Travel - Changing travel trends
Changing travel trends
Photo by VisitScotland
by Paul Watson
T
ourism is changing and Scotland is perfectly placed to be at the forefront of a new type of responsible travel that limits impact on the environment. New research has revealed that sustainability is set to dominate the industry in the coming years,
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led by a rise in the so-called ecotraveller. According to experts from the country’s national tourism organisation visitors, aware of the environmental cost to travel, now seek to immerse themselves in a destination while limiting their impact and even “giving something back”. It is a growing trend that has been dubbed
“transformational tourism”. The concept forms the basis of the first Trends paper of the decade produced by VisitScotland. “The future of tourism is ensuring that visitors receive the transformation they seek while understanding the needs of locals and the environment,” according to the report ‘Trends 2020: Travelling towards
