Sample portfolio scott@realdesignandmedia.com
Sample portfolio
Wildscreen
scott@realdesignandmedia.com
ta l k s | w o r k s h o p s | b o o k s i g n i n g s | t r a d e e x h i b@wild_photos i to r s www.wildphotos.org.uk
AUDIENCES: WILDSCREEN FESTIVAL 6 days, 112 events, 857 delegates, 41 countries – 2012 was an incredible year for the Wildscreen Festival. We saw our biggest attendance in more than 10 years, including wildlife and environmental filmmakers, media industry heavyweights plus a public audience in the thousands. Bristol has long been known as the centre
a public fringe festival to create
for wildlife filmmaking, and the Festival
connections between filmmakers and
attracts a broad international audience.
their audiences.
This year, our focus was to widen our
Our aim is to grow opportunities for
engagement – bringing together the
emerging talent, broaden the training
wildlife filmmaking industry to celebrate
opportunities for the industry and
both the art and business of wildlife
increase public attendance with our
documentary making, and launching
expanded film programme.
WILDSCREEN ANNUAL REVIEW 2012
58% increase
ABOUT WILDSCREEN FESTIVAL
in delegate attendance
The Wildscreen Festival is internationally acknowledged as the most prestigious and influential event in the wildlife and environmental film industry. The Festival encourages responsibility and debate in flimmaking, inspires the next generation of talent, and celebrates innovation and excellence.
20 million
broadcast reach from 71 counts of coverage
5,000
public attendees
34,000
www.wildscreenfestival.org
YouTube views
HIGHLIGHTS n Exclusive first-look at
n Sir Ranulph Fiennes
Discovery’s breathtaking North
engaged and amused with his
ceremony sponsored by National
incredibly honest photographic
Geographic, attended by 600
audiences.
autobiography.
n Day tickets introduced to
n New Fringe Festival launched for general public including an
n New Masterclass series
urban pop-up safari around
launched for emerging talent.
attendance. n BBC Earth’s You’re Having a
Bristol and UK exclusive of BBC’s Frozen Planet augmented reality installation at Bristol City Museum.
n New 3D category in the Panda
social reach
leading industry players including Sir David Attenborough.
encourage local freelance
Giraffe wildlife quiz was the most entertaining night of the week.
416,615
n Glittering Panda Awards
America series impressed
n In conversation with Dr. Jane Goodall was so popular it was live streamed into an additional theatre.
programme guide 2013
DEBORAH MEADEN – BUSINESS WOMAN AND DRAGON’S DEN INVESTOR
PHOTO: BENCE MÁTÉ / NATUREPL.COM
Awards proved popular.
@WildscreenFest A wonderful evening spent amongst the giants of the wildlife film and TV world including Sir David Attenborough. #inawe
Leaf cutter ants (Atta cephalotes) carrying sections of leaves, to be used for cultivating nutritious fungi. Santa Rita, Costa Rica
16 |
| 17
saturday 12 october – sunday 13 october
Wildphotos_guide2013_FINAL.indd 1
WILDSCREEN NEWS SPRING 2014
A world worth looking at
29/09/2013 16:51
01 THE WILDSCREEN FESTIVAL
"WE HAD 23 OF THE WORLD’S BEST CONSERVATION AND WILDLIFE PHOTOGRAPHERS SPEAKING"
BUCKINGHAM PALACE
In March, our patron His Royal Highness The Duke of Edinburgh hosted a wonderful private lunch for Wildscreen at Buckingham Palace. This small but illustrious affair was an opportunity to thank some key supporters and tell them about our plans for the year ahead. We are very grateful to His Highness for continuing to show such tremendous support for our work.
01
The Festival & Events team are building an exciting programme for this year’s event, including the all new ROAR Talent – a mix of inspiring masterclasses, talks, keynote speakers and film screenings tailored towards newcomers to the industry. While the Festival is predominantly an industry event, Wildscreen_annualreportv5sp.indd we look forward to inviting our supporters to attend some spectacular VIP evening events this year. www.wildscreenfestival.org
This year’s WildPhotos will run 24-26 October and we look forward to revealing some of the 2014 programme soon. www.wildphotos.org.uk
1
01/03/2013 10:35
"A MIX OF INSPIRING MASTERCLASSES, TALKS, KEYNOTE SPEAKERS AND FILM SCREENINGS"
HUMAN PLANET/BBC
WildPhotos was an outstanding success at the Royal Geographical Society, London, in October 2013. We had 23 of the world’s best conservation and wildlife photographers speaking and sharing their images, including keynote Michael ‘Nick’ Nicholls. We also had a series of amazing new photography workshops for the very first time.
