The Quarterly Newsletter for Commercial Real Estate Women | San Francisco
4th Quarter 2013
Going, Going Green
LEED v4 Brings Fresh Opportunities for Sustainability in Real Estate © 2013 Lauren Sparandara, Mary Davidge Associates The US Green Building Council (USGBC) launched the LEED (Leadership in Energy and Environmental Design) green building rating system in 1998 and many know it as a standard that hasn’t seen many changes since then. The system covers Sustainable Sites, Water Efficiency, Materials and Resources, Energy and Atmosphere, Indoor Environmental Quality and Innovation, and Bay Area developers, architects, contractors, and consultants have become very familiar with it and are accustomed to its myriad requirements. This system is all about to change. The largest overhaul to LEED is just around the corner and with it will come new rules, new challenges, and a wealth of new business opportunities. It’s also bound to be market transformative. Learning about some of the trends with the new system will ensure that you and your firm are ahead of the game and at the forefront of sustainability. California is a strong player in the land of sustainability; in the USGBC’s 2012 List of the Top 10 States for LEED, California ranked ninth. California certified 540 projects in 2012 totaling 54.3 million square feet of real estate. Green building in California doesn’t appear to be slowing down any time soon. Timeframe for LEED v4 Launch The USGBC realizes that some project teams may face difficulties in obtaining certification under the new system. For this reason they are allowing projects to register under LEED 2009 until June 1, 2015. That being said, many projects have already gotten on board with helping to test the new system; nearly 100 projects around the world are currently beta
testing LEED v4. LEED v4 is expected to publicly launch at the USGBC’s annual Greenbuild International Conference in November. Summary of Some of the Major Themes in LEED v4 Disclosure and Transparency around Material Selection There are many changes to LEED standards this time around, and many of these changes are centered on the Materials and Resources section of the system. For this reason, specifying the right products early in the design process can go a long way in making sure that your project team has an easier time pursuing LEED. Many of the Material Resources credits in LEED involve two main components: Disclosure and Optimization. The idea here is to help move the market forward on transparency. It will be interesting to see how the market reacts to these disclosure requirements. Some of the credit requirements will require information from manufacturers that has never before been requested. For example, one LEED criterion (continued on page 6)
ISSUE HIGHLIGHTS: Point of VIEW - Transbay Transit Center {P2} Obelisk in the Sky {P3} LEED Platinum Rating for SFPUC’s New Home {P4} CREW SF Golf Tournament photo feature {P7} member success {P9}
Point of VIEW - Transbay Transit Center CREW SF members were among the crowd of over 100 people who enjoyed a timely and stimulating panel presentation at our monthly luncheon program held on July 10th at the City Club in San Francisco. Panelists at the July lunch included Bob Pester, SVP and Regional Manager of the San Francisco office for Boston Properties; Maria Ayerdi-Kaplan, Executive Director of the Transbay Joint Powers Authority which is overseeing the $4.5 billion project; and Mike Grisso, Senior Project Manager at the San Francisco Office of Community Investment and Infrastructure (the successor to the San Francisco Redevelopment Agency).They spoke with moderator, Jeffrey Tumline, a principal at Nelson Nygaard Consulting Associates regarding transit oriented development. CREW SF member Deborah McCarthy gives her point of view on this national trend in urban design strategies. Deborah McCarthy Transit Oriented Development is a hot topic, in San Francisco and across the country due to the myriad positive effects it has on its surrounding community by providing access to transit, reducing air pollution and energy consumption, creating affordable housing, and boosting economic development. “People are coming to the Bay Area, and building high density is the way to reduce the number of cars,” said panel moderator Jeffrey Tumline. San Francisco’s Transit Center District Plan is designed to stimulate public and private construction projects and to connect the financial district with the South of Market residential neighborhoods. The new district will feature nearly 4,400 units of new housing, 1,200 of which will be permanently affordable, approximately 100,000 square feet of new retail space (much of it in the Transit Center), and a total of 6 million square feet of new downtown office space surrounding the Transit Center. The sale of the land formerly incorporated into the now demolished Transbay Terminal to Boston Properties was critical to funding the new state-of-the-art transit center. Boston Properties and Hines have worked as partners with the City in bringing the long-planned, award-winning urban design to fruition. They formed a joint venture to develop San Francisco’s tallest office building—a 1.4 million square foot, 61-story tower. The graceful obelisk, designed by Pelli Clarke Pelli Architects and now under construction, will rise 1,070 feet
(326 meters) at First and Mission Streets, and is scheduled to open in 2017. The state-of-the-art Transit Center, also scheduled to open in 2017, will serve 11 transit systems, including high-speed rail, Caltrain, Amtrak, and regional buses to serve eight Bay Area counties. The LEED Gold Certified multi-level center will incorporate green building strategies, including solar shading, wind power, and the use of natural light to conserve water and energy. The solar shading will incorporate the elegant geometric pattern discovered by Dr. Roger Penrose, the eminent British mathematical physicist, known as the Penrose Rhombus Tiling, in its cut-aluminum panels that will form the curved exterior of the Transbay Transit Center. The design is remarkably simple but unique in that it can be extended infinitely without repeating itself. The surrounding urban plan will feature a retail “Main Street” and neighborhood parks in addition to the 5.4-acre (two hectare) rooftop park planned for the Transit Center. This shining example of urban planning best practices has sought to maintain San Francisco’s unique quality of life and the many small existing businesses in the area, while at the same time merging the downtown commercial core with the emerging southern residential neighborhoods. After the next monthly CREW SF luncheon, consider letting us know what you think and contributing your own point of view! We would love to hear what you have to say.
