SHOWCASE MAGAZINE PROGRESSIVE the
BLACK WOMAN
JANUARY 2014
NEW YEAR
TOWARDS FINANCIAL SUCCESS
INDIVIDUAL COACHING 2 SMALL BUSINESS DEVELOPMENT
The Fundamentals of Finance
UNDERSTANDING FINANCES
ROBIN R. HAYNES Financial Consultant
the “PROGRESSIVE” Black Woman
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T H G I L SPOT Our Purpose: Networking Bringing African American women business owners together Sharing ideas and information Advocating for women business issues Doing business with each other Calculating our collective economic impact on the San Antonio market Community Involvement Program: Read & Lead - Read and Lead is Sistas in Business' premiere community involvement program. The program serves elementary school children from grades pre-k3 - 6th grade. Participating schools include Washington Elementary, Cameron Elementary and King Academy. We partner with several civic and community organizations to help administer the program in three SAISD. Jack & Jill of America's San Antonio Chapter and the National Sorority of Phi Delta Kappa's San Antoni Chapter each work the kids at Washington Elementary and King Academy. Alpah Phi Alpha Fraternity Delta Rho Lambda has joined forces with us, as volunteers; SAREADS is our book provider, along with Scholastic Books; we are one of SA2020's community partners; and we have the support of James Howard, Board Trustee of San Antonio Independent School District. The Read and Lead model has worked exceptionally well because it provides children with a voice; helps improve their image in the community; gives them exposure to community service and opportunities outside of school; it helps improve their conduct and classroom behavior; builds their conduct and self esteem; but also makes them feel that they matter and that they have a chance to succeed. Our moniker is "If YOU Can READ...YOU Can LEAD". Our Community Involvement Chair is Melinda Jackson. Melinda is an Exclusive Allstate Agent and as a result of her volunteering her time to promote literacy, Sistas in
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Sistas In Business Inc. Business' Read & Lead program has received two "Allstate Good Hand Grants". Every year Sistas in BusiLaura Thompson ness hosts their signature Founder & President event "Power Sistas Speaking Series". PSSS is a powerful event that includes a total of three national speakers and one local speaker. Each speaker will speak on a power topic. The purpose of the PSSS is to motivate, inspire and educate women business owners and fire them up four months in a row. We've had many notable speakers including, but not limited to Terry McMillan, Susan Taylor, Michelle McKinney Hammond, Dr. Claudette Anderson Copeland, Connie Lindsey, Allyson Byrd, Mona Echard, Nadine Thompson, and more. Each year our goal is to attract speakers that will help women business owners strengthen their businesses and perspective. “My advice to women business owners is to
make sure that you not only have the talent and gift to run a business, but also have the skills, knowledge and the proper team in place to help you reach your business goals. Avoid trying to do everything yourself and realize that success is a process. It takes hard work, endurance, perserverance and flexibility to build a success and profitable business. Avoid giving your products and services away and by all means separate friendship from business.” "We are a powerful resource for African-American women through networking and training coast to coast."
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THE 2014 POWER SISTAS SPEAKING SERIES KICKS OFF JANUARY 18 AT THE BEAUTIFUL AZTEC THEATHER!
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JANUARY 2014
SHOWCASE MAGAZINE
ALSO IN THIS EDITION DARNYELLE JERVEY MBA
INSIDE EDITION JANUARY 2014
By her own admission, Darnyelle A. Jervey should not be here today. Born to drug-addicted parents, Darnyelle endured a childhood wrought with health issues, abuse and the negative influences of a parent who spent a large portion of her childhood in jail. However, always a fighter who is willing to step beyond her comfort zone, Darnyelle defied all odds to become what she calls a BBB, or Belief Barrier Breaker®. pg.18
Pg. Featuring Songstress 20……...“j.bleu” Bernette Harrison *Special Features* 24……...Melisha Anderson-Ruiz 9……...Author Sharon Fox 28……...Tifini Lewis 16……...Nikki Woods 10……...Lisa Durden 17……...Jennifer Pierre
Who’s Trending Now? 25…….. Da’Lia Starkley Fitness Wellness Nutrition
Robin R. Haynes is a Baltimore, Maryland native. Having worked in the financial industry for over a decade, she understands the growing need for basic financial literacy to be taught in a way that it can be understood by everyone. Robin has a passion for helping others succeed financially not only by teaching the basics of finances, but also by making sure that there is a thorough understanding of financial concepts and how they are applied to everyday living. pg. 12
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QUI JOACIN You name when and where; she’ll be there reporting. Qui has been in the fashion and media industry for many years. She decided to not break apart from it, but to split it into two. She now reports the latest celebrity fashion, news, and events. While always fascinated by the industry and contemplating whether she should work in merchandising, events, or styling, it became clear to her that commentating was her calling. pg. 22
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Publisher Note
Check Out These Editions!!..!!
Destined To Be “Everyday Is Not Promised To Move Smoothly” We are still destined to be all that God has chosen us to be. Even in the mist of those times when the world decides that nope what you are trying to accomplish will never transpire because you lack the appropriate measures in succeeding (of course in the natural) the decision now becomes whether to change lanes or just ride it out. Some will advise the inevitable, others; well you know (go with your heart, they would say).Some have still not accepted the fact that their destiny never has a timeline, it just disappears without notice. Yet in still the opportunities never cease to present themselves, the right person, persons seem to appear thru motivation, encouragement but most important remembering that particular day the dream you spoke into the atmosphere, the dream you shared, the dream you invisioned long before it became visible. Destined to be, the quote for the New Year, if not for yourself pass it forward to someone else.
Denise Bethune Publisher
SHOWCASE Magazine featuring the “PROGRESSIVE “ Black Woman excelling in their perspective fields, it is such an awesome opporunity in being able to showcase some of the top Business Women and so much more.. SHOWCASE Magazine...... opportunity to learn, be empowered, be inspired at your own pace. Contact Publisher @: scmzine76@gmail.com or scmzine76@outlook.com
SPOTLIGHT ORGANIZATION Sistas In Business Inc.
Available @ Issuu & MagCloud the “PROGRESSIVE” Black Woman
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StaceyRenée Designs LLC is a lifestyle brand founded by Stacey Hyatt-Dixon, to prove that luxury living can be glamorous and affordable. Each collection from her home decor line a different personality. SRD embodies the true meaning of elegance, warmth and the comfort home.
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COOKING WITH Author Sharon Fox MUSSELS FRA DIAVOLO 2 tablespoons olive oil 1 tablespoon minced garlic (6 cloves) 1 to 2 teaspoons crushed red pepper 1 cup white wine 2 cups Red Sauce or Fra Diavlo Sauce, recipes follow 3 pounds medium mussels, scrubbed, debearded, rinsed and drained 2 tablespoons freshly chopped parsley leaves Heat the olive oil in a pan over medium heat. Add the garlic and red pepper, and saute until fragrant, stirring, about 30 seconds. Add the white wine and tomato sauce, increase the heat to high, cover and bring to a boil. Add the mussels and replace the lid. Cook over high heat 3 minutes. Remove the lid and stir once gently. Continue to cook until the mussels are completely open and firmly cooked, about 4 minutes more. Remove the pot from the heat and transfer the mussels gently from the pot to a large bowl with a Chinese wire mesh skimmer. Return the pot to the heat and increase the heat to high. Boil for a minute or 2, until the sauce is thick enough to coat a spoon. Pour the sauce over the mussels and serve immediately.
Red Sauce: 2 (35-ounce) cans plum tomatoes in juice 6 tablespoons olive oil 2 bay leaves 1 head (about 12 medium cloves) garlic, peeled and finely chopped 2 medium onions (about 12 ounces), cut in 1/4inch dice 2 medium carrots (about 8 ounces), cut in 1/4inch dice 1 1/2 teaspoons dried oregano 2 tablespoons tomato paste 1 teaspoon kosher or sea salt 1 teaspoon freshly ground black pepper Place the canned tomatoes in a large bowl and place your (clean) hands in the bowl and crush the tomatoes so they breakup into a range of small pieces. In a 5-quart Dutch oven heat the olive oil over medium heat until it is fragrant, but before it smokes, about 40 seconds. Add the bay leaves and stir them in the oil until they begin to brown, about 10 seconds. Add the garlic and cook
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MIND BODY & SOUL
for 1 minute until it starts to turn golden brown, then add the onions, carrots, and oregano. Cook the vegetables until they are very brown, about 15 to 20 minutes. Stir occasionally, just enough to prevent them from scorching. Add the crushed tomatoes with their juice, the tomato paste, salt and pepper, and 1 1/2 cups of water, (white wine or clam juice can be added depending on the intended use) and bring to a boil. Lower the heat, and simmer, partially covered until the sauce level has reduced by 2 or 3 inches and the sauce is thick enough to coat the back of a spoon. Cook the sauce for about 1 hour, stirring occasionally so it doesn't stick. Remove from heat, cool down in the pot, then when at room temperature, transfer to a sealed plastic container and refrigerate until ready to use. This sauce will keep 10 days in a well-sealed container in the refrigerator. Yield: about 2 quarts
Variation: Fra Diavolo Sauce: Using my recipe for basic Red Sauce, you can make a quick and spicy "fra diavolo" sauce that is delicious drizzled over grilled squid and other seafood. For equipment you will need a 3quart saucepan and a wooden spoon. 3 tablespoons olive oil 4 large cloves garlic, chopped (about 1/4 cup) 1 1/2 teaspoons crushed red pepper 2 cups Red Sauce, recipe above 1 (8-ounce) bottle clam juice Kosher or sea salt Heat the olive oil in a 3-quart saucepan slightly over medium heat and saute the garlic and crushed red pepper until the garlic is fragrant and beginning to brown, about 40 seconds. Add the Red Sauce, clam juice, and salt, to taste, and simmer, stirring occasionally over medium-low heat, until the sauce returns to the thickness and quantity of the Red Sauce, about 15 minutes. Yield: 2 cups This is a great dish served with pasta!
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LISA DURDEN….WHERE
ARE OUR BLACK LEADERS TODAY??
The definition of a leader is one that leads or guides. One
lem with anybody speaking
who is in charge or in command of others. One who heads a
the truth, even our leaders.
political party or organization. A person who rules, guides,
But a religious leader is sup-
or inspires others. I agree that leaders are all of those
posed to guide, inspire and
things but Webster left out one small but powerful detail,
motivate. Not scream, yell,
leaders lead by example!! And today, we don't see that
shout and embarrass. Need-
characteristic in our "so called" leaders. Leaders can't ask
less to say, I'm done!
"the people" to follow them, stand by them and be loyal to them, when they lie, cheat, steal and in some cases, kill to get what they want. People will only be as committed as the person in charge; that's just the nature of people. So instead of only looking at "the people" for being at fault for the ills in our community and our society at large, we need to also be asking an even bigger question; Where Are Our Black Leaders Today?
Let me bring this a little closer to home. I just realized that there are about 23 churches on Chancellor Avenue in Newark, NJ and pimps, hoes, drug dealers and killers are still out in full force terrorizing the neighborhood. How does this happen?? I'll tell you how, these "so called" religious leaders ain't doin'
Let's start with our "so called" black religious leaders. We all
nothin' but having church services and passing around the
know they're a natural disaster!! These bootleg preachers
collection plate so that the preachers can go shopping at
and pastors who are supposed to be our spiritual leaders
Short Hills Mall. Yeah, they talk a good game on Sunday
are nothing but fakes and charlatans. Many of these preach-
morning while they tote the bible around, but what are they
ers, especially those big time mega church preachers, go
actually doing to set these miscreants straight?? Nothing!
around talking about what we should do and not do. How
Hell, I found out that some of these preachers who have
we should act and not act. What we should be and not be.
churches in Newark don't even live in Newark. How can you
But they're all running around in back alleys, bars and
lead and hold people accountable, in a community you don't
brothels, getting their smoke, drink and freak on. Not to
even live in? Folks don't respect that! So when the preach-
mention they are raking in the dough and living in the lap of
ers leave to run to their house on the hill, the thugs and
luxury while their parishioners are scrubbing their knuckles
criminals run the streets terrorizing the people. And what's
on the ground trying to make a dollar out of fifteen cents.
up with churches in our community that have gates on
It's gotten sooo bad that they are even starring in reality
them? Aren't preachers supposed to believe in God?? If so,
shows like Oxygen's Preachers Of LA and Lifetime's Preach-
why a fence? What are they afraid off? What message is
er's wives, where they are acting like fools, sinners and hea-
that sending to the community?? To me, it says that the
thens, but yet, they want to be respected as religious lead-
spiritual leader is scared of the people in the community. So
ers. I got sick to my stomach one day when I watched the
if our leadership is afraid of us, then who is gonna stand up
auditions for the BET singing competition show, Sunday's
and take charge?? And please don't take what I'm saying
Best. Donnie McClurkin was totally insulting the contestants.
personally if it doesn't apply to you!! But if you do, I mean
Talking all slick and sarcastic to them and putting them
you too!!
down when they had a bad performance. I was in total disbelief at this man's behavior. Isn't he supposed to be a man of God?? I mean, he was really ripping those competitors like they were his enemy or had killed his momma. I was very turned off by him and thought that he was trying to be some kind of bootleg Simon Cowell to get attention. And that's the problem. Simon Cowell isn't a minister or a preacher but Donnie McClurkin is and he's supposed to help people, not hurt them. Don't get me wrong, I have no prob-
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Next, I'm gonna talk about black parents. No I'm not a parent but I've been a child so that makes me qualified to discuss what kids expect from parents. Yes, parents are leaders and black parents are faced with an even harder job, because young black children are under siege. Parents are the leaders of their children and their children are our future. If kids are not getting the proper leadership and guidance from their parents or guardians, then our community
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TALK SHOW HOST MOTIVATIONAL SPEAKER WORKSHOP FACILITATOR will continue to erode and explode! I am sick and tired of par-
anything. Why? Because they are not our black leaders. Don't let
ents who have feelings. Let me explain. I have heard, ad nause-
television and the media raise your children, you do it! Now
um, from one too many parents about how their kids make them
don't get it twisted, even those parents who "so called" got it
feel bad. Boo hoo hoo hoo. I don't give a crap about grown folks
goin' on, need to know that giving kids things ain't the answer to
and their feelings. Folks need to think long and hard before they
good parenting either. You know those parents that I'm talking
become a parent cause children do and will hurt your feelings.
about?? The households that have a mother, father, with 2.5
Kids don't listen. Children lie. They will push your patience to the
kids and a dog. Many of whom think that everything is hunky
ends of the earth. Ok, what's new?? Your job is to still be the
dory because they can afford to send their kids to private school,
parent! The leader! It's not about you and your feelings. The
because they live in a big house on a hill in a suburban neigh-
problem is too many parents want to be their kids friend. No!
borhood, because they shop at Short Hills Mall, because they
Kids have their own friends and their parent's name is not on the
vacation in the Hamptons, because they have multiple degrees
list!! The fact of the matter is, children want and need rules and
and a big job making 6 figures. You can give a kid $300 sneak-
structure. And that is what a parent is there to give you. So stop
ers, throw back jerseys, fitteds, Nintendo Wii's, IPads or
all of the baby momma and baby daddy drama! Stop the visita-
IPhones, that child might still end up a little miscreant! Every-
tion wars and battles over who should have the kids or when the
body knows kids like that. And I'm always surprised when par-
children can visit, cause you're leaving scars on their hearts and
ents say, "I don't know what happened to Antoine and Shaniqua,
souls! Kids need both parents, so unless there is abuse going on,
we gave them everything." NO YOU DIDN'T GIVE THEM EVERY-
the custodial parent needs to make it very easy for the visiting
THING!! Because having the best clothes, shoes and whips ain't
parent to have access to the child on a regular basis. A leader
everything. Yes, it's wonderful to have nice things. Everybody
does what's right, even though it's hard. unless there is abuse
likes nice things. But if you don't give a child your love, your
going on, the custodial parent needs to make it very easy for the
affection, your attention, and your time, unconditionally, your
visiting parent to have access to the child on a regular basis. A
child WILL get it elsewhere. And when that happens, it's trouble!
leader does what's right, even though it's hard.
Remember the actor Carroll O'Connor from the old sit com, "All
Also understand very clearly, kids do as you do, not as you say. So stop droppin' it like it's hot in the club if you don't want your daughters to audition for the stripper pole when they grow up. Stop smoking weed and taking illegal drugs if you don't want your child to become a junkie. And please don't think that you are being discrete because little do you know, your kids know that you take drugs. Trust me! Kids hear and see everything! Don't be a drug dealer if you don't want your child to be a drug dealer. Don't go to prison if you don't want your child to go to prison. Don't drop out of school if you don't want your child to drop out of school. Don't be in a gang if you don't want your kids to be in a gang. Don't say your child's not bad when you know they are; keep it real! I can go on and on and on till the break of dawn but yall get the point. Parents are role models, not people like Oprah Winfrey and Tyler Perry. Point, blank, period! I love them both like a fresh fruit salad but NO, they aren't leaders in our communities, they are celebrities. They are in the
In The Family?" Well he was on The Oprah Winfrey Show some years ago talking about how he blamed himself because his son died of a drug overdose. He said all his son wanted was for him to come to his baseball games when he was little, but he never did because he was too busy. Yes, he provided for the family very well financially, but he said all his son really wanted was him. During the interview, Caroll O'Conner was crying so badly till it made me cry. This man was totally broken. I don't agree that he is to blame for his son's drug addiction but I do feel that his neglect played a role. So all you ballers, shot callers who are poppin' your collars because you have money to burn on stuff for your kids but you work so much that you don't remember their birthday, you're not there to help with homework, you don't attend parent teacher conferences, you don't go to their play, or you assume that they aren't doing drugs and having sex because they aren't like "those kids," I've got news for you, you're headed for a rude awakening!
business of entertaining us through film and television. So stop
And I am sooooo sick and tired of parents who complain that
getting mad when the messages in Tyler Perry's movies aren't
their kids don't appreciate what they do for them or don't appre-
uplifting black folks. Don't get mad because Oprah isn't making
ciate what they give them. They don't have to!! YOUR KIDS
OWN a black network with all black shows. They don't owe us
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ROBIN R. HAYNES
"Teaching individuals and small businesses how to budge Robin R. Haynes mission is to educate the community on building financial stability. SHOWCASE Magazine honored in being able to share her expertise and knowledge. I am positive you will learn and be inspired in changing some financial habits for short and long-term financial success. Robin R. Haynes is a Baltimore, Maryland native. Having worked in the financial industry for over a decade, she understands the growing need for basic financial literacy to be taught in a way that it can be understood by everyone. Robin has a passion for helping others succeed financially not only by teaching the basics of finances, but also by making sure that there is a thorough understanding of financial concepts and how they are applied to everyday living. Robin holds a Bachelors of Science Degree in Accounting from Morgan State University. Her first published project entitled “The Fundamentals of Finances – Applied to Everyday Living” has been designed to help readers navigate the complicated and sometimes frightening world of finances. Robin is currently working on the second portion of the Fundamentals Series which is scheduled for release spring 2014, and is also preparing to obtain her CFP (Certified Financial Planning) certificate. Robin’s area of expertise: budgeting, accounting, investment’s, finance, business development, personal development and life insurance
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feature
et and manage their finances more effectively" Q. When it comes to finances; especially in the Black Community have we done enough to fully educated ourselves about the consequences of not applying good financial judgements? In the African American/Black Community there is still a serious disconnect with the understanding of basic financial components. Our ancestors were not taught the much needed financial concepts; they simply knew and did what was needed to survive. However, because this is an era of information and technology, we have to stop dwelling on the past (not being taught how to properly manage our finances etc.), and start becoming aware and in tune with our individual financial pictures. We have to learn and enforce within our minds that there are consequences when we do not practice good financial behaviors. Once we grasp these concepts we then have to instill in our future generations the importance of having a solid financial mindset and implementing good financial behaviors.and enforce within our minds that there are consequences when we do not practice good financial behaviors. Q. Woman are still in this day and time the sole providers for their families, often not able to set aside funds for larger investments ie housing, transportation, education, how would you counsel, the best practices? To those individuals who have dreams of homeownership, furthering your education, even investing, I am advising you to set whatever you want to accomplish financially as a goal. Depending on your time frame as to when you would like to see these things happen, these goals can be either short or long term. What I like to do is break goals down monthly, quarterly and annually. Your short term goals should set the foundation for you long term goals. May I also suggest creating a spread sheet for your expenses. By doing this you have an idea of how your money is being spent, along with determining what “extra expenses” can be eliminated. Once you have pinpointed those extra expenses which can be cut - exclude them and save towards your goal (s). Q. Business owners make financial decisions based on the need of the company daily, temptation certainly can play a role in purchasing personal items not necessary allocated within the budget, how would you advise? Is it okay to spluge?
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It is OK to reward yourself with the purchase a personal item every once and awhile (twice a year ~ semiannually). HOWEVER please don’t make it a habit, after all your mindset as a business owner should be to have money coming in NOT going out unnecessarily. Q. How ofter should business owners revamp or revisit their business plan? As a business owner you should get into the habit of revamping/revisiting your business plan annually, preferably the last quarter of the year. By doing so, this gives you, the owner of your business an awareness of what has been accomplished over the last 11 months, and gives a sense of direction of what needs to be completed during the New Year. Q. Your first published project” The Fundamentals of Finances – Applied to Everyday Living” a teaching resource for current/future clients brings a basic understanding about finances, the fear is not having enough, its keeping what we have, what are some of the basic rules you tell your clients? What I like to do is start of by informing my clients that understanding your finances will become easier over time. You have to first change your mindset of doing and becoming better with knowing and understanding your financial picture. It will take effort however, the more effort that is put into understanding; the more accomplished you will began to feel. Secondly you have to understand the WHAT (those expenses that are needed to be operable; living, operational, and transportation), then understand the WHY (why do these expenses have to be paid?) Once you start to understand the what and why, you will have an awareness of not spending money unnecessarily. As this process becomes easier, you will realize that you do have enough money to take care of your basic necessities. Q. As parents, its important that we teach our children about saving, purchasing power, investing (future), becoming self-sufficient, you speak to our youth, how are you received and do our youth see a pattern of increase or decrease? Being an independent consultant one of the many joys I have is speaking to our youth. It’s unfortunate that basic financial literacy has not been taught to our young people, as they are our future.
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PARISNICOLE PAYTON
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ROBIN R. HAYNES
"Teaching individuals and small businesses how to budget and manage their finances more effectively" It’s extremely important that I reach as many young people that I can to teach and implement these financial components that are needed to become financially successful. The warm reception that I receive from my audiences is unbelievable. While lecturing and speaking I like to make these concepts uncomplicated and fun. I find that after lecturing there is often times a new sense of awareness and interest that has been piqued thus having the students wanting to learn more. Q. Everybody wants to be the next lottery winner (come on we all do), until that happens I recently read an article stating that if 16 million wage earners put aside 35 cents a week (5 cents a day) = 291 Million per year funding source, can this be a realistic plan? Million per year funding source, can this be a realistic plan? In order to become a millionaire you have to be realistic with your goal and complete the calculations to make sure that your goal is attainable. I recently had a conversation with a young man who informed me that he wanted to become a millionaire by the time he reached 30, (he is currently 25 years old). In doing the calculation he would have to save a total of $16,667.00 monthly to reach his goal (1,000,000/60 months). Is this goal realistic; in analyzing your individual financial picture, only you can determine whether it is or not. Q. What does the future hold for Robin? What is your biggest challenge? I am extremely excited about 2014 as this will be an intense yet insane year (in a good way). I have partnered with several entities such as New Beginnings Youth Development, Hearts and Homes Inc., Compass Solutions, and Operation
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Hope, just to name a few. These partnerships will allow me to continue teaching the importance of financial literacy to a wide variation of audiences. I am also standing on anticipation of the second portion of the Fundamentals Series which is scheduled for release spring of 2014. This part of the series will explain the components of credit and why it is a vital component of your financial picture. My biggest challenge: Funny I don’t look at “challenges” as challenges; I simply look at them as lessons that are being taught. Everything that I experience in life (both personal and in business ) there is a lesson. At times these lessons are painful however I do learn from them. Q. Your final advice for business owners (espciallly women) My advice to business owners: Breathe life into your dreams, make your dreams become reality. There will be some stumbling blocks and challenges, and at times you will have to step back and reevaluate. In this process ask your inner self, how BAD do I want my dreams to flourish? If you answer this question with a sense of urgency and determination ~ let nothing or no one stop you in making your dreams come to life. Always have a few ways to execute whatever it is you are in the process of accomplishing (just in case your first attempt doesn’t work). Lastly be humbled by every opportunity, stay focused, faithful and committed to your vision. Always remember “no” doesn’t mean never it simply means not now. The Fundamentals of Finances Applied to Everyday Living is an easy to understand step-by-step guide to understanding finances for everyday people. Available at Barnes & Noble, Amazon & Kindle. Everyday Publishing Group
For additional questions/advice please visit Facebook/Robin R. Haynes Twitter / Knowing_Helps LinkedIn/ Robin R. Haynes info@understandingfinances.org
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Nikki Woods 5 Reasons Why Everyone Should Have a Blog – Yes, You Too! Multi-media personality, Social Media and Personal Branding Coach, Motivational Speaker and Voice-over artist, NIKKI WOODS is the senior producer of the Tom Joyner Morning Show, the most successfulsyndicated urban radio show in history reaching more than 8 million people on a daily basis. Born in Rock Hill, Missouri, Woods studied education at HowardUniversity in Washington D.C. and journalism at the University of St. Francis in Joliet, Illinois. To read the complete bio on Nikki Woods and for valuable information and resources guaranteed to help build and elevate your brand please visit nikkiwoodsmedia.com You don’t want to miss out on advice from The Global Visibility Expert.
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Back in the late 1980s, a German producer found two male models and marketed them as singers. After three hits in a row and a Grammy win, it was revealed that the duo didn’t sing at all and, you guessed it Milli Vanilli was stripped of its Grammy. I’m still dealing with the trauma. My point is that there’s never a shortage of bad ideas, and parading around two non-singers as recording artists was obviously a major glitch. Thank goodness there are still plenty of good ideas floating around the universe too and blogging is one of them. But not only is blogging a good idea, it is the very foundation of your social media platform and the first step to gaining global visibility. Your blog is your home base and the main place that your community, customers or followers should gather. Not only can it make you really, really popular – it can also make you really really rich. Still need more convincing that you should have your own blog? Below are my top five reasons why everyone should have a blog.
Reason #1 –
It Lives On!
Technically, if nothing happens to wipe out either technology or the human species your blog will still be there 100 years from now. And unlike Facebook, Twitter, Instagram and TumblR, your blog belongs to you! So, if you write a really high quality blog, something truly engaging, compelling or informative … it could be there forever! And who doesn’t want to be immortal?
Reason #2 – A Great Way to Reach Out and Touch Blogging offers you multiple ways to express yourself! Along with your engaging written content, your blog can include pictures and photographs, videos and links to other articles. As your brand expands, you not only become the go to person among your community and tribe but you become an expert in your field.
Reason #3 – Everyone Can Do it Well (Even If You Have Help) Although it seems that any one can have a blog, the most successful bloggers have learned to effectively use the platform with the use of good writing, along with formatting, SEO, or meta-data. But if you aren’t able to do it yourself, don’t hesitate to hire freelancers to help you to compose high quality blogs. The pay can range anywhere from $5 to $50 per blog, depending on who is doing the typing, but it’s worth every penny! Check out some of your favorite blogs (and even some you might not follow) that are hugely popular and study what they do well. There are no hard numbers on how much a good blog is worth to your business but I can tell you from first
16 SHOWCASE Magazine January 2014
With only a dream and a heart with enough ammo to back up the next world war, a small town long island girl has emerged on the scene and seems to redefine the word “conquer”. Her unusual talent and incredible determination has brought Jennifer Pierre on the brink of stardom within 4 years of focus. She combines an amazing charisma with a selling strategy developed by her life long uncountable research and her past experience coordinating parties and shows for artist. Jennifer has a born instinct for acting, but has reached a level of success in almost every category of modeling. In December 2005 Jennifer featured in “Get Rich or Dye Tryin” movie. She was a part of an assemble cast that includes 50cent, Joy Bryant, etc. Jennifer was most recently seen in Stuff’s Little Black Book in May 2005. Prior to that she did a 3 day tour for Vanson as their host traveling to Miami and Rhode Island along wit DJ Envy. As a born New Yorker, Jennifer got her start through her first hair magazine and a boost through her Blok Ent. Friends... After that everything was a go..... Her previous television credits were MTV Celebrity Spring Bling, Spike TV Casino Cinema, Rumba Caliente on Telemundo. In 2004 Jennifer was chosen to do a layout in FHM magazine, (topic was called threesomes). This was her first nationwide magazine to appear in all over the world. Besides the brains, the beauty, and the undying ambition the girl has got a smile that can light up a room of a thousand faces and a personality that attracts like bees and honey. Jennifer is on a mission and we have no doubt she’ll accomplish all she has set in her mind to do. So keep flipping through those magazines and watching that silver screen because before you know, Jennifer Pierre will be a household name and her expression will have influenced your life in some significant way. Specialties: Creative designer, Host, SAG: TV & Commerical, Animation voice overs
the “PROGRESSIVE” Black Woman
17 SHOWCASE Magazine January 2014
DARNYELLE A JERVEY MBA CHIEF EMPOWERMENT INCREDIBLE
ONE ENTERPRISE LLC
H
ave you ever watched someone walk into the room and at the sight of them, you were clear that they were someone you needed to know? That’s presence which includes a little something I like to call the Incredible Factor. And while it’s easy to recognize, it can be challenging to define. Yet, when you have it, you are the key to your organization building a strong brand that will attract more clients and gain more leverage. It starts with confidence and personal conviction that you are more than enough. It becomes obvious in all that you do and it positions you to lead others. It’s a recognition that first impressions are all you have and a non-negotiable decision to stand out in ANY crowd. There are many who have it and many more who are craving it but just haven’t figured out exactly how to exude it so that it positions them for greater responsibility within their organizations.
the “PROGRESSIVE” Black Woman
18 SHOWCASE Magazine January 2014
THE POWER OF PRESENCE By her own admission, Darnyelle A. Jervey should not
company where she teaches emerging, expanding and
be here today. Born to drug-addicted parents,
executive business leaders how to build authentic per-
Darnyelle endured a childhood wrought with health
sonal brands that
issues, abuse and the negative influences of a parent
advance organi-
who spent a large portion of her childhood in jail.
zations without
However, always a fighter who is willing to step be-
selling out, burn-
yond her comfort zone, Darnyelle defied all odds to
ing out or stress-
become what she calls a BBB, or Belief Barrier Break-
ing out. Her clients come to
er®.
define, own, unleash and
Her initial triumph was being the first and only of
leverage their Incredible
seven children to graduate from traditional high school
Factor®, or their unique
and pursue an advanced education, not stopping until
gifts and talents, to create their own life and business
she had an MBA. Her second: conquering Corporate
success. She inspires audiences worldwide with her
America, where in three short years she progressed
mantra Own Your Incredible Factor – which restores
from a mere representative to the position of Vice
confidence, shifts mindsets and moves participants to
President. Her third: leaving her corporate job to start
take control of their destiny through non-negotiable
her own Mary Kay Cosmetics consultancy, earning her
action.
first pink Cadillac in just five months’ time, and ulti-
Darnyelle always knew, even at a young age, that
mately leading over 500 independent beauty consult-
she would use words to change the lives of others. As
ants as a Top Pink Cadillac
a result, she has authored over five inspirational and
Executive Sales Director. Her fourth, running the
personal development books and has created several
Women’s Business Center in Delaware and growing
powerful business programs, such as Incredible Factor
the program and outcomes by 68% and proudest tri-
University™, which provides personal and professional
umph of all: starting, running, and building her own
growth strategies for high-achieving entrepreneurs
business Incredible One Enterprises, LLC ® to the
and Amethyst Consulting Group, her suite of executive
multiple six-figure mark. In 2013, she adds her new
coaching and training and development programs for
company division, Amethyst Consulting Group, to her
corporations and governmental agencies.
empowerment brands. As her story reveals, Darnyelle’s positive attitude
Darnyelle has been featured in several local and national media outlets, such as O Magazine, Black En-
and hard work paid off. She is now a sought-after
terprise Magazine, Essence Magazine, Delaware To-
speaker and an award-winning certified executive and
day, CN8, The Word Network and ABC. In 2012, Stilet-
business coach, author, and marketing consultant.
to Woman Media named her Coach/Mentor of the
Truth be told, Darnyelle is Incredible; she has a dy-
Year. In 2013, she received an Honorable Mention
namically inspirational story that centers around one
award as a Small Business Influencer. She is currently
theme – you can master success against all odds. Her
a member of the National Speakers Association, Na-
empowerment brand includes two businesses – In-
tional Association of Women Business Owners, and
credible One Enterprises, LLC, a company where she
the New Castle County Chamber of Commerce, where
teaches authentic and compelling marketing and busi-
she sits on the Board of Directors.
ness/brand optimization strategies to entrepre-neurs so that they build solid, thriving holistically successful businesses and Amethyst Consulting Group, LLC, a
the “PROGRESSIVE” Black Woman
You can find out more about Darnyelle A. Jervey and her business success secrets at DarnyelleJervey.com.
19 SHOWCASE Magazine January 2014
j.bleu QUEEN OF THE JERSEY SHORE
Known on stage as j.bleu, Bernette Harrison was born and raised in Whitesboro, NJ after a brief stay in Wildwood, NJ. She is one of 10 brothers and sister's. From a very young age j.bleu had a passion to sing and write her own music. She developed her skill in singing and songwriting by writing and singing Gospel music, and performed her music in church. j.bleu later branched out to write different genre's of music from, R&B, Neo-Soul, Pop, Country, Light Rock, World Music. Her works range from being a back up singer in to reggae bands to doing shows in different cities in PA, NY and NJ, and performing in plays (Colored Girls/Colored Museum) at the Cape May Stage with Chase Productions. She has also written songs for short films and various artists. She came close to fame when
pursuing her career in songwriting in hopes of writing music for local and famous artists. She believes in using her God given talent to help express music in ways to help people to heal, give hope to the hopeless and express the feelings of others vicariously through her music. Bernette is currently singing with a group from Trenton NJ, called MSB. They are currently rehearsing to perform at a venue in Trenton, NJ on Feb, 22 for Black History Month, Phildelphia Pa in July. Locally Bernette will be performing at the "Mad Batter" in Cape May, New Jersey. Bernette is also currently working on her next album to drop early in 2014. To hear the sounds of j.bleu visit soundcloud, reverbnation
the “PROGRESSIVE” Black Woman
songstress bernette harrison
she was introduced to a songwriting group from Pleasantville, NJ by DJ Do-It-All. They were ex-employees of Rodney Jerkins. They wrote a song for a group called City High. Bernette jbleu Harrison continues to
20 SHOWCASE Magazine January 2014
Artyce the “PROGRESSIVE” Black Woman
21 SHOWCASE Magazine January 2014
QUI JOACIN
“Go confidently in the directions of your dreams!” Qui Joacin is an on-camera personality Ity. You name when and where; she’ll be there reporting. Qui has been in the fashion and media industry for many years. She decided to not break apart from it, but to split it into two. She now reports the latest celebrity fashion, news, and events. While always fascinated by the industry and contemplating whether she should work in merchandising, events, or styling, it became clear to her that commentating was her calling. She was always told she had a great personality, knew how to make people feel comfortable, and has the ability to be the next Oprah. With her first commentating gig in February 2011, Quisha transitioned her styling business, Styles By Qui, to Qui TV and has worked very hard to build her name having worked with
Tell us about Qui Joacin the person (growing up, family, hobbies) What can I say about myself, or should I say Qui Joacin. Well, Qui Joacin is an average girl, the only difference about me is that I am extremely hard working, yet humble. I believe my personality is my best and strongest suite. I grew up with my mother as the head of the household and because of her I would harder and harder everyday. She is a true definition of an independent woman. I commend her for single-handedly raising two girls and making us as strong minded as we are. With that ability my personality was developed. In high school I was captain of the cheerleading team, class secretary, head of the fashion club, won the principal award, and even was prom queen. I guess you can say I always knew I was destine to be in the spotlight, especially since I was also in charge of doing the morning announcements for three years. I did it all! One thing I will never forget is my senior year, last day of high school. My speech teacher approached me and told me that I am a great bs'er, because I am very good at grabbing people's attention and persuading people. That was the icing on the cake, I am going to make it!
Q. Listening to your interviews you are very confident, Qui Joacin it takes a
special kind of personality when interacting with the public especially celebrates, (keep private lives at a distance), how are you able to conduct interviews without stepping overbounds?
continues to rise. Her services include commen-
My secret when conducting interviews is be yourself. I know it sounds so cliche, but I honestly just make it seem as if I am in my livingroom talking to my friend. I want to know everything that is happening in their life, and get the real story to whatever drama that is trending. I am able to not overstep my boundaries because like everyone, you don't want your friend to upset with you if you ask a certain question. So, you would reword it or find a way for them to bring it up without you fully asking the question. Basically, I just slightly twist their arm till they spill the beans.
tating/hosting for advertising and media, blogs,
Q. You interview people thru out all the industries, (movies, television, music,
many public relation firms, production companies, events, as well as designers in creating the perfect broadcast. Qui TV
webisodes, events, and private companies. As she always says, “Go confidently in the directions of your dreams!” That’s her motto.
fashion, etc.) which are your most challenging?
The most challenging thing about interviewing is people with different personalities. Trying to connect with each person is the challenge. I have had some bad interviews where I sat back and watched it over and told myself yuck! I am my biggest critic, so I just find different ways to change myself and/or questioning techniques.
the “PROGRESSIVE” Black Woman
22 SHOWCASE Magazine January 2014
CELEBRITY FASHION NEWS EVENTS Q. As a young woman in media have you come upon any barriers when trying to maintain your professionalism (people taking you seriously)?
Yes I have had some people not take me serious for varies reason. My age and gender definitely plays a big part in that role. I am always being asked my age. However, the best part about me is that I am never asked my age until after I finish wowing them. Once they become excited about who I am and what I do; the question is posed. I always had a professional mindset. Since I was in high school, I never did anything, take certain pictures, or was involved in any negativity that would make it onto the web. I know I am going to make it big, so I can not have anything that will come haunt me in the future.
Q. Who inspires you? And why? Oprah is my inspiration. For one, I definitely would love to be extremely wealthy like her. I mean who wouldn't? Also, I would love to have my own talk show, where people are able to feel at home with me and spill their guts. I want to have the power to be known throughout the world by every race. Secondly, Ryan Seacrest also inspires me because I want to be a demand for every network and station. I want everyone to want me on their show to conduct interviews and host shows. These two people came from nothing and made it to the very top with hard work and dedication. I too will do the same.
Q. If given the opportunity who would you most want to interview and why?
Honestly, I would want to interview Jay-Z, P. Diddy, Oprah, and Magic Johnson all together for my own personal preference. I would love love love to pick their brains. I have so many questions to ask them that I wouldn't know where to start.
Q. Sure we will be hearing a lot more about Qui Joacin, can you tell us what’s next?
Well, Qui TV has a lot in store for this coming year, 2014. We are in the process of putting together our weekly web talk show to hopefully air in February 2014, if God is willing. There are a few things that are still in the works, but we are working hard to straighten everything out. So please stay tuned. Qui TV is coming your way extremely strong in 2014. Also, dont forget to check out www.Qui-TV.com daily for your latest new on celebrities gossip and trending topics.
the “PROGRESSIVE” Black Woman
23 SHOWCASE Magazine January 2014
Melisha Anderson-Ruiz / Inconvenient This love is inconvenient The times I loved you most At least you could have loved me too Away from the upside down lust Fantasized about while our lovers are away What difference could it have made If we occupied the same space and time Not in one lifetime has this ever been I would have remembered Pass me by this life and the next for the sake of the Universe Which would surely implode if at such an inconvenient time Together we should exist Remain on your lovers empty chest and warm her with my hope Onto his clinging hand I will hang a dream He and I will walk this life in the rolling mist of your breath You and her will make believe this to be your make believe, her perfect life At a corner we pass each other as strangers Never to remember from lives ago We once knew each other well enough To glance back as our lovers turned corners
the “PROGRESSIVE” Black Woman
24 SHOWCASE Magazine January 2014
Nikki Woods 5 Reasons Why Everyone Should Have a Blog – Yes, You Too! hand experience providing valuable content goes a long way to increasing your Global Visibility.
Reason #4 – You Brand Yourself
You are branding your company or brand - not a third party website. Many of us work for big companies have spent years representing its brand, building it up and making someone else rich. Tom Joyner the brand and its enterprises, the Fantastic Voyage, the Family Reunion, Take a Loved One to the Doctor Day are all things I’ve worked on and I’m proud of each one of them. But I’m even more proud of Nikki Woods the brand…and you should be proud of yours too! Always remember: YOU are the most important thing in YOUR blog.
Reason #5 – Blogging Can Feed your Passion
Blogging is a productive hobby that can also make you some money while you talk about what you love. Plus it’s a way to rally people who share the same passion you do. Passion feeds passion. You’ll find that people will connect to you, even through the written word when you are talking about something that excites and moves you. There are plenty of other reasons why everyone who is serious about increasing their Global Visibility – including you – should have a blog. The point is to get started, learn and grow as your blog grows. As long as it’s active, it’s technically alive. Enjoy your journey through the blogosphere! © 2013, NICE Media, a Nikki Woods Company. All rights reserved. Originally published at www.nikkiwoodsmedia.com.”
WHO’S TRENDING NOW? Philadelphia’s sough after fitness trainer, wellness, nutrition expert
Da’Lia Starkley A Philadelphia, Pennsylvania native, Da’Lia Starkey, B.S. A.S. MLT is a highly soughtafter fitness trainer, wellness, and nutrition expert who have created a distinguished presence in the sports and entertainment industry. She is a leading health expert who assists and advises her clients on the importance in developing a spiritual lifestyle of good health. Her clients are teenagers struggling with obesity and adults facing health risks. Da’Lia is the Assistant Director and Recreational Leader for the City of Philadelphia Department of Parks and Recreation. In her role, she develops, plans, coordinates and administers youth recreation programs, including a large after-school youth program. In addition, she is a certified trainer and dance instructor at the Philadelphia Progressive Center for Dance. Da’Lia focuses on client’s individual health issues and the increasing problem of obesity and health risks by incorporating dance in their daily exercise routines. She believes dance is the way to a healthy and enjoyable lifestyle. While teaching dance, Da’Lia consults her clients on the proper techniques of spiritual renewal in adopting a healthy lifestyle of living. Da’Lia is personable, engaging and responsive to her client's health concerns and ensures to help her clients to maintain their personal health goals. She is an influential leader who advocates for a healthy lifestyle for a healthy community.
“WITHOUT FAITH NOTHING IS POSSIBLE. WITH IT, NOTHING IS IMPOSSIBLE.” DR. MARY MCLEOD BETHUNE
Da’Lia earned Bachelors of Science in Kinesiology from Temple University and currently pursuing a Master in Health Administration at Strayer University. Most recently Da’Lia was a guest on the famed TV Show (Heath/Fitness) Dr. Oz.
the “PROGRESSIVE” Black Woman
25 SHOWCASE Magazine January 2014
LISA DURDEN….WHERE ARE OUR BLACK LEADERS TODAY?? DON'T OWE YOU ANYTHING! YOU OWE YOUR CHILDREN
what the political process was all about; choice and op-
EVERYTHING! Infact, instead of mothers and fathers day,
tions. And all this talk about splitting the vote is just ridicu-
we should have children's day where parents thank us for
lous dumbness. Who cares!! That's what competition is all
being good, positive kids. Children don't ask to be born!
about. I was a championship track runner all through high
Feeding, clothing, and housing a child is the law and if you
school and I didn't care how many runners were on that
fail to provide those things they'll take your kids from you
track, I knew that the finish line was in front of me, not
and lock you up! So parents, stop looking for a blue ribbon
behind me. So, it shouldn't matter how many people joins
for doing YOUR JOB!! If you're a parent who needs your
the race for this office or joins the race for that office, if
child to pat you on the back and reassure you that you are
you are the best person for the job, make that known to
doing a good job, then YOU ARE A BRAT!! Being a leader is
the community and let the election process "do what it do."
a thankless job and parents are the leaders of children, so
Cause it really boils down to election day. Besides, our "so
get over yourself!! If you need to cry on someone's shoul-
called" leaders aren't loyal and committed to anyone but
ders, call another parent like yourself and have a pity par-
themselves. So I'm not surprised when they "stab" one
ty. But us kids don't wanna hear all that mess!! Besides, I
another in the back by running against each other, alt-
hope when people decide to have children, they're not
hough they promised to support the person that the party
doing it for praise and belonging. I hope they're doing it to
selected to run. Todays black leadership is all about kill or
give something to the world, not to receive glory. Howev-
be killed. So people in politics need to stop getting pissed
er, if you get thanks from your children, that's always nice,
when the opponent out smarts them. As the old saying
but you shouldn't expect it! Bottom line, if you're child
goes, "don't hate the player hate the game! LOL!
thinks you're a bad parent, nine times out of ten, they're right! Since this is a political year I'd be remiss if I didn't mention our "so called" political leaders. They are a hot mess!! Yes, politics is a necessary evil but it seems like the emphasis is on evil! LOL. People want political leaders they can trust and count on but unfortunately, many of our political leaders are liars, manipulators, and deceivers. These are the reasons why people don't follow leaders anymore. The day's are long gone where people allow "so called" leaders to lead them like sheep to the slaughter. People today are more savvy, informed and demand respect and results!! For example, how in the world can we have sexual deviants like Anthony Weiner and Elliot Spitzer running for political office? What possessed people to elect a crackhead like Marion Berry, to be the mayor of Washington DC? This is exactly why a lot of people are cynical about politics and why they don't respect politicians. And as yall know, this is a big election year for Newark as well and I am sickened by the way some of our "so called"
And think about it, what message are our "so called" black political leaders sending to our kids when they bully people out of running?? It tells young people that they CAN'T be anything they wanna be because if they wanna be a politician, they have to kiss the ring first and if you don't get the blessing, fall back?? It shouldn't matter if a politician gave a person a job and down the road that same person decided to run against them. Besides, giving the community jobs IS, the politician's job! So that individual don't owe you their unborn child! That person doesn't need to ask for your blessing to run! That person isn't hurting you by running against you! That person really isn't stabbing you in the back or deceiving you if they decide to run against you! Cause at some point, everybody was brought in by somebody and they ran, right?? In fact, running for political office is the right that our four fathers bled and died for!! And what's worse, this is the 50th Anniversary of the March On Washington and one of the core elements of that march was for political freedom, which are the same freedoms these politicians in Newark are trying to deny it's
political leaders are acting. Instead of them being con-
citizens who want to run for political office. Frankly, I don't
cerned about the high crime and murders happening in
like lifers. People who wanna stay in a political office for
Newark and making it their first priority, many of them are
1,000 years is just so passé. This is 2013, I believe in term
preoccupied with their anger toward people who are
limits for all political offices.
throwing their hats in the "race." Well, I thought that was
the “PROGRESSIVE” Black Woman
26 SHOWCASE Magazine January 2014
political office for 1,000 years is just so passé. This is 2013, I believe in term limits for all political offices. That way there would be no need for in fighting. At the end of your term, GET OUT! However, since we don't have term limits in Newark for the Mayor and Council seats and if many of our political leaders weren't greedy, power hungry, ego maniacs, they could groom young, smart, eager, energetic, talent, who can run and take over their seat, rather than blocking them. "If the shoe fits wear it. And if it don't apply let it fly!!" Although Bill Cosby is not a leader, I totally respected what he tried to do when he did a tour though the hoods of American to tell black folks how they were screwing up their own community and what they can do to take responsibility for turning it around. And to my surprise, many of our "so called" black political leaders kicked his back in for airing our "dirty laundry." Well, I felt at least Bill had the balls to keep it real with his people. That was more than I could say for these cowardly politicians who just turned a blind eye while vacationing in the South Of France. There is no more room for lack luster leadership! We need pastor's, parents and politicians to step up and do their jobs!! Unfortunately, bad, black, leadership is not just a Newark, NJ issue, it's a national issue and until that changes, there will be no community, just an every man for himself mentality. Which is one of the reasons why we had 10 killings in Newark in 10 days.
the “PROGRESSIVE” Black Woman
A native of Newark, New Jersey, Lisa Durden is a product of the Newark Public School System. Growing up in an urban community and witnessing the problems facing urban youth, inspired her to pursue a career that would be challenging, rewarding and that would enhance the quality of life for our youth. In pursuing this career goal, she focused on a major course of study in Broadcast Journalism at Seton Hall University and graduated with a Bachelors of Art Degree. While at Seton Hall, her skills in communication and public speaking were sharpened by her position as newscaster and engineer at Seton Hall "WSOU" radio. Impressed with her academic background and communication skills, Kellogg Sales Company drafted her to join their sales and marketing team as a territory manager. Lisa also went on to a successful career as a sales executive at Pratt Pharmaceuticals, a division of Pfizer Incorporated, and an associate territory business manager at Bristol Myers Squibb Pharmaceuticals. Lisa Durden is now an established motivational speaker, keynote speaker, workshop facilitator, moderator, TV show host, and broadcast professional. She holds certifications in such areas as, motivational speaking, sales training, diversity training, EEO/AA training, and career consulting. Some of her topics include: Overcome Your Fears, Self-esteem Ain't Just a Dream, Out of the Box Thinking, Selling Your Uniqueness in Today's Corporate Environment, Workforce 2000, Managing Cultural Diversity, Managing the Difficult to Manage, Team Building, Communication Skills, Positive Assertiveness, Sales Techniques and Time Management. Lisa's positive, energetic, and interactive style of speaking has touched major corporations, nonprofit organizations, professional organizations, colleges and universities, primasecondary education, the public and private sector and more. Some of her major speaking accomplishments are, being trained by her mentor, famed motivational speaker, Les Brown, joining the speakers platform with New York's Governor George E. Pataki and Malcolm S. Forbes Jr., at We Love New York Day, where she was a keynote speaker. Lisa is also a featured expert in the book, Career Tool Kit: Skills for Success; by Carol Carter. Her professional memberships include: The National Speakers Association and the National Association for Female Executives, where she has also served as a mentor for inner city girls. Lisa is also the host and segment producer of Cablevision's News Magazine Show, "Neighborhood Journal," on Channel 3 and host and producer of "The Lisa Durden Show," a talk show on channel 26 at Newark's Cablevision. The focus of both shows is to cover stories that matter to Newark, NJ residents.
27 SHOWCASE Magazine January 2014
WINTERIZING HAIR & MAKE-UP With the onset of colder temperatures, many of us are concerned about maintaining our beauty regimens and tailoring them for the winter season. Both hair and makeup require some changes to maintain optimal health, but both can be done with just a few tips. You can also use or revamp what you already have in your arsenal. With hair, remember MOISTURE IS KEY!! Just like with your skin, your hair requires more in the winter than when it’s warmer. Being careful not to over moisturize (which is possible), you don’t want to weigh your hair down with heavy oils. The key ingredient in a moisturizer versus an oil based product is water. Since our bodies require and are made up of primarily of water, we must take care to keep our bodies and hair hydrated. Here are some tips to keep your hair at its wintry best:
TIFINI LEWIS
Beauty, Style & Fashion Contributor
● Choose a new shampoo. What you’ve been using all summer is not going to work on dry winter hair. Chose a moisturizing shampoo that will repair and protect your locks. ● Wash your hair less. Shampooing washes out the bad stuff — it also washes out the good stuff, like the protective oils that your hair needs in order to keep its strength and shine. ● Dry your hair carefully. Rubbing your head with a towel will damage the hair shaft by roughing up the outer layer, making your hair look dull and dry. For those addicted to blow-outs, try a body bouncing roller-set that lasts longer and has a lesser heat frequency. ● Make sure your hair is dry before you head outside – wet hair can freeze up and break off! ● Deep condition – This should be done all year round, twice a month. You can switch to a deeper conditioning product that seals in moisture.
the “PROGRESSIVE” Black Woman
28 SHOWCASE Magazine January 2014
Theophani Style BEAUTY IS HER REASON ● Use a leave in conditioner with your hot tools. ● Pay attention to your diet – what you eat nourishes your body, including your hair. Eat right, again, drink lots of water … it’ll make a difference! For those who favor wool coats, scarves, turtle necks and hats, these beautiful luxury fabrics can be a nightmare for your hairline at the nape. If possible, opt for silkier scarves around the neck, or line your hats with a silk-like lining or scarf. This also can help in not robbing your hair of precious moisture and can prevent popping off .
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● For makeup applications, the first thing to consider is the condition of the skin. Keeping in mind that your skin is your canvas, it must be prepped and made ready for application. During the winter months it's important to use a thicker moisturizer on your face and the rest of your body. Since your skin is your biggest organ, you need to look after it. Here is where primers and facial moisturizers are important. Not only do they protect the skin’s surface, they seal in moisture that may be lost due to extreme cold exposure. A few basic tips are below to help you with seasonally appropriate makeup routines ● Foundation. With less sun exposure, our complexions tend to lighten and our beautiful summer tans start to fade. It is necessary to adjust your foundation shade to not appear artificial or ruddy. The difference can be as simple as one shade lighter than you summer shade. Spend a little time by testing shades until you find the closest match possible. Also with foundation textures, creams tend to be a bit more forgiving and offer great coverage along with added emollients. If you use an oil-free formula, be sure to not skip out on your moisturizing. Just because you are oil -prone, does not mean you are to starve your skin of moisture, on the contrary. Denying your skin moisture will cause it to produce more oil and possibly breakout. Set it with a light dusting of
the “PROGRESSIVE” Black Woman
translucent powder applied with a large, loosely bristled powder brush. ● Flatter your eyes with subtle makeup. Winter's bold, bright look is focused on lips or cheeks. While you don't want to overlook your eyes, you will want to enhance them with neutral makeup. First, give them a bit of a boost by applying a thin black line with a cream or liquid liner very close to the lash line. Define the crease of your lid with a neutral shade of bronze or gray shadow. Apply with a crease brush in a half-moon shape. Curl your lashes, and then apply two coats of black mascara. I recommend using a waterproof formula; winds and cold temperatures tend to cause us to tear. You can avoid the black watery mess that can occur when using a regular formula. For holiday looks however, feel free to pull out your summer jewel-tones and mix and match with your subtle winter shades. Contrast is fun and flattering at the same time. ● Choose between your cheeks or lips for the bold pop of color. If you have full lips with pout to spare, go for an assertive mouth. If your cheekbones are high, do an amazing blush flush. Pick only one area or you'll look overdone. For your color choices, think flowers and fruit rather than jewels -- juicy red, rosy pink, ripe peach. Fairskinned ladies look great in cooler pastel shades, while darker beauties can choose warm, bluebased shades. When all else fails, choose a shade that you feel comfortable and sexy in, no matter your complexion. At the end of the day, it’s about how you feel in your own skin. These of course, are suggestions. If you wear make-up that makes you feel good, you will never make a mistake. Don't be afraid to have fun and experiment and play a little. Go with what you're attracted to, follow your own rules, and wear whatever it is with confidence.
29 SHOWCASE Magazine January 2014
the “PROGRESSIVE” Black Woman
30 SHOWCASE Magazine January 2014
the “PROGRESSIVE” Black Woman
31 SHOWCASE Magazine January 2014
the “PROGRESSIVE” Black Woman
32 SHOWCASE Magazine January 2014
