s c o t .m c m a st e r @ gmail. com 1 - 4 0 8-832-4757
Skill Levels Autodesk Revit 95% 3D modelling plans, elevations, and custom furniture, generating CD sets, and 3D renderings. Adobe Photoshop 100% Photo realistic and stylized renderings both 2D and 3D, realistic photo editing and digital painting. Adobe Illustrator 70% Vector creation of logos, icons, graphs, and diagrams, as well as stylized illustrations. Adobe Indesign 80% Creating presentations in many forms, slideshows, books, and magazines. Hand Rendering 70% Creating both 2D and 3D renderings using a combination of pencils, markers, and water color. Graphic Design 80% Organizing and creating digital content; including logos, Presentations Photography 100% Analog and digital portraits and fashion photography, specializing in Underwater Fashion Photography Other Skills AutoCAD, Videography, Social Media Management, Typography, Branding and Identity, Adobe Lightroom, Adobe Premeire, Adobe Bridge
SCOT MCMASTER
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DESIGNER
SAVANNAH COLLEGE OF ART AND DESIGN - 2019 SAINT FRANCIS HIGH SCHOOL - 2015 CALIFORNIA STATE SUMMER SCHOOL OF THE ARTS - 2014
Design giants 2019
March 2019 One of nine students selected to represent SCAD at Interior Design Magazine’s annual Design Giants event hosted this year at SCAD. An amazing opportunity to talk about what the University and Savannah means to me, and showcase my development with the top 100 industry professionals.
asid scale 2019 February 2019
Held in New York City, I was able to connect with and learn from industry professionals in lectures and tours, along side fellow design students, getting a glimpse into the design industry of New York, and being able to show and develop my portfolio.
Studio 11 design June 2018-October 2018
My first interior design internship, through setting goals and working with the principals, I was able to hone in on my skills in material boards, construction documents, and spec sheets while connecting with the Dallas design industry through networking events and rep visits. Eventually, finishing two concept presentations. One a new rebrand standard package for a national brand looking to update across the board. And the other, a luxury hotel in Savannah in which I was flown out to personally present it myself.
Lacoste, France Spring 2018
Accepted into SCAD’s French study abroad program, I was able to travel and study European design, and work with Celebrity Cruises, to understand the cruising design industry and the ship building process.
asid Scale 2018
February 2018 Held in Los Angeles, it was here I was first able to connect with the professional design industry, and learned the value of mentors, and time management. I also created life long friendships with fellow students from different universities, helping all of us develop a better sense of design amongst our shared education.
Qolsys redesign
Summer 2017 Redesigning the office for a Silicon Valley start up company, creating an effective and efficient workplace, while maintaining the looseness of start up culture.
other positions
Campus Brand Representative @ Heelys Benelux 2018-19, Team Member @ Whole Foods Market Place 2017-18, Lead Videographer on Acqua Pole Shoot 2016, Photographer/ Videographer @ Bay Area Aqua Legs 2015, Lead Videographer on Athletes with Disabilities Project 2015, Lead Resident Photographer @ Via Services 2014-2015
Exhibitions
RIO OLYMPIC/PARALYMPIC GAMES 2016 PALM SPRINGS PHOTO FESITIVAL 2014
EDITOR’S LETTER Dear Readers
Curated in this month’s issue are a few of my favorite works from the past few years; featuring my beginnings in photography and not just my best design projects, but includes my worst. From overlooked basics to the dissection of design down to the smallest of details all packaged into a familiar and casual format, hoping to follow in the footsteps of the magazines that help lead, and connect our industries. For as long as I can remember, creating lasting memories. Through my art, I strived not only to create unforgettable pieces, but worked hard to collaborate with organizations to help better the world. Through this fulfilling work, I was able to see my work showcase at the 2016 Olympic & Paralympic Games in an effort to bring synchronized swimming as an event to the future Paralympic Games. Through this work, I found myself wanting to make a larger impact, looking to how I could affect the everyday experience. I walked in with a perception of interior design and quickly learned that our scope goes far beyond what the name implies. Interiors bridge architecture and furniture design, but there are other connections that may not be so apparent. I would not call myself an interior designer; I find myself following the path of a creative designer. From the built environment, to graphic design, advertising, and user experience, I strived to build an entire experience, from the big picture down to each intimate moment. This month’s issue isn’t just about featuring my past, but is also about placing me into the future, to look forward to the trials and accomplishments. Though I’ve developed my skills so much, I have found myself not only eager to learn more, but to also grow and branch out under the leadership of great designers who share what got me here in the first place – a drive to be different, a drive to make change.