2012 AnnuAl Review
The 2014 Wildscreen Festival will be held 19-24 October, attracting leading filmmakers from all over the world to celebrate wildlife film, here at our home in Bristol.
WILDPHOTOS
2 www.wildscreen.org.uk
> Design and produce annual reports, digital and print newsletters and sponsors reports
WILDSCREEN NEWS SPRING 2014
Events>>>
> I create all the visuals for the bi-annual Wildscreen Festival, the biggest in Europe for the wildlife film industry. This includes all exhibition signage, posters, programmes, lanyards, delegate information packs, public screenings material > Developed web visuals for the launch of ARKive and WildFilmHistory
Principal Partner
2013 Wildphotos 1
Wildscreen is a Bristol-based charity that works globally to promote biodiversity through the power of wildlife imagery. I have worked with Wildscreen to maintain their core brand visuals while continuing to keep up with trends.
EMPLOYEE ENGAGEMENT AT HSBC We have just completed an awe-inspiring nature photography competition with HSBC staff. Focusing on freshwater themes, the competition attracted more than 1,000 high quality entries from staff in 25 countries. The competition started with professional photography masterclasses with Wildscreen supporter Mark Carwardine and concluded with a presentation to the competition winners by HSBC Group Chairman Douglas Flint.
www.wildscreen.org.uk 3
Sample portfolio
Cloth Magazine
scott@realdesignandmedia.com
✽
CIRCLE SCARVES
Spring Scarf
Spring style The best British neckwear in Berlin
Crochet a fashionable scarf accessory to keep your neck warm in the spring breeze. Chunky buttons make it easy to wear and super-stylish, too
Accessory entrepreneurs Katie Kirk and Max Johns tell Cloth how a modest attempt to keep cosy in the cold Berlin winter turned into a business opportunity that allows them to have fun and combine their passions
Stylish and simple – two words that sum up DIYcouture’s series of sewing books. Then add beautiful, custom made, individual and user-friendly!
O
ne of the great things about working at Cloth is that every now and again a true gem arrives in the post, and this issue that magical moment belongs to How to make a cloak, published by ‘clothing label with a difference’, DIYcouture. This book is pure stylish simplicity, dispelling notions ISSUE 3 of complex sewing SPRING 2010instructions and with easy-to-follow diagrams. It also provides photographs of alternative styles of cloak throughout, but essentially the custom-made ✱ individuality comes from the maker, and here-in lies the beauty and sense of achievement. Here we meet creative director, Rosie Martin, who tells us about
✱ Approx 50-100g of a suitable yarn
Design it
✱
Make it
✱
Onl y £3.50
✱ 6mm crochet hook (US size J/10) Onl y ✱ 1, 2 or 3 large buttons £3.5 0
Wear it ✱ Love it
➜
Design it
✱
Make it
Cloth11_springscarf_final.indd 27
FASHION FIXES
Cheap chic
Restyle your charity shop treasures
Create the hottest new looks for your spring wardrobe
Plus Gracie the jumper rabbit ✱ Make a gorgeous sewing book
Shoes! Miracle makeovers to try right now
Cloth03_cover_final.indd 1
26/5/10 14:17:01
28 GORGEO BESPOKEUS DESIGN S
Design it
£3.50 UK $7.50 US
15/2/10 14:40:00
68 CLOTH ISSUE 5 ✼ AUTUMN 2010
Cloth05_cityguide_final.indd 68
GET THRIFTY
UPCYCLE U PCYCLE YOUR OLD WELLIES!
FOR THE SEASON
Quick fix organiser
free shIft dress
pattern
cool makes
17/8/10 17:59:12
Flirty fashion Crochet collar Pretty lampshade Pocket pincushion Floral curtain
Easy to sew
FOR THE FUN OF IT
FOR THE OFFICE
Wear it
spring ideas
Stunning floral projects using silk, lace, ribbons & feathers Yarn bombing
Make it
silk kimono
Fall in love…
Plus Make a zip necklace ✱ Step-by-step baby bunting guide
£3.50 UK $7.50 US
26/5/10 23:27:44
Floaty dresses Halterneck tops Sheer tunics Beach-wraps
FLOWER POWER
Mak this pree tty bikini!
