Schindler Brand Structure September 2005
The Schindler brand structure for services and complementary offers.
All offers that do not represent a complete system are differentiated as follows:
Schindler
1 Brand 2 Business group 3 Product, offers 1 Schindler Service
Schindler Tools
Schindler Technologies
Schindler Components
3
Product description
– Schindler Service – Schindler Tools – Schindler Technologies – Schindler Components Maintenance and repair work performed to restore and safeguard the functionality of elevator and escalator systems are assigned to Schindler Service and bundled into performance packages.
Service contracts Repairs Computer software for planning new installations Password-secure Internet site for registered customers Databases and analysis tools for projects of existing installations … Elevator scheduling and traffic management system Access control Monitoring system ...
Drives Controls Mechanical material Doors Cabins Fixtures Safeties Counter weights Accessories
2
Schindler Service + generic name for service contracts Schindler Service + generic name for repairs Schindler Draw Schindler Spec My Schindler
Schindler Customer Score Card Schindler Customer Clock Schindler + generic name for tools Schindler Miconic 10
Schindler ID Schindler Lobby Vision Schindler + generic name for technologies Schindler components DR CO MM + alphanumeric DO designation CA FI SA CW AC