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CAN DESIGN CONTEST WINNER
Cleveland's Great Lakes Brewing Company Rocks This Global Contest
Great Lakes Brewing Co. captured the second-annual Colored by INX Can Design Contest this spring after receiving 35 percent of the votes cast. Their Crushworthy Lo-Cal Citrus Wheat entry won with 264 votes. Voting took place on the INX International Ink Co. Facebook page, and concluded on May 17. In business since 1986, Cleveland-based Great Lakes Brewing received the INX trophy for the winning can, the new Crushworthy Lo-Cal Citrus Wheat brand, designed by Jameson Campbell, Creative Supervisor. Campbell’s design uses three colors from the INX Metal Color Catalog. “We launched our new canning line just as the pandemic hit,” Campbell said. ”With more competition than ever, we knew our debut cans needed to have an immediate visual impact to make our brand shine on the shelf.”
Introduced in 2019, the INX Can Design Contest has been well received with a highly positive response from the industry. “The INX Color Catalog has been critical for establishing a consistent visual harmony among all our packaging and promotional needs,” Campbell adds. “Using the INX Color Catalog allows us to sync can and packaging production, which has improved not only the design process from a consistency standpoint, but made for an efficient approval process with our suppliers.”
The Great Lakes Brewing Co. team from left to right: Adam Ritterspach, multimedia coordinator; Megan Monsman, graphic designer; Jameson Campbell, creative supervisor; and Marissa DeSantis, brand marketing manager.