Behind the Campaign

Welcome to Essential Looks: Love in Full Colour.

At Schwarzkopf Professional, our mission is to reinvent hair and do it together, with you. Innovation is a key part of our DNA and we hope to inspire and motivate our hairdressers in Australia and New Zealand to create new styles and dive deeper into the Schwarzkopf Professional ranges. We do it together, with a true passion for hair.

Editors’ Letter

“Welcome to the Essential Looks ANZ: Love in Full Colour. We are excited to continue our local collaboration with Schwarzkopf Professional Australia and New Zealand. This time, we have partnered to celebrate both upcoming bridal trends, and the importance of sustainability by pairing our Romance Was Born Forever collection with the relaunch of IGORA Royal.

When people think of Romance Was Born, they think of intense rich colours. Colour is at the core of everything we do as a business. It’s how we’ve made our name. It’s therefore fitting that we’ve collaborated with Schwarzkopf Professional, who also hold colour as an integral part of their world.

We have loved the synergy in this collaboration. Our collection, Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform. We continue to push boundaries and hope to inspire.”

Cover

Model Billie Adams and Zoran Jevtic @ Priscillas

Photo Daphne Nguyen @daphnenguyen__

Direction Anna Plunkett and Luke Sales of Romance Was Born @romancewasborn

Cut & Style Dee Parker Attwood @deeparkerattwood_ and David Wieselmann

Colour Olivera Cirillo and Chrissie Biesiek @oli_schwarzkopfproanz and @chrissie_schwarzkopfproanz

Make-up Nicole Thompson @pinkiiieee

Letter From Schwarzkopf Pro

This year, we brought a new twist on the ANZ Essential Looks, bringing you the first-ever bridal edition: Love in Full Colour. Working with a talented group of creatives, we reveal the upcoming bridal trends for 2021-22, infused with incredible pieces from Romance Was Born.

Working with National Ambassador Dee Parker Attwood, Guest Artists Natalie Anne and David Wieselmann, Guest Colourists Dylan Hooper and Cassie Kavalieros, and local ASK Educators Chrissie Biesiek and Olivera Cirillo, we have identified four bridal trends that marry nostalgia, inspiration and newness; Modern Nostalgia, Floral Wonderland, Magical Whimsy and Ethereal Romance.

Once again, we are thrilled to partner with fashion leaders Romance Was Born, to bring to you the much-anticipated Essential Looks: Love in Full Colour. We celebrate the power of collaborations – creatively greater than the sum of their parts, by bringing together the fashion label with our largest colour brand; IGORA Royal.

With 143 beautiful shades and some of the world’s most exciting formulas, this edition of Essential Looks you will see an even deeper focus on colour.

As we continue to pave our way through the global pandemic, change is everywhere. We’ve used this time to listen, to help support our hairdresser community and to celebrate the incredible innovation that keeps our industry strong.

We continue to be agile, pivoting the way we deliver inspiration and education by sharing even more through digital channels. We continue to adapt, to grow in resilience, and above all – to remain passionate about our craft.

We have brought a contemporary twist on the defining decade of the 80s – passing a nod to the past with Fullhouse-inspired styles that keep an eye to the future – pairing nostalgia for big blowouts with an elegance revised for today.

Our second chapter turns to a quirky aesthetic that modernises and reinvents the longestablished floral wedding hair styles, for the future.

Our third chapter embraces grace and sophistication, celebrating diverse textures and the effortless, soft femininity that pairs perfectly with naturally undone elegance.

Finally, we redefine the ‘traditional bride,’ bringing inspiring looks born from that soft-focus Victoriana that always comes to fashion in moments of challenge and change.

Our Guest Artists and Colourists dive into step-by-step tutorials on how to recreate each colour and look in-salon, to help futureproof your skills and expertise and to inspire you in creating looks that work tomorrow.

– Gina Thomas Head of Education Schwarzkopf Professional ANZ

Our Stylists

DEE PARKER ATTWOOD:

Dee Parker Attwood, recently crowned Australian Hairdresser of the Year at the Australian Hairdressing Industry Awards, is Schwarzkopf Professional’s National Ambassador. With her storied career, Dee has advocated for the progression of the professional hairdressing, beauty and barbering industries, with education and support being two of her extreme focuses for improving the industry. As co-owner and Artistic Director of Wieselmann salon in Melbourne, Dee’s career spans over 20 years and boasts a myriad of impressive awards, including Best International Avant-Garde Collection at the International Hairdressing Awards in 2020.

NATALIE ANNE:

Natalie Anne is a hairdressing powerhouse in Australia, managing her own salon and regularly working in the celebrity, fashion, music and social media spaces on global campaigns. With a dominant social media presence, Natalie Anne creates new looks for her following, and has won numerous awards, recently crowned “International Hair Influencer of the Year” at the American Influencer Awards, and winner of the “Digital Influencer of the Year” at the AHFAs.

DAVID WIESELMANN:

David Wieselmann is a veteran of the Australian hairdressing industry. Owner and Founder of Wieselmann salon in Melbourne, David has spent over 47 years honing his craft and love for the profession. Known for his expert cutting and styling prowess, David has long kept ahead of the crowd in spearheading cutting-edge and new-age hair trends.

