Proposal and Process

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Proposal and Process

For my senior design project I wanted to re-brand The Aleethia Foundation. This is my grandfathers foundation and as a Disabled Veteran myself this foundation means a lot to me. I believe that their brand is not updated and it needs a lot of work. Not only does the logo need improvemen but the website and advertising could use a push to gain a bigger audience. I believe I can create something meaningful and modern to reach a wider market. This book is the process of this project of rebranding the Aleethia Foundation. I will start with talking about the foundation and its goals. I will then move on with its original brand and logo. Next I will be exploring new logos and a new color palette. I will be asking specific questions to the CEO and the Director; such as “What would you like to see in your logo?” and “What do you dislike about your logo.” These questions will help me understand what kind of logo they prefer. I will finally move into designing stationery packages which includes business cards, letterhead and envelopes. The next process is creating items such as tote bags, polo shirts and mugs. For publicity I will be creating a new website layout and for the final step is creating an advertisement campaing for a magazine.

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