Brand Guidelines
Aberdeen Container Lines Pte. Ltd. Implementing Aberdeen Container Lines Pte. Ltd. brand in communications
Copyright Notice Corporate Mission/Vision Statement Company Logo Clear Space Color Variations Background Control Color Palette Typography Email Signature Branded Merchandise Presentation Templates Stationery For More Information
The Aberdeen Container Lines Pte. Ltd. brand guidelines indicates the rules for communication of the overall Aberdeen Container Lines Pte. Ltd. identity. The objective of the brand guidelines is to ensure a common “look and feel” for the Aberdeen Container Lines Pte. Ltd. brand and all sub-brands throughout all mediums. This common “look and feel” includes, but is not limited to, guidelines for use of the Aberdeen Container Lines Pte. Ltd. names and logos including official colors and typefaces. It also includes the official policies and standards for the design of stationery, letterhead, business cards, publications and other applications. The rules and specifications contained in this manual are NOT to be considered voluntary or flexible, and they are not to be "bent" to suit personal tastes or business unit needs. Violations of the brand guidelines shall result in the reprinting and/or recreation of any material which is not in compliance. Any question about the appropriate use of any Aberdeen Container Lines Pte. Ltd. brand or sub-brand name or logo should be referred to info@aberdeenlines.com
To surpass our clients’ needs and expectations promptly in the best
Our Mission
cost effective method and provide our service to the best of our ability.
To serve our valued clientele by incorporating state of the art
Our Vision
communication systems and a team of dedicated shipping professionals to manage efficiently and effectively.
Aberdeen Container Lines Pte. Ltd. Logo
Clear Space
.5x
11x
.5x .5x
1.75x
.5x .5x .5x
Color Variations Color plays an important role in representing the Aberdeen Container Lines Pte. Ltd. brand. Use Aberdeen Container Lines Pte. Ltd. red (or process color equivalent) on all corporate-wide communications. The black or white options are also acceptable for certain applications. Great care should be taken to ensure sufficient contrast between the brand and the background. Color variations are illustrated below.
Background Control When placing the Aberdeen Container Lines Pte. Ltd. brand on print or screen based applications, it is important to ensure sufficient contrast between the background and the brand name. When placed over an image, it may be necessary to adjust the position of the image or retouch the area to achieve maximum visibility.
Right To Use
Not To Use
Color Palette When designing suites of literature you may want to choose a consistent colour combined with a selection of alternative highlight colours to code the individual publications and create a family feel. Minimal colour usage is often the most graphically effective. Undisciplined colour usage and totally inappropriate combinations will dilute the impact of our identity. Therefore you should only use colours from our palette. There must always be good contrast between text and the background colour. Dark type on a white or very pale background is the most visually accessible. White type should only be used on a very dark background.
Primary
PANTONE
RGB
CMYK
HEX
Aberdeen Light Red
485C
235 30 35
0 100 100 0
#ED1C24
Aberdeen Dark Red
7621C
255 255 255
20 100 100 20
#A71C20
179-1 C (CMYK Coated)
255 255 255
0000
#FFFFFF
144C
250 150 30
0 50 100 0
#F7941E
Black 6 C
000
100 100 100 100
#000000
Aberdeen Dark Gray
425C
90 90 90
0 0 0 80
#58585B
Aberdeen Light Gray
Cool Gray 4C
190 190 190
0 0 0 30
#BEBEBE
Aberdeen White Secondary Aberdeen Orange Aberdeen Black
Typography
Julius Regular Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? JuliusBlack Regular Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Ruda Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Black ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*?
Email Signature
Khaja | MD | Aberdeen Container Lines Pte. Ltd. Al Zabeel Business Center | Suite-105, A-Block, 1st Floor | Umm Hurair Street | Karama | Dubai |UAE Tel: +971 4 3349331 | Fax: +971 4 3349338 www.aberdeenlines.com -------- DISCLAIMER ---------This E-Mail may contain confidential and/or legally privileged information and is meant for the intended recipient/s only. If you have received this e-mail in error and are not the intended recipient/s, kindly notify us at info@aberdeenlines.com and then delete this e-mail immediately from your system. You are also hereby notified that any use, any form of reproduction, dissemination, copying, disclosure, modification, distribution and/or publication of this e-mail, its contents or its attachment/s other than by its intended recipient/s is strictly prohibited and may be unlawful. Internet communications cannot be guaranteed to be secure or error-free as information could be delayed, intercepted, corrupted, lost, or contain viruses. Aberdeen Container Lines Pte. Ltd. does not accept any liability for any errors, omissions, viruses or computer problems experienced by any recipient as a result of this e-mail.
Presentation Template
Stationery CD Wrapper / Label
Letterhead
Folder
Envelope
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P.O. Box 52056 | Karama | Dubai | UAE
Chairman Business Card
ID Card S.Saravanan
Employee Business Card
ACL/2158 Executive Director Management Team
DOB: 01/01/1990 | Blood Group: O+ Ph: +65 6297 9786 | Hp: +65 9773 7786 Employee Signature
Muhiadeen K
116 Lavender Street | #02-07 Pek Chuan Building Singapore 338730
Chairman
www.aberdeenlines.com
S. Saravanan www.aberdeenlines.com
Director (Commercial) : +65 6297 9786 : +65 6297 5405
: +65 6297 9786
: +65 9773 7786 | +60 1922 42941 : +65 6297 5405
: saravanan@aberdeenlines.com
: +65 9773 7786
116 Lavender Street | #02-07, Pek Chuan Building Singapore 338730
: mgmt@aberdeenlines.com ABERDEEN MARITIME COMPANY LTD
Singapore 338730
UK
ABERDEEN CONTAINER LINES UK LTD
UK
ABERDEEN MARITIME COMPANY WLL
DOHA
116 Lavender Street | #02-07, Pek Chuan Building
ABERDEEN MARTIME COMPANY PVT LTD ABERDEEN FOODS (M) SDN BHD
CHENNAI MALAYSIA
ABERDEEN GLOBAL TRADERS LTD
MALAYSIA
ABERDEEN FOODS (SINGAPORE) PTE LTD
SINGAPORE
ABERDEEN SHIP BROKERS PTE LTD
SINGAPORE
ABERDEEN MARITIME COMPANY LLC
DUBAI
ABERDEEN FOODS FZC
AJMAN
For More Information
All of the assets detailed in this document are available from the management and all the brand approvals must be sent for approval to saravanan@aberdeenlines.com For more information: info@aberdeenlines.com
116 Lavender Street #02-07, Pek Chuan Building Singapore 338730 Tel: +971 4 3349331 www.aberdeenlines.com