Our Colourists

DYLAN HOOPER:

Dylan Hooper is an ambitious and inspiring member of the award-winning Kiin team, who drives his career with his passion and love for education in hairdressing. During his career, Dylan helped the Kiin team win the Best Salon Marketing Award at the AHIAs, and has participated in The Open Mic. He has exciting plans ahead, most recently working as an Assistant Hair Stylist on an upcoming reality TV show in 2021.

CASSIE KAVALIEROS:

Cassie Kavalieros is an ambitious colourist from Hair by PHD who has, despite her young age, spent over 11 years working in a salon environment. She established her passion for colouring whilst working part time during high school. Since then, Cassie has assisted on runway shows for the Melbourne Cup, worked on exciting photo shoots and submitted work with the Hair by PHD team for the Dolan Warren Awards.

CHRISSIE BIESIEK:

Chrissie Biesiek is a Schwarzkopf Professional ASK Adviser who has shared a passion for hairdressing since the age of just 16. Since then, Chrissie has run her own successful salon in New Zealand, instructed as a TAFE tutor, worked on runway styles for Afterpay Australian Fashion Week, and won many business and hairdressing awards along the way. Chrissie is passionate about helping develop the next generation of hair artists and loves seeing her Schwarzkopf Professional clients grow in colour confidence through her Ask Education seminars or sessions.

OLIVERA (AKA OLI) CIRILLO:

Olivera Cirillo is a Schwarzkopf Professional Ask Adviser who boasts over 24 years of experience in the hairdressing industry, including managing her own successful business, supporting countless Fashion Weeks and Hair Expos, and creating beautiful bridal collections for the likes of Cosmopolitan Bride and Modern Wedding Magazine. Education is at the heart of everything Olivera does, and through her years she has provided exceptional support and skills to hairdressers across Australia. Her work has won her many awards across both Professional Hairdressing Association and International Hairstylists Society Awards.

The make-or-break factor for each salon’s business, and at the same time the most demanding service.

Everything this season is about colour and its power to transform. Whether it’s a super bright temporary transformation, or a cool new technique to try, a little change gives us all a bit of a boost.

Colour, The Essential Pillar

WELCOME TO THE WORLD OF IGORA, THE COLOUR IMAGINATION

Be the Colourist your want to be. Because everything you need is already inside.

Essential Looks: Love in Full Colour explores the power of colour with Schwarzkopf Professional’s heritage colour brand IGORA Royal, which brings True Colour in High Definition with uncompromising coverage and unbeatable retention.

In 1960 the world welcomed the eternally popular IGORA Royal, the new salon colour brand, an industry innovator for over half a century and today a name synonymous for colour with over 140 vibrant shades.

Developed with colourists for colourists IGORA Royal lets your creativity run free, providing you with the tools to transform imagination into reality, with true-to-swatch colour results for ultimate reliability – even under the most challenging conditions.

2021 sees the launch of the new IGORA Royal, providing more sustainable packaging, a simplified portfolio and the same trusted formula and performance. Everything you need to challenge and empower you to be the colourist you want to be.

All IGORA Royal Colour lines use the following materials: Tube: 100% recycled aluminium Folding Box: minimum 92% recycled cardboard Caps: 100% recycled plastic

Be Green first. Then Blonde. Pastel. Gold. Copper… Be more with less with IGORA Royal.

 STEP 1: CREATE THE PERFECT CANVAS BEFORE COLOURATION Bond Enforcing Colour Remover: Enables the removal of artificial colour build up while maintaining the integrity of the hair. Hair Primer: A porosity equaliser that balances structural differences from roots to ends, ensuring a uniform colour result without effecting the colour or lightener.

 STEP 2: PROTECT THE HAIR, SCALP AND SKIN DURING COLOURATION Fibreplex No. 1: Enforces inner hair bonds. Scalp Protect: Protects the scalp from irritation during the colour and lightening service without compromising on the colour performance. Skin Protect: Prevents skin staining or irritation of the skin on the hair line.

 STEP 3: SEAL THE HAIR AFTER COLOURATION FOR THE

PERFECT LONG LASTING COLOUR RESULT Stain Remover: Removes skin staining after colour treatment. Hair Sealer: A 30 second post-colour treatment with optimised Ph level, that locks in colour pigments to prevent colour fade and shifting while helping to stop the oxidative process. Fibreplex No. 2: Stabilises bonds enforced by Fibreplex N1 Bond Booster.

GROW YOUR COLOUR BUSINESS WITH THE COLOUR ENABLERS

 CONFIDENCE

Comprehensive portfolio allowing you to offer an optimised colour service to your client for a better end-result and colouration experience.  CUSTOMER LOYALTY

Strengthens the relationship with your clients and supports customer retention.  PROFITABILITY

Premiumise your service allowing you to increase your ticket price with a limited time and cost investment.

Introducing the new Colour Enablers range. Offer the best colouration service for your customer.