S
McMaster SCOT MCMASTER “Editor in Chief” @scotmcmaster
CHANGING THE GAME Before studying Interior Design major, I majored in photography. Growing up always being interested in art, I eventually picked up photography at age twelve, and had a natural eye for it. In high school, I combined my two worlds together (competitive swimming and photography) and began shooting underwater fashion photography under the mentorship of Elena Kalis. From there, my volunteer work with special needs put me in contact with Katie Killebrew and Tina Boales. I joined their efforts with Athletes with Disabilities in getting synchronized swimming into the Paralympics. I got the amazing opportunity to see my art change the world, and travel to show on a global stage at the 2016 Rio Olympic and Paralympic Games. After studying one year of photography at Savannah College of Art and Design, I decided it was more worth my while to learn a new trade, and fell in love with interior design and the building arts.
Above: shot of Raquel, an Athlete with cerebral palsy for the US paralympic team, digital Photography
Right: stacey Brooke | Digital Photography | the palm springs photo festival
Juliana Canty and Joseph bernard | Digiital Photography | the palm springs photo festival
Gods of trickery-1 | Digital Photography | SCAD
SENIOR CAPSTONE A WORLD WITHOUT SOUND
DeafSpace Design in Hospitality
Project Targets: Deaf Community / Traveling Elite Project Focus: Hospitality, ADA and Universal Design Style: DeafSpace Design, Hollywood Regency Revival Clients: Hotel Gesture Mozzeria Project Proposal: A Luxury Hotel that represents its location true to character, while supporting the Deaf Community around it. Scope: (~20,000 sqft) -Branding (Graphic Design/Advertising) -Lobby and Reception Design (Interior Architecture/Design) -Dining Room and Meeting Space Design (Interior Architecture/Design) -Instagrammable Moments (Marketing/ Social Media) -Schematic Design -Design Documents -Construction Docs -App Design (User Experience) -Final Presentation Programs Used: AutoCAD, Revit, Photoshop, Illustrator, Indesign Collaboration: Monica Letourneau - Primary Professor Sarah Boehm - Professor DJ Caudle - Professor Stacy Ellison - Mentor (Studio 11 Design) Atoussa Honari - Mentor (Studio Collective) Jenni Renas - Graphic Design Major Andrew Henriquez - Advertising Major
For my senior capstone, I wanted to capture each one of my skills and abilities I’ve developed in the twenty-one years of my life; Interior Design, Photography, User Experience, and Graphic Design. Although incomplete, this project is the closest to my heart and serves a bigger purpose than just me. We often see how universal design would shape our world for handicap accessibility. Ramps and rails, lower and open surfaces, and braille on signage and even menus. But, what would the world like if we designed specifically for a need. DeafSpace Design does exactly that. Take away one of your five senses, and the world you live in would be experienced entirely different. DeafSpace is sculpting the world for users without sound, designs that not just accommodate their needs, but ease and elevate not just their everyday lives, but all users hearing, hard of hearing (HH), and Deaf a like. Primarily applied to education by Gallaudet University, I want to take DeafSpace Design and apply it to hospitality, and see how it changes the program and services of a hotel. I consider DeafSpace to be like Universal Design plus more, one might say Inclusive Design. We see this integration in amazing companies like Starbucks, having deaf accommodations, signing baristas, and hosting deaf social events across the country, or companies like Uber, by helping the employee gap in the deaf community by hiring deaf drivers, and going the extra mile, by having the user experience change for riders with the app both notifying them of the drivers deafness, and providing tools to help them communicate, as well as in app basic sign language lessons. DeafSpace Design is an adaptive design style that has always surrounded Deaf Communities. Its how the world changes around us when we lose one of our 5 primary senses. Gallaudet University started its research and development in refining Deaf adaptations and behaviors into a solidified design style, and applied it to their Educational Buildings and Campus Planning. Although established to be effective, I want to explore how DeafSpace reshapes a hospitality environment, thus Hotel Gesture was born.
AR M
N
AR TIC UL AT IO
AVERAGE HUMAN HEIGHT : FIVE FOOT, FOUR INCHES SIGN LANGUAGE FOCUS AREA
DESIGN CONSIDERATIONS LIMIT OF VISUAL FIELD
MAXIMUM EYE ROTATION
STANDARD SIGHT LINE
MAXIMUM EYE ROTATION
LIMIT OF VISUAL FIELD
Vibration
Reflection
Transparency
Privacy
BRAND STANDARDS / CONCEPT
FULL COLOR
The full-color version of the Hotel Gesture brand mark is the primary brand mark of the identity system. It is required that this version be used in branded applications whenever possible. PANTONE spot color is the preferred usage, but CMYK and RGB reproduction files of the full-color brand mark are available for specific application. Rebranding of brand mark is to be pre approved. A condensed logo; for use in-house branding use on items such as, but not limited to, stationary, clothing, toiletries, etc. (Color may vary due to printing/embroidering on different materials, color match to best of ability.)
