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World Scientific Connecting Great Minds

2018

BUSINESS & MANAGEMENT

Connecting Great Minds


Highlights 4

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by Kambiz Maani (Massey University, New Zealand)

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by Frederick D Lipman (Blank Rome LLP, USA)

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by Eli P Cox III (University of Texas at Austin, USA) page

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edited by Donald Siegel (University at Albany, SUNY, USA)

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by Uday Phadke (Cartezia, UK) & Shailendra Vyakarnam (Cranfield University, UK)

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edited by Phillip H Phan (Johns Hopkins University, USA), Sarfraz A Mian (State University of New York at Oswego, USA) & Wadid Lamine (Toulouse Business School, France) page

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by Diego Comin (Dartmouth College, USA) page

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by Basil Janavaras (Minnesota State University, USA) & Suresh George (Coventry University, UK)

Business & Management Catalogue 2018 page

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Editor-in-chief: Donald Siegel (University at Albany, SUNY, USA)

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edited by Yu Sing Ong (Southern University College, Malaysia)

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by Matthew Y Ma (Scientific Works, USA) page

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by Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus Inc, Indonesia) & Den Huan Hooi (NTU, Singapore)

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by Dan Galai (The Hebrew University of Jerusalem, Israel), Lior Hillel (Independent Business Consultant, Switzerland) & Daphna Wiener (Optimize Risk Management Ltd, Israel) page

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by Lev Virine & Michael Trumper (Project Decisions, Calgary, Canada)

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by Timothy E Carone (University of Notre Dame, USA) page

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by Jochen Wirtz (NUS, Singapore)


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c o n t e n t s Corporate Governance ���������������������������������� 4 Decision Sciences ������������������������������������������� 4 Entrepreneurship ������������������������������������������ 4 General Business and Management ������������� 6 Innovation / Technology / Knowledge / Information Management ���������������������������� 8 International Trade / Business �������������������� 14 Marketing ���������������������������������������������������� 15 Operations Management / Operations Research / Supply Chain Management ������������������������ 17 Organizational Behavior / Industrial Organization ������������������������������� 19 Order Form �������������������������������������������������� 19 Journals �������������������������������������������������������� 20 Title Index ���������������������������������������������������� 22 Author Index ����������������������������������������������� 22

HIGHLIGHTS Strategy for a Networked World........................................................ 8 by Rafael Ramírez & Ulf Mannervik (Oxford) Innovate Your Innovation Process.................................................. 10 100 Proven Tools by Shlomo Maital (Technion-Israel Institute of Technology, Israel) Mining Ideas for Diamonds.............................................................. 11 Comparing China and US IP Practices from Invention Selection to Patent Monetization by Tao Zhang (Huawei Device, USA) & Jingui Fang (Huawei Technologies Co., Ltd.) Open Innovation: Bridging Theory and Practice - Vol 2 Open Innovation: Unveiling the Power of the Human Element.... 12 edited by Dimitrios Salampasis (Swinburne University of Technology, Australia) & Anne-Laure Mention (RMIT University, Australia) Series on Technology Management - Vol 27 The Role of Creativity in the Management of Innovation............. 14 State of the Art and Future Research Outlook edited by Alexander Brem (University of Southern Denmark, Denmark), Rogelio Puente-Diaz (University Anáhuac, Mexico) & Marine Agogué (HEC Montréal, Canada)

World Scientific Series in Information Studies - Vol 5 Theory of Knowledge....................................................................... 14 Structures and Processes by Mark Burgin (UCLA) Advances and Opportunities with Big Data and Analytics - Vol 1 Architecting Experience.................................................................. 15 A Marketing Science and Digital Analytics Handbook by Scot R Wheeler (Medill-Northwestern University, USA) Services Marketing........................................................................... 16 People, Technology, Strategy (8th Edition) by Jochen Wirtz (NUS, Singapore) & Christopher Lovelock Marketing Analytics.......................................................................... 16 A Practitioner’s Guide to Marketing Analytics and Research Methods by Ashok Charan (NUS, Singapore) World Scientific-Now Publishers Series in Business - Vol 3 The History of Marketing Science................................................... 16 edited by Russell S Winer (New York University, USA) & Scott A Neslin (Dartmouth College, USA)

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Business & Management Catalogue 2018

Corporate Governance WINNING WITH HONOUR

In Relationships, Family, Organisations, Leadership, and Life by Siong Guan Lim (Lee Kuan Yew School of Public Policy, NUS, Singapore) & Joanne H Lim (The Right Perspective, Singapore) “This is another hugely impressive and highly original book by Siong Guan and Joanne H Lim. It deals with values and virtues as the key to a rewarding life — whether in relationships, in business or in the life of the nation. Winning with Honour celebrates winning but at the same time challenges the modern, consumerist ideal of success. The book will challenge everyone regarding the meaning and purpose of our lives. It deserves to be widely read.” Lord Griffiths of Fforestfach Vice Chairman, Goldman Sachs International United Kingdom 472pp Jun 2016 978-981-3108-63-9 US$76 £63 978-981-3108-64-6(pbk) US$39 £32 978-981-3108-65-3(ebook) US$114 £95

Decision Sciences MULTI-STAKEHOLDER DECISION MAKING FOR COMPLEX PROBLEMS A Systems Thinking Approach with Cases

by Kambiz Maani (Massey University, New Zealand) This book brings together a unique self-contained volume to address this challenge. The book introduces the systems approach in non-technical language for multi-issue, multi-stakeholder decision making supplemented by numerous case studies including business, economics, healthcare, agriculture, energy, sustainability, policy, and planning. The book provides a fresh and timely approach with practical tools for dealing with complex challenges facing evolving global business and society today. Readership: Graduate students and researchers specializing in decision sciences; managers and decision makers in organizations.

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184pp Jan 2017 978-981-4619-73-8 US$98 £81 978-981-4619-74-5(ebook) US$147 £121

STATSNOTES

Some Statistics for Management Problems by Alan Jessop (Durham University, UK) statsNotes are organized as a set of over one hundred notes rather than as a number of chapters. This enables managers and students to locate just what they need for the problem they have. Each note consists of a description of what to do, an example, the rationale, links to other notes. Managers and students can choose to use as many notes as necessary, which might be just one note or a set of linked notes. Readership: Undergraduate students in finance, general management and operational management; MBA students; practicing managers. 320pp May 2016 978-981-4696-67-8 US$90 £75 978-981-4696-68-5(ebook) US$135 £112

Entrepreneurship CAMELS, TIGERS & UNICORNS

Rethinking Science & Technology-Enabled Innovation by Uday Phadke (Cartezia, UK) & Shailendra Vyakarnam (Cranfield University, UK) “This remarkable book provides a blueprint for developing an effective Industrial Strategy. I commend this book to both business leaders and government ministers in the hope that by using these findings, they will come together to articulate policies which will accelerate economic growth.” Professor David Hughes Managing Director of the Business Innovation Group and visiting Professor of Engineering Management City University, London Readership: Scientists and technologists, entrepreneurs, educators, startup firms, larger firms, investors, economists and those responsible for developing and executing industrial polices. 344pp Apr 2017 978-1-78634-321-5 US$118 £98 978-1-78634-322-2(pbk) US$48 £40 978-1-78634-323-9(ebook) US$177 £147

ENTREPRENEURSHIP IN WESTERN EUROPE A Contextual Perspective

by Léo-Paul Dana (Montpellier Business School, France) “The book represents a state-of-the-art portrait of entrepreneurship and small business issues and beside theoretical background, is richly illustrated that is very likely to offer a brighter view of these fields from the perspective of European countries.” Associate Professor Veland Ramadani South-East European University, Tetovo, Macedonia Readership: Undergraduate students of entrepreneurship, magnet and geography. 450pp Oct 2017 978-1-78326-793-4 US$118 £98 978-1-78326-794-1(ebook) US$177 £147 NOTABLE BACKLIST Enterprise Risk Management David L Olson (University of Nebraska, USA) et al. The Leader, The Teacher & You Siong Guan Lim (Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore) et al. Top Global Companies in Japan Akira Ishikawa (Aoyama Gakuin University, Japan) et al. Asian Models of Entrepreneurship — From the Indian Union and the Kingdom of Nepal to the Japanese Archipelago Léo-Paul Dana (University of Canterbury, New Zealand) Case Studies in Japanese Management Parissa Haghirian (Sophia University, Japan) et al. Unlocking the Enterpriser Inside! Shailendra Vyakarnam (University of Cambridge, UK) et al. Decision by Objectives Ernest H Forman (The George Washington University, USA) et al. Entrepreneurship in Pacific Asia Leo Paul Dana (University of Canterbury, New Zealand) The Future of Food Business Marcos Fava Neves (University of Sao Paulo, Brazil) Entrepreneurism Raymond W Y Kao (Ryerson University, Canada) et al.


Connecting Great Minds

THE WORLD SCIENTIFIC REFERENCE ON

ENTREPRENEURSHIP Editor-in-chief

Donald Siegel University at Albany, SUNY, USA

978-981-4733-3

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r Set)

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US$1800 • £14

1-1(ebook)

94 • SGD2412

IN 4 VOLUMES Vol. 1: Entrepreneurial Universities: Technology and Knowledge Transfer

Vol 2: Entrepreneurial Finance: Managerial and Policy Implications

Vol 3: Sustainability, Ethics, and Entrepreneurship

edited by James Cunningham (Northumbria University, Newcastle, UK), Maribel Guerrero (University of Deusto, Spain) and David Urbano (Universitat Autònoma de Barcelona, Spain)

edited by Na Dai (University at Albany, SUNY, USA)

edited by Amy J Guerber (University of Alberta, Canada), Gideon D Markman (Colorado State University, USA) and Sherry Chih-Yi Su (National Tsing Hua University, Taiwan)

Vol. 4: Process Approach to Academic Entrepreneurship: Evidence from the Globe edited by Riccardo Fini (University of Bologna, Italy) and Rosa Grimaldi (University of Bologna, Italy)

Preferred Publisher of Leading Thinkers

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Business & Management Catalogue 2018

HOW TO CREATE A SUCCESSFUL BUSINESS PLAN For Entrepreneurs, Scientists, Managers and Students

by Dan Galai (The Hebrew University of Jerusalem, Israel), Lior Hillel (Independent Business Consultant, Switzerland) & Daphna Wiener (Optimize Risk Management Ltd, Israel) “This is a valuable book and is essential for any entrepreneur and manager. This book is also highly recommended for students of Entrepreneurship programs. The authors of the book bring their rich experience both from the academic world and from the business sector and thus their insights on the business plan writing process are priceless.” Dr Gil Avnimelech, Ono Academic College, Israel Readership: Undergraduate and graduate business and management students; independent entrepreneurs; executives; investors; and other potential business partners and service providers. 332pp Aug 2016 978-981-4651-28-8 US$58 £48 978-981-4651-51-6(pbk) US$29 £24 978-981-4651-52-3(ebook) US$87 £72

NEW METHODS OF FINANCING YOUR BUSINESS IN THE UNITED STATES A Strategic Analysis

by Frederick D Lipman (Blank Rome LLP, USA) This book will describe three new methods of raising capital from US investors which have recently been approved. It also analyzes strategies for successfully implementing these finance methods. This book is intended for entrepreneurs (both US and international) who are thinking of growing their business with outside capital from US. It will be of importance for all start-up and middle-market companies who are in need of additional capital to grow their businesses. Readership: Entrepreneurs, business consultants, attorneys, accountants, advisors to start-up and middle-market companies, angel investors, private equity funds, professors and students of business schools. 312pp Apr 2016 978-981-4632-64-5 US$48 £40 978-981-4632-65-2(ebook) US$72 £59

