4 minute read
Do NOT stack logo
Do Nots
We encourage you to become familiar with the correct use of the West Aero logo. Don’t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact. The integrity of the logo must be respected at all times.
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1. Do NOT reflect logo
2. Do NOT stretch logo vertically 3. Do NOT stretch logo horizontally
4. Do NOT get rid of “Airline”
5. Do NOT add drop shadow
6. Do NOT alter the color of the logo
7. Do NOT rotate the logo
Typography
Our company typeface has been carefully selected to be open, legible, luxurious and Professional. It is called Proxima Nova and is available in light, regular, semi-bold, bold, extra-bold, and black weights.
Proxima Nova acts as both our headline font and our text font.
Typeface
There are specific guidelines for use of each type weight. Legibility and by the viewer are our primary concern, so please read our recommendations carefully. Proxima Nova Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$&?!%
Proxima Nova Bold is our preferred typeface for all headline copy and all instances where the brand lock-up is used. Proxima Nova offers the safest option for headline legibility in print.
Proxima Nova Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$&?!%
Proxima Nova Medium is our preferred typeface for all sub-headers. Proxima Nova offers the safest option for contrast between weights to offer a legibility. Sometimes the subhead can be italicized to add more contrast.
Proxima Nova Extra-bold is only recommended as headline typeface where the headline may be reproduced at a small scale or in soft contrast colorways to avoid weak representation in print.
Graphic Elements
The slanted line provides a precision streamlined feel to the visual identity. It is intended to be used at every opportunity where it will add value to the look and feel of a communications piece.
Photography
Photography is a valuable tool in inspiring informing and illustrating meaning in any given communication piece. Ensure that all imagery sits comfortably with the look and feel of the luxurious West Aero Airline brand. Do not contradict or conflict with the brand values of safe and secure, welcoming, luxurious, and responsible. Ensure the highest possible standards are upheld. Keep all photography clean, clear, luxurious, and directional.
Places
Destinations, and the luxury of travel are core to our business, whether for work or pleasure. Large skyline photos create a sense of luxury and peacefullness. This can be enhanced through a use of full bleed in application. Ensure rich colour and depth of tone. Make sure any image ensures the tone of luxury whether it be a skyline or beach coast.
In-Journey
This construction can vary in scale and position to create a distinctive West Aero Airline look whether against flat color, illustration or photography. Make sure to maintain the principle of a simple typographic structure through all. Once customers are within a West Aero Airline journey there should be a cohesive luxurious feeling throughout the entire flight.
Posters
Each poster must ensure the brand tone is represented. Very clean and minimilistic posters help ensure that the brand identity is represented. Each poster should convey the tone of luxury and peacefulness. The type should have a 3D feel to make it legible.
Uniforms
West Aero Airline uniforms are to be worn by every cabin crew member. The purple is supposed to represent our brand and stick to the tone of it. If wearing a purple jacket, the shirt underneath must be a gray.
Boarding Pass
West Aero Airline boarding passes are divided into the three classes: first, business, and economy. Each boarding pass will follow the below design. First class will be the West Aero purple, business class will be the beige secondary color and economy will be the gray secondary color.
Business Class Boarding Pass
Economy Class Boarding Pass
Business Suite
The West Aero Airline business suite is as follows. There is a business card, which is the standard business card dimensons, a letterhead that is standard size, and an #10 envelope.
