R e p u tat i o n R a da r
Strategic risk forecasting
Where world affairs
meet your affairs
Reputation risk management is a subject often surrounded by unnecessary complexity. We believe that effective reputation strategies begin from a simple premise. The best way to predict the events that will affect your reputation tomorrow is by understanding the things your stakeholders react most to today. Schillings Reputation Radar is a programme that helps businesses identify where the real threats lie and develop dependable reputation resilience plans to counter them. Marrying issues that are bespoke to the business with emerging issues from the world outside and seeing their effect from the viewpoint of key stakeholders, Reputation Radar enables you to effectively anticipate the most significant threats in the eyes of the most significant people.
the principles
Over regulated
under protected 01. sector specific expertise There are a lucky few sectors that rarely find themselves the subject of excessive scrutiny. Then there are a handful of industries that are so tightly regulated they can justify an army of compliance professionals. Reputation Radar is designed as a cost effective option for the vast majority of businesses that find themselves in the grey area in-between, in sectors we have deep experience of helping when reputation trouble looms.
schillings.co.uk
02. outside-in approach Simply knowing what events are likely is useless without an understanding of how they affect the business and the people who determine your reputation. That’s why our process is informed throughout by who matters most to your business, and understanding what matters most to them. Through mixing the knowledge of the people inside the business with perception of how those outside would react to it, the business can better establish how likely and how severe a risk really is.
It’s not so much a case of ‘what if?’
but ‘who cares?’
Reputation Radar
Just The right amount of left brain 03. legal rigour Our risk management expertise means we can bring a healthy dose of science to the art of reputation forecasting. Together with decades of dealing with the most serious issues businesses face – from litigation, to investigations and claims against the board – we are able to bring a depth and accuracy to risk evaluation that makes for tangible and accurate results.
schillings.co.uk
04. multidisciplinary expertise Reputation risks never sit neatly in one part of the business, nor should the steps you take to reduce their harm or manage them if they occur. We use our legal, technical, risk and crisis management expertise to build on the expertise the business already enjoys so you can be better equipped and less likely to be harmed by reputation issues.
This could be
the start of something Reputation Radar
our offer
schillings.co.uk
Phase One: DISCOVERY
01.
02.
• Unique analysis of the reputation profile of the business based on 30 years experience defending against reputation harm, including assessing media profile, existing campaigns, NGO and pressure activity, political and industry issues and reputation drivers
• Working with a team drawn from across the business, including legal, communications operations, our experts use available data and horizon scanning techniques to help the group identify which events would erode reputation and how
Risk benchmarking
• Draw on experience of client and industry expertise to create a full picture of the climate in which the business operates and those with whom its reputation exists • Analyse internal risk data to identify recognised risks with the potential for reputation impact
Reputation Radar
Risk mapping
• Working together, we then grade the severity and likelihood of the incidents in order to prioritise where the business should concentrate
Phase two: ANALYSIS
03.
04.
• Once the severity and likelihood of each issue have been identified, our expert team works with your business to analyse opportunities to mitigate or reduce the chance of the most serious risks occurring through a diverse range of cross-disciplinary activities
• Where serious risks cannot be avoided, our team works with the business to test not only the strength and quality of response plans, but also their flexibility to adapt to a range of potential scenarios
Risk mitigation
Response planning
• Through this process, our team can test the readiness of the business to respond by building real scenarios with a real business impact into your crisis management exercise programme • Should risk events occur, therefore, the business will have both the knowledge and practice to respond effectively and efficiently
schillings.co.uk
KEEP US ON YOUR RADAR...
The Resilience Suite Schillings 41 Bedford Square London WC1B 3HX T +44 (0)20 7034 9000 www.schillings.co.uk
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