Young Entrepreneurs The ones to watch

HIGH Flying

Step aside the snowflake generation and hats off to the young entrepreneurs! Talented and ambitious, these guys mean business. They know what they want and more importantly they know what their customers want and they’re not afraid to shout about it! The Youngtrepreneur is on the rise…

JEMIMA MAY

Alumna of Marlborough College

Moment of inspiration Sophie and I were at school moaning about our lack of money… our GCSE summer was fast approaching, we had big plans and a nonexistent budget, something had to be done! Describe your brand no emotions is a young brand designing high quality clothes that can be worn day and night. It is split between the ‘no emotions’ label that designs hoodies, tees and beanies and our ‘emotions’ range of silk trousers, tops and pjs. Our ethos is on high quality, affordable clothing. The most important skill you’ve learnt Time management – we are constantly juggling no emotions with our Uni work. Importance of sustainable production It’s essential! We have very close relationships with all our manufacturers to ensure we are involved at every stage of production. We use the emotions silk remnants to make our silk masks, which are very popular. Do most of your sales come via Instagram? Yes, Instagram is an unreal noemotions.co.uk @__noemotions__

Founded April 2016 Best Seller Navy & Orange Silk Trousers Insta Followers 9.5k Spring/Summer must have Keep an eye out for our new linen collection! Strapline For Anyone, Anywhere, Always

Co Founders Jemima May (front) and Sophie Wheeler

marketing platform that is free! We love our incredible supportive followers. Any famous endorsements? Romeo Beckham and Lila Moss Best advice for aspiring entrepreneurs Don’t give up! Keep going – there will be highs and lows, but the highs definitely outweigh the lows! If you have an idea, go for it. High point and low point The low is accounts, admin and VAT! But the high is randomly spotting someone wearing your clothes. It’s the best feeling ever. Where do you want to be in five years’ time? Global! Working full time on no emotions in our own office in London, how cool would that be?

BELL HUTLEY

Alumna of Wellington College

bellhutley.com @bellhutley

Founded June 2018 Best Seller The Ophelia Placemat £25 (pictured) Insta Followers 12.7k Spring/Summer must have – I can’t say, but keep your eyes peeled this month! Moment of inspiration I was sitting on an airplane daydreaming about how I could do art for the rest of my life without having to be a fine artist. I have always loved art, interiors and fashion so I thought why not combine them all. Describe your brand Creating homewares and anything beyond the canvas to tell stories through art, creating work inspired by nature, children’s literature and folklore. The most important skill you’ve learnt Curiosity, always be a sponge and also don’t be afraid to fail! How do you manage stock control? Luckily my best sellers and cash cows are all always fully stocked. Other passion products are a little more ad hoc – I like one-offs and single run designs as it makes things more special. And product development? I’ll have an idea for a product, then I will wade through the internet until

I find a factory that can make my idea for a good price and high quality.

Importance of sustainable production I want all my suppliers to be UK based, (I am currently at 80%) and I always look into working with responsibly sourced materials. Do most of your sales come via Instagram? Probably yes, most people would have seen my products and bought later from my website. Any famous endorsements? Demi Moore was a good one! Best advice for aspiring entrepreneurs Walk towards whatever scares you. Also to learn from your failures. High point and low point? When my Instagram was hacked and nearly losing everything. The high point getting my first collection into Liberty. Where do you want to be in five years’ time? Working on new art and new products whilst telling stories through my work.

TOM HOLMES

Alumnus of Uppingham School

Moment of inspiration Whist on holiday in Kenya I found myself with no shorts, so decided to go and buy some and discovered Kenyan kikoy. After wearing them day in day out, people started calling them Tommy’s Trunks. I bought 20 pairs over to the UK and started selling them to friends. Describe your brand Tom’s Trunks creates the most comfortable lounge wear whilst looking after the environment. All our products are made from 100% natural fibres. The most important skill you’ve learnt I learn something new every day, from web development to digital marketing and most of all having to be very organised. Importance of sustainable production This is possibly the most important element of the brand. I want to prove that being sustainable can improve the bottom line, we have shown this by using off cuts to make bucket hats. Do most of your sales come via Instagram? Yes, however we use other platforms such as Depop, tomstrunks.com @tomstrunks

Founded October 2014 Best Seller Blue Lounge and Yoga Pants Insta Followers 14.5k Spring/Summer must have Classic White Shorts Strapline Go where others don’t Tik Tok and YouTube. Best advice for aspiring entrepreneurs? Work hard! High point and low point? Summer 2019 – surfing with my best friend and now business partner after an amazing day of sales. The low point was opening a shop for it to be shut 30 days later! Did you start your business whilst still in education? I started in 2014, whilst still at school. I was not really your perfect student so Tom’s Trunks gave me a reason to stay focused. Where do you want to be in five years’ time? My goal is for Tom’s Trunks to be a globally recognised lounge wear brand. Who or what company do you aspire to become like? A combination of Patagonia and Calvin Klein.

Vibrant at-home colour, without the damage

When colouring hair, it’s hard not to worry about the inevitable long-term damage it might do, however, that’s where colourist-to-the-stars Josh Wood comes in. His latest invention (18 months of careful research in the making) is revolutionising at-home haircare and promises vibrant colour without any of the associated damage.

Enter the Miracle Shot, a deep-conditioning treatment that strengthens strands, curbs breakage and can even make our colour last longer. Like a multi-vitamin for our locks, it’s packed with fortifying fatty acids, vitamin E for increased elasticity and hydration, as well as vitamin B3 to stimulate blood flow to the scalp, promoting hair growth.

The Josh Wood Colour Miracle System is £29, available exclusively from joshwoodcolour.com

Here’s the real magic of the Miracle Shot

These conditioning ingredients don’t simply sit on the surface of hair, but instead travel deep into the hair fibre, reinforcing and strengthening each strand from within.

How does this work?

It’s applied at the same time as the Josh Wood Permanent Colour which temporarily alters the pH of our hair. This opens the outer layer of the hair shaft (the cuticle), allowing both the colour and the Miracle Shot to penetrate and work their magic. As soon as we wash this mixture out, our hair rapidly returns to its normal pH and the cuticle is resealed – locking both the colour and conditioning ingredients in.

The result?

Softer, stronger hair that looks and feels even healthier than it did before colouring.

LOCKIE CUNNINGHAM

Alumnus of Radley College

Moment of inspiration I sensibly tumble-dried and melted my trainers whilst travelling with Charly (cousin & Co-founder), and so went looking for a stylish, comfortable, affordable and versatile trainer from a brand whose ethos we believed in. Nothing we found ticked all the boxes and the idea was born. Describe your brand Whilst style, versatility and unparalleled comfort were key, we have set out our brand to be built on ethical, sustainable and with charitable practices. The most important skill you’ve learnt To be as agile and adaptable as possible at a moment’s notice. No better example of this is the curve ball that COVID has thrown. Importance of sustainable production Sustainability is at the forefront of our minds. We locally source all our materials to minimise our carbon footprint and waste. All our packaging and shoes bags are made from recycled carboard, PET (recycled plastic bottles) and recycled sansmatin.co.uk @sansmatin

Founded E-commence business launched 1st December 2019. Best Seller Women: The Original C20 (pictured top), Men: The Eduardo. (see below) Insta Followers 4.5k Spring/Summer must have Our new Engel & Triple A hightops! (pictured bottom) Strapline The most comfortable and versatile, ethically handmade shoes for the conscious consumer

Co-founders of Sans Matin Lockie (left) and Charly Cunningham

cottons. We’ve created SMCycle where you can recycle your old SM shoes to complete their lifecycle. Any new products in development? We have just launched our hightop collection and are also developing unisex espadrilles and platforms for the summer. Best advice for aspiring entrepreneurs If you have a dream or a vision, go for it. If you don’t try you’ll never know if you could have made the dream become a reality. Where do you want to be in five years’ time? To become a global household name, reach six figures in donations to charity, and to have launched our campaign to aid the replanting of our rainforests.

Co Founders of Dash Water Jack Scott (left) and Alex Wright

JACK SCOTT

Alumnus of Harrow School

dash-water.com @dashdrinks

Founded June 2017 Best Seller Raspberry Dash Insta Followers 35.6k Spring/Summer must have I couldn’t possibly pick one, but I’m really enjoying our new Peach flavour Strapline Water. Bubbles. Wonky Fruit Moment of inspiration Growing up on a farm, I saw first hand there is an issue with food waste in the UK. We wanted to do our bit to shine a light on this problem, all fruit that we infuse would otherwise go to waste. Describe your brand We start with freshly sprung spring water, we add bubbles and then we infuse real wonky fruit. It contains no sugar, sweetener or calories and comes in a can. Its water but better. The most important skill you’ve learnt Making sure that we have the correct team around us that can do certain aspects of the job better than me. New product development Our recent round of development came from within the team. Each member pitched an idea and we ended up creating a new range eight months later. Importance of sustainable production Sustainability is core to our brand, but we know that we aren’t perfect. Dash recently became a B Corp, meaning that we are now ‘mission locked’ to improve on all aspects of sustainability throughout production. How important is social media to your marketing? Instagram is important for shaping our brand identity and interacting with Dash drinkers daily. Any famous endorsements? Victoria and David Beckham cannot go anywhere without a good stash of Dash! High point and low point Becoming a B Corp was a big high point. The low point was having spent time and money on a small manufacturing site, our very first production run went wrong so we had some reassessing to do. Where do you want to be in five years’ time? To have saved 2400kg of wonky produce and inspired millions of Dash drinkers by selling 150m cans by 2025. Who or what company do you aspire to become like? We love the brand and personality of Innocent and the craft story of Sipsmith.

IZZY BERNER

Alumna of Stowe School

Moment of inspiration When I realised I wanted to raise money for wildlife conservation. Describe your brand Rhimani offers bright and beaded jewellery that supports the protection of endangered species. We donate at least 10% of profits towards African wildlife conservation. The most important skill you’ve learnt Accounting for a small business (although it’s touch and go). Any new products? Yes, recently I’ve introduced clothing to my brand. This includes dungarees and beanies! Importance of sustainable production This is incredibly important to me. All of Rhimani’s jewellery is made with glass seed beads covered in a metallic outer layer. I use gold and sterling silver for the necklace clasps. Our packaging is also biodegradable. Do most of your sales come from Instagram? Yes, although this is something I’m trying to edge away from. It scares me rhimani.co.uk @rhimaniuk

Founded 2019 Best seller: White & light gold beaded necklace Insta follows: 12.3k Spring/Summer must have Any of Rhimani’s beaded necklaces! They are gorgeous in the summer how much Rhimani relies on Instagram. Any famous endorsements? Fearne Cotton. High point and low point? The high point was festival trading (pre-Covid). I bought a bright blue 1969 Volkswagen Campervan and went to six different festivals in a summer. The low point was when Covid first happened and I had no idea if my business would survive. Thankfully, it survived and it’s thriving! Who or what company do you aspire to become like? There are so many... Olivia Rubin, Lucy & Yak, Sophie Tea Art, to name a few.