travel with like-minded travelers, often making new travel companions & friendships that may eventuate into annual travel.
Fully Escorted Group Departures Promoting an escorted group departure from your local area not only adds an exclusive element to your group package, but is also a great way to attract clients who are seeking that extra peace of mind.
A ttracting New Members to your Travel Agency Group departures can raise awareness within your local community and the specialized group travel service you offer. A dedicated group tour is an innovative benefit to your agency, as it attracts new business, it increases your client base and has the potential for repeat
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE GROUP POLICIES — 2022 Scenic does not require an upfront deposit to hold a group allotment. Groups are on a request basis and once qualified and approved, a group program agreement will be provided. Group Minimum Commission Group Size Earned
Region
TC Policy
TC Based On
European Rivers and South East Asia River Cruises (except Douro and Russia)
15%
10 Guests
1 for 9
Minimum category sold in the group
Douro and Russia Cruises
15%
12 Guests
1 for 11
Minimum category sold in the group
Scenic Eclipse Polar Itineraries
15%
Varies
Cabin Category D
Scenic Eclipse Non-Polar Itineraries
15%
Varies
Cabin Category D
Starting at 20 Guests Starting at 14 Guests
4-6 Night Cruises-One Choice: Other Group Amenities: (applies to River Cruises only)
7-13 Night Cruises-One Choice
14+ Night Cruises-One Choice
$50 per person savings
$75 per person savings
$100 per person savings
Free Deposit Protection Plan
Free Deposit Protection Plan
Free Deposit Protection Plan
Chocolates in each room
Chocolates in each room
Chocolates in each room
Captain's Cocktail Hour
Captain's Cocktail Hour
Captain's Cocktail Hour
CONDITIONS • Group Size based on full paying guests. • Minimum group size must be reached for Group Commission. • Tour Conductor Credit is based on cruise only, less port taxes, fees, and any other discounts applied. • Group Policies and benefits are subject to change at any time.
GROUP MARKETING Targeting & Creating Group Business within your local community – helpful tips:
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Promote your group & agency wherever you go
Market within your local community clubs
Become involved in your local commerce/community
Opportunities to attract new business are around every corner.
e.g. Bowling Clubs, Religious Groups, Wine Groups, and other special interest groups
This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
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4 Conduct an event virtually Hold a virtual meeting via an online chat room or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travel-themed contests.
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE
GROUP PROCESS & MARKETING SUPPORT The working partnership between Scenic and the Travel Advisor enables the group allocation to be most successful. Scenic Support & Marketing Commitment Your Group Sales Manager will assist you with choosing the trip that best suits your group Your Dedicated Group Team will assist you with questions and reservations to provide excellent service to you and your group Your Regional Sales Director can provide you with the following to attract guests to join your group − Specific product and sales training for your staff
Travel Advisor Commitment to the Group Departure A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager Usage of Social Media channels to promote group Send out customizable flyer to your database Sample Customizable Agency Group Flyers
− A power point presentation or webinar for you and your guests
$1,200
per person group discount
− A travel night or Virtual Travel Show, with a special incentive to reserve within two weeks of the presentation − A customizable flyer you can use to promote your group trip
OR
FREE AIRFARE
RHINE HIGHLIGHTS
8 Days
Amsterdam > Basel |
− Photos and images from our photo library
Netherlands
Amsterdam
Emails – once sailed, personalized Scenic Club emails
DCRAF
D TE
Scenic Club – Wonder magazine, sent three times a year to guests
7 Cochem
Everyone deserves to experience the magic of Europe’s most romantic region at least once. You’ll begin your journey in Switzerland, arguably one of the most picturesque countries in the world. From here your luxury all-inclusive cruise will take you through beautiful stretches of the Rhine, punctuated by timeless little towns that still exude the romance of days long past. Take in Strasbourg, explore Baden-Baden, delight in the charm of Cochem, visit Koblenz and venture to the port city of Amsterdam.
HAN
Additional Marketing and Sales Support
Germany
Volendam & Edam
Drachenburg castle
Cologne
The very essence of romance
Mannheim Rastatt Strasbourg Mittelbergheim
France
Rhine
Koblenz
Kehl
Basel
Heidelberg Baden Baden
Zurich
Switzerland
River cruise Cruise start/finish Enrich Freechoice 1 Overnight
All-inclusive highlights
5-star Scenic Space-Ship featuring Scenic Sun Lounges 1 exclusive Scenic Enrich experience Your choice of 20 Scenic Freechoice activities Up to five on board dining options, from casual to fine dining 20 meals – 7 breakfasts (B), 6 lunches (L) and 7 dinners (D) Complimentary beverages all day, every day
e f
Spain
Butler service for all guests throughout your cruise Exclusive Scenic Tailormade available throughout your cruise The freedom of our e-bikes – electronically assisted bicycles Cruise Director to guide and assist Expert local guides Complimentary Wi-Fi throughout your cruise All tipping and gratuities
Scenic
Best River Cruise Line for Enrichment
Dedicated training and support from your Regional Sales Director and Group Team
Scenic Diamond & Scenic Sapphire Best River Ship Refurbishment
Scenic
Best River Cruise Line Shore Excursions
Scenic
Best River Cruise Line Shore Excursions
Business and marketing plan with your Regional Sales Director Charters – Inquire about our options for fulll and partial ship chartering Educational FAMs – a variety of touring and river cruising FAMs offered annually to upskill agency consultants to become product specialists
Sample Social Media Posts
CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM
SCENIC GROUP POLICY GUIDE
Additional Benefits & Resources
Programs
e-learning platform. scenicusa.com/agentacademy
Short courses to learn about our portfolio of products and unique selling points to help you convert sales
Ability to return mid-course and continue learning at a time convenient for you
Unlimited 24 hours a day access on any digital device
CLIA accredited courses
User friendly 24/7 online booking system Online booking system.
bookings.scenicglobal.com
Create quotes and secure bookings for your guests, while viewing live inventory and current offers Make credit card payments and notify booking payments without having to contact reservations
Earn Scenic Rewards points on every Scenic booking plus enjoy special bonuses throughout the year The gift of travel. Join Scenic Rewards for free and start earning points today.
scenicrewards.com
For every two net dollars you book with Scenic, you earn one (1) point Redeem points on a range of over 5,000 incredible products and experiences Add your Scenic Rewards number to your Expressbook profile to ensure you don’t miss any points
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CALL: 844.572.3642 | VISIT: SCENICUSA.COM | EMAIL: GROUPS@SCENICUSA.COM