Liquo
r
e r o St
V AND AL S STYLE GUIDE
L
iquor Store Vandals is a brand that embodies the ideas of the risk takers, the rebels, and the rule breakers. A brand that is not perfect for the person that is not perfect. We have created a collection of symbols inspired by the perfect robbery at an untraditional liquor store to bring together a creative package in this untraditional life. This package was inspired by vandals, handles and scandels,
“stick ‘em up!”
Contents THE
MAR K 9
IC ONS 14
D E S I GN ELEMENTS
27
GEAR 38
THE
MAR K
9
Liquo
r
e r o St
VANDALS THe_Mark
The_Marksman
COLORS Black
Pantone 280 CP
Pantone 1797 CP
Pantone 7555 CP
Pantone 136 CP
White
Fonts bebas Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Carnivalee Freakshow ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
14
ICONS
ICON LINE UP
The_Ketchup_gun
Stick ‘em up!
Protect your Identity while stealing others!
The_mask
enjoy Coke.
Magic_8ball
Handles Vandals & Scandals
Vandals_Cocktail
A Courtesy Cocktail.
Gentlemans_choice
Vandals opinion
my_opinion
Candy!
Adult_Candy
popsickle
A sharp surprise.
DESIGN ELEMENTS
27
Face_IT
Drunk_Polka_B
Drunk_Polka_R
Bad_Trip
Boom
Red_Dot
8Ball_dot
Choice_Cocktail
STRIPE_R STRIPE_B STRIPE_Y
DOT_R DOT_B DOT_Y
DASH_R DASH_B DASH_Y
RIBBION_R RIBBION_B RIBBION_Y
38
GEAR
Terms and Conditions By viewing and/or using any elements of this style guide you manifest your assent to the below terms and conditions. You acknowledge that the use of this style guide and the designs therein must be used as designated. Liquor Store Vandals shall not, under any circumstances, be liable to you for any damages whatsoever arising out of, and makes no warranties or representations, express or implied, relating to, any third party intellectual property rights, merchantability or fitness for any particular purpose. Further, Liquor Store Vandals shall not, under any circumstances be liable to you for consequential, indirect or incidental damages (including without limitation, lost profits, anticipated business, loss of data, interruption of service or loss of business) even if Liquor Store Vandals has been advised of the possibility of such loss or damage and whether in contract or otherwise.
Copyright notice A trademark and copyright must appear on all Liquor Store Vandals products, packaging, advertising and promotional materials. It must be legible and positioned adjacent to the art. Unless otherwise noted, the notice should read: TM/Š 2014 Liquor Store Vandals In addition, the letters TM should be placed next to the Liquor Store Vandals logo (lower right) when it appears on licensed merchandise, packaging, advertising, and all promotional materials. No Unauthorized Use! All information, materials and images contained in this styleguide are strictly confidential, shall not be disclosed to any unauthorized third party and are subject to the terms and conditions contained in the nondisclosure agreement between you and Liquor Store Vandals. Colors shown in this guide are not intended to match the PantoneŠ color standards. The standards for Pantone colors can be found in the current edition of the Pantone Color Formula Guide. Whatever printing process or materials you use, please match your colors to the Pantone numbers for coated stock listed in the current edition of the Pantone Color Formula Guide. Pantone is a registered trademark of Pantone, Inc.