Create this season’s hottest looks! * Button sandles * Beach bag * Sexy cover-ups * Easy dresses
Cloth04_cover_final.indd 1
machine + £500 worth of goodies
40 CLOTH ISSUE 4 ✼ SUMMER 2010
Cloth04_diycouture_final.indd 40
Tea cup cushion Café curtains Jam pot covers Picnic blanket
Wear it
successfully custom-designed a few based on suggestions Inspired by the current trend for voluminous neckwear, and ideas put forward by fans. chunky scarves, hoods and snoods, the circle scarf is a long Where did it all begin? loop of soft and stretchy jersey fabric that can be worn As is often the case with home-grown projects, it is hard to in dozens of different ways, making it a loyal and flexible recall exactly how and when the idea crystallised and evolved companion for swathing yourself in during the winter months into the small business that it is today. We met in Bristol, or even slipping on as a wrap-around dress, top or skirt in where we studied German together and, after graduating last the summer. The motivation to make and sell our own came summer, both found ourselves drawn back to our one-time from the disappointment that, despite similar products being ✱ ✱ adopted home of Berlin, where we now live, work and sew our widely available in high street outlets, they were relatively Issue 11 • sprIng 2012 • £3.50 scarves. With its young, creative yet cash-strapped population, expensive for their simplicity. By designing and making them Berlin is teeming with possibilities for homemade clothing, so ourselves we’ve opened up new avenues, experimenting with it seemed natural that there would be a gap in the market for different fabrics, prints, colours and Make a textures, slinky and have even wrap-around robe
The sprIng 2012 Issue
Retro fashion to dye for!
Learn to become a stitching genius!
Make it
Design it
What is a circle scarf? VERY
COOL MAKES
SUMMER WARDROBE
THE SUMMER 2011 ISSUE
SUMMER ISSUE
Hippy Chic
WIN
a sewing
ISSUE 8
STAY COOL & LOOK
THE Hot!
24/2/12 10:37:54
How to be a stitching goddess
FASHION FIXES & MIRACLE MAKEOVERS
THE SUMMER ISSUE
BEAUTIFUL PATCHWORK QUILT
ISSUE 3
ISSUE 4
The BIG jewellery comeback! SEW YOUR OWN
SEWING KNOW HOW
What other things do you do when you’re not writing books? I teach summer schools and longer courses to homeless ladies at Londonbased charity, Crisis, which ✱ has a great ✱ arts ISSUE and 8education • SUMMER 2011centre • £3.50 for homeless people. I am also about to start helping EASYand TOdressmaking SEW out YOUR with quilting
Issue 11
*
Love it ear iitt L Wear W
✱
Cloth issue 11 27
CREATE
Star style
Tell us about your background? My sister and I both grew up busy with our hands, and haven’t really stopped as adults. We were always playing with face paint, plasticine and Lego. I did an academic rather than a creative degree, but I couldn’t stop making things on the side. I had strong ideas about particular pieces of clothing that didn’t exist, and once I had an idea I was stuck with it. The only way to get it out was to sew
Photography by Christoph Oetzmann
it myself, as what I wanted was not available to buy. I customised clothes for a Brighton label, Red Mutha, which is quite loud and over-the-top, then worked on a couple of music videos and a film, making costumes and styling.
£3.50 UK ISSUE 8
You will need ISSUE 4 SUMMER 2010
her passion for the ‘slow revolution’, and helping people to produce garments that are precious, rather than disposable – the antithesis of fast-fashion.
FOR THE HOmE Giant comfy cushion
FOR THE lOvE OF iT Delicate embroidery
> Directed and styled photo shoots > Design of show stands and merchandise > Website design > Management of external suppliers and freelancers
FOR THE SEASON Patchwork sleeves
Cloth11_cover_1cm.indd 1
24/5/11 21:42:35
> Created the brand and brand guidelines
£3.50 Uk issUe 11
Needles at the ready for a season of sewing!
Breton-style tops
Cloth08_cover_final.indd 1
In 2009 I launched Cloth, a magazine about DIY fashion and home makes. I created the look of the magazine and raised brand awareness through social media, a bespoke website and national craft shows. I secured national distribution through Hobbycraft and a chain of independent stores including Liberty and Tate Britain, growing the paying subscriber base month by month. I negotiated international licensing deals before the magazine was acquired by a UK leading publisher.
