Kelly Schmidt S2818097 STUDIO MAJOR PROJECT: GRAPHIC DESIGN
Product Development
My chosen products are handmade 100% Natural Soy wax Candles. These Candles will come in uniquely designed paint tins or glass jars. These candles will be different compared to what is currently available on the market. There will be 6 different fragrances used and unique branding for each. Only the best soy wax will be sourced and well reviewed fragrance oils to go with.
St en cil t r e e d esig n 2
Bu r nt/splatt er effe ct
Et ch e d bra nd na m e
S crat ch e d r u s t ic p a i nt t i n
These were the first initial designs and looks of the candles, once branding began, the rustic theme did not suit the Ernest Paul name and decided to design a more retro style candle in a more consistent look and feel.
Ha m m er b a sh e d effe ct
Ru s t e d p a i nt t i n id ea
Earlier design concepts were to just have a small strip of veneer wood that would have the designs lasor cut out and would wrap around the tin, after deciding to follow a more 1950’s retro style, this concept was dropped due to its more rustic feel.
Final Label Designs
Fi na l P ro d u ct D esig n s
Branding
Designs and Colours
C0 M0 Y0 K 100
C0 M0 Y0 K0
C 24 M0 Y0 K 38
Lab els
23/1880 Gold Coast Highway Burleigh Heads Q LD 4220 0403 314 311
Invoice # 000001
Date: 30/04/2014
O rd er # 000001
Order Date: 28/04/2014
QTY
ITEM DESCR IPTION
PR ICE
TOTAL COST
Delivery A
ss
Sarah Jon 34 Sunshi Lennox He Q L D 247
TOTAL SUBTOTAL
eet
I nvoice
23/1880 Gold Coast Highway Burleigh Heads Q LD 4220 0403 314 311
Invoice # 000001
Date: 30/04/2014
O rd er # 000001
Order Date: 28/04/2014
QT Y
ITEM DESCR IPTION
PR ICE
TOTAL COST
Delivery Address Sarah Jones 34 Sunshine Street Lennox Head Q L D 2478
TOTAL SUBTOTAL
Business Cards
Thank you Cards for Customers
Ema il Foot er
Kelly Sch m idt Owner 0403 314 311 kelly@ernestpaul.com w w w.er n es t p aul.com
Swing Tags
Packaging and Postage
Website
Facebook Page
Popcorn
Coconut Macaroon
Stormy Nights
Winter Woodlands
Creme Brulee Cafe
Salted Caramel
Interior shop fit out mood board
Basic mock up of a small cupb oard or shelf to go into a store or at market stalls
Cause-related Marketing
Amnesty Inter national is a worldwide movement of p eople campaigning to protect human right s. A round the world we protect p eople and com munities who come under attack, encourage gover nment s and others to resp ect human right s and raise awareness of the inter national standards that protect us all.
Limited Edition Amnesty International Candle Er nest Paul Limited Edition In Light of Hop e Candle, 50% of proceeds will b e donated to Amnesty Inter national.
Poster to be used for multiple things including bus shelters and market stall for advertising.
SUPPORT
AMNESTY
INTERNATIONAL TO FOR
FIGHT
HUMAN
RIGHTS
When you Purchase a limited edition Ernest Paul candle 50% of all proceeds go to Amnesty International to help fight for human rights.
A full page magazine advertisement to feature in magazines suited for Ernest Paul’s target audience such as Marie Claire, Cosmopolitan, Elle Decor, Adore Home.
Website banner and/or facebook cover image. Website banner can be featured on blogs etc.
Instagram competition in celebration of the collaboration, one winner can win a limited edition candle.
For your chance to win a limited edition candle from our collaboration with
Amnesty International
repost this image with the #ernestpaulamnesty and you must be following @ernestpaul_ Winner will be announced 20th July
Swing tags will be attached to the limited edition candles, the tag explains Amnesty International and what they are supporting when purchasing the candle.