Celebrating Celebrating 19Years Years 16 ofService Service of
Published by by Schaffner Schaffner Publications, Publications, Inc. Inc. Published
“The Business Business Voice Voice of of Erie, Erie, Huron, Huron, “The Ottawa, Sandusky Sandusky and and Seneca Seneca Counties” Counties” Ottawa, LAKE ERIE
• Put-in-Bay
OTTAWA
• Kelleys Island
• Genoa
• Oak Harbor
• Marblehead
• Port Clinton
• Elmore
• Sandusky
SANDUSKY • Fremont
ERIE
• Clyde Bellevue
SENECA
• Fostoria
Vermilion • Huron •
• Milan • Monroeville • Norwalk
HURON
• Tiffin • Willard
OVER 23,000 OVER 23,000 BUSINESS READERS EACH AND AND EVERY EVERY MONTH MONTH EACH
Your #1 #1 Way Way To To Reach Reach Business Business Executives Executives and and Decision Decision Makers Makers Your #1 IN IN BUSINESS BUSINESS COVERAGE! COVERAGE! #1 #1 IN IN BUSINESS BUSINESS CIRCULATION! CIRCULATION! #1 #1 IN IN BUSINESS BUSINESS READERS! READERS! #1
“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”
2013 Production Schedule
Print Print Issue Deadline Date Issue Deadline Date January February March April May June
1/4 1/25 2/22 3/22 4/26 5/24
1/14 2/4 3/4 4/1 5/6 6/3
July August September October November December
6/21 7/26 8/23 9/27 10/25 11/22
7/1 8/5 9/2 10/7 11/4 12/2
2013 Editorial & Promotional Calendar January Focus on the Five Counties
May Focus on Huron & Vermilion
February Focus on Bellevue
June Focus on Marblehead and the Islands
March Focus on Fostoria
July Focus on Milan & Willard
November Focus on Tiffin
April Focus on Sandusky County
August Focus on Norwalk
December Focus on Western Ottawa County
Regular Features:
September Focus on Port Clinton October Focus on Sandusky & Erie County
On the Move • Information Technology • Insurance • Business Publications Advertising • Marketing • Chamber Calendars • Estate Planning • Sales Taxes & Accounting • Legal • Human Resources
Rate Card #20 Effective January, 2013
Mechanicals
Non-Chamber Members
1/8
1/4
1/2
3/4
Full
1x
190
350
700
1050
1375
3x
180
340
680
1020
1330
6x
175
330
660
980
1270
12x
170
320
640
930
1145
1 col. 1.5 col. 2 col. 3 col 4 col. 4.5 col. 5 col. 6 col.
Chamber Members
1/8
1/4
1/2
3/4
Full
1x
160
300
600
890
1175
3x
150
290
580
860
1120
6x
140
275
550
820
1070
12x
135
250
500
750
970
1/8 pg 1/4 pg. 1/2 pg. 3/4 pg. Full Pg.
1.59” 2.51” 3.31” 5.02” 6.74” 7.66” 8.46” 10.17”
Horizontal
Vertical
3 col. x 2.5" 6 col. x 2.5” 6 col. x 5” 6 col. x 7.5“ 6 col. x 10”
—— 3 col. x 5” 3 col. x 10” 5 col. x 10"
ADVERTISING MATERIAL REQUIREMENTS Camera-ready or properly created PDF files with all embedded fonts, e-mailed or on a disk. Note: PDF files cannot be edited or altered except by the original designer.
BUSINESS DIRECTORY
Camera-ready art. If typesetting is required, all text must be typed in order to insure absolute accuracy.
Horizontal Business Card Size 1x...$130 6x...$95 3x...$110 12x...$80
Note: 100 line screen for photos, 300 dpi * Please note, this is printed on newsprint.
COLOR RATES
Spot Color...$125
= = = = = = = =
Four-Color...$250
Color ads must be split for CMYK color. No PMS colors will be accepted. Convert any black and white ads from RGB format in the appropriate application. Size ads to appropriate measurements supplied Word documents will be accepted. Any art used in the Word document must also be supplied as a separate graphics file. (Word files do not transfer art or graphics properly)
Pre-Printed Inserts, call for rates
E-mail Ads to: Dave Kahler dkahler@ncbj.net For questions, call 419-732-4838.
Full Page 6 col. x 10”
3/4 Page 6 col. x 7.5” or 5 col. x 10"
1/2 Page Horizontal
1/4 Page Horizontal
6 col. x 5”
6 col. x 2.5”
3 col. x 10”
3 col. x 5"
Vertical
Vertical
1/8 Page 3 col. x 2.5”
“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”
WE MEAN BUSINESS! Audit Report: NCBJ Readers are involved:
NCBJ Readers are decision makers:
• Over 87% indicate they “regularly read or look through each issue.”
• Nine out of 10 (91%) “make or have influence over purchasing decisions” for their company
NCBJ Readers involve others: • Every issue has a pass-along of over 3.5 readers
NCBJ Readers use the ads: • Almost 52% of readers say they “frequently purchase products or services from ads…”
NCBJ Readers are: • Upper Income: 71% higher in “$100,000+ household income” than marketplace demographics • Better Educated: 258% more “graduated college and completed post graduate” than marketplace demographics
North Coast Business Journal THE PRIMARY SOURCE OF LOCAL BUSINESS INFORMATION Most small-business owners consider their local market to be their primary trade area. To get ahead, they must know what’s happening in their industry and their city. Only local business journals fill this void. They are a must-read. These readers look to their journal for new ways to make money. As a result, they value advertising and respond to it.
Jeffrey H. Bryden, Editor
David Kahler, Director of Sales
Phone: 419-734-4838 • Fax: 419-734-5382 205 SE Catawba Rd. • Suite G • Port Clinton, OH 43452 jbryden@ncbj.net dkahler@ncbj.net Web site: www.ncbj.net