Mono Logos
Mono logos meant to be used limitedly, only if full color logo is Icon (Right) hindered by surrounding colors or is rendered impossible to creAn icon for social media use on Facebook, ate to acceptable standards. Google+, Instagram, Twitter, etc. For green, use PANTONE 3435 C For brand name, use absolute white For address, use PANTONE 5517 C
RGB: 21 71 52 HEX: 154734 CMYK: 93 24 85 68
Main Typeface: Landmark Dimensional
ABCDEFGHIJKLMNOPQRSTUVWXYZ Sub Typeface: Landmark Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ Numural Typeface: Valuta Inline
0123456789
Title Typeface: Leitura Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ Paragraph Typeface: Futura PT Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
RGB: 177 192 188 HEX: B1C0BC CMYK: 20 4 13 10
R E L I C Past Present An architectural chronicle of the subtle intricacies of the past threaded through the statements made of today. Founded on the past, yet celebrating the memories to come. The present reflecting the past, as a stage for the future, the layers of time help weave new stories into a greater history and style that is evolving everyday.
LOBBY CONCEPT & MATERIALS BOARD
welcome to hotel gesture Step out of the hustle and speed of Los Angeles and take a breath. Greeted with formality, welcomed with open arms, treated with good old hospitality. Checking in is more than just handing you a key here, the Hotel Gesture Staff run through and smooth over possible needs throughout the trip at the beginning to guarantee a stress free stay. Grand upon entry, the lobby is more than just a sitting room. Spanning two floors and more than 40,000 square feet, there is much to explore, including a bar, cafe, reading room, and even photo booths. Focus: -Striking First Impressions -Check in and Guest Experience -Multi Purpose Functionality -Converting Dead Space -Instagrammable Moments -Staff Presentation and Experience
Front desk uniforms
LIBRARY (NOT IN SCOPE)
GENDER NEUTRAL REST ROOMS (NOT IN SCOPE)
EGRESS
RECEPTION
COVERED PATIO
PREP KITCHEN (NOT IN SCOPE)
INSTAGRAMABLE MOMENTS
FLOOR PLAN/RENDERING PROCESS
LIBRARY (NOT IN SCOPE)
MARKET PLACE (NOT IN SCOPE)
Line Work (Revit) Built the model in revit, and exported the hidden line to be used for “sketch� in the background of the final image, and for selecting areas to mask materials.
Rendering (Revit) Rendered the space, but was careful to remove all textures, to just get an even grey scale rendering for lighting effects for materials.
Materials (Photoshop) Using both seamless textures and hand painting in Photoshop, I added and masked off each material to each area like a coloring book.
Blend Layers (Photoshop) Layering in the following order with set blend modes: -Grey scale Rendering (Overlay) -Materials (Normal) -Line Work (Normal) Overlaying the grey scale relights the materials layer under it, giving it shadow, midtone, and highlights.
Watercolor Effect (Photoshop) Using the masking tool and brush tool, I created a water color effect, on the Grey scale and Materials layer joined together, leaving the Line Work layer exposed behind to give an impression of paint over a sketch.
INSTAGRAMMABLE MOMENTS
With an estimated 4.68 billion people owning mobile phones and 2.77 billion people on social media, technology has changed the way we design. With cameras everywhere and “good design” easily accessible through the internet, design as a whole has shifted and refined into picturesque moments and functionality. Corridors are perfect spaces to set up these moments, as they are heavily traversed, but also remind users to slow down, and appreciate their surroundings. Lining what usually would be a dead space, eccentric seating, decorative sculptures, and eye-catching wallpapers from Flavor Paper are constantly changed out and curated by local designers in to create ten unique “Instagrammable moments.” Proving to be one of the best methods of advertising, especially because its relatively inexpensive, these displays will allow guests and visitors to both showcase themselves, and generate views and advertisement of the hotel. And this idea carries through the hotel farther than just these corridors, but every space in the hotel. From the Interior Architecture, to the furniture, and most importantly lighting, the mix both exemplifies the best of DeafSpace Design, and Selfie Culture.