24/2/12 15:54:34
> Managing monthly budgets PARISIAN STYLE
PARISIAN STYLE
PIMP YOUR PUMPS
PIMP YOUR PUMPS
Photography by John Tudor , johntudorphotography.com Models Susie Burstein, Hannah Gurnett Styling Ros Marshall PLAIN WHITE TEE
PLAIN WHITE TEE
TOP TIPS Keep the dribbles thin and spaced out. After a couple of hours the bleach will have soaked in and the lines will become thicker. You can always add more later.
From Paris with love
Don’t walk round in drab old daps! Cheer them up with a few cheap buys from your local craft shop. You can get maximum effect for minimum cost
Cool French classics are hot this summer, so try our Parisian-inspired projects for trés chic style that won’t break the bank
Photography by Amanda Thomas Model Alyse Kimsey
THE PLAIN WHITE TEE We all love a plain white T-shirt if only for its versatility, but now you can take that one step further, by transforming this old classic into a hot new look for autumn wardrobes
TOP TIPS This is bleach so wear an apron and rubber gloves and do it somwhere with good ventilation.
S
hoe shopping is a pricey pastime, but you don’t have to buy a new pair every time you want a new look. Scour your house for paint, ribbon and hair clips, or dig around at a market for other cheap accessories to give a stylish finish to a plain pair of pumps or heels.
Photography by Amanda Thomas Model Sam Gerrard
Bleach
Use a small paintbrush to dribble bleach (the normal stuff you’ll find under the kitchen sink) over a pair of Converse. Converse come in a range of great colours and the fabric is hard wearing, so the bleach takes really well. 46 CLOTH ISSUE 8 ✼ SUMMER 2011
Cloth08_paris_final.indd 46
CLOTH ISSUE 8 ✼ SUMMER 2011 47
25/5/11 17:54:30
Cloth08_paris_final.indd 47
25/5/11 17:54:36
CLOTH ISSUE 3 ✼ SPRING 2010 13
12 CLOTH ISSUE 3 ✼ SPRING 2010
Cloth03_trainers_final.indd 12
24/2/10 16:23:14
Cloth03_trainers_final.indd 13
24/2/10 16:23:41
12 CLOTH ISSUE 9 ✼ AUTUMN 2011
Cloth09_t-shirts_FINAL.indd 12
CLOTH ISSUE 9 ✼ AUTUMN 2011 13
23/8/11 15:01:28
Cloth09_t-shirts_FINAL.indd 13
23/8/11 15:01:34
Sample portfolio
Photo styling
scott@realdesignandmedia.com
Working with Guitarist magazine was an invaluable education in photo styling and art direction – guitars and artists can both be very challenging to shoot for different reasons. More recently I created the photographic blueprint for Cloth magazine, Homestyle Sewing, Love Baking and more. I also co-styled the shoot for esteemed brand Tilda who rarely commission anyone other than their own team to style photography.
Cloth magazine
Joel Redman
Amanda Thomas
> Photo shoot preparation / prop sourcing
Homestyle sewing magazine
> Location scouting > Model / make-up artist booking > Management of photo shoot team including models, stylists, photographers
Cloth Magazine
31/8/10 10:52:43
Love Baking christmas
Tilda Homemade ideas
Joel Redman
Amanda Thomas
14 CLOTH ISSUE 5 âœź AUTUMN 2010
Cloth05_lbd_2lp.indd 14
Steve sayers
Amanda Thomas
DIY DESIGNER LITTLE BLACK DRESSES
Cloth Magazine
Sample portfolio
Immediate Media L td
scott@realdesignandmedia.com
GORGEOUS XMAS
PINTEREST: INSPIRING STITCHERS
GIFT IDEAS
Christmas 2012 £7.99 with gift
SEW CHIC... SEW EASY!
