PROFILED COMPANIES
Healthy Coffee International (Pink Sheets: HCEI) cAtegory creAtor
heAlthy coffee usA
The architect of the Healthy Coffee concept, Rick Aguiluz wanted to create a product that would provide health benefits to people around the world. He wanted to give people an opportunity to start their home business for less than $500. And then he wanted to teach them how to use the Internet to build a global coffee distribution business. Sue Homemaker can earn money by selling coffee to her friends and neighbors through weekend coffee parties. Joe Carpenter can earn commissions from the Healthy Coffee business of his cousin in Iowa, his sister-in-law in Japan, and his brother in London.
Healthy Coffee International sells products exclusively through its subsidiary, Healthy Coffee USA, Inc. (www.HealthyCoffee.com). The company is well positioned in the marketplace at the junction of three mega-billion dollar industries: coffee, wellness beverages, and energy drinks.
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“hArDest working mAn in mlm” It all started in 1996 when Rick Aguiluz was involved in his first network marketing company. Within 13 months he became the top associate with over 25,000 distributors in his organization and was appointed
as the national sales director. Aguiluz was responsible for opening a branch office in the Philippines. He launched the office with 5,000 people at the Philippines International Convention Center. This opening was the biggest launch event in the company’s history, bigger than the launch events of the United States, Mexico, and Canada combined. Aguiluz worked for two public companies as director of sales. While serving in those roles, he helped open several offices in two Asian countries. In 1999 Rick was featured on the cover of an MLM magazine as the “Hardest Working Man in Network Marketing.” In 2003 he worked for a US start-up of an Asian company as vice-president of sales and marketing. He built the Micro-Cap Review Magazine
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1,200 square foot operation with 800 distributors and $30,000 per month sales into a 46,000 square foot operation with over 75,000 distributors and $30 million per year sales in less than three years.
coffee is big business In 2003 businesses sold 400 billion cups of coffee worldwide, making coffee the world’s most popular and widely distributed drink. Coffee is the second biggest commodity in the world next to oil.
AmericAns love coffee Four out of five Americans drink coffee regularly. Over 50 percent of American adults drink three to four cups of coffee daily. In total, Americans consume over 400 million cups of coffee each day.
eliminating anemia, and possibly reducing cell damage, thus helping to counteract agerelated defects. Reishi (or Ganoderma lucidum) is the Japanese name for red mushroom, and is also known as lingzhi in China. In Asia reishi is known as the “Miraculous King of Herbs.” Practitioners of traditional Chinese medicine have used reishi as a herbal remedy for more than 4,000 years. This amazing herb contains over 200 important nutrients, including triterpenoids, polysaccharides, and organic germanium. Research has shown that reishi is a powerful source of antioxidants that help balance and strengthen the immune system while helping to eliminate toxins.
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globAliZAtion: now in 11 countries Healthy Coffee has first mover advantage by quickly establishing offices in 11 countries: Australia, Canada, China, Germany, Japan, New Zealand, Philippines, Puerto Rico, Samoa, Sweden, United Kingdom, and distributors in 29 more countries. The company’s goal is to have offices in 100 countries in 10 years.
billion DollAr comPAny in 10 yeArs
ProDucts EnerGi Blend: The only instant gourmet coffee with ginseng and reishi, plus non-dairy creamer and cane sugar.
why heAlthy coffee Healthy Coffee sells a line of instant gourmet coffee drinks that are not only delicious, but also healthy. The products are based on proprietary formulas that combine the health benefits of ginseng, reishi mushroom, and other top-quality ingredients with the world’s finest coffee beans. Ginseng helps boost energy levels, while reishi helps improve circulation and strengthen the immune system. Ginseng is a highly touted herb that has been in use for thousands of years. The Chinese have used it for 5,000 years, and North American herbalists since ancient times. Ginseng is classified as an adaptogen, because the active ingredient found in the ginseng root helps normalize imbalances within the body by increasing resistance to the harmful effects of physical, chemical, and biological stress. Respected researchers in China, Japan, and Korea have done extensive studies of ginseng and verified its effectiveness in reducing fatigue and increasing stamina. They have also found that ginseng plays an important role in forming red blood cells,
Energi Mocha: The only instant mocha coffee drink with ginseng and reishi.
EnerGi Black: The only instant gourmet black coffee with ginseng and reishi.
The company is working towards its plan to build a network of 2.5 million independent distributors in 100 countries (25,000 distributors per country). The plan is to have customers order a minimum of $25 of products every month. That would make Healthy Coffee a billion-dollar company in 10 years. n
EnerGi Chai: The only instant milk tea with ginseng and reishi. EnerGi Blast: The only instant energy drink with ginseng and reishi.
future ProDucts EnerGi Choco: The only instant chocolate drink with ginseng and reishi.
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The World's Healthy Coffee Company TM Coffee
Wellness
Energy Drinks
Healthy Coffee International, Inc., category creator of Healthy Coffee, is focused on bringing health to the world’s largest and most popular drink, coffee. The company’s proprietary formulas combine the health benefits of Ginseng, Reishi Mushroom, and other top quality ingredients with the world’s finest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks. International Offices CANADA JAPAN PHILIPPINES NEW ZEALAND AUSTRALIA
OTC: HCEI www.HCEI.biz
UNITED KINGDOM SAMOA
Opening Soon HONG KONG COLOMBIA CHILE BRAZIL INDIA DUBAI UAE NETHERLANDS
Healthy Coffee International, Inc. (949) 209-8850 www.HCEI.biz OTC:HCEI 895 Dove Street Suite 300, Newport Beach, CA 92660 e-mail: IR@healthycoffee.com
PUERTO RICO GERMANY SWEDEN CHINA