Design Portfolio Draft by schomerica

erica schomer

D E S I G N PORTFOLIO

We are always in the process of becoming

Dear readers, VEGGIES ES BONUS VOBIS, PROINDE VOS POSTULO ESSUM MAGIS KOHLRABI WELSH ONION DAIKON AMARANTH TATSOI TOMATILLO MELON AZUKI BEAN GARLIC. GUMBO BEET GREENS CORN SOKO ENDIVE GUMBO GOURD. PARSLEY SHALLOT COURGETTE TATSOI PEA SPROUTS FAVA BEAN COLLARD GREENS DANDELION OKRA WAK AME TOMATO. DANDELION CUCUMBER EARTHNUT PEA PEANUT SOKO ZUCCHINI. TURNIP GREENS YARROW RICEBEAN RUTABAGA ENDIVE CAULIFLOWER SEA LETTUCE KOHLRABI AMARANTH WATER SPINACH AVOCADO DAIKON NAPA CABBAGE ASPARAGUS WINTER PURSLANE K ALE. CELERY POTATO SCALLION DESERT RAISIN HORSERADISH SPINACH CARROT SOKO. LOTUS ROOT WATER SPINACH FENNEL KOMBU MAIZE BAMBOO SHOOT GREEN BEAN SWISS CHARD SEAK ALE PUMPKIN ONION CHICKPEA GRAM CORN PEA. BRUSSELS SPROUT CORIANDER WATER CHESTNUT GOURD SWISS CHARD WAK AME KOHLRABI BEETROOT CARROT WATERCRESS. CORN AMARANTH SALSIFY BUNYA NUTS NORI AZUKI BEAN CHICKWEED POTATO BELL PEPPER ARTICHOKE. NORI GRAPE SILVER BEET BROCCOLI KOMBU BEET GREENS FAVA BEAN POTATO QUANDONG CELERY. BUNYA NUTS BLACK-EYED PEA PRAIRIE TURNIP LEEK LENTIL TURNIP GREENS PARSNIP. SEA LETTUCE LETTUCE WATER CHESTNUT EGGPLANT WINTER PURSLANE FENNEL AZUKI BEAN EARTHNUT PEA SIERRA LEONE BOLOGI LEEK SOKO CHICORY CELTUCE PARSLEY JÍCAMA SALSIFY. CELERY QUANDONG SWISS CHARD CHICORY EARTHNUT PEA POTATO. SALSIFY TARO CATSEAR GARLIC GRAM CELERY BITTERLEAF WATTLE SEED

Sincerely, erica schomer

S H E ’ S A C R E AT I V E : THIS IS HER STORY

In my portfolio I have examples of my work that showcases my versatility and skills. Currently, you can find samples of my academic writing, creative writing, and editing skills. I’m using the skills I learned in American Grammar, Document Design, Advanced Editing, and various creative writing courses to improve my craft. Under the Leadership tab, you’ll find my passion for student affairs related projects. Whether I become a student affairs professional or an environmental science writer, writing will help me all throughouty life.

erica schomer

TA B L E O F C O N T E N T S 00 FLYER REDESIGN

00 INFORMATIONAL POSTER REDESIGN 00 SALES DOCUMENT DESIGN 00 COLOR & TYPE DESIGN 00 PAGE DESIGN 00 BRAND PACKAGE DESIGN

00 CREATIVE WRITING 00 ACADEMIC WRITING 00 PROFESSIONAL WRITING

F LY E R D E S I G N

Original

Draft

PORTALS

SHARED_STUDIOS' global, public arts initiative has arrived.

Broaden your worldview

PORTALS is an immersive, audio-visual experience that allows people across the world to interact face-to-face.

Open for conversation

RSVP for timeslot by scanning the QR code. Munday Library. Sep. 1 - 30.