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TECHNOLOGY ENTREPRENEURSHIP AND BUSINESS INCUBATION Theory, Practice, Lessons Learned

edited by Phillip H Phan (Johns Hopkins University, USA), Sarfraz A Mian (State University of New York at Oswego, USA) & Wadid Lamine (Toulouse Business School, France) This book analyzes business incubators worldwide through a series of empirical and theoretical papers. The authors examine the extent to which business incubators are influential in situations such as nurturing young technology firms, increasing success of new firms, and in developing an ecosystem around these successes. Also examined is the relationship between business incubators and their resource providers, including venture capitalist firms and government agencies. Readership: Policymakers, academics and practitioners in business incubation and business management, including graduate students, researchers and professionals. 312pp Sep 2016 978-1-78326-976-1 US$138 £115 978-1-78326-977-8(ebook) US$207 £172

General Business and Management ART OF MODERN ORIENTAL MANAGEMENT Applying the Chinese, Japanese and Korean Management Styles at Work

edited by Yu Sing Ong (Southern University College, Malaysia) This book aims to present an overview of Chinese, Japanese and Korean modern management styles. The cultures of China, Japan and Korea are influenced by Confucianism, Daoism and Buddhism. As such, there are some basic similarities in their management styles. As business operations become more internationalised, the need for Western managers to adapt to Asian way of doing business, and likewise for Asian companies to understand Western business practices, means that managers have to bridge the gaps and adopt the best management practices containing both Western and Eastern elements. Readership: Readers who are interested in attaining a deeper understanding of Oriental management practices. 272pp Jul 2017 978-981-3220-31-7 US$68 £56 978-981-3220-32-4(pbk) US$38 £33 978-981-3220-33-1(ebook) US$102 £84

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COMPLEXITY-INTELLIGENCE STRATEGY A New Paradigmatic Shift

by Thow Yick Liang (Singapore Management University) “In this book, Liang expands the prevalent Newtonian mindset focusing on order, linearity, determinism, and predictability to a complexity mindset that recognizes the modern far-fromequilibrium realities of human intelligence, and consequent emergent new kinds of order and nonlinearities that result in complex adaptive dynamics. With the rapid changes, the transformation in leadership and governance thinking and attributes introduced by Liang is a critical necessity for all competitive human organizations.” Professor Bill McKelvey, Professor Emeritus of Strategic Organizing and Complexity Science, UCLA Readership: Students and researchers interested in complexity theory, network theory, complex adaptive dynamics, complexity-intelligence linkages, self-organizing capacity, leadership, governance, change management, planning, and complexity-intelligence strategy.

Textbook: Request Inspection Copy at sales@wspc.com 740pp 978-981-3200-63-0

Feb 2017 US$138 £115

NOTABLE BACKLIST Experiencing Innovation in Asia ESSEC Business School et al. The Changing Face of Innovation Seeram Ramakrishna (National University of Singapore) et al. Breakthrough Strategic IT and Process Planning Bennet P Lientz (UCLA Anderson School of Management, USA) Governing and Managing Knowledge in Asia (2nd Edition) Thomas Menkhoff (Singapore Management University) et al. Negotiation Excellence (2nd Edition) Michael Benoliel (Singapore Management University) Engines of Prosperity Gerardo R Ungson (University of Oregon, USA) et al. From Knowledge Management to Strategic Competence Joe Tidd (SPRU, University of Sussex, UK) Challenges in the Management of New Technologies Marianne Hörlesberger (Austrian Research Centers GmbH-ARC, Austria) et al.


For more information, visit: www.worldscientific.com World Scientific-Now Publishers Series in Business - Vol 13

PROJECT RISK ANALYSIS MADE RIDICULOUSLY SIMPLE by Lev Virine, Michael Trumper (Project Decisions, Calgary, Canada)

Project management is the art of analyzing and managing risks. Without risk, there is little need for project management. This book offers a step-by-step guide on how to perform project risk analysis and risk management for a wide range of readers: students, project schedulers not exposed to project risk analysis before, and to project risk experts. Readership: Anyone interested in the theories and practical overview of project risk management, as a subject of study and for practical applications. 284pp Mar 2017 978-981-4759-37-3 US$118 £98 978-981-4759-38-0(ebook) US$177 £147

DIGITAL ENABLEMENT

The Consumerizational and Transformational Effects of Digital Technology edited by Shan Ling Pan, M S Sandeep (University of New South Wales, Australia) This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems. This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play. Readership: Employees, customers, small businesses, academics, students and communities interested in how digital technology can drive business and social innovation. 350pp Aug 2017 978-981-3209-12-1 US$118 £98 978-981-3209-13-8(ebook) US$177 £147

Global Health Diplomacy

MANAGING DEVELOPMENT FOR RESULTS

edited by Daniel Low-Beer (Global Fund to Fight AIDS, TB, Malaria, Switzerland) This book describes the results agenda in development, measurement and management approaches, and challenges on the ground. The first section of the book covers the history and key components of the results agenda. The second section assesses how this is put into practice with innovative examples from global initiatives, foundations, civil society, private sector and country case studies. Finally, the book assesses the future role of the results-based agenda for a wide variety of development actors. It argues that results provide a “common currency” to coordinate and focus increasingly diverse partners on the core value of development, and communicate this to a wider audience. 500pp May 2018 978-981-4623-01-8 US$138 £115 978-981-4623-02-5(pbk) US$68 £56 978-981-4623-03-2(ebook) US$207 £172

WORLD SCIENTIFIC

FOR GOD’S SAKE! WORK BY THE BOOK Management Explained from Within by Sarah Zohn Most managers today work solely on intuition rather than best practices plus intuition. People keep reinventing what it means to be a manager, instead of learning from others’ experience and improving on it. People these days are not less talented; they have access to more information and they are fast learners. The problem is that there aren’t enough places to learn from, as organizations — large and small — are so mercurial and unstable. This book summarizes author’s experience in working with different companies and managers from different backgrounds. New and experienced managers will benefit from principles and approaches, and checklists for managerial challenges used in the book. Readership: Managers and leaders of small and medium companies and mid-level management of large companies; general public interested in managerial leadership. 400pp Nov 2017 978-981-3222-48-9 US$58 £51 978-981-3222-49-6(ebook) US$87 £77 World Scientific-Now Publishers Series in Business - Vol 11

GLOBAL SOURCING OF SERVICES Strategies, Issues and Challenges

edited by Shailendra C Jain Palvia (Long Island University, USA) & Prashant Palvia (University of North Carolina, Greensborough, USA) “This book is an excellent read for the people with IT and non-IT background. It is especially suited for the executives of companies who are exploring IT outsourcing as a strategic option. Book is easy to understand, and content logically organized. It covers all aspects of IT outsourcing and must read for all the folks associated with Global Sourcing industry.” Mr Vaibhav Sharma, Manager Business Excellence, Accenture, India Readership: Undergraduate and graduate students (in MBA programmes) taking modules in management and for practitioners looking for a reference text. 724pp Jan 2017 978-981-3109-30-8 US$188 £156 978-981-3109-31-5(ebook) US$282 £234 NOTABLE BACKLIST R& D Strategy and Organisation Vittorio Chiesa (Universitàdegli Studi di Milano-Bicocca, Milan, Italy) Inside Real Innovation Eugene Fitzgerald (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA) et al. Management of Technology Innovation and Value Creation Mostafa Hashem Sherif (AT& T, USA) et al. Technological Know-How, Organizational Capabilities, and Strategic Management David J Teece (University of California, Berkeley, USA) Service Innovation Joe Tidd (University of Sussex, UK) et al. Innovation in the Biopharmaceutical Industry Rifat A Atun (Imperial College London, UK) et al. The Tao of Innovation Nine Questions Every Innovator Must Answer by Teng-Kee Tan (University of Missouri, Kansas City, USA) et al. Information Technology Investment (2nd Edition) Marc J Schniederjans (University of Nebraska – Lincoln, USA) et al. Responsible Innovation Xavier Pavie (ESSEC Business School, France) et al. Seeing the Invisible Thomas Quiggin (Nanyang Technological University, Singapore)

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Business & Management Catalogue 2018

SEEKING ADAM SMITH

Finding The Shadow Curriculum of Business by Eli P Cox III (University of Texas at Austin, USA) “This is an important book. I hope it will be not only widely read but also seriously used to guide business schools toward a deeper thoughtfulness about the economic models that drive so much of what they do. The book’s scholarship and careful reasoning make it believable, its grounding in the wisdom of practice makes it usable, and its charm and honesty make it enjoyable.” Anne Colby Consulting Professor, Stanford University Author of Rethinking Undergraduate Business Education 280pp May 2017 978-981-3206-72-4 US$98 £81 978-981-3206-73-1(pbk) US$30 £26 978-981-3206-74-8(ebook) US$147 £122

Financial Engineering and Risk Management - Vol 2

WINNING WITH RISK MANAGEMENT

by Russell Walker (Northwestern University, USA) “Of special interest are the many relevant case studies that help the reader to identify decisions that led to catastrophe or to success. Winning with Risk Management is highly recommended for any engineer, and especially for professionals with risk analysis responsibilities.” Product Development & Management Association Readership: Business professionals and students interested in the topic of risk management. 256pp Jun 2013 978-981-4383-88-2 US$68 £56 978-981-4383-89-9(ebook) US$102 £84

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STRATEGY FOR A NETWORKED WORLD by Rafael Ramírez & Ulf Mannervik (Oxford)

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently coproduced in systems. This book revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, case studies of Facebook and the World Economic Forum, and examples of successful collaborations with organisations such as EDF, Scania, SCA and Shell. Readership: Business strategists, business developers, business managers and students of MBA level courses.

Textbook: Request Inspection Copy at sales@wspc.com 316pp Jan 2017 978-1-78326-992-1 US$88 £73 978-1-911299-60-8(pbk) US$45 £37

Innovation / Technology / Knowledge / Information Management BUSINESS ANALYTICS

Progress on Applications in Asia Pacific edited by Jorge L C Sanz (NUS, Singapore) In response to the proliferation of Business Analytics, a new Center and Masters of Science Program was introduced at the National University of Singapore (NUS). The Center collaborates with over 40 different external partner organizations in Asia-Pacific with which all MSBA students undertake individual projects. This book provides a useful picture of the maturity of the Business Analytics domain in Asia Pacific. Readership: Postgraduate students taking Business Analytics as a specialization or an elective module in their Business Management studies.