Word from our President As I reflect on this year’s accomplishments, I am amazed at the amount of dedication shown by our board, team leaders and committee members. In 2013, CREW SF has evolved and grown into an organization that: • •
Adopted a new mission statement and established a five year strategic plan Hired a public relations firm to help increase visibility of CREW SF to its target audience, raise awareness of CREW SF’s mission of advancing women as leaders in commercial real estate, and position CREW SF membership as movers and shakers within the industry • Organized Leadership brown bags, exciting real estate tours such as the new waterfront Exploratorium, sold-out networking events such as the America’s Cup, and exciting lunchtime speakers including bestselling author, Shaunti Feldhahn and California State Controller and Chief Fiscal Officer, John Chiang • Added 51 new members for a total of 222 members • Continued to attract high caliber sponsors to support CREW SF in its mission Looking back with such fond memories of all the friendships I’ve developed and how I have learned so much about leading an organization, I know that our chapter will continue to develop and advance women as leaders in the world of commercial real estate. My deep appreciation to the Board, team leaders and committee members for sharing this journey with me and for all that you do for CREW SF. Gratefully yours, Helen Duong, CREW SF President
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Obelisk in the Sky © 2013 Carol Horn At 1,070 feet tall, the Transbay Tower near First and Mission Streets in San Francisco will be the tallest building on the West Coast and the seventh tallest in the United States when it is completed in 2016. An ethereal wonder, the tower was designed by Pelli Clarke Pelli Architects (PCPA) in the shape of a clear glass obelisk with curved corners, pearlescent metal accents, and a transparent, illuminated crown designed to draw the eye up into the sky. Cesar Pelli of PCPA said of the Tower in an April 2013 New York Daily News article, “The numbers don’t interest me. What is important is that the building be visible above others.” It certainly will be given that it is over 200 feet taller than the Transamerica Pyramid built in 1972, and 291 feet taller than the Bank of America building. The 61-story Tower was originally designed to be 1,200 feet tall, but critics complained it would have cast shadows over many City parks, so the height was dropped to 1,070 feet. Each floor of the Tower will have metal sunshades. It will soar beside the future Transbay Transit Center, also designed by PCPA, who won the international design competition for this site in 2007. In late March 2013, Boston Properties and Hines closed escrow on the 50,000 square foot parcel of land on which the Tower will sit, and an impressive ground breaking ceremony was held. The Transbay Joint Powers Authority sold the land to them for $192 million, a record $4,000 a square foot. The general contractor partnership of Clark Construction and Hathaway Dinwiddie will build the Tower and complete construction at the end of 2016. The project received planning approval in October of 2012. Hines had been backing the project since 2007, but in the summer of 2012, its financial partner on the development, MetLife, stepped out of the deal. Boston Properties and Hines then got together in a 50/50 partnership. In May of this year, Boston Properties stepped forward to take a 95% position after a proposed Hines equity partner fell out of the deal, per Boston
Properties President Douglas T. Linde in a May article in The Registry. Mr. Linde intimated that Boston Properties may take on a capital partner to help them expedite completion of the project in early 2016. Although Boston Properties has not been developing from the ground-up in San Francisco, it is now very active in the city. The demand these days by technology tenants is to live and work in San Francisco—the “happening” place. Accordingly, Boston Properties also picked up another ground-up development site across the street from the Tower, paying $71 million to purchase 535 Mission Street without a major tenant yet in hand. When completed in the fall of 2014, this 27 story building will have 307,000 square feet and an anticipated LEED Gold status. By comparison, the Transbay Tower will have 1.4 million square feet. Mirjam Link, project manager for development at Boston Properties, notes that the firm expects several anchor tenants of 300,000 to 500,000 square feet each, with a variety of smaller tenants. Boston Properties and Hines will offer flexible space with tall ceilings and 25,000 square foot floor plates, with at least 43 feet from core to façade column-free. With many technology companies currently housed in old industrial sites with a column behind every shoulder, the column-free space is a big plus. The Tower will boast 28 elevators, and three stairways. It will also have a raised floor, with cabling, mechanical systems, and fresh air ducts hidden underneath each floor. Ms. Link pointed (continued on page 9)
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LEED Platinum Rating for SFPUC’s New Home © 2013 Nicole Franklin, Turner Construction Company
were also the guiding principles for the design of its new headquarters building. Framing the northern edge of the San Francisco Civic Center, SFPUC’s modern administrative office building is located at 535 Golden Gate Avenue, less than one block from the historic City Hall. Completed in 2012, the stunning 13-story, Class A office building is home to nearly 1,000 City employees. With a total construction cost of $147 million, the City considers the building to be a costeffective investment. According to the SFPUC, a combination of rental savings, energy efficiencies, and asset ownership will save ratepayers approximately $3.7 billion over the anticipated 100-year building lifespan ($500 million in 2011 dollars). The LEED Platinum certified building has become the prototype for San Francisco sustainable design projects due in large part to the following features: Water Conservation
The award winning headquarters building for the San Francisco Public Utilities Commission (SFPUC) has just earned LEED Platinum certification, the highest rating offered by the US Green Building Council. SFPUC, best known as the water and sewer service provider in San Francisco, is also recognized for its leadership in innovation through the delivery of hydroelectric and solar power to various City departments. The City’s commitment to sustainability and an environmentally responsible approach to service delivery
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Consumes 60 percent less water than other buildings its size. Reclaims and treats all of the wastewater to satisfy 100 percent of water for lavatory units, making it a building-integrated “living machine;”; treats 5,000 gallons of wastewater per day, reducing perperson water consumption to five gallons. Provides water for irrigation around the building by using a 25,000-gallon rainwater harvesting system.