Final

A N A LY S I S I am pleased to present to you my flyer PORTALS that I redesigned for SHARED_STUDIOS. PORTALS is a global arts initiative located on campus. Located in front of the Munday Library is a gold shipping container built with an immersive, life-sized, audio-visual technology that allows you to come face-to-face with someone in another location. The initiative collaborates well with the St. Edward’s motto “take on your world” by interacting with people around the globe. I believe my revisions make the document more visibly attractive, readable, and skimmable. I began by cutting bulky paragraphs and briefly summarizing the objective of PORTALS. If my audience wants more information, they can scan the QR code located in the top right corner. I considered typing the website address, but I believe that, in our world of search engines, most people will simply use Google. Next, I focused on attracting my audience. The giant shipping container may appear mysterious, and I believe that is part of the appeal. I placed an image of the gold shipping container at the bottom of the page to draw my reader’s eyes down the page. I started with a black background and added to a playful blue to attract my reader to the title. I chose two contrasting, clean typefaces: the thick Oswald and the thin Open Sans. I separated two small paragraphs using gridlines, and placed the most relevant information (the description) first, followed by the RSVP, location, and date.

I N F O R M AT I O N A L POSTER DESIGN

ORIGINAL

DRAFT

FINAL

A N A LY S I S I am pleased to present to you my redesign of an informational poster on the science of happiness. While happiness varies among individuals, science reveals dozens of biological factors that directly contribute to a happy, healthy mind. My objective was to redesign a poster simple enough for non-science majors to understand. I began by extracting the information Dr. Sullivan needed. He instructed me to describe happiness in relation to the brain and its neurotransmitters, serotonin and dopamine. In addition, he asked for three ways to boost happiness. I believe my revisions make the document more visibly attractive, readable, and skimmable. This documents displays two typefaces: the serif Source Serif Pro and playful Sunday. I used Source Serif Pro as the body text because it read easily, and Sunday in all caps as the display text because it drew attention and added contrast. Besides the title, I separated all the information within a white box with a dark blue border for readability and organization. I also separated the two sections with a soft gold arrow border to intentionally draw the audiencesâ&#x20AC;&#x2122; attention across the page, as if they were quickly reading. Instead of using superfluous bullet points or numbers, I simply listed the three ways to boost happiness. I visually represented each item with a small brain icon and the respective neurotransmitter icons. The previous document included too many images and icons, so I carefully picked only what seemed necessary. The icons also helped form a clear gridlines, which the last document lacked. Beginning at the top, the primary icons (the brain, the heart, the sun, the pillow) line with one gridline. I aligned the secondary icons (the serotonin, dopamine, and two brains) with the right justified gridline. At first, I placed the secondary icons on the same gridline as the primary icons; however, my second draft focused more on text hierarchy. In order for the information to comply with the gridlines, I composed light pink backgrounds for the secondary information less than a paragraph. Without the background, the information felt disorganized and out of place. With the background, the information justified itself to the invisible gridline.

SALES DOCUMENT DESIGN

ORIGINAL

DRAFT

FINAL

A N A LY S I S I am pleased to present to you my postcard design for Hilltop Leaders, the leadership program I direct at St. Edward’s University. Hilltop Leaders is a yearlong program for sophomores who are interested in discovering who they are as leaders and how they can create change within the community. The program includes a weekend retreat, weekly sessions, a visit to the capitol, the opportunity to create and implement a group service project, and a five-day study tour of Chicago, Illinois. Later in March, the new director of Hilltop Leaders will begin marketing and recruiting students to apply. I propose a marketing-oriented postcard that can be used to hand out (via tabling or through other Student Life events) or personally invite sophomores to join. When I began my design process, I knew I wanted to experiment with gradients. I love the how the color transforms across the page, much like how the participants transform through the program. I centered ‘apply to Hilltop Leaders’ in a bold sanserif (BEBAS NEUE) typeface with a contrasting gradient. I chose the slab serif Rockwell to increase legibility. For color, I chose soft yet attention-grabbing colors to balance a sense of professionalism and fun. Because this program receives national recognition, I chose to market this prestige on the front blurb: ‘a nationally recognized leadership program.’ The program’s goal is also listed on the front: students will ‘explore who they are as leaders, and how they can become agents of positive change.’ On the back page, the background switched to a gradient blue for variety and textual clarity. I fully believe that this program changes lives, thus I listed the various opportunities under ‘program highlights.’ The postcard lists the information session dates, location, and time. I separated the dates from the location and time for legibility and gridline cohesion. Finally, the postcard showcases two photos of Hilltop Leaders during their Chicago trip, which is a major selling point for the program. As a former Hilltop Leader and current student, photographs of a program catch my attention and allow me to visualize the environment. The photographs featured smiling, tight-knit students, which reflect a sense of community. This postcard is intended to increase applications for Hilltop Leaders. Under ‘information sessions,’ I placed a shortened application link and the due date. This allows students to quickly access the application link if they come across this print advertisement. For any questions or concerns, I added the email of the current director: myself.