SPORTS NATION

Contemporary American Professional Organizations by Frank P Jozsa Jr. (Pfeiffer University, USA)

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The book focuses on, identifies, and analyzes various divisions and conferences of four professional sports leagues and their teams’ historical regular season and postseason performances, and also provides a recent financial profile of them while being competitive, profitable or unprofitable, and well-known enterprises. The parent sports organizations are the American League and National League in Major League Baseball, American Football Conference and National Football Conference in the National Football League, and the Eastern and Western Conference each in the National Basketball Association and National Hockey League. 350pp Dec 2017 978-981-3225-51-0 US$118 £104 978-981-3225-52-7(ebook) US$177 £156

For more information, visit: www.worldscientific.com

884pp Nov 2016 978-981-3149-29-8 US$198 £164 978-981-3149-30-4(pbk) US$98 £81 978-981-3149-31-1(ebook) US$297 £246

BUSINESS MODEL INNOVATION Building Technical and Social Architecture for Customer Experience Through Global Resources by M S Krishnan (University of Michigan, USA) Written by one of the leading minds in business and technology, this book presents a number of real case studies on business transformation and business model innovation. Drawing upon examples all over the globe from companies in the US, Europe and India, it covers business models in both developed and emerging markets. Concepts introduced in the award-winning New Age of Innovation book co-authored by C K Prahalad and M S Krishnan are extended here in the form of engaging examples of firms leveraging their technology and social architectures to deliver personalized value to their customers. Readership: Professionals, academics, undergraduate and graduate students in business and innovation, as well as those interested in business transformation, innovation and technology. 300pp Nov 2017 978-981-4566-30-8 US$132 £110 978-981-4566-31-5(ebook) US$198 £165


For more information, visit: www.worldscientific.com

:: Textbook

DESIGN-INSPIRED INNOVATION

DRIVERS OF COMPETITIVENESS by Diego Comin (Dartmouth College, USA)

This book focuses on technology and seeks to analyze its causes and consequences on productivity and competitiveness and to examine the dynamic relationships between the different factors in various contexts. Building on state-ofthe-art research, the book illustrates the global, institutional and technological factors that shape the performance of business and countries. Unlike most existing books in the field, this book is a self-contained case book ideal for classroom use. The cases in the book are brand new. All of them are written in the context of the global financial crisis, providing a new perspective on the crisis that sheds light on its effect on competitiveness and on the diversity of responses by companies and countries. The cases and the analytical framework that emerges from the book constitute an essential kit for current and future managers, policy-makers and observers of global dynamics.

Textbook: Request Inspection Copy at sales@wspc.com 576pp May 2016 978-981-4704-72-4 US$125 £104 978-981-4704-73-1(pbk) US$78 £65

:: Textbook Series on Innovation and Knowledge Management

COMMUNICATION AND KNOWLEDGE TRANSFER

Theories and Cases in Journalism, Public Relations and Advertising by Seow Ting Lee (Illinois State University, USA) This book brings together the theories of knowledge management and communication to examine the goals, functions and effects of knowledge management on journalism, public relations, and advertising. Through numerous case studies, it investigates the critical inter-relationships between communication and knowledge creation in theory and practice. It also examines the dynamics of knowledge transfer, tacit knowledge, and the challenges of harnessing, transferring, and sharing tacit knowledge. It offers new insights into knowledge transfer and provides practical recommendations to organizations, students, academics and mass communication practitioners. Readership: Undergraduate and graduate students and academics in knowledge management and mass communication; mass communication practitioners.

Textbook: Request Inspection Copy at sales@wspc.com 200pp 978-981-4271-02-8

WORLD SCIENTIFIC

May 2018 US$65 £54

:: Textbook

EARLY-STAGE INNOVATION FOR SCIENTISTS, TECHNOLOGISTS AND OTHERS From Idea to Proof-of-Concept

by Peter W Lednor (Peter Lednor Consulting, The Netherlands) “A concise guide to early-stage innovation which will be valuable to everyone making the transition from individual scientist or engineer to a role in achieving innovation by an organization.” This transition is harder than is often recognised. The target audience has typically reached the top of an educational ladder, and moves, with a first job, to an environment with different norms, objectives and understanding of innovation. “Organisations” include companies, governments (local, national), NGO’s and educational institutions. The primary purpose of this book is to provide a useful resource for those making the above transition but may also be of value to others. Readership: Scientists, engineers, technologists, business people, innovation managers and teachers.

Textbook: Request Inspection Copy at sales@wspc.com 150pp Jun 2018 978-981-3222-02-1 US$88 £73 978-981-3222-03-8(pbk) US$48 £40

by James Utterback (Massachusetts Institute of Technology, USA), Bengt-Arne Vedin Mälardalen University, Sweden), Eduardo Alvarez (VIGIX, Inc.), Sten Ekman (Mälardalen University, Sweden), Susan Walsh Sanderson (Rensselaer Polytechnic Institute, USA), Bruce Tether (University of Manchester, UK) & Roberto Verganti (Politecnico di Milano, Italy) “This book should prove very valuable to individuals and firms working with, or contemplating a relationship with, designers and design firms.” Journal of Product Innovation Management Readership: Faculty and students in art, media, innovation studies in management and engineering; practitioners in design and innovation firms and design centers. 280pp Dec 2006 978-981-256-694-2 US$99 £82 978-981-256-695-9(pbk) US$45 £37 978-981-277-408-8(ebook) US$148 £122 Series on Technology Management

EXPLOITING INTELLECTUAL PROPERTY TO PROMOTE INNOVATION AND CREATE VALUE

edited by Joseph Tidd (University of Sussex, UK) This book identifies how intellectual property can be harnessed to create and capture value through exploiting new opportunities for innovation. It is organized around three related themes: public policies for IP; firm strategies for IP; and creating value from IP, and offers insights from the latest research on IP strategies and practices to create and capture the economic and social benefits of innovation. Readership: Students and researchers studying innovation and intellectual property rights; professionals in the innovation/intellectual property rights field. 350pp Nov 2017 978-1-78634-350-5 US$118 £98 978-1-78634-351-2(ebook) US$177 £147

NOTABLE BACKLIST The Allianced Enterprise Ard-Pieter de Man (Centre for Global Corporate Positioning, The Netherlands) et al. Economic Diplomacy C L Lim (University of Hong Kong, Hong Kong) et al. Indian Economic Superpower Jayashankar M Swaminathan (University of North Carolina at Chapel Hill, USA) Economics and Management of Competitive Strategy Daniel F Spulber (Northwestern University, USA) Global Business Strategy Hwy-Chang Moon (Seoul National University, Korea) Diagnostics for a Globalized World Sten Thore (The University of Texas at Austin, USA) et al. Corporate Cultures and Global Brands Albrecht Rothacher (Asia-Europe Foundation, Singapore) The Transfer and Licensing of Know-How and Intellectual Property David J Teece (University of California, Berkeley) Multinational Corporations in Political Environments Usha C V Haley (Harvard University, USA)

9


Business & Management Catalogue 2018

FUNDAMENTALS OF PATENTING AND LICENSING FOR SCIENTISTS AND ENGINEERS (2nd Edition) by Matthew Y Ma (Scientific Works, USA)

“It can be used by decision makers to help understand and evaluate the worth of their existing patent. Because of the outstanding writing and plain sense explanations provided on patent law and practical advice for responding to office actions, this book would also serve those who simply need or want to understand the US patent system better.” IEEE Electrical Insulation Magazine Readership: Researchers, scientists, engineers, individual inventors in innovation, entrepreneurship, business management, patent strategy and portfolio management, intellectual property professionals and engineering students in graduate studies. 364pp Apr 2015 978-981-4452-53-3 US$82 £68 978-981-4452-54-0(ebook) US$123 £103

:: Textbook Advances and Opportunities with Big Data and Analytics

FUTURE AUTOMATION

Changes to Lives and to Businesses by Timothy E Carone (University of Notre Dame, USA)

HANDBOOK OF THE MANAGEMENT OF CREATIVITY AND INNOVATION Theory and Practice

edited by Min Tang & Christian H Werner (University of Applied Management, Germany) “Taking the cross-cutting themes of creativity and innovation, this book provides a valuable review of the conceptual underpinnings surrounding creativity and innovation before investigating and applying such concepts in a number of different educational, management and engineering settings. The reader is provided with a rich set of case studies, including in-depth sectoral and national comparisons, before the book concludes with a forward look of where management practices in creativity and innovation will be going in the future.” Jeremy Howells Visiting Fellow, Kellogg College, University of Oxford Readership: Graduate students, researchers and practitioners who are interested in the management of creativity and innovation. 420pp May 2017 978-981-3141-87-2 US$188 £156 978-981-3141-88-9(ebook) US$282 £234

INNOVATE YOUR INNOVATION PROCESS 100 Proven Tools

“Future Automation is a mind-expanding experience in the form of a book. It helps me envision what’s next for rapidly changing business models and to project the likely impact of autonomous systems on people and society. As a leader of talent programs for thousands of professionals, understanding and effectively navigating the nexus of humans and machines is critical to my firm’s ability to compete — both as a values- and people-based professional firm and as a prosperous business. Despite complexities addressed, the book is highly readable, as the authors provide compelling graphics and evocative analogies.” Martin Fiore Americas Tax Talent Leader, Ernst & Young LLP

by Shlomo Maital (Technion-Israel Institute of Technology, Israel)

Readership: Textbook targeted at undergraduate students studying Business Management as a degree.

Readership: Management professionals, practitioners, general public, students and academics interested in innovation.

Textbook: Request Inspection Copy at sales@wspc.com 300pp Aug 2017 978-981-3142-32-9 US$78 £65 978-981-3142-33-6(pbk) US$39 £32

Through a series of short stories and brief case studies about great innovators, this book will help managers and entrepreneurs rethink their innovation processes, using the tools outlined in the book. The eight chapters include narratives on: From Ideas to Action; Breaking the Rules; Learning Creativity from our Kids; Innovation as a Team Sport; and Innovating for Those with Less. The basic idea is that the best way to become a worldclass innovator is to learn from other world-class innovators and to study what they did and how they did it.

200pp Sep 2016 978-981-4759-94-6 US$38 £32 978-981-4759-95-3(ebook) US$57 £47

INNOVATION AND ENTREPRENEURSHIP 10

GROWTH, R&D SPILLOVERS AND THE ROLE OF PATENT SYSTEMS A Compendium of 20 Years of Research on Innovation Economics

edited by Bruno van Pottelsberghe de la Potterie (Universitélibre de Bruxelles, Belgium) The book first displays major empirical findings on the effectiveness of science and technology policies in stimulating R&D, on how these policies affect the contribution of R&D to economic growth, and how to measure international R&D spillovers and what are their most effective channels. The policies that aim at stimulating innovation include R&D subsidies, public R&D, and R&D tax credits. The chapters that follow present foundational work on patent count methodologies aiming at improving innovation metrics, as well as creative contributions on patent valuation models. The book then presents pioneering contributions on the design of patent systems, including a thorough work on the role of fees, farreaching analyses on quality, and critical contributions on the governance of patent systems in general and the European patent system in particular. 500pp Sep 2017 978-981-3141-14-8 US$150 £125 978-981-3141-15-5(ebook) US$225 £187

Choice and Challenge

by Otto Chui Chau Lin (The Hong Kong Polytechnic University) This book discusses practical issues of innovation and entrepreneurship and outlines the basic factors contributing to the growth of a knowledgebased economy. It delineates the research to commercialization process, or the lab to market process, as consisting of two interlocking ingredients: developing industrial technology from research and nurturing an environment conducive to technology business. Thus the missions and roles of the four institutional players of the national innovation system, namely university, industry, technology institute and government, are clearly defined. It points out for each player what should and should not do. The examples of Silicon Valley in the USA and the Hsin-Chu Science Park in Taiwan will be discussed. Readership: Students, researchers and practitioners who are interested in learning more about the practical issues of innovation and entrepreneurship in the Asia Pacific region, especially about Taiwan. 250pp Feb 2018 978-981-3146-60-0 US$98 £81 978-981-3146-61-7(ebook) US$147 £121


For more information, visit: www.worldscientific.com Japanese Management and International Studies - Vol 13

MANAGEMENT OF INNOVATION STRATEGY IN JAPANESE COMPANIES edited by Kazuki Hamada (Kwansei Gakuin University, Japan) & Shufuku Hiraoka (Soka University, Japan)

Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions. For effective innovation management, it is necessary to determine what provides new value to customers and achieve this new value efficiently, while solving the technical problems. This book explores how innovation management for industrial revitalization and activation are conducted in Japanese companies. “Innovation” has diverse definitions, but the editors of this book have adopted the one proposed by J A Schumpeter. The features of innovation management in Japanese companies are considered systematically in the book. Readership: Students and professionals who are interested to find out how innovation management is conducted in Japanese companies. 280pp Oct 2016 978-981-4759-62-5 US$128 £106 978-981-3100-28-2(ebook) US$192 £159 World Scientific Series in R&D Management - Vol 1

MANAGING TECHNOLOGICAL INNOVATION Tools and Methods

edited by Tugrul U Daim (Portland State University, USA) This book provides a set of tools and case studies for R&D managers to effectively manage technological innovations — from the identifying of technological needs to the launch of the product. The book is divided into five parts. Part 1 addresses the policies and strategies necessary to provide direction to R&D organizations in the management of technological innovation. Part 2 focuses on technological assessment; presenting the methods available to better matching of technologies to strategic directions, supported with case studies to illustrate the evaluation methods. Part 3 covers the development and building of technological portfolios with new products, as well as mitigation strategies. Part 4 focus on the execution phase of built portfolios — the development of new products. And finally, Part 5 rounds up with a study on the factors which impact the diffusion of technological innovations into the market place.