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Energy Efficiency • Consumes 32% less energy than similarly sized office buildings. • Uses renewable energy sources including façade-integrated wind turbines and solar photovoltaic panels that generate up to 7% of the building’s energy. • Includes a raised flooring system
that incorporates the building’s data and ventilation infrastructure and reduces HVAC energy costs by 51%. Uses maximized daylight harvesting and controllable shading devices. Incorporates lighting and work station equipment that automatically shut off after hours.
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Includes individual air comfort controls at work stations. Uses strategic floor plan, glass exterior, and light shelves to redirect daylight to the building’s core, maximizing natural light. Facilitates natural ventilation to enhance indoor air quality by installing a raised flooring system. Includes on-site childcare center and café. Provides on-site bicycle parking, locker rooms, and electric vehicle charge stations.
The SFPUC sustainable headquarters is living up to its reputation of being one of the greenest buildings in America.
About the Author Nicole Y. Franklin, MSc, Business Development Manager at Turner Construction Company
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relationship grows into that of sponsorship. This
Achieving our Potential: How Do We Gather the Momentum to “Bridge the Gap”? © 2013 Jennifer Carey, JLC Environmental Consultants
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ow do we gather the momentum to “bridge the gap”? This is an important question women are asking themselves as they approach the C-suite level in upper management of corporations in greater numbers than ever before. Despite huge gains in middle and senior management, research continues to show that women still hold only a small percentage of Fortune 500 CEO positions, comprise few corporate officers and make up just a tiny slice of the Fortune 500 highest earners. Studies conducted by Catalyst and Center for Work-Life Policy both conclude that “sponsorship” plays a significant role in the advancement of an individual’s career. A sponsor is an individual in a position of power who advocates for the career advancement of another. Interestingly, these studies show that men are more likely to have sponsors while women are more likely to have mentors (those who provide career advice). A 2010 Harvard Business Review article titled “Why Men Still Get More Promotions Than Women” found that “. . . without sponsorship, women not only are less likely than men to be appointed to top roles but also more reluctant to go for them.” The Sponsorship Effect study conducted by Sylvia Ann Hewlett, Kerrie Peraino, Laura Sherbin, and Karen Sumberg found that even women who realized the importance of building relationship capital, often failed to develop it effectively. This included the task of finding and cultivating a sponsor to support them. The difference between a sponsor and a mentor is huge, with the sponsor being the driving force in a relationship and rooting for their protégé at the highest level of a company. A hallmark of sponsorship is a support that is highly visible and the very public nature of it says that “I support this person” in no uncertain terms. In 2010, in response to women’s needs for sponsors, CREW Network, in partnership with Cassidy Turley, developed Bridging the C-suite Gap executive level mentoring program. The goal of this program is to match high-potential women with executive level women in a structured mentoring relationship, with the ultimate goal being that the mentoring
nine-month executive mentoring program was originally the brainchild of CREW Network CEO Gail Ayers. When she pitched the idea to CREW Dallas member Diane Paddison, Chief Strategy Officer for Cassidy Turley (and program mentor), Diane recalls, “I didn’t want to just write a check; I wanted Cassidy Turley to support a program that would address a need in the industry . . . too few women in the C-Suite.” Both Paddison and Washington D.C. CREW member Donna Bernardi Paul, SVP of Human Resources with Cassidy Turley, were there in 2010 at the very beginning when it was just a seed of an idea. Since that time, these two program champions and their firm have provided “sweat equity” in developing program parameters and providing crucial sponsorship dollars. Currently in its second year, the program has brought women who have both the desire and the potential to advance to C-suite positions within their organizations together with senior women who help them strategically plan career objectives and encourage them to make the “ask.” In a short time, the mentoring program has made an impact on CREW Network members pursuing leadership roles and career advancement. “It gave me a deeper understanding of how to be a better leader, and it helped me prepare.” said CREW Denver member Cyd Petre, SVP, Special Assets Group of Colorado Business Bank and a mentee in the first year of the program. Barbi Reuter, CREW Tucson and Principal at Cushman & Wakefield/PICOR Commercial Real Estate Services, also a mentee in that inaugural class, said: “The timing and opportunity presented by the C-Suite program dovetailed beautifully with my arrival at a crossroads in time when I needed to define and articulate my value and demonstrate results.” The main components of the program include: systematic mentor/mentee matching, support for successful mentoring relationships, leadership assessment materials and peer networking. Once accepted to the program, mentors and mentees are paired in a thorough matching process. The teams then work with leadership coach Diane Rhodes who acts as the program facilitator. Reuter commented that “great care was taken to ensure matches would have a high likelihood of meeting (the) objectives . . . ” of the participants. The initial meeting of all parties is a mandatory kickoff program at the CREW Network annual convention. This first face to face gathering helps the pairs establish trust and rapport. The matched pairs then agree to establish a rhythm of meetings, in person if in close geographic proximity, or via conference calls and other communications methods if not. More informal communication is also common and the program is currently exploring Skype, Facetime, and (continued on page 6)
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other video conferencing tools to aid relationship building for future participants. The relationship of the mentor and mentee is crucial. According to Barbi, “in additional to providing sharp insights . . . my mentor was an open book for objective advice and experience on strategies and tactics to help me grow and succeed in my new role.”
provides credit for including 20 building products in your project that disclose information on the sourcing of the raw ingredients of the products, including where exactly these raw materials are coming from.
All mentees must complete the 360° Leadership Skills Assessment that measures leadership competencies. Additionally, mentees and mentors both receive DISC Success Insight reports. DISC is a behavioral analysis profile that helps the participants become more aware of their management style. These skill building exercises help the individual participants create their highly specific Executive Development Plan. Cyd Petre noted that developing the plan forces you to ask yourself tough questions like, “Where do I want to go and how do I get there?” Because participants in the program also need to submit a sponsorship letter from a senior executive from within their firm along with their application, that alone forces applicants to gain more visibility in front of their colleagues in senior positions and encourages applicants to find sponsors. The Bridging the C-Suite Gap program remains under the watchful eye of the CREW Advisory Team of Diane Paddison and Beth Lambert-Saul from Cassidy Turley and Gail Ayers, Diane Butler and Collete English Dixon from CREW Network. The feedback for the program has been resoundingly positive, and the program continues to attract senior women in commercial real estate. Ayers summed up the programs breadth and scope best by saying, “Women make outstanding leaders and the C-suite has not typically been easily attainable even for the most talented, accomplished women. Our program is designed to give them a sponsor, and a mentor all under the watchful eye of an extraordinary coach. Although we are only in the second year of the program, we have one woman who has been promoted and invited to sit on two boards.” As is the goal of the program, participants have formed lasting relationships, which continue to be an important resource to the mentees as they progress in their careers. While reaching the C suite is not an easy climb for anyone, firms that understand the importance of sponsorship and foster their standout women will be the firms that gain a competitive advantage in marketplaces worldwide.
About the Author Jennifer Carey, Founding Principal, JLC Environmental Consultants, Inc., a full service provider of environmental consulting and testing services in the Greater New York metropolitan area. Since 1987, JLC has consulted on more than 20,000 real estate and construction related projects helping their clients protect their real estate assets.
Also, many credits involve Life Cycle Assessment, providing a more detailed analysis of a building or product’s environmental impact from extraction to waste disposal. Another credit is the Material Ingredients credit where project teams can gain credit for disclosing the ingredients of their products. Raises the Difficulty and Credit Thresholds Many of the LEED requirements have gotten more difficult in LEED v4, and this change isn’t necessarily a bad thing. If the market wants to move forward in a positive direction, it is important that there continues to be strong leadership and new challenges that encourage project teams to push the envelope of standard construction methods. These tougher requirements include updates to Water Efficiency, for which LEED v4 will have four prerequisites. The Energy Performance requirements are also much more difficult to meet. There are new requirements for building envelope commissioning. Additional new standards include REACH, GreenScreen, and CDPH. Integrative Process An integrated process was always part of a green building design, but now there is LEED credit associated with this process. This credit rewards teams that collaborate on design for water and energy efficiency. Streamlined Documentation Process One exciting and practical change is that the USGBC has made a strong effort to make the LEED process easier. For instance, the new LEED Reference Guide incorporates all of the information in one place and in a web-based format which includes interactive videos and tutorials. The USGBC is also creating clear credit calculators made available on the USGBC’s recently launched Credit Library. The update to the LEED system significantly impacts the market. California, and more specifically the Bay Area, has always been a leader in sustainability, and both have always been at the forefront of innovation. This update will provide a wealth of opportunities in real estate to show real leadership in energy and environmental design. It is an exciting time to be engaged in sustainability and real estate.
About the Author Lauren Sparandara, of Mary Davidge Associates, works as a green building consultant. Prior to her position with MDA, Lauren was a Project Manager and LEED Consultant at DNV KEMA Energy & Sustainability.
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CREW SF Golf Tournament The 12th Annual CREW SF golf tournament was held on August 26th at the Claremont Country Club in Oakland. The theme was VIVA CREW SF: Golf, Glitz, and Games. The tournament was the hot ticket in town, as all player and sponsorship spots sold out weeks before the event! Elaine Richards and Kelly Kang co-chaired the event. Emmy So and Jenelle Dockery led the sponsorship effort, securing 32 sponsors, 12 of which were brand new to the tournament this year. The tournament Premier Co-Lead Sponsors were Haworth and Monticelli Painting. Overall, the tournament raised $25,898 for CREW SF. CREW SF received exceptional feedback on the event overall. The weather was gorgeous, there were sponsors and/or fun games at every hole on the course, lots of new food options, and a lovely poolside dinner reception. 1 Winning Prize, Golf Bag 2 Laura Scripture of Broadmoor Partners, LLC 3 Brittany Weisbach and Ryan Mahoney of McMillan Electric 4 Guest enjoying a bounty of refreshments! 5 Gabrielle Tierney of Tierney Consulting Group and Donna Schumacher of Donna Schumacher Architecture 6 Delicous oysters at a sustenance station 7 Event Co-Chair, Elaine Richards of CBRE and Andrea Quenga of BCCI Construction Company 8 And the Winner is... Event Chair, Kelly Kang of Paragon
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meet the
sponsorship team
The CREW SF Sponsorship Team plays the important role of fostering relationships with prospective sponsors, securing sponsorship commitments, maintaining sponsor relationships and meeting needs of current sponsors. The Chapter’s annual budget and revenue is dependent on sponsor support. The Sponsorship Team has a wide range of tasks, beyond making “the ask,” that are crucial. Highlighted below are some of the committee roles and the members who fill them. Samantha S. Low – 2013 Team Lead Samantha is a project manager of the Special Projects Group at Hathaway Dinwiddie Construction Company, a California based construction company with its headquarters in San Francisco. With over 13 years of experience in commercial construction practice, she has worked on various types and sizes of projects, from a $20,000 renovation project to a $23 million law firm tenant improvement project. She is committed to every project she works on and understands each one of them is unique and has its sensitive requirements. She values the relationships that result and flourish from each project. That is why she loves what she does. Samantha is the 2013 Team Lead of the Sponsorship Committee, and is very honored to have the opportunity to collaborate with an amazing, dedicated, and fun group of CREW SF women who have raised more than enough funding for CREW SF to produce top-notch educational luncheons and programs. She is a vivid Jayhawk basketball fan and also enjoys volunteering at SPCA and Glide Memorial. Emmy So – 2014 Team Lead As Project Manager at RN Field, Emmy brings design finesse and knowledge to cultivate relationships with the design community. Her eight years of experience in interior design, familiarity with systems furniture, and attention to detail provides a unique approach for preconstruction planning, estimating, and project management. Emmy believes that collaboration with the entire design team is absolutely essential to creating exceptional projects and spaces. Emmy joined CREW SF in 2010 and has been active as co-chair for the Sponsorship Committee and cochair for golf sponsorship on CAT. Prior to joining RN Field, Emmy was part of the interiors group at EHDD Architecture and Workplace at Gensler’s San Francisco office. She earned her Bachelor of Interior Architecture from the University of Oregon. She is a passionate foodie who loves to cook and bake. During her free time, she can usually be found creating sinful goodies, golfing, or running around Lake Merritt. Kimberly Huangfu – Co-Chair Kimberly Huangfu is a real estate and land use attorney with Buchalter Nemer, a full-service business law firm, representing local, national, and global clients in a wide array of practice areas—Real Estate, Land Use, Environmental, Corporate, Litigation, Employment, Intellectual Property, Bank and Finance, Health Care, and Insolvency and Financial Solutions. Kimberly is committed to promoting the long-term growth and increasing awareness of CREW SF’s mission in the Bay Area. She has been active since she joined CREW a year ago. She fearlessly took on the role of the Ambassador Committee Chair and ensured all sponsors were well taken care of. As Co-Chair for 2014, Kimberly will guide the team to exceed its annual sponsorship goals to ensure CREW SF’s continued success for years to come. Gina Pieroni – Co-Chair Gina Pieroni, Account Executive with Mohawk Group Commercial Flooring, has been a member of CREW SF since July 2012. In her position with Mohawk Group, Gina works with architects, designers, property managers, and end users in the Bay Area to curate flooring solutions for all commercial market segments. Gina joined CREW SF to build relationships with other women in the San Francisco commercial real estate industry. Her first task with the Sponsorship Committee was to help organize and execute the 2012 Annual Sponsorship Appreciation Luncheon; she has gladly
accepted the challenge again for 2013. Gina is excited about her new position as Co-Chair of the Sponsorship Committee for 2014. She is looking forward to helping to progress the CREW SF mission through new connections, friendships, and networking. Jenelle Dockery - Ambassador Committee Chair Jenelle Dockery, Executive Vice President at Golden State Carpet Service, Inc., has been involved in the commercial real estate industry, specializing in flooring for the past 11 years. Jenelle is involved in all aspects of her business, including business development, product specification and project management. She will be taking over the role of Ambassador Committee Chair from Kimberly Huangfu. In this role, Jenelle will be in charge of coordinating sponsor benefits for our local Chapter Sponsors and Program Sponsors. She will also be providing sponsors with opportunities to present marketing materials at each CREW SF event. As a first year CREW SF member, Jenelle is currently a member of the 2013 Sponsorship Team and 2013 CREW SF Golf Tournament Committee. She looks forward to welcoming and taking care of our 2014 Chapter Sponsors. Jennifer Raike - Advisor Jennifer Raike is Vice President – Senior Account Executive for Old Republic Title Company in San Francisco. She has been with the company since 1990 and works with real estate brokers, attorneys, lenders, developers, buyers, and sellers as a “go-to” person for title, escrow, and property information needs essential to the successful closing of transactions of all types and sizes. Prior to 1990, Jennifer sold and leased commercial/ industrial properties for Damon Raike & Company in San Francisco (now Cassidy Turley BT Commercial). A fourth generation San Franciscan, Jennifer received her Bachelor of Arts degree with honors in English from the University of California at Santa Barbara. In addition to her “day job” with Old Republic Title, Jennifer is extremely active in CREW SF as a Past President (2002) and also participates as an “advisor” to the Sponsorship and Programs Committees. In addition, Jennifer was one of the founding members of The Leading Edge, a mentorship program spearheaded by Monica Finnegan (another CREW SF Past President). Jennifer sits on the Board of Governors for The City Club of San Francisco, as well as the boards for TMC Development and Working Solutions. She is also an active member of SPUR as well as Lambda Alpha International. Amanda McCarthy – Measure of Success Chair Dr. Amanda McCarthy is a plant/wetland ecologist who specializes in the environmental entitlement process including regulatory permit preparation, wetland delineation, rare plant surveys, mitigation and monitoring development and compliance, and analysis of environmental impacts under CEQA/NEPA. She has been involved in environmental review and restoration projects throughout California for both public and private groups. Amanda became a member of CREW SF to find strong women mentors who are leaders in the industry. For the past year she has been working with the Sponsorship Committee to identify ways to better serve our sponsors. Kirsten Fletcher – Liaison to Membership Team Kirsten Fletcher is a Commercial Management Associate with Ventura Partners, LLC. Her responsibilities include overseeing building operations and maintenance projects as well as lease administration.
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Member Success Laurie Gustafson has joined Sedgwick LLP as a partner in its San Francisco office. Laurie will be working to expand Sedgwick’s real estate, land use, construction, and environmental practice areas on a local and national level. Prior to Sedgwick, Laurie was in the Real Estate Practice Group of Stein & Lubin in San Francisco. Sedgwick is an international business and litigation firm founded as a three-person office in San Francisco in 1933, with now more than 370 attorneys worldwide. Laurie was attracted to Sedgwick because of its national and international platform, as well as the opportunity to team with Sedgwick’s “Dirt Group,” a combination of practice areas whose expertise will be at the forefront of issues related to land and real estate. Another compelling factor for Laurie was Sedgwick’s commitment to diversity, including its very active Women’s Forum. As a member on the Board of Directors of CREW SF, Laurie says, “I am committed to developing and advancing women as leaders in the real estate industry and the legal profession. I am very delighted to have joined Sedgwick and look forward to creating new opportunities for the firm and providing a broad range of real estate services to our clients.” Julie Jacobson has been promoted to Business Development Manager at Treadwell & Rollo, A Langan Company. Julie will be responsible for identifying, evaluating, establishing, and managing business opportunities and relationships. In addition, Julie will review and analyze information to develop new initiatives, partnerships, and strategies to enhance business development and marketing practices. Previously, Julie was the Marketing Manager, responsible for the management of the marketing process and the development of external relation(Obelisk in the Sky continued from page 3) out this design makes for better air quality and more energy efficiency. The Tower will link to the Transbay Transit Center’s rooftop park via a fifth-floor patio with seating and retail food shops. A gym may also be included in the construction. The proximity of the Tower to the Transbay Transit Center and its 5.4 acre rooftop garden is a big plus. Costing $4 billion to build, the Transit Center will cover 5 city blocks, with 5 levels, including the rooftop garden and a basement level transportation hub. The Transit Center will host 11 different transportation groups: BART, Muni, CalTrain, future High Speed Rail, AC Transit, Golden Gate Transit, SamTrans, Greyhound, Amtrak, Paratransit, and WestCAT Lynx. The Transit Center, the Tower, and other skyscrapers will take advantage of the old Transbay Terminal’s air rights formerly owned by the State for bus ramps. CalTrain’s commuter rail service extension from 4th and King Streets will enter the Transit Center under
ships that enhanced business development and marketing best practices throughout the firm’s six California offices. Treadwell & Rollo is a certified Bay Area Green Business, providing environmental, geotechnical, site/civil, and earthquake engineering services. Julie has been actively involved with CREW for five years and previously held a position as the Chair for the Communications Committee. Currently, she is co-leading the CREW California Conference to be held in April of next year. Julie can be reached at jjacobson@langan.com. BNBuilders, a West Coast general contractor, hired Michelle Fraedrich as Business Development Manager for Northern California. Michelle will lead strategic partnerships in the firm’s core markets, including commercial, healthcare, education, technology, mission critical, and life science. In her new role, Michelle will develop highly collaborative relationships based on BNBuilders’ dedicated client-focused culture, and continue the expansion of clients and market sectors in the San Francisco Bay Area. Michelle has a construction background and served as a consultant in the commercial real estate industry for almost ten years. Prior to joining BNBuilders Michelle was an Associate with Cornish & Carey Commercial Newmark Knight in San Mateo. An active member of CREW, Michelle recently served on the Board of Directors as Board Liaison to the Community Affairs Team and Communications Team, as well as on the Programs Committee for the prior six years. Michelle can be reached at michelle@bnbuilders.com.
About the Authors Deborah McCarthy is a Sr. Property Manager at Harsch Investment Properties. Jennifer Fink is a Regional Public Relations Manager with Gensler.
Second Street via tunnels, as will the future High Speed Rail from San Francisco to Los Angeles/Anaheim. The Transit Center’s rooftop garden will be a wonder in its own right, costing $28 million featuring such marvels as walking trails amid oak and redwood groves, rolling meadows, lily ponds, children’s play areas, and a funicular tram ride to the top for easy public access. A central business district is planned to fund maintenance for the park. Rome was not built in a day, and San Francisco’s development process likewise moves one step at a time.
About the Author Carol Horn, CPM, has over 30 years experience in property management and recently joined PMI Properties as their San Francisco Property Manager.
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2013 CREW Network Convention & Marketplace a Success Š 2013 Sharmion Kerley, CREW Network
CREW Seattle and Sound members Jen Reyes and Lacey Ahlf gather for a photo with CREW SF members, Helen Duong, Samantha Low and Nancy Lundeen. By any measure, the 2013 CREW Network Convention & Marketplace, held Oct. 9-12, in Dallas, was an artistic success. With high attendance, abundant networking opportunities and one of the strongest speaker lineups in recent memory, the Dallas event drew praise from attendees from all areas of the commercial real estate industry. Approximately 1,000 attendees participated in the event, making it one of the most popular conventions in its history.
THANK YOU
The 2013 event was centered on the concept of "The Power of Perception: Shaping your Future," and attendees used it as a platform for making new business connections, continuing their professional development and advancing their careers. According to the post-event survey, 98% of attendees reported making new business connections, with 66% reporting five or more connections made. Of those who made connections, 35% reported that a deal was initiatied on site or that they expected one to be initiated within the next year. "The 2013 convention was one of the best-received events we've ever conducted," said Susan Hill, CREW Network president. "We've heard overwhelmingly positive feedback on the quality of the speakers, the programming, the networking opportunities, as well as the learning excursions. We're very thankful to all our partners who helped us put the event together, and especially to our CREW Dallas chapter, who were our hosts for this fantastic week."
Keynote speakers This year's event featured an impressive lineup of keynote speakers. On Thursday, attendees were regaled by real estate mogul and "Shark Tank" regular Barbara Corcoran, (continued on page 12 )
CREW SF President, Helen Duong poses with Keynote speaker, Barbara Corcoran
2013 BOARD
A final shout out to the 2013 Board of Directors!! Thank you for all your hard work to make CREW SF a Gold Standard Chapter. Left to right: Gabrielle D. Tierney of Tierney Consulting Group, Lora Estabrook of CB2Builders, Jeanne Madden of Boston Properties, Alaine Raven of First American Exchange Company, Trish Beckman of Field Paoli Architects, Helen Duong of Boston Properties, Lisa Bottom of Gensler, Nancy Lundeen of Allen, Matkins, Leck Gamble Mallory & Natsis, LLP, Laurie Gustafson of Sedgwick LLP, and Valerie Concello of Mohr Partners, Absent: Tara Hardesty, The Marketing Method Group
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A WORD FROM OUR SPONSORs AND THAT WORD IS... EXPERIENCED
QUALITY
ATTITUDE
LIVING CITIES
The Allen Matkins real estate practice group, comprised of more than 100 attorneys, is one of the largest law firm real estate departments in the nation.
At BCCI, our mission is to expand the role of builder, taking it beyond vendor and contractor to collaborator and confidant.
Golden State Carpet Service, Inc. has been a full-service provider of commercial floor covering since 1971. As an employee-owned and family-operated business, customer service and offering solutions is our number one goal. Golden State Carpet flooring consultants are relationship oriented and equipped to streamline your design and specification process. Golden State Carpet has the knowledge and expertise to supply and install all types of commercial carpet and resilient flooring, including broadloom carpet, carpet tile, vinyl flooring, rubber, cork, laminates, linoleum, hardwood, and sports flooring surfaces.
Grosvenor is a privately owned property group, active in some of the world’s most dynamic cities, including San Francisco. The group is unusual in that we have been in the property business for more than three centuries.
Our lawyers are widely recognized for their real estate experience and nearly half of our services rendered involve real estate. The firm brings to every deal its relationships with major players in the industry, including developers, brokers, buyers, sellers, government agencies, title companies, and consultants. Our attorneys approach complex legal matters with a thorough understanding of both the general real estate market and our clients’ particular requirements. We assist clients with legal issues related to acquisitions, dispositions, operations and management, leasing, equity and debt transactions, joint ventures and partnerships, construction, workouts and restructuring, as well as land use and natural resources. Allen Matkins is a premier California-based law firm with more than 200 attorneys in four major metropolitan areas of California: San Francisco, Los Angeles, Orange County, and San Diego.
Ranked as a Top Contractor by ENR California and the San Francisco Business Times, BCCI Construction Company is a leading Bay Area general contractor with offices in San Francisco and Palo Alto. Established in 1986, BCCI provides a full range of construction services. Primarily known as a premier commercial interior builder, BCCI’s portfolio of work also includes major building renovations, historic restorations, and seismic upgrades. BCCI offers a unique range of preconstruction, designbuild, project management, sustainable construction, and LEED consulting services. Contact BCCI for your next renovation project. Highly Detailed Budgets Faster Project Closeouts Efficient Green Building Solutions
We are able to assist in designing and implementing a flooring project of any size, from occupied renovation to new construction, in all market segments. Simply put, we are much more than an installation company. We are an extension of our suppliers, a service and solution provider and an advocate for our customer. We are also a member of the Fuse Commercial Flooring Alliance which provides us with a leading nationwide service network. We are proud to have a portfolio that includes the following high profile projects: SFO Terminals 1 and 3, San Francisco Public Utilities Commission, One Rincon Hill, City College of San Francisco, and Davies San Francisco Symphony Hall.
Our tagline, “Living Cities,” reflects our passion and deep-rooted understanding of cities, urban design, and development. We try to take a long-term view, seeing ourselves as stewards with an eye to the future. We aim to continually improve our understanding of cities for the benefit of occupiers, investors, and all our other stakeholders. We believe our independence and heritage as a private company has given us a very strong ethos, based on the enduring values of loyalty and integrity, concentration on the long term, and a passionate belief in real expertise. Our future success is tied to the sustainable growth of the cities in which we have a presence. We have a vested interest in the future shape of the urban landscape and aim to help create and manage attractive and vibrant cities in which people choose to live and work.
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THANK YOU 2013 SPONSORS for your generous support as we work together, powering the success of women in the commercial real estate industry.
PLATINUM
GOLD
Many Window Solutions From One Source
SILVER
IN KIND
Anderson Audio Visual SSL Law Firm LLP Cardno ATC Stein & Lubin LLP CB2 Builders The Swig Company DFS Green, Inc. Swinerton Builders GCI General Contractors WRA, Inc. Gensler Hathaway Dinwiddie Construction Company Hudson Pacific Properties Page & Turnbull Sheppard Mullin Richter & Hampton LLP
JOIN TODAY | WWW.CREWSF.ORG (CREW Network Convention continued from page 10) who offered a funny, frank and sometimes brash look at the lessons she's learned in business over the years. Tom Friedman, New York Times columnist and author of "The World is Flat," presented his views on what America needs to do to restore its leadership in the new global economy, as well as what we as individuals need to do to stay on top of a changing world. On Friday morning, industry expert Mark Gibson of HFF provided insights into the future direction of the capital markets, while later that day, futurist and author David Houle spoke about how the current technological convergence will shape our lives over the next 20 years. Charlotte Jones Anderson, owner and chief brand offiicer of the Dallas Cowboys, was also the featured speaker for the Night of Outstanding Women awards dinner and program.
New Foundation event To cap off the week's activities, the CREW Network Foundation hosted a special fundraising event at the home of Kent Rathbun, the Beard-award nominated chef and owner of a string of highly acclaimed restaurants in Texas. Rathbun is also perhaps best known for defeating grillmaster Bobby Flay in the Iron Chef America competition in 2008. Nearly 150 guests dined on a specially prepared menu of Rathbun-signature foods prepared in the chef's open kitchen and at food stations on the back terrace. The event was underwritten by Butler Burgher Group, Alvarez & Marsal, as well as 16 generous CREW Network members dubbed "Iron Ladies”.
About the Author Sharmion Kerley is the Communications Director at CREW Network and has over twenty years’ experience in association management.
THe CREW SF Communications Call for 2014 VIEW Articles Please submit your idea for a future article for the VIEW of all CREW related topics: law, real estate, leasing, architecture, women issues and beyond. Upcoming publications of the 2014 VIEW will focus on the following topics: First Quarter- Retail, Second Quarter- Art and Real Estate, Third Quarter- Medical Office Space, and Fourth Quarter- Social Media and Real Estate. If you have an idea, even a tiny gem of one, or maybe just the intent to participate, please email our editor at ds@donnaschumacher.com to start a conversation. We are here to help you launch your voice in the real estate community.
THe view editorial staff: Editor Donna Schumacher Editorial Review Winnifred Ward Amy Teutemacher Contributers Jennifer Carey Helen Duong Jennifer Fink Nicole Franklin Carol Horn Sharmion Kerley Deborah McCarthy Lauren Sparandara © 2013 CREW SF. All submissions are subject to editing for clarity and brevity, unless otherwise noted. Send all ideas and articles to news@crewsf.org.
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