SALES DOCUMENT DESIGN

“IF YOU ARE BORED AND DISGUSTED BY POLITICS AND DON’T BOTHER TO VOTE, YOU ARE IN EFFECT VOTING FOR THE ENTRENCHED ESTABLISHMENTS OF THE TWO MAJOR PARTIES, WHO PLEASE REST ASSURED ARE NOT DUMB, AND WHO ARE KEENLY AWARE THAT IT IS IN THEIR INTERESTS TO KEEP YOU DISGUSTED AND BORED AND CYNICAL AND TO GIVE YOU EVERY POSSIBLE REASON TO STAY AT HOME DOING ONE-HITTERS AND WATCHING MTV ON PRIMARY DAY. BY ALL MEANS STAY HOME IF YOU WANT, BUT DON’T BULLSHIT YOURSELF THAT YOU’RE NOT VOTING. IN REALITY, THERE IS NO SUCH THING AS NOT VOTING: YOU EITHER VOTE BY VOTING, OR YOU VOTE BY STAYING HOME AND TACITLY DOUBLING THE VALUE OF SOME DIEHARD’S VOTE.”

–DAVID FOSTER WALLACE

ORIGINAL

DRAFT

SELECTED WORKS

Portfolio PROJECTS

GRAPHIC DESIGN fig. 1

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GRAPHIC DESIGN fig. 2

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- August 2016 -

SELECTED WORK OUT OF MY PORT FOLIO

- August 2016 -

PHOTOGRAPHY fig. 2

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ME AND MY

Portraits

WOMEN FAS HIONABLES fig. 2

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B â&#x20AC;&#x153;

THE DIFFERENT VIEWS OF F E E L & PA S S I O N

fig. 1

P L AY L I K E YO U N E V E R P L AY BEFORE. MR. NOBODY

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- August 2016 -

Landscapes N E A R N AT U R E fig. 1

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Landscapes N E A R N AT U R E

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- August 2016 -

Lovely People FEELING HAPPY fig. 2

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GRAPHIC DESIGN fig. 3

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fig. 1

P L AY L I K E YO U N E V E R P L AY BEFORE. MR. NOBODY

M A K E I T. N OW.

Design Projects

CUSTOMIZED DESIGN PROJECTS fig. 1

APR 2016 –––

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CUSTOMIZED DESIGN PROJECTS

fig. 2

AUG 2016 –––

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P L AY L I K E Y O U N E V E R P L AY BEFORE.

WORK HARD

fig. 9

What goes around...

fig. 10

fig. 1

P L AY L I K E YO U N E V E R P L AY BEFORE. MR. NOBODY

fig. 1

fig. 2

fig. 3

fig. 4

CUSTOMIZED

Inspiration MORE THAN IDEAS... Texto de Lorem Ipsum no es simplemente texto de Lorem Ipsum escimi ego. Is a cus escimi, sus rem quae. Nem a nonse vendeli quaesequis iduntias abo.

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2016

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MORE THAN

WORKING

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2016

THIS WA S MY YE AR