WORLD SCIENTIFIC

:: Textbook

PATTERNS OF THE FUTURE

Understanding the Next Wave of Global Change by Markku Wilenius (University of Turku, Finland) Foreword by: Tarja Halonen (Former President of Finland) This book explains the current world using the theory of long-term development waves (Kondratiev waves). Markku Wilenius, Professor of Futures Studies, argues that we are now entering the sixth wave: the age of intelligent, integrated technologies, helping to restore the balance between humans, technology and nature by radically improved material and energy efficiency and a wiser use of human potential. The unfolding sixth wave will challenge our current values, institutions and business models. Using a systems-based approach, this book analyses how corporations and the public sector can navigate in the sixth wave. Case studies look at specific examples of this, using high-profile companies to demonstrate both the best- (and worst-) case scenarios of innovation for change. Readership: National policymakers, think tanks and corporate operators; undergraduate and graduate students in futures studies, economics, ecology, business and social sciences.

Textbook: Request Inspection Copy at sales@wspc.com 268pp May 2017 978-1-78634-287-4 US$98 £81 978-1-78634-288-1(pbk) US$58 £48 Series on Technology Management

PROMOTING INNOVATION IN NEW VENTURES AND SMALLAND MEDIUM-SIZED ENTERPRISES edited by Joseph Tidd (University of Sussex, UK)

This book aims to bridge these two fields by examining innovation in new ventures and SMEs. This book identifies themes which can reunite the study and practice of entrepreneurship and innovation by examining a potentially bridging phenomenon. The focus here is on high growth, innovative SMEs, and the interactions between SMEs and larger organizations, private and public. It is organized around three overlapping themes: SME innovation performance, practices and networks. Readership: Students and researchers specialising in innovation for small and medium enterprises; professionals in the small- and medium-sized enterprise industry.

400pp May 2017 978-981-3207-26-4 US$148 £123 978-981-3207-27-1(ebook) US$222 £185

350pp Nov 2017 978-1-78634-347-5 US$118 £98 978-1-78634-348-2(ebook) US$177 £147

MINING IDEAS FOR DIAMONDS

PATENT PORTFOLIO DEPLOYMENT

Comparing China and US IP Practices from Invention Selection to Patent Monetization by Tao Zhang (Huawei Device, USA) & Jingui Fang (Huawei Technologies Co., Ltd.)

Bridging the R&D, Patent and Product Markets by Shang-Jyh Liu, Hoi Yan Anna Fong & Yuhong Tony Lan

Readership: Intellectual Propoerty (IP) business executives, patent drafters, individuals who wish to improve a product or process, general readers interested in IP policies in the US and China.

This book offers a systematic approach to patent deployment to maximize profits beginning with data collection from patent, journal and business sources. Readers will be guided through analyses of the patent landscape to identify traps and opportunities for commercialization. This book argues that patents must be aggregated into portfolios to maximize their effectiveness and value in the modern economy. With strong patent portfolios, companies can be engaged in licensing and more sophisticated business models like forming patent alliances and collaborating with IP intermediaries. Finally, the book will provide an overview of the various ways of valuing patents and suggest some simplified approaches for management to value the company’s patents.

384pp Nov 2016 978-981-3146-16-7 US$58 £48 978-981-3146-17-4(ebook) US$87 £72

272pp Mar 2017 978-981-3142-43-5 US$118 £98 978-981-3142-44-2(ebook) US$177 £147

Tao Zhang and Jingui Fang, respectively from Huawei Device USA and Huawei Technologies in China (2015’s top PCT applicant according to WIPO, with 3, 898 published patent applications), provide readers with first-hand guidance from invention conception to IP monetization, with a consistent emphasis on quality. Written such that readers can delve straight into any area of the IP cycle that interests them, the book also contains useful checklists that highlight best practices and key lessons learned.

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Business & Management Catalogue 2018

Open Innovation: Bridging Theory and Practice Series Editors Anne-Laure Mention

(Luxembourg Institute of Science and Technology & Université de Liège, Belgium)

Email: anne-laure.mention@list.lu

Marko Torkkeli

(Lappeenranta University of Technology, Finland & INESC TEC, Portugal)

Email: marko.torkkeli@lut.fi

T

he series aims to contribute to knowledge creation and more importantly, to knowledge accumulation, through the combination of multiple streams, perspectives, disciplinary approaches and diverse backgrounds. In doing so, it departs from the current body of literature adopting a purely academic perspective on Open Innovation, and thus restates the importance of anchoring Open Innovation research into the reality, practices, challenges facing firms and policymakers. This book series covers multiple perspectives, such as measuring and assessing the impact of Open Innovation, dealing with organizational matters and culture, designing strategies, policies, incentives and measures to support and implement Open Innovation, and discussing the advantages and limitations of adopting Open Innovation strategies.

Open Innovation: Bridging Theory and Practice - Vol 1

OPEN INNOVATION: A MULTIFACETED PERSPECTIVE (In 2 Parts) edited by Anne-Laure Mention (Luxembourg Institute of Science and Technology, Luxembourg) & Marko Torkkeli (Lappeenranta University of Technology, Finland)

12

“How best to innovate and grow in an open internet world economy? This book takes Open Innovation into the real world. Required reading for all who want faster innovation now.”s Robert Madelin Director-General for DG CONNECT: Communications Networks, Content and Technology, European Commission Readership: Graduate students, researchers, innovation managers, executives, policy makers in the field of innovation. 708pp Apr 2016 978-981-4719-17-9(Set) US$280 £232 978-981-4719-18-6(Set)(ebook) US$420 £348

Open Innovation: Bridging Theory and Practice - Vol 2

OPEN INNOVATION: UNVEILING THE POWER OF THE HUMAN ELEMENT edited by Dimitrios Salampasis (Swinburne University of Technology, Australia) & Anne-Laure Mention (RMIT University, Australia)

What is the profile to excel and lead in an open innovation environment, within and across organizational boundaries? What are the organizational ingredients and ways contributing to the creation of the right corporate open innovation environment and culture, within and across organizational boundaries? What is the role of organizational culture as a catalyst for adopting open innovation practices? What kinds of educational and training curricula for open innovation need to be developed and put in place? By unveiling the peculiarities of the dynamic interplay between the individual and organizational spectrums, this volume, seeks to provide relevant answers to these questions, among others. Readers are invited to embark on a fascinating and challenging journey towards one of the darkest of sides and mysteries of open innovation: the human element. Open Innovation: Unveiling the Power of the Human Element brings together the latest thinking from members of the academic community, industry leaders and practitioners, along with, policy-makers. By adopting a variety of research methods, this volume provides relevant up-to-speed but at the same time downto-earth invaluable insights, foresights and solutions in relation to the role and the positioning of the human element within the participatory and connection-driven DNA of the open innovation paradigm. Readership: Executives, practitioners, policy makers, students and researchers in the field of innovation.

Preferred

388pp May 2017 978-981-3140-84-4 US$148 £123 978-981-3140-85-1(ebook) US$222 Publish e r o f L e a d i n g T h i£185 nkers


The World Scientific Reference on

Innovation (In 4 Volumes)

Edited by Donald Siegel (University at Albany, SUNY, USA) This multi-volume set covers a wide range of topics on innovation, which are all of great interest to academics, policymakers, university administrators, state and regional economic development officials, and students. Two unique features of the volume are the large body of global evidence on innovation presented and its consideration of the following timely and important topics in innovation: cybersecurity, open innovation, the globalization of R&D, and university technology transfer. Innovation is a topic of great importance in many fields in business administration, such as management, strategy, operations management, finance, marketing, and accounting, as well as in numerous social science disciplines, including economics, sociology, political science, and psychology. This volume fully reflects such interdisciplinary approaches.

Volume 1 provides extensive global evidence on university technology transfer and innovation partnerships. Volume 2 is focused on the managerial and public policy implications of the globalization of R&D. Volume 3 presents start-of-the-art theoretical and empirical evidence on open innovation. Volume 4 is a comprehensive analysis of cybersecurity. This set is essential reading for those who wish to have a comprehensive understanding of the antecedents and consequences of innovation.

Readership: Students and academics focussing on innovation studies, policymakers, managers in charge of innovation related decisions in companies and general public interested in comprehensive understanding of the antecedents and consequences of innovation.

2000pp Oct 2017 978-981-3147-02-7(Set) US$990 £822 978-981-3147-03-4(Set)(ebook) US$2070 £1718

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Business & Management Catalogue 2018

THE UCLA ANDERSON BUSINESS AND INFORMATION TECHNOLOGIES (BIT) PROJECT

A Global Study of Technology and Business Practice (2016) edited by Vandana Mangal (UCLA), Andreina Mandelli (SDA Bocconi School of Management, Italy), Uday Karmarkar (UCLA) & Antonella La Rocca (Universitàdella Svizzera Italiana, Switzerland) This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks. 220pp Aug 2016 978-981-4713-98-6 US$108 £90 978-981-4733-56-4(ebook) US$162 £134

Series on Technology Management - Vol 27

THE ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION State of the Art and Future Research Outlook

edited by Alexander Brem (University of Southern Denmark, Denmark), Rogelio Puente-Diaz (University Anáhuac, Mexico) & Marine Agogué (HEC Montréal, Canada) The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes. Readership: MBA graduate and undergraduate students, professors and business managers.