MAKE PRETTY THINGS FOR YOUR HOME xxxx xxxx xxxxx
INCLUDING
our favourite
FABRIC BRANDS
Vintage Pincushions
Nursery Animals Caterpillar toy
XMAS WISH LIST IDEAS…
✿ MAGIC FAIRY WINGS ✿ ROSETTE CUSHION ✿ LUXURIOUS EYE MASK
Caterpillar Toy
I have worked for Immediate Media (formerly Origin Publishing) since 2000 as a freelance on most of their titles including 220 Triathlon, BBC Wildlife, Koi Ponds and Gardens, Knit Today and Cross Stitch Gold. I have also created brands, designed the templates and lead the design of specialist magazines and bookazines, including Homestyle Sewing, Love Baking Series, Love Crafting Series. I produce print and digital marketing for the sales and marketing teams and created the exhibition graphics and signage for Immediate's POS at this year's leading craft show at the NEC.
2:57 PM
scott@realdesignandmedia.com
Page 1
You can read more about current Greenpeace campaigns and what has been achieved, by visiting our website
Greenpeace campaigns isiting our website
1155 4600 zil| rg
ada et West, o, 5 Canada 8 2 onto org
npeace
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na mmercial ois an,
0 6 a org
CZECH REPUBLIC Greenpeace Ceskoslovensko Ceskomalinska 27, 160 00 Prague 6, Czech Republic t 420 2 24 320 448 f 420 2 31 122 89 e greenpeace@ecn.cz DENMARK Foreningen Greenpeace Norden Bredgade 20, Baghus 4, 1260 Copenhagen K, Denmark t 45 33 93 53 44 f 45 33 93 53 99 e info@nordic. greenpeace.org EUROPEAN Greenpeace European Unit v.z.w Haachtsesteenweg 159/ Chaussée de Haecht 159 1030 Brussels, Belgium t 32 2 274 1900 f 32 2 274 1910 FIJI Greenpeace Australia Pacific Limited Level 1, Old Town Hall, Victoria Parade, Suva, Fiji t 679 312 861 f 679 312 784 e greenpeace @connect.com.fj
FINLAND Foreningen Greenpeace Norden Aurorankatu 11 A 2, 00100 Helsinki, Finland t 358 9 68 43 75 40 f 358 9 684 37541 e info@fi.greenpeace.org FRANCE Greenpeace France 22 rue des rasselins 75020 Paris t 33 1 44 64 02 02 f 33 1 44 64 02 00 e greenpeace.france @fr.greenpeace.org GERMANY Greenpeace eV Grosse Elbstrasse 39, D 22767 Hamburg, Germany t 49 40 306 180 f 49 40 306 18100 e mail@greenpeace.de GREECE Greenpeace Greece Zoodochou Pigis 52 c, 106 81 Athens, Greece t 30 1 0 3840 774 - 5 f 30 1 0 3804 008 e infogr@diala. greenpeace.org HUNGARY Greenpeace Magyarország Fehér Hajó utca 12-14.1.em. 1053 Budapest, Hungary t 36 1266 7776 f 36 1266 3176 e info@greenpeace.hu
INDIA Greenpeace Environmental Trust 3360, 13th B Main, HAL 3rd Stage Indira Nagar, Bangalore, 560 038 t 91 80 51154861 f 91 80 51154862 e info@greenpeace india.org ISRAEL Greenpeace Mediterranean Foundation 15 Yehuda Halevi St. P.O. Box 14423, Tel Aviv 61143, Israel t 972 3 510 2079 f 972 3 516 3301 e gpmedisr@il. greenpeace.org ITALY Greenpeace Italy Viale Manlio Gelsomini 28, 00153 Rome, Italy t 39 06 572 9991 f 39 06 578 3531 e staff@greenpeace.it JAPAN Tokutei hi-eiri katsudo hojin guriinpiisu japan N.F BLDG. 2F, 8-13-11, Nishishinjuku, Shinjuku - Ku, Tokyo 160-0023, Japan t 81 3 5338 9800 f 81 3 5338 9817 e greenpeace.japan @jp.greenpeace.org
