Advertising - Advertising Age, Advertising Techniques, Advertising Agencies, Advertising Jobs Best Weapon to woo consumers and touch their heart
United States of America, Jul 16, 2012 -- Those tiny short-lived mostly non-glamorous ad films with catchy one-liners infiltrate our lives every time we switch on the television set and these ad films touch our heart and win it at times. The newspaper insertions on an idle Sunday morning talking about products or services, at times, moves away our focus from reading a crispy story to those superbly written brand communications. Advertising even in its new format through the internet world keeps wooing us, irrespective of ethnicity, origin, caste, creed or sex and adds a splash of color in our lives. Advertising makes us aware of different products and services that are available in the market and helps us to make an informed choice. While the purists would think of it as just a method to promote consumer goods and services, advertising has its plus points as well when one sees it from a creative point of view. Think of a world where there is no choice and options, where everything is departmentalized and set accordingly. It would become such a boring place! There would be no competition among various manufacturers, marketers and it would be just a controlled atmosphere. There would be no choice for the consumer to infer and everything would seem so much out of place-as there would be nothing to review and no information would be available to the customers. This stern view gives way to a more moderate view where advertising is moderately regulated and it confirms to some code of ethics. This would be a more realistic approach since advertising relates to the pulse of the consumer and advertising agencies do a lot of research on what consumers want. Like the advertising line of Nike "Just Do It" has made its place in public memory. This shows the potential that advertising has to engage the public and make them want to buy their product. The kind of society would reflect in the kind of advertising we get and the type of products which are advertised. In the present times, we should ensure that the advertisements adhere to some policy guidelines which are not misleading the public or not advertising products harmful to health. If such a code of conduct is followed rigorously, advertisements would just act as tools to help make public an informed choice. But there arises a different question of how advertising affects the children and teenagers whose minds are easily impressionable, who constitute an important part in
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the family decision making process, but lack the maturity of taking a totally unbiased and correct decision. Hence, some European countries have banned advertising targeted for children. Such kind of regulation becomes important as one cannot allow a free for all kind of situation which breeds misinformation and is thus detrimental to the interest of the general public. Advertisers have to walk a tight rope where they have to balance the aspirations and targets of their clients to the well being and the consideration of general public for whose consumption these advertisements are meant. For More Information: http://www.schoolanduniversity.com/articles/advertising Contact: info@schoolanduniversity.com http://www.schoolanduniversity.com
Contact Information: Name: Online College Company: Online College Email: seo1@dipl.ws
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