14

Series on Technology Management - Vol 26

TOTAL VALUE DEVELOPMENT How to Drive Service Innovation

by Frank M Hull (Cass Business School, UK & Fordham University, USA) & Chris Storey (University of Sussex, UK) This book provides a framework to help businesses innovate and derive greater value from the services they offer. The secret is to devise an innovative model built on total value creation, identified as the total value development (TVD) model. Here, case studies of over 100 service enterprises are presented showing the effectiveness of the TVD model in its practical application within companies. Statistical evidence is used to recommend improvements to performance outcomes, such as time compression, cost reduction, quality and innovation. Readership: Executives, managers and researchers in the field of business and innovation. 408pp Oct 2016 978-1-78326-713-2 US$125 £104 978-1-78326-714-9(ebook) US$188 £156

International Trade / Business Imperial College Press Series in Multinational Investment and Business - Vol 1

GLOBALIZATION AND SUSTAINABILITY IN SUB-SAHARAN AFRICA The Impact of the West and China

by Lynne Ciochetto (Massey University, New Zealand) This timely book provides a comprehensive historical overview of the issues and challenges of contemporary Sub-Saharan Africa. An interdisciplinary perspective is driven by an emphasis on development issues and the four pillars of sustainability: social, cultural, economic and environmental. An audit approach is used to evaluate the experiences of Sub-Saharan Africa since the mercantile and colonial eras through the era of independence and development, the structural adjustment decades and the contemporary resource boom. Stimulated by an abundance of reports in the media criticizing China’s presence in Sub-Saharan Africa, a comparison is made between China’s 50 years of involvement in the region and the 500 years of Western colonialism. 250pp Dec 2018 978-1-78326-667-8 US$118 £98 978-1-78326-668-5(ebook) US$177 £147

300pp May 2017 978-1-78634-200-3 US$148 £123 978-1-78634-201-0(ebook) US$222 £185

NOTABLE BACKLIST

World Scientific Series in Information Studies - Vol 5

Japanese Cost Management Yasuhiro Monden (University of Tsukuba, Japan)

THEORY OF KNOWLEDGE

Leading Starts in the Mind Moneim El-Meligi

by Mark Burgin (UCLA)

Topics in Lean Supply Chain Management Marc J Schniederjans (University of Nebraska-Lincoln, USA) et al.

Structures and Processes

This book aims to synthesize different directions in knowledge studies into a unified theory of knowledge and knowledge processes. It explicates important relations between knowledge and information. It provides the readers with understanding of the essence and structure of knowledge, explicating operations and process that are based on knowledge and vital for society. The book also highlights how the theory of knowledge paves the way for more advanced design and utilization of computers and networks. Readership: Graduate students and researchers in artificial intelligence and knowledge management. 964pp Dec 2016 978-981-4522-67-0 US$198 £164 978-981-4522-68-7(ebook) US$297 £246

E-Commerce Operations Management Marc J Schniederjans (University of Nebraska-Lincoln, USA) et al. Balancing Your Life James G S Clawson (University of Virginia, USA) World-Class Leadership Tetsuya Abe (EQ Partners, Inc., Japan) et al. The Value Sphere (4th Edition) John Boquist (Indiana University of Bloomington, USA) et al. Powered by Feel James G S Clawson (University of Virginia, USA) et al. Managing Customer Value Dilip Soman (University of Toronto, Canada) et al.


For more information, visit: www.worldscientific.com

WORLD SCIENTIFIC

:: Textbook

Marketing

INTERNATIONAL TRADE Theory, Evidence and Policy

by Richard Pomfret (University of Adelaide, Australia & The Johns Hopkins University, Italy) This book provides an integrated non-mathematical account of trade theory and policy that can be read straight through. The first part focuses on the core theoretical analysis of international trade that has evolved over a quarter-millennium. The second part reviews recent empirical research in global value chains, trade costs, and heterogeneous firms, particularly from analysing large datasets of individual firms’ characteristics and of trade flows disaggregated to very finely detailed levels. The third section of the book analyzes trade policies and discusses current policy debates. Readership: It is intended primarily for students with some background in economics — at a minimum an Economics Principles course, preferably an intermediate course in Microeconomics.

Textbook: Request Inspection Copy at sales@wspc.com 320pp 978-981-4725-07-1

Apr 2016 US$95 £79

World Scientific Studies in International Economics - Vol 50

THE LEGAL AND ECONOMIC ANALYSIS OF THE WTO/FTA SYSTEM

by Dukgeun Ahn (Seoul National University, Korea) “This collection of essays offers a unique and valuable perspective on both the economics and the law of international trade. Ranging from the dispute settlement mechanism of the World Trade Organization to the use of anti-dumping duties within free trade agreements, the book covers the terrain of trade and trade law with insight and analysis. Scholars of international trade will learn a lot from this.” Professor Alan Deardorff John W Sweetland Professor of International Economics & Professor of Economics and Public Policy, University of Michigan Readership: Researchers, students, and members of the public who are interested in international trade or economic law, international economics and international political economy. 384pp Apr 2016 978-981-4704-34-2 US$138 £115 978-981-4704-35-9(ebook) US$207 £172

SERVICES IN GLOBAL VALUE CHAINS Manufacturing-Related Services

edited by Patrick Low (Asia Global Institute, University of Hong Kong) & Gloria O Pasadilla (APEC-Policy Support Unit, Singapore) This compilation of 22 firm-specific case studies is an important contribution to the discussion of ‘servicification’ trends in manufacturing. ‘Services have increased in importance and value in many manufacturing value chains, making companies that produce physical products look more like service enterprises. What services do global value chains use in their operations, how important are they and how do economic policies shape firms’ configurations, operations, and location of global value chains? This book addresses these questions and more. Readership: Researchers, students and academics who are interested in international trade; trade economists; policymakers and general public who are interested in manufacturing related topics. 784pp Aug 2016 978-981-3141-45-2 US$168 £139 978-981-3141-46-9(ebook) US$252 £209

Advances and Opportunities with Big Data and Analytics - Vol 1

ARCHITECTING EXPERIENCE

A Marketing Science and Digital Analytics Handbook by Scot R Wheeler (Medill-Northwestern University, USA) Wheeler answers the biggest question facing digital marketers today: “with an ever expanding array of digital touch points at one’s disposal, how does one deliver content and experiences around one’s brand that build relationships and drives results?” The quick answer to this is “through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience”, but since this answer is not as easy to achieve as it is to say, this book has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. 280pp Feb 2016 978-981-4678-41-4 US$78 £65 978-981-4725-65-1(pbk) US$34 £28 978-981-4678-42-1(ebook) US$117 £97

:: Textbook

GLOBAL MARKETING MANAGEMENT SYSTEM (2nd Edition)

by Basil Janavaras (Minnesota State University, USA) & Suresh George (Coventry University, UK) This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Textbook: Request Inspection Copy at sales@wspc.com 340pp 978-981-3201-07-1

Jul 2017 US$98 £81

15

CONSUMER BEHAVIOR, BRANDING AND COUNTERFEITING by Xuemei Bian (University of Hull, UK) & Luiz Moutinho (University of Glasgow, UK)

Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increasingly important area of research in marketing as well as a crucial decisionmaking area in strategic marketing management. Counterfeit-related activities challenge the existing theoretical and methodological framework in many ways, particularly consumer behavior and branding. This book brings together the three areas — counterfeiting, branding and consumer behaviour — within a very robust methodological and statistical modelling framework. Readership: Students and researchers studying marketing courses, managers handling new product development, general public interested in knowing about counterfeiting. 350pp Nov 2018 978-981-4287-03-6 US$138 £115 978-981-4287-04-3(ebook) US$207 £172


Business & Management Catalogue 2018

MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD

World Scientific-Now Publishers Series in Business - Vol 3

by Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus Inc, Indonesia) & Den Huan Hooi (NTU, Singapore)

edited by Russell S Winer (New York University, USA), Scott A Neslin (Dartmouth College, USA)

In the Age of Digital Consumers

In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital. 304pp Jan 2017 978-981-3201-95-8 US$55 £46 978-981-3201-96-5(pbk) US$28 £23

:: Textbook

SERVICES MARKETING (8th Edition) People, Technology, Strategy

by Jochen Wirtz (NUS, Singapore) & Christopher Lovelock “It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that make it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals.” Professon Emeritus Merlin Simpson, Pacific Lutheran University

Textbook: Request Inspection Copy at sales@wspc.com 800pp May 2016 978-1-944659-00-4 US$118 £98 978-1-944659-01-1(pbk) US$59 £50

:: Textbook

MARKETING ANALYTICS 16

A Practitioner’s Guide to Marketing Analytics and Research Methods by Ashok Charan (NUS, Singapore) Marketing Analytics, is the practitioner’s guide to marketing management in the 21st century. It covers the marketing concepts and the marketing mix from the viewpoint of execution, devoting considerable attention to the analytic techniques and research practices that are required for effectively managing your brands on a day to day basis. It is written in an easy to understand style, with the intent to teach, as well as to excite and inspire. This website provides access to lecture presentations, case studies, as well as snippets from the book: http: //bizfaculty.nus.edu/site/bizakc/ MarketingAnalytics Readership: Marketing professionals in consumer marketing firms, research agencies, consultancies and analytics firms; business management students.

Textbook: Request Inspection Copy at sales@wspc.com 720pp Jul 2015 978-981-4641-36-4 US$156 £129 978-981-4678-57-5(pbk) US$78 £65

THE HISTORY OF MARKETING SCIENCE

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, This book is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. 528pp Aug 2014 978-981-4596-47-3 US$138 £115 978-981-4619-47-9(pbk) US$48 £40 978-981-4596-48-0(ebook) US$207 £172

WINNING IN SERVICE MARKETS Success through People, Technology and Strategy by Jochen Wirtz (NUS, Singapore) “Winning in Service Markets provides a set of useful frameworks and prescriptions rooted in both practice and research. As such, it represents a refreshing alternative to the prevailing literature available to managers who are looking for insights rooted in sound theory. A must read for any practicing manager in the service economy.” Leonard A Schlesinger Baker Foundation Professor, Harvard Business School Readership: Marketing practitioners; executives in EMBA and exec development programs. 704pp Jan 2017 978-1-944659-04-2 US$110 £91 978-1-944659-05-9(pbk) US$49 £41 978-1-944659-06-6(ebook) US$165 £136

World Scientific-Now Publishers Series in Business

MARKETING FOR ECONOMISTS AND LIFE SCIENTISTS

Viewing Marketing Tools as Informative and Risk Reduction/ Demand Enhancing by Amir Heiman (Hebrew University, Israel) & David Zilberman (UC Berkeley) This book presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consumers whose preferences differ from that design and may find ex post that the product does not fit their needs. This long assumed heterogeneity among producers and consumers is viewed as the ground for uncertainty. Spanning over 18 years of research, Heiman and Zilberman focuses on marketing tools designed to reduce uncertainty and incorporates marketing thinking and principles into an economic framework. The book has been written for economists and life scientists to understand what marketing is and how it can be used to create demand and profit and market innovations. 256pp Apr 2018 978-981-3145-66-5 US$110 £91 978-981-3145-67-2(ebook) US$165 £137


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WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

by Luiz Moutinho (Dublin City University, Ireland) This book comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc. Readership: Graduate students and researchers who are interested in marketing management. 924pp Apr 2016 978-981-4689-60-1 US$270 £224 978-981-4689-61-8(ebook) US$405 £336

Operations Management / Operations Research / Supply Chain Management

WORLD SCIENTIFIC World Scientific-Now Publishers Series in Business - Vol 10

CROSS-FUNCTIONAL INVENTORY RESEARCH

edited by Srinagesh Gavirneni (Cornell) “…His research has identified and focused on real issues in operations management, like overcoming the dark side of worker flexibility and other aspects of the human component of operations. And he has then incorporated research findings into his teaching, including cases on issues like global operations that we can all benefit from. Joe is so admired by his colleagues that they chose him to lead the Johnson School as Dean…This book, with its emphasis on cross-functional approaches to inventory management, is an excellent way to honor Joe on his retirement.” Marshall L Fisher University of Pennsylvania Readership: Postgraduates in Operations Management and Supply Chain Management masters courses, and those taking Inventory Analysis as a module in their Business Management courses. 252pp Oct 2016 978-981-3144-33-0 US$98 £81 978-981-3144-34-7(ebook) US$147 £121

:: Textbook

CONCEPTS OF TRANSPORTATION ECONOMICS by Barry E Prentice (University of Manitoba, Canada) & Darren Prokop (University of Alaska Anchorage, USA)

Modern society is completely dependent on transportation to sustain its way of life, and it is all around us constantly. Yet the economics of transportation is a mystery to most people. Why do air fares rise and fall? Why do urban transit systems struggle to survive and require such large public subsidies? Why is the government so heavily involved in transportation? This book provides explanations to these queries and many more, as well-renowned experts in the field interpret the unique dynamics underlying transportation through the lens of applied economics, and demonstrate that the operations of transportation are completely logical and obvious once the concepts that underlie business decisions and consumer reactions are explained. Readership: Undergraduate students in transportation economics and business courses; MBA students; professionals and government bureaucrats in transportation; and transportation engineers.

Textbook: Request Inspection Copy at sales@wspc.com 332pp 978-981-4656-16-0

Jan 2016 US$68 £56

BUILDING A RESPONSIVE AND FLEXIBLE SUPPLY CHAIN

by Yoshiteru Minagawa (Nagoya Gakuin University, Japan) This book identifies accounting-based management control system practices for managing integrated and flexible supply chains and increasing customer satisfaction. It further explores how a company can enhance its supply chain integration. The book considers the effects of allocating supply chain’s joint profit and incentive alignment as managerial instruments to facilitate integration and cooperation among partners. Furthermore, the book examines how to flexibly manage integrated supply chains from the perspectives of the product/service lifecycle, partner switching, and strategic flexibility. Management accounting practices examined in the book involve balanced scorecard, switching cost, target costing, valuebased pricing, target-pricing, and quality costing. Readership: Academics, policymakers, professionals, graduate and undergraduate students interested in supply chain management. 200pp May 2018 978-981-3222-09-0 US$98 £81 978-981-3222-10-6(ebook) US$147 £122

GLOBAL OPERATIONS, SUPPLY AND CONTRACT MANAGEMENT

Interdependent, Overlapping and a Route to Competitive Advantage by Douglas Kinnis Macbeth (University of Southampton, UK) This book attempts to address the lack of connectedness between topics that have traditionally been dealt with as discrete and self-contained. By reflecting on how these topic areas work together and have the capability to offer businesses a complete supply capability to complement the customer focus of sales and marketing, this book provides a holistic view of how the whole of the supply side of a business can be coordinated and provide support to competitive advantage. Readership: Students at the undergraduate and graduate level as well as professionals in global operations and supply chain management. 200pp May 2018 978-981-3223-07-3 US$85 £75 978-981-3223-08-0(ebook) US$128 £113 Series on Complexity Science - Vol 5

A COMPLEXITY APPROACH TO SUSTAINABILITY (2nd Edition) Theory and Application

by Angela Espinosa (Hull University Business School, UK) & Jon Walker (Independent Researcher, UK) In this updated second edition, the authors further clarify the viability and sustainability (V&S) approach, and the criteria and framework needed for sustainable governance. It includes a more detailed perspective on the implications of the V&S approach to businesses and networks towards changes in structure, strategy and processes, inspired by specific case studies. Key additions include a criteria for designing more viable and sustainable self-governed organizations, the methodologies and tools to design and implement self-transformations towards sustainability and more. Readership: Graduate and undergraduate students studying ecology management and corporate social responsibilty, professionals, general public and researchers interested in complexity and sustainability. 584pp May 2017 978-1-78634-203-4 US$188 £156 978-1-78634-204-1(ebook) US$282 £234

17


Business & Management Catalogue 2018

:: Textbook

HANDS ON PROJECT MANAGEMENT Practice your Skills with Simulation Based Training by Avraham Shtub (Technion Israel Institute of Technology, Israel) & Moshe Rosenwein (Columbia University, USA) This book and the software that comes with it present a unique approach to the teaching and training of project management — an approach based on a software tool that combines an interactive, dynamic case study and a simple yet effective Project Management System. The book focuses on problems that the project manager faces in planning, monitoring and controlling projects. Together with the software, the book provides the user with the opportunity to experience complex Project Management situations, understand the situation, develop alternative ways to cope with it and select the best alternative based on rigorous analysis. Readership: Project managers, project teams, students, professionals and general readers.

Textbook: Request Inspection Copy at sales@wspc.com 200pp 978-981-3200-53-1

Jan 2018 US$58 £48

Japanese Management and International Studies - Vol 14

HOLISTIC BUSINESS PROCESS MANAGEMENT Theory and Practice

edited by Gunyung Lee (Niigata University, Japan), Masanobu Kosuga (Kwansei Gakuin University, Japan) & Yoshiyuki Nagasaka (Kwansei Gakuin University, Japan) This book focuses on building business process management (BPM) as a model to address the importance of BPM views, analyze the effectiveness of the approach, and study the research trends in BPM. The book includes case studies of Japanese and Korean companies and BPM models suitable for small and medium-sized enterprises (SMEs) anywhere in the world. Readership: Professionals, students and researchers in the field of business and management. 200pp Aug 2017 978-981-3209-83-1 US$98 £81 978-981-3209-84-8(ebook) US$147 £122

MANAGING SUPPLY CHAIN OPERATIONS

by Lei Lei (Rutgers University, USA), Leonardo DeCandia (Johnson & Johnson, USA), Rosa Oppenheim (Rutgers University, USA) & Yao Zhao (Rutgers University, USA) This book, developed in collaboration with the Rutgers Center for Supply Chain Management and based upon research projects conducted with over 100 participating corporations, combines theory and practice in presenting the concepts necessary for strategic implementation of supply chain management techniques in a global environment. Coauthored by top teaching and research faculty and a senior industry executive, this academic/industry partnership ensures the relevance of the text in terms of both practical application and academic rigor. Readership: MBA students, undergraduate and graduate students taking supply chain management courses, and readers who are interested in the subject.

Textbook: Request Inspection Copy at sales@wspc.com 304pp 978-981-3108-79-0

Contemporary Issues

by Mun Heng Toh (NUS, Singapore) & Shandre Thangavelu (University of Adelaide, Australia) This timely book includes major topics in services productivity in the Singapore context, with emphasis on Retail and Food Services. Topics covered include the key productivity levers of the services sectors: holistic productivity measurement framework, effective entrepreneurship, manpower management, promotion by social media, marketing, costing process and accounting sophistication. The chapters also include recommendations for policy makers and industry stakeholders. Readership: Policy-makers, industry practitioners, productivity analysts and researchers; other countries who are keen to learn from the Singapore experience; and those who are keen to expand into the Singapore market. 268pp Jan 2017 978-981-3142-40-4 US$45 £37 978-981-3142-41-1(ebook) US$68 £57 World Scientific-Now Publishers Series in Business - Vol 12

REAL OPTIONS IN ENERGY AND COMMODITY MARKETS edited by Nicola Secomandi (Carnegie Mellon University, USA)

This volume is a collection of six chapters covering recent research on real options in energy and commodity markets, reflecting the significance of these markets for real option analysis. The volume is divided into two parts — the first on theory and the second on methods and applications. Readership: Scholars, researchers, doctoral students, and practitioners of operations management and operations research, and of energy and commodity markets. 260pp Feb 2017 978-981-3149-40-3 US$110 £91 978-981-3149-41-0(ebook) US$165 £136

:: Textbook

SERVICE AND OPERATIONS MANAGEMENT

by Cengiz Haksever (Rider University, USA) & Barry Render (Rollins College, USA)

:: Textbook

18

PRODUCTIVITY IN SINGAPORE’S RETAIL AND FOOD SERVICES SECTORS

May 2017 US$98 £81

The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting. It contains chapters most textbooks do not include, such as ethics, management of public and nonprofit service organizations, productivity and measurement of performance, routing and scheduling of service vehicles. Readership: Students at the graduate and undergraduate level, professionals as well as members of public with a keen interest in service operations management.

Textbook: Request Inspection Copy at sales@wspc.com 500pp 978-981-3209-44-2

Oct 2017 US$98 £81


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WORLD SCIENTIFIC

Organizational Behavior / Industrial Organization THE PRIMAL EPISTEME

OPEN INTER-FIRM NETWORK FOR OPEN INNOVATION BY INCENTIVE PRICE

Knowledge and Practice for Managing a Sustainable World by Frank Birkin (Sheffield University, UK) & Thomas Polesie (Gothenburg University, Sweden)

From Just-in-Time Production to Open Network Economics

World development is divided by two distinct realms of knowledge that may be identified as (i) Modern abstract, rational belief system and (ii) empirically-grounded science. This division is evident large-scale in climate change debates and small-scale in everyday strategies and decisions. A transition from type (i) to type (ii) knowledge is discernible in many fields from development studies, corporate strategy, institutional performance appraisal and population studies to a fundamental questioning of personal identities, roles and fulfilment. An acceleration of this transition is arguably essential to achieving sustainability and its many intermediary steps such as the UN’s Sustainable Development Goals. Yet type (ii) knowledge lacks a unifying concept. The Primal Episteme seeks to provide that unifying concept with supporting practical applications.

by Yasuhiro Monden (Tsukuba University, Japan) The author has coined the term incentive price system to explain profit allocation systems which will motivate inter-firm collaboration to develop new customer-pleasing products or businesses. He notes that such a comprehensive concept of incentive price has not been studied in conventional economics but is invaluable for solving various profit allocation problems. The theories in the book are richly illustrated by many case studies from the automobile, auto-parts, smartphone, semiconductor, convenience store and nuclear power electricity industries. Readership: Researchers and practitioners who are interested in lean or just-in-time production systems and management.

Readership: Graduate students in sustainable business, CSR and environmental sciences; social and natural scientists; business professionals and accountants.

270pp Nov 2017 978-981-3207-77-6 US$98 £81 978-981-3207-78-3(ebook) US$147 £121

250pp Dec 2018 978-981-3225-57-2 US$98 £86 978-981-3225-58-9(ebook) US$147 £129

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Business & Management Catalogue 2018

Journals For an institutional trial to any of these journals, please email trial@wspc.com

INTERNATIONAL JOURNAL OF INNOVATION MANAGEMENT (IJIM)

www.worldscientific.com/worldscinet/ijim

Managing Editor: Joe Tidd (SPRU, The University of Sussex, UK) Academic Advisory Board Ikujiro Nonaka (University of California at Berkeley, USA) Business Advisory Board John Brady (McKinsey & Company, Inc.) Richard Granger (Arthur D Little)

Aims and Scope

The International Journal of Innovation (IJIM) is the official journal of the International Society of Professional Innovation Management (ISPIM). Both the IJIM and ISPIM adopt a multi-disciplinary approach to addressing the many challenges of managing innovation, rather than a narrow focus on a single aspect such as technology, R&D or new product development. Abstracting/Indexing • International Bibliography of the Social Sciences (IBSS) • INSPEC • Scopus

INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT (IJITM)

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INTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY AND DECISION MAKING (IJITDM)

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Editor-in-Chief: Yong Shi (University of Nebraska at Omaha, USA & Chinese Academy of Sciences, China)

Aims and Scope

IJITDM provides a global forum for exchanging research findings and case studies which bridge the latest information technology and various decision-making techniques. It promotes how information technology improves decision techniques as well as how the development of decision-making tools affects the information technology era. Abstracting/Indexing • Science Citation Index Expanded • ISI Alerting Services • CompuMath Citation Index • Cabell • INSPEC • Scopus • DBLP Computer Science Bibliography

Editor-in-Chief: Tugrul U Daim (Portland State University, USA)

Aims and Scope

20

IJITM encompasses all facets of the process of technological innovation from the conceptualization of new products and processes to their commercial utilization. The topics include management of innovation, technology management, new product product/process development and introduction, transfer of technology, management of entrepreneurial ventures at strategic and operational levels, in both large organizations as well as small medium enterprises (SME).

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ASIA-PACIFIC JOURNAL OF OPERATIONAL RESEARCH (APJOR)

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Abstracting/Indexing • International Bibliography of the Social Sciences (IBSS) • INSPEC

Editor-in-Chief: Chew Ek Peng (National University of Singapore)

JOURNAL OF INFORMATION AND KNOWLEDGE MANAGEMENT (JIKM)

APJOR provides a forum for practitioners, academics and researchers in Operational Research and related fields, within and beyond the Asia-Pacific region.

www.worldscientific.com/worldscinet/jikm

Editor-in-Chief: Suliman Hawamdeh (University of North Texas, USA)

Aims and Scope

JIKM dedicated to the exchange of the latest research and practical information in the field of information processing and knowledge management. The journal publishes original research and case studies by academic, business and government contributors on all aspects of information processing, information management, knowledge management, tools, techniques and technologies, knowledge creation and sharing, best practices, policies and guideline. Abstracting/Indexing • io-port.net • INSPEC • DBLP Computer Science Bibliography • Scopus

Aims and Scope

Abstracting/Indexing • Compendex • CompuMath Citation Index • DBLP Computer Science Bibliography • Ebsco Discovery Service • ExLibris Primo Central • Google Scholar • INSPEC • Mathematical Reviews • OCLC WorldCat® • Proquest Summon • RePEC • Science Citation Index Expanded (also known as SciSearch®) • Scopus • Zentralblatt MATH


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ASIAN CASE RESEARCH JOURNAL (ACRJ)

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JOURNAL OF DEVELOPMENTAL ENTREPRENEURSHIP (JDE)

Chief Editor: Lau Geok Theng (National University of Singapore)

www.worldscientific.com/jde

"The Asian Case Research Journal provides a great communication tool to share relevant and geographically focused case material among interested academics and researchers. Publication in the Journal establishes a benchmark and quality assurance vital to academic recognition." Michiel R Leenders The University of Western Ontario

Editor: Peter Koveos (Syracuse University, USA)

Abstracting/Indexing • CSA Risk Abstracts • Scopus

JOURNAL OF INTERNATIONAL COMMERCE, ECONOMICS AND POLICY (JICEP) www.worldscientific.com//jicep

Aims and Scope

JDE provides a forum for the dissemination of descriptive, empirical, and theoretical research that focuses on issues concerning microenterprise and small business development, especially under conditions of adversity. The intended audiences for JDE are scholars who study issues of developmental entrepreneurship and professionals involved in governmental and non-governmental efforts to facilitate entrepreneurship in economic and community development programs around the world. Abstracting/Indexing • Scopus • ECONLIT

Managing Editor: Ramkishen S Rajan (George Mason University, USA)

Aims and Scope

The Journal of International Commerce, Economics and Policy (JICEP) is a peerreviewed journal that seeks to publish high-quality research papers that explore important dimensions of the global economic system (including trade, finance, investment and labor flows). JICEP is particularly interested in potentially influential research that is analytical or empirical but with heavy emphasis on international dimensions of economics, business and related public policy. Papers must aim to be thought-provoking and combine rigor with readability so as to be of interest to both researchers as well as policymakers. JICEP is not region-specific and especially welcomes research exploring the growing economic interdependence between countries and regions. Abstracting/Indexing • EconLit • International Bibliography of the Social Sciences (IBSS)

JOURNAL OF ENTERPRISING CULTURE (JEC)

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Editor-in-Chief: Wee-Liang Tan (Singapore Management University) Editorial Advisor: Raymond W Y Kao (Ryerson University, Canada)

Aims and Scope

The purpose of the Journal of Enterprising Culture is to publish conceptual, research, and/or case based works that can be of practical value to business persons, educators, students and advocates. In addition, the Journal will also be dedicated to developing young researchers and teachers in the entrepreneurship discipline and to provide them with an opportunity to pursue more practical-oriented works. Abstracting/Indexing • Bibliography of Asian Studies • International Bibliography of the Social Sciences (IBSS) • CSA Risk Abstracts • ECONLIT

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JOURNAL OF ENVIRONMENTAL ASSESSMENT POLICY AND MANAGEMENT (JEAPM)

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Editor-in-Chief: Davide Geneletti (University of Trento, Italy)

Aims and Scope

JEAPM is an interdisciplinary, peer reviewed, international journal covering policy and decision-making relating to environmental assessment (EA) in the broadest sense. Uniquely, its specific aim is to explore the horizontal interactions between assessment and aspects of environmental management (not just the vertical interactions within the broad field of impact assessment) and thereby to identify comprehensive approaches to environmental improvement involving both qualitative and quantitative information. Abstracting/Indexing • Thomson Reuter's Web of Knowledge • Environment Abstracts • International Bibliography of the Social Sciences (IBSS) • CSA • INSPEC • Scopus • Geobase

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21


Business & Management Catalogue 2018

Title Index Tick the titles and email to mkt@wspc.com to recommend to your librarian. TITLE

PAGE

❏ ARCHITECTING EXPERIENCE: A MARKETING SCIENCE AND DIGITAL ANALYTICS HANDBOOK.....................................................................................15 ❏ ART OF MODERN ORIENTAL MANAGEMENT: APPLYING THE

CHINESE, JAPANESE AND KOREAN MANAGEMENT STYLES AT WORK.........6

❏ BUILDING A RESPONSIVE AND FLEXIBLE SUPPLY CHAIN.............................17 ❏ BUSINESS ANALYTICS: PROGRESS ON APPLICATIONS IN ASIA PACIFIC......8 ❏ BUSINESS MODEL INNOVATION: BUILDING TECHNICAL AND SOCIAL

ARCHITECTURE FOR CUSTOMER EXPERIENCE THROUGH GLOBAL RESOURCES..........................................................................................................8

❏ CAMELS, TIGERS & UNICORNS: RE-THINKING SCIENCE AND

TECHNOLOGY-ENABLED INNOVATION...............................................................4

❏ COMMUNICATION AND KNOWLEDGE TRANSFER: THEORIES AND

CASES IN JOURNALISM, PUBLIC RELATIONS AND ADVERTISING..................9

❏ COMPLEXITY APPROACH TO SUSTAINABILITY, A: THEORY AND

APPLICATION (SECOND EDITION).....................................................................17

❏ COMPLEXITY-INTELLIGENCE STRATEGY: A NEW PARADIGMATIC SHIFT......6 ❏ CONCEPTS OF TRANSPORTATION ECONOMICS............................................17 ❏ CONSUMER BEHAVIOR, BRANDING AND COUNTERFEITING........................15 ❏ CROSS-FUNCTIONAL INVENTORY RESEARCH...............................................17 ❏ DESIGN-INSPIRED INNOVATION.........................................................................9 ❏ DIGITAL ENABLEMENT: THE CONSUMERIZATIONAL AND TRANSFORMATIONAL EFFECTS OF DIGITAL TECHNOLOGY...........................7

❏ DRIVERS OF COMPETITIVENESS.......................................................................9 ❏ EARLY-STAGE INNOVATION FOR SCIENTISTS, TECHNOLOGISTS AND

OTHERS: FROM IDEA TO PROOF-OF-CONCEPT...............................................9

ENTREPRENEURSHIP IN WESTERN EUROPE: A CONTEXTUAL PERSPECTIVE.......................................................................................................4

TITLE

PAGE

GROWTH, R&D SPILLOVERS AND THE ROLE OF PATENT SYSTEMS: A COMPENDIUM OF 20 YEARS OF RESEARCH ON INNOVATION ECONOMICS........................................................................................................10

❏ PRIMAL EPISTEME, THE: KNOWLEDGE AND PRACTICE FOR

❏ HANDBOOK OF THE MANAGEMENT OF CREATIVITY AND

INNOVATION: THEORY AND PRACTICE............................................................10

❏ REAL OPTIONS IN ENERGY AND COMMODITY MARKETS.............................18 ❏ ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE:

SIMULATION BASED TRAINING.........................................................................18

ENTREPRENEURS, SCIENTISTS, MANAGERS AND STUDENTS......................6 INNOVATE YOUR INNOVATION PROCESS: 100 PROVEN TOOLS..................10

❏ ❏ INNOVATION AND ENTREPRENEURSHIP: CHOICE AND CHALLENGE..........10 ❏ INTERNATIONAL TRADE: THEORY, EVIDENCE AND POLICY.........................15 ❏ LEGAL AND ECONOMIC ANALYSIS OF THE WTO/FTA SYSTEM, THE............15 ❏ MANAGEMENT OF INNOVATION STRATEGY IN JAPANESE COMPANIES..... 11 ❏ MANAGING DEVELOPMENT FOR RESULTS.......................................................7 ❏ MANAGING SUPPLY CHAIN OPERATIONS.......................................................18 ❏ MANAGING TECHNOLOGICAL INNOVATION: TOOLS AND METHODS........... 11 ❏ MARKETING ANALYTICS: A PRACTITIONER'S GUIDE TO MARKETING ANALYTICS AND RESEARCH METHODS..........................................................16

❏ MARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE

AGE OF DIGITAL CONSUMERS..........................................................................16

❏ MARKETING FOR ECONOMISTS AND LIFE SCIENTISTS: VIEWING

MARKETING TOOLS AS INFORMATIVE AND RISK REDUCTION/ DEMAND ENHANCING........................................................................................16

❏ FUNDAMENTALS OF PATENTING AND LICENSING FOR SCIENTISTS

❏ NEW METHODS OF FINANCING YOUR BUSINESS IN THE UNITED

INTERDEPENDENT, OVERLAPPING, AND A ROUTE TO COMPETITIVE ADVANTAGE.........................................................................................................17

❏ GLOBAL SOURCING OF SERVICES: STRATEGIES, ISSUES AND

CHALLENGES........................................................................................................7

SECTORS: CONTEMPORARY ISSUES..............................................................18

❏ HISTORY OF MARKETING SCIENCE, THE........................................................16 ❏ HOLISTIC BUSINESS PROCESS MANAGEMENT: THEORY AND PRATICE....18 ❏ HOW TO CREATE A SUCCESSFUL BUSINESS PLAN: FOR

❏ MULTI-STAKEHOLDER DECISION MAKING FOR COMPLEX PROBLEMS:

❏ FUTURE AUTOMATION: CHANGES TO LIVES AND TO BUSINESSES............10 ❏ GLOBAL MARKETING MANAGEMENT SYSTEM (SECOND EDITION).............15 ❏ GLOBAL OPERATIONS, SUPPLY AND CONTRACT MANAGEMENT:

MANAGING A SUSTAINABLE WORLD................................................................19

❏ PRODUCTIVITY IN SINGAPORE'S RETAIL AND FOOD SERVICES

❏ HANDS ON PROJECT MANAGEMENT: PRACTICE YOUR SKILLS WITH

❏ FOR GOD'S SAKE! WORK BY THE BOOK: MANAGEMENT EXPLAINED

AND ENGINEERS (2ND EDITION).......................................................................10

PATTERNS OF THE FUTURE: UNDERSTANDING THE NEXT WAVE OF GLOBAL CHANGE................................................................................................ 11

❏ PROJECT RISK ANALYSIS MADE RIDICULOUSLY SIMPLE...............................7 ❏ PROMOTING INNOVATION IN NEW VENTURES AND SMALL- AND

❏ MINING IDEAS FOR DIAMONDS: COMPARING CHINA AND US IP

FROM WITHIN........................................................................................................7

PAGE

❏ EXPLOITING INTELLECTUAL PROPERTY TO PROMOTE INNOVATION

AND CREATE VALUE.............................................................................................9

TITLE

GLOBALIZATION AND SUSTAINABILITY IN SUB-SAHARAN AFRICA: THE IMPACT OF THE WEST AND CHINA...........................................................14

PRACTICES FROM INVENTION SELECTION TO PATENT MONETIZATION.... 11 A SYSTEMS THINKING APPROACH WITH CASES..............................................4

STATES: A STRATEGIC ANALYSIS........................................................................6

❏ OPEN INNOVATION: A MULTIFACETED PERSPECTIVE (IN 2 PARTS)............12 ❏ OPEN INNOVATION: UNVEILING THE POWER OF THE HUMAN ELEMENT...12 ❏ OPEN INTER-FIRM NETWORK FOR OPEN INNOVATION BY INCENTIVE PRICE: FROM JUST-IN-TIME PRODUCTION TO OPEN NETWORK ECONOMICS........................................................................................................19

❏ PATENT PORTFOLIO DEPLOYMENT: BRIDGING THE R&D, PATENT

AND PRODUCT MARKETS.................................................................................. 11

MEDIUM-SIZED ENTERPRISES.......................................................................... 11

STATE OF THE ART AND FUTURE RESEARCH OUTLOOK..............................14

❏ SEEKING ADAM SMITH: FINDING THE SHADOW CURRICULUM OF

BUSINESS..............................................................................................................8

❏ SERVICE AND OPERATIONS MANAGEMENT...................................................18 ❏ SERVICES IN GLOBAL VALUE CHAINS: MANUFACTURING-RELATED

SERVICES............................................................................................................15

❏ SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY

(EIGHTH EDITION)...............................................................................................16

❏ SPORTS NATION: CONTEMPORARY AMERICAN PROFESSIONAL

ORGANIZATIONS...................................................................................................8

❏ STATSNOTES: SOME STATISTICS FOR MANAGEMENT PROBLEMS...............4 ❏ STRATEGY FOR A NETWORKED WORLD...........................................................8 ❏ TECHNOLOGY ENTREPRENEURSHIP AND BUSINESS INCUBATION: THEORY, PRACTICE, LESSONS LEARNED.........................................................6

❏ THEORY OF KNOWLEDGE: STRUCTURES AND PROCESSES.......................14 ❏ TOTAL VALUE DEVELOPMENT: HOW TO DRIVE SERVICE INNOVATION.......14 ❏ UCLA ANDERSON BUSINESS AND INFORMATION TECHNOLOGIES (BIT) PROJECT, THE: A GLOBAL STUDY OF TECHNOLOGY AND BUSINESS PRACTICE (2016).................................................................................................14

❏ WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE,

TECHNOLOGY AND STRATEGY.........................................................................16

❏ WINNING WITH HONOUR: IN RELATIONSHIPS, FAMILY,

ORGANISATIONS, LEADERSHIP, AND LIFE........................................................4

❏ WINNING WITH RISK MANAGEMENT..................................................................8 ❏ WORLD SCIENTIFIC REFERENCE ON ENTREPRENEURSHIP, THE

(IN 4 VOLUMES).....................................................................................................5

❏ WORLD SCIENTIFIC REFERENCE ON INNOVATION, THE

(IN 4 VOLUMES)...................................................................................................13

❏ WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT.............................17

Author Index Author

22

Page

Abe Tetsuya...........................14 Agogue Marine......................14 Ahmend Pervaiz K...................6 Ahn Dukgeun.........................15 Akter Mahmuda.....................14 Alvarez Eduardo......................9 Asada Takayuki.....................14 Atrey Pradeep.......................13 Atun Rifat A..............................7 Benoliel Michael......................6 Bessant John...........................6 Bian Xuemei..........................15 Birkin Frank...........................19 Boisot Max...............................6 Boquist John A.......................14 Brem Alexander.....................14 Burgin Mark...........................14 Cao Qing...............................14 Carone Timothy E..................10 Carthy Daphne........................7 Charan Ashok........................16 Chay Yue Wah.........................6 Chiesa Vittorio.........................7 Chowdhery Sachin................14 Ciochetto Lynne.....................14 Clawson James G S..............14 Clayton T.................................6 Comin Diego............................9 Cox Iii Eli P..............................8 Cunningham James................5 Dai Na.....................................5 Daim Tugrul U.......................11 Dana Leo-paul.........................4 De Man Ard-pieter...................9 Decandia Leonardo...............18 Driver Ciaran...........................6 Dunlap Denise.......................13 Duysters Geert........................9 Ekman Sten.............................9

Author

Page

El-meligi A Moneim................14 El-nawawi Mohamed...............6 Espinosa Angela....................17 Ettlie John..............................13 Evers Hans-dieter....................6 Fang Jingui............................11 Fini Riccardo...........................5 Fitzgerald Eugene A................7 Fong Anna Hoi Yan................11 Forman Ernest.........................4 France Capgemini Consulting....6 Gagnon Philippe......................4 Galai Dan................................6 Gavirneni Srinagesh..............17 George Suresh......................15 Giboney Justin.......................13 Goel Sanjay...........................13 Griffths D.................................6 Grimaldi Rosa..........................5 Guerber Amy...........................5 Guerrero Maribel.....................5 Haghirian Parissa....................4 Haksever Cengiz...................18 Haley Usha C V.......................9 Hall Richard.............................6 Halonen Tarja........................11 Hamada Kazuki...............11, 14 Hamaker Jamie L....................7 Hartman Neal A.......................4 Heiman Amir..........................16 Hillel Lior..................................6 Hira Ron................................13 Hiraoka Shufuku..............11, 14 Hiscocks Peter........................6 Hong Yuan.............................13 Hooi Den Huan......................16 Horlesberger Marianne............6 Hoshi Noriko..........................14 Hull Frank Montgomery......7,14

Author

Page

Ikeda N..................................14 Ishikawa Akira.........................4 Janavaras Basil J..................15 Jessop Alan.............................4 Jozsa, Jr Frank P.....................8 Kao Kenneth R........................4 Kao Raymond W Y..................4 Kao Rowland R.......................4 Karmarkar Uday S.................14 Kartajaya Herman.................16 Khalil Tarek M.......................6,7 Koga K...................................14 Kosuga Masanobu................18 Kotler Philip...........................16 Krishnan M S...........................8 La Rocca Antonella...............14 Lamine Wadid..........................6 Lamming Richard....................6 Lan Tony Yuhong...................11 Lednor Peter W.......................9 Lee Gunyung...................14, 18 Lee John Y............................14 Lee Seow Ting.........................9 Lei Lei....................................18 Liang Margaret........................9 Liang Thow Yick......................6 Libaers Dirk...........................13 Lientz Bennet P.......................6 Lim Chin Leng.........................9 Lim Joanne H..........................4 Lim Siong Guan.......................4 Lin Otto Chui Chau................10 Lipman Frederick D.................6 Liu Shang-jyh........................11 Lovelock Christopher.............16 Low Patrick............................15 Low-beer Daniel......................7 Ma Matthew Y........................10 Maani Kambiz..........................4

Author

Page

Macbeth Douglas Kinnis........17 Maital Shlomo........................10 Mandelli Andreina..................14 Mangal Vandana....................14 Mannervik Ulf..........................8 Markman Gideon.....................5 Matsuoka S...........................14 Matsushita Y..........................14 Menkhoff Thomas....................6 Mention Anne-laure...............12 Mian Sarfraz A.........................6 Milbourn Todd........................14 Minagawa Yoshiteru..............17 Miura Kazuhito......................14 Mohamed Zaizi........................6 Monden Yasuhiro.............14, 19 Moon Hwy-chang....................9 Moutinho Luiz........................17 Mysore Seshadrinath Sandeep....7 Nagasaka Yoshiyuki........14, 18 Nambisian Satish..................13 Narin Francis...........................6 Nejo Tai....................................4 Neslin Scott A........................16 Neves Marcos Fava................4 Newburg Douglas S..............14 Ng Daniel Joo-then..................6 N-marandi Sara.....................14 Ogura N.................................14 Olson David L..........................4 Oppenheim Rosa..................18 Palvia Prashant.......................7 Palvia Shailendra C Jain.........7 Pan Shan-ling..........................7 Pasadilla Gloria O.................15 Patel P.....................................6 Pavie Xavier............................7 Phadke Uday...........................4 Phan Phillip H..........................6

Author

Page

Polesie Thomas.....................19 Pomfret Richard....................15 Prentice Barry E....................17 Prokop Darren.......................17 Puente-diaz Rogelio..............14 Quiggin Thomas A...................7 Ramakrishna Seeram..............6 Ramirez Rafael........................8 Riff Dan....................................6 Rosenwein Moshe.................18 Rothacher Albrecht..................9 Salampasis Dimitrios G.........12 Sanderson Susan Walsh.........9 Sanz Jorge L C........................8 Schniederjans Ashlyn M........14 Schniederjans Dara G...........14 Schniederjans Marc J........7, 14 Scholten Victor........................7 Schramm Carl..........................7 Secomandi Nicola.................18 Selly Mary Ann........................4 Seow Hsien-yeang..................7 Sheridan Desmond J...............7 Sherif Mostafa Hashem...........7 Shtub Avraham......................18 Siegel Donald S.................5, 13 Singapore Essec Business School.....................................6 Soman Dilip...........................14 Spulber Daniel F......................9 Storey Christopher David......14 Su Sherry Wan-ting.................5 Suzuki K................................14 Swaminathan Jayashankar M... 9 Tan Teng-kee...........................7 Tan Toyofuku Sue-tze..............7 Tang Lisa Min........................10 Tarverdyan Ruzanna...............9 Teece David J.......................7,9

Author

Page

Terziovski Mile.........................6 Tether Bruce............................9 Thakor Anjan.........................14 Thangavelu Shandre M.........18 Thore Sten...............................9 Tidd Joe........................6,7,9,11 Toh Mun Heng.......................18 Torkkeli Marko.......................12 Trudel John D..........................6 Trumper Michael......................7 Tueth Mattew W......................9 Turner G..................................6 Ueno Susumu........................14 Ungson Gerardo R..................6 Urbano David..........................5 Utterback James M.................9 Van Pottelsberghe De La Potterie Bruno.......................10 Vasudevan Ash........................9 Vedin Bengt-arne.....................9 Verganti Roberto.....................9 Virine Lev.................................7 Vyakarnam Shailendra............4 Walker Jon.............................17 Walker Russell.........................8 Wankerl Andreas.....................7 Werner Christian....................10 Wheeler Scot R.....................15 Wiener Daphna.......................6 Wilenius Markku....................11 Winer Russell S.....................16 Wirtz Jochen..........................16 Wu Desheng Dash..................4 Yamada Sachie.....................14 Yu Sing Ong............................6 Zhang Tao..............................11 Zhao Yao...............................18 Zilberman David....................16 Zohn Sarah..............................7


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