DINING CONCEPT & MATERIALS BOARD
Defining Casual Fine Dining No matter what anyone says, pizza is a finger food. That being said, how does one make a fine dining establishment for pizza? At Mozzeria, we’re serving the delicacies everyone’s craving, in a space with just as much flavour, but with out all the formalities. Mozzeria is, and will always be a community based restaurant. What better way is there to meet people and share food and stories than over pizza. Mozzeria is a modern eatery known for tossing wood-fired Neapolitan pizza & owned by a deaf couple in San Francisco. The new restaurant in the hotel retains the sense of community and resilience that Melody and Russ created, but also promotes new connection through the two communal dining tables spanning the center of the double height dining room. Flanked on either side, lounge seating acts as a break away moment and a divider to the more traditional banquet seating along each exterior wall. Above, is a wraparound mezzanine with more lounge and banquet seating, as well as flexible rooms that serve as meeting rooms during the day, and private dining rooms at night. Serving both in their traditional small plates and family style menus, this location all brings to the table a Gelato Bar, serving house-made dessert, available by the scoop or in a sampling by ‘Gelato Flights.” With plenty to share and a lot to try, breaking the ice and meeting new people has never been easier. The look and taste of fine dining without the formalities of strict etiquette at the table. Focus: -Striking First Impressions -Check in and Guest Experience -Multi Purpose Functionality -Converting Dead Space -Instagrammable Moments -Staff Presentation and Experience
GELATO BAR PIZZA COUNTER
SEATS 100 GUESTS
LOUNGE SEATING
FLOORPLAN/RENDERINGS
PREP KITCHEN (NOT IN SCOPE)
PREP KITCHEN (NOT IN SCOPE)
SEATS 100 GUESTS
MOBILE APP DESIGN
STAY CONNECTED HOTEL GESTURE, IN YOUR POCKET
ROOM STATUS A live update of the lock status, temperature, and hotel staff activity in your guest room to assure peace of mind and ease your stay.
CONCIERGE Open a chat or call the concierge to set up reservations and take advantage of our connections.
ROOM SERVICE Order food and coffee from our inhouse menus, (Deaf Can Coffee, Mozzerria, Calackamas)
TRANSPORTATION Set up a ride in one of the Hotel’s Tesla X’s or with our collaboration with UBER, ride for less.
ROOM LIGHTING Turn guest room lights on and off, as well as setting brightness and color.
ROOM MUSIC Connect your Spotify and set the music through your guest room HUD.
HOUSE KEEPING Request guest room cleaning services, toiletries, towels and robes, as well as one day dry cleaning for personal items.
STUDIO III
Recovering from bad designs Project Focus: Workplace, Healthcare, Wellness
BOUNCING BACK
Client: Rosenau Healthcare Project Proposal: An alternative healthcare office, centered around regular exams, treatments, and health, fitness, and dieting strategizing, all under one roof. Scope: (~12,000 sqft) -Branding (Graphic Design/Advertising) -Concept -Reception -Exam Rooms/Doctors Offices -Workspaces -Schematic Design -Design Documents -Construction Docs -Desktop Interface (User Experience) -Final Presentation Programs Used: AutoCAD, Revit, Photoshop, Powerpoint Collaboration: Sarah Boehm - Primary Professor Annabel Nichols - Interior Design Major Gracie Andros - Mentor (HKS-Fort Worth) Francisco- Mentor (HKS-Dallas) Jennifer Kolstad - Mentor (HKS-Dallas) Lessons Learned: 1) Never just run with an idea without properly thinking it through 2) Stepping back and admitting you’re wrong is harder than it sounds 3) In the event of starting over, time management is key to meet deadlines. Project was delivered in just 2 weeks 4) Collaboration and utilizing mentors makes you a better designer.
Sometimes, we’re eager to design, ecstatic about the potential we see in a project and the inspiration from the surrounding area, we dive in without hesitation. Sometimes, what we create in that flurry of design, is a disaster. This is the case with this Studio III project from Winter 2018. I, excited to create and “show my flavor” in a project, rushed straight into designing, with blatant disregard to both the building I was in, and the (more realistic) needs of my client, Rosenau Healthcare. I forced this mix of modern sleek design and Art Nouveau into an old office building in Seattle, Washington. The end result is this clash between structure and interior, and an over sized, excessively opulent, under utilized space. The intent was there, and the program was met, however, is it good design just because it’s bold and “pretty?” I went to SCALE to support my peers in their successes late in the quarter. The first presentation on design we had was by John Cary, and part of it, was on how healthcare is getting stuck in this cycle of being dim, ill designed boxes. My mind started racing, did I fall in that trap? I quickly loaded up Revit and to my dismay, I did. It was there, in my seat on the first day of SCALE, I decided I needed to wipe the slate clean, and design with not aesthetic in mind, but put the patients and client first. Cary spoke about the Butaro Hospital by MASS Design Group, and that’s where my inspiration was drawn from. I thought about the tiers, and realized, my site has sixteen foot ceilings, and the windows ledge starts at 2’6 – table height. The entire genesis of my project centered around the idea of creating that walkway and air cushion between the exteriors, and changing the heights of the floor to create privacy and visual access to both the exam rooms and work area.
