New Roots & Cowboy Boots

Heard the news, y’all? We donned our cowboy boots and headed toNashville to launch a new division of Schell craftsmanship and culture.

Why Nashville? Like coastal Delaware, folks are flocking to the Music City area for lower-cost living and a more carefree lifestyle. We instantly fell in love with the vibe of this iconic locale that combines big-city culture with authentic, small-town charm. Who wouldn’t enjoy living where you can spend the day boating on a nearby lake and be in downtown Nashville listening to live music with a cold beverage in hand 30 minutes later?

Our early explorations of Nashville resulted in some favorite haunts, including the cool cocktails and delicious brunch at The Hampton Social in the heart of downtown. For some surprising taste combinations, sip “I Glitterly Can’t” or “The Honey Cove” and nosh on the Goat Cheese Spread or Lobster Roll. Later on, keep the party going with live music at Tootsie’s Orchid Lounge or stop by Kid Rock’s lively bar that features five stories of southern fun. One thing is for sure, in Nashville, the music never stops.

With an office and a design studio under construction, we already have our new cowboy boots on the ground in Nashville. Tapped as Division President for the Music City venture, Jon Beaver brings over 25 years of experience to his position, most recently serving as Vice President of Engineering with Eaton Corporation. The MIT grad explained his enthusiasm for the new role, saying, “I’m incredibly excited to bring the Schell brand to the Nashville market. Our love of home building and innovation—and our mission of happiness—provide a unique homeowner experience unlike any other.” Jon will be joined in the Nashville office by Director of Operations, Jim Reece. “I’ve spent my entire life here in Nashville and am thrilled to be part of this incredible company that values the happiness of their team, their customers, and the community over everything else,” Jim said. “I seized the opportunity to work with Schell, and I’ve not looked back.”

When it comes to the product offering, in true Tennessee spirit, we’ve updated our Schell facades with classic country exteriors while maintaining our famed curb appeal and bright, open floor plans. Get ready, Nashville— we’re fixin’ to launch our first communities this summer!