Schindler Brand Structure September 2005
The Schindler brand structure for products.
Products are subdivided into four business groups:
Schindler
1 Brand 2 Business group 3 Product, offers
– Schindler Passenger Elevators – Schindler Freight and Special Elevators – Schindler Escalators and Moving Walks – Schindler Modernization (replacements) Products that represent complete systems are identified with 4-digit numbers: 2000 ff. for Schindler Freight and Special Elevators. 3000, 5000 and 7000 ff. for Schindler Passenger Elevators. 9000 ff. for Schindler Escalators and Moving Walks. 6000 ff. for replacements under Schindler Modernization. Other modernization offers are bundled into packages that are always associated with the originating business group. Since these offers are not complete systems, they are not identified numerically but instead with a generic name. For the time being, series 1000, 4000 and 8000 will remain free for future offers. The red product names identify products that will follow the new brand structure and nomenclature system. There are no plans to replace old product names unless dictated by marketing reasons.
1 Schindler Passenger Elevators
Application range
1000 2000
3000
4000 5000
Commercial elevators
7000 8000 9000
Schindler Escalators and Moving Walks
Schindler Modernization
Replacement low Replacement medium Replacement high High-rise elevators Commercial escalators Moving walks Escalators for high-rise and public transport Modernization – Minor updates (kits) – Upgrades
– Components
2 3
Product description
Small goods elevators Service elevators Bed elevators Freight elevators Car elevators Residential elevators
6000
Schindler Freight and Special Elevators
Schindler 2200 Schindler 2400 Schindler 2500 Schindler 2600 Schindler 2700 Schindler 3100 Schindler 3300 Schindler 3400 Schindler 5300 Schindler 5400 Schindler 6200 Schindler 6500 Schindler 6800 Schindler 7000 Schindler 9300 Schindler 9500 Schindler 9700 Schindler Modernization KT + alphanumeric designation Schindler Modernization + generic name for upgrades, packages Schindler Modernization DR SGB 142