Rendering of office space from first attempt
DESIGN DEVELOPMENT
First attempt Floorplan
First Attempt Floor Plan Project Successes: -Project parameters met -Good Circulation and flow -Exam rooms and doctor’s offices combined Project Failures: -Reception is under utilized -Exam rooms are enclosed with little to no access to daylight and views. -Open Office is under utilized (7 desks in 1000 sqft) -Conflicting interior architecture with existing building
Private
Public
REvised floorplan
1. Reception 2. Vitals Exam Room 3. Rest room 4. Exam ROoms 5. Message Rooms 6. Acupuncture Room 7. Kitchen/Event Space 8. Nurses’ Station 9. Open Office 10. Closed Office 11. Conference Rooms 12. Mothers’ Room 13. Employee Locker room 14. Employee Lobby 15. Rest rooms 16. Server Room
Grade 0’0 Raised 1’3 raised 2’6
Second Attempt Floor Plan Project Revisions -Wiped the floorplate clean -Used the same bubble diagrams, but add a vertical diagram for height changes -Used height changes to serve as distinctions between areas, create privacy, and give access to views even in set back rooms. -Gives views to Exam rooms/Doctors Offices -Open office now seats 14 in half the space
A view from the top of the tiered Lobby of the second version of Rosenau healthcare
DESIGN DEVELOPMENT
STUDIO IV DIVING BACK INTO THE 20’S
The perfect provincial getaway Project Type: Hospitality, Conversion Client: Celebrity Cruises Project Proposal: Converting a quarry space above Lacoste, France into a recreational space for villagers and for Celebrity Cruises to hold excursion trips when docking in Marseilles, France. Scope: (~20,000 sqft) -Concept -Branding -Outdoor Space (Exterior Design) -Building Facade (Architecture) -Cave Interiors (Interior Design) -Schematic Design -Design Documents -Final Presentation Programs Used: Revit, Photoshop, Indesign Collaboration: Charles Boggs - Primary Professor Holly Reina - Interior Design Major Chris Ogren - Interior Design Major Jumana Almuktar - Interior Design Major Lessons Learned: 1) Team work can be difficult with stubbornness, but one must pick their battles. 2) Time Management, Project was delivered in just 4 weeks. 3) Landscape Design is closer to interior design than it is architecture, but bridges the two together. 4) Working in the metric system vs. imperial, and the ease of just multiples of 10.
While studying abroad, I had the wonderful chance to immerse myself into Lacoste, France. A small village in Provence, my time outside of studio was spent pool side enjoying cherries we handpicked that morning, enjoying the clean mountain air. So when designing this get away destination for Celebrity Cruises, I wanted to share that experience with everyone. In the 1920’s, Pool Clubs were a common idea, a place not to just go and enjoy the water, but socialize, relax, eat and drink. And well into today, the French travel from the northern parts down South to soak up the sun and beaches. This project, set in the quarry above the village, was my chance to understand that landscape design is the bridge between architecture and interior design. Although I designed the façade of a building, this project is more centered around providing a fulfilling space for guests and to building, this project is more centered around providing a fulfilling space for guests and to accommodate their needs. I took the quarry and levelled off and tiered sections of it, and glassed in the “caves” on one end of the quarry, then flooded the whole thing. The space is one large courtyard surrounded by walls for privacy and capped at both ends bar, changing rooms, a restaurant and kitchen which by buildings. The upper building houses an outdoor caters food service by the pool, and a rooftop garden to grow the herbs used in the kitchen and bar. The pool deck has ample seating with day beds and loungers, and has a partially submerged section for tanning. And the pool itself has a waterfall between the cave entrances with the water going right to the glass dividing the pool and the rooms created in the caves.
CONCEPT
A RENDERING OF THE POOL DECK AND MAIN BUILDING AT CELEBRITY WELLSPRING, LACOSTE, FR
SITE PLAN/RENDERINGS
THANK YOU!
This issue is dedicated to Ken and Sandy McMaster ~ Thank you for helping me chase and achieve my dream, and supporting my new ones. And a special thank you to all of the family, friends, professors and mentors who have supported me in various ways throughout my journey. I hope to use these building blocks to pave my own path, and see to a better designed future many.
SMcMaster SCOT MCMASTER