LEBANON Greenpeace Mediterranean Foundation P.O. Box 13-6590, Beirut, Lebanon Shubert Street Ghazal Building, 3rd Floor, Ain El-Tinah, Beirut 2039 5709, Lebanon t 961 1 785 665 f 961 1 785 667 e gpmediterranean. lebanon@diala. greenpeace.org
MEXICO Greenpeace-Mexico Asociacion Civil Dr. Jose Ma. Vertiz No.646 Col. Narvarte, 03010 Mexico D. F., Mexico t 52 55 5530 8967/ 8969/2165 Ext. 101 f 52 55 5530 2165 Ext. 102 e greenpeace.mexico @mx.greenpeace.org NETHERLANDS Stichting Greenpeace Nederland Veemkade 18-20, 1019 GZ Amsterdam, The Netherlands t 31 20 422 33 44 f 31 20 622 12 72 e sdesk@ams. greenpeace.org
LUXEMBOURG Greenpeace Luxembourg a.s.b.l 34 Av. de la Gare, BP 229, L-4130 Esch/Alzette, NEW ZEALAND Greenpeace New Luxembourg Zealand Incorporated t 352 546 252 113 Valley Road, f 352 545 405 Mount Eden, Auckland, e greenpeace@put.lu New Zealand t 64 9 630 63 17 f 64 9 630 71 21 MALTA e greenpeace.new.zealand Greenpeace @nz.greenpeace.org Mediterranean Foundation 6, Manol Mansions, De Paule Avenue, BZN 02 Balzan, Malta t 356 21 490 784 / 5 f 356 21 490 782 e gpmedite@diala. greenpeace.org
NORWAY Foreningen Greenpeace Norden P.O. Box 6803, N-0130, Oslo, Norway t 47 22 205 101 f 47 22 205 114 e info@nordic. greenpeace.org
SPAIN PAPUA NEW GUINEA Greenpeace-España Greenpeace Australia San Bernardo 107, 28015 Pacific Limited P.O. Box48, University PO, Madrid, Spain t 34 91 444 14 00 NCD, Papua New Guinea f 34 91 447 15 98 t / f 675 321 5954 e greenpeace.spain e greenpeace.pacific @diala.greenpeace.org @au.greenpeace.org SWEDEN Foreningen PHILIPPINES Greenpeace Norden Greenpeace Hökens gata 2, P.O. Box (Philippines) Inc. 151 64, 10465 Unit 329 Eagle Court Stockholm, Sweden Condominium, No. 26 t 46 8 702 70 70 Matalino St., Diliman, f 46 8 694 90 13 Quezon City. e info@nordic. t 63 2 434 7034, 921 greenpeace.org 8812, 925 5290 SWITZERLAND f 632 434 7035 (Stiftung) Greenpeace e greenpeace.southeast. Schweiz/Greenpeace asia@ph.greenpeace.org Suisse/Greenpeace Svizzera RUSSIA Heinrichstrasse 147, CHStichting Greenpeace 8005 Zurich, Switzerland t 41 1 447 41 41 Council f 41 1 447 41 99 Novaya Bashilovka str. 6, e infoservice GSP - 4, 101 428 @greenpeace.ch Moscow, Russia t 7 095 257 4116 f 7 095 257 4110 e gpmoscow @greenpeace.ru SLOVAKIA Greenpeace Slovensko Mlynské Nivy 37 P.O. Box 58, 814 99 Bratislava, Slovakia t &ANNUAL f 421 2 55 REPORT 42 42 55 e info@greenpeace.sk
THAILAND Greenpeace Southeast Asia Room C202, Monririn Building 60/1 Soi Sailom (Phah olyothin 8) Samsen-nai, Phyathai Bangkok 10400, Thailand t 66 2 272 7100/2 f 66 2 271 4342 e greenpeace.southeast 2004 asia@th.greenpeace.org
Greenpeace_print_final
TURKEY Greenpeace Mediterranean Foundation Sahkulu Mah. Serasker Cikmazi 7/1 80020 Beyoglu Istanbul, Turkey t 90 212 292 7620 f 90 212 292 7622 e gpmedtur@diala. greenpeace.org
7/30/04
2:57 PM
During the build up to the Iraq War, a journalist caught the spirit of the time when he wrote “…there may still be two superpowers on the planet: the United States and world public opinion.”1 When war did break out, overwhelming public opinion clearly demonstrated to governments that war was no longer easy to sell. World outrage proved that war is unacceptable as the means of fixing the wrongs of the planet.
UK Greenpeace Limited Canonbury Villas, London N1 2PN, United Kingdom t 44 207 865 8100 f 44 207 865 8200 e info@uk.greenpeace.org USA Greenpeace, Inc. 702 H Street, NW, Suite 300 Washington DC 20001, USA. t 1 202 462 1177 f 1 202 462 4507 e greenpeace.usa @wdc.greenpeace.org
MASS NETWORKING: ENABLING PEOPLE TO ACT
331, ulo - SP,
www.greenpeace.org
GREENPEACE INTERNATIONAL Stichting Greenpeace Council Ottho Heldringstraat 5, 1066 AZ Amsterdam, Netherlands t 31 20 514 8150 f 31 20 514 8151 www.greenpeace.org
Consumption is unregulated and unchecked and our limited resources are being exploited by a rampant, uncontrolled and insatiable marketplace. Destruction is occurring at an unprecedented rate. This will only change when individuals unite in one cause: to save this planet from humanity’s greed for the good of humanity’s future.
Civil society, and the non-governmental organisations through which it often speaks most Greenpeace is an independent campaigning organisation that uses lucidly, needs to take part in the debates that are non-violent, creative confrontation to expose global environmental problems today controlled by huge international interests and to force solutions which are essential to a green and peaceful future. driving globalised destruction. This demands a globalised counterforce.
ers / Georgeson / Sutton-Hibbert / Reynaers / Davidson.Top to bottom, back page: Liberman / Beltra / Pekny / Visser / Armestre / Sims (submarine). Left to right, front page: Reynaers (main image) / Kadir van Lohuizen / Armestre / Georgeson / Armestre / Behring-Chrisholm
paigning organisation that uses to expose global environmental problems sential to a green and peaceful future.
Annual report for Greenpeace
♥
When voices come together, they are heard. The achievements of every civil and human rights movement in history have been due to the work
Economic Indicators
Page 2
of individuals engaging in mass networks. Mass networking has enabled a worldwide show of resistance that is providing an alternative to the globalisation of capitalism. What world public opinion can achieve is vast and immeasurable. Public opinion needs to be focussed effectively. One great accomplishment of NGOs, among which Greenpeace is a major player, is to provide this focus. Greenpeace enables individuals to become impassioned both about issues far removed from their daily lives and those closer to home, and can direct public opinion to make a real difference.
ORGANISATION DIRECTOR’S COMMENTS TO 2003 ACCOUNTS
04
Sample portfolio
Some other stuff
Environmental crimes happen daily with no government, court, police or authority to turn to. We cannot rely on governments, alone, to act and make change. We can rely on people. The world’s ANNUAL REPORT 2004 second superpower can guide change, indeed provoke it. And where people gather for change, you will find Greenpeace.
The accounts presented on p4 are a compilation of the individually audited accounts for all of the legally independent Greenpeace organisations operating worldwide, including those known collectively as Greenpeace International. While there is no legal obligation to produce these compiled accounts, they are published for the purpose of being transparent to Greenpeace supporters. These accounts provide an overview of the combined income, expenditure, assets and liabilities of all the individual Greenpeace entities worldwide. The combined accounts of Greenpeace International are presented on p5. The following comments relate only to the compiled worldwide accounts, as presented on p4. While the total income in 2003 compared with 2002 declined by approximately 1.9 million Euros, (1.2%), the income after deducting fundraising costs rose by approximately 3.0 million Euros, (2.6%). Therefore, while the overall income figure declined, the financial resources available for funding campaigning activities increased, as represented by the increase in income after fundraising costs (a key performance indicator). Total Greenpeace supporter numbers were approximately 2.8 million globally at the end of 2003.
These combined summary financial statements have been prepared from the audited financial statements of Greenpeace International and individual Greenpeace national offices. As of July 7 2004, 100% of these financial statements were audited, mainly by large to medium size audit firms.
£
As a result of the surplus generated in 2003, the reserves figure has increased to 100.9 million Euro in 2003, from 93.4 million Euro in 2002. Reserves are held for a variety of reasons, to finance planned major campaign activities, to fund future capital investments has been generated in sales The financial statements of in assets, such as ships, and to meet various employer of local products and services the individual Greenpeace obligations.
£1,075,112
national offices have been across 19 projects
For more detailed information on the activities and financial situation of individual Greenpeace organisations, the various individual Greenpeace entities can be contacted at their respective addresses listed on pages 6&7 of this report.
George Macfarlane Organisation Director
adjusted, where appropriate, to harmonise the accounting policies with those employed by Greenpeace International. The combined summary financial statements have been prepared in accordance
with International Financial Reporting Standards. All expenditure categories include salaries, direct costs and allocated overheads (eg building costs, depreciation). Organisational Support includes the costs of the following departments: Information Technology, Legal, Human Resources, Finