4.2 Revisions

4.5 Lockup & Minimum Size

Final Logo selection creates a clean and modern signature with intention to showcase symbolism of unified link of ideas and creations that come together through their community. The signature may be no smaller than 0.9838” high.

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logomark logotype

4.6 Safety Area The Sisu logo should always have a safety area to ensure the integrity of the brand is free from clutter. The letter U of the logotype is used to demonstrate the safety area of the logo from other elements such as images, type, and illustrations to maintain a strong appearance.

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4.7 Incorrect Usage It is important to uphold the visual form of the Sisu logo to deliver an effective brand identity. The following are the incorrect usage.

Don’t alter logo font.

23 | Sisu Process Book Don’t alter the logo. Don’t not distort the logo. Don’t rotate the identity.

Don’t add colors to individual elements, only use primary brand color. Don’t create a 3-d version. Don’t not distort the logo.

Don’t reposition mark. Don’t use drop shadows, or other visual effects.

Don’t alter the placement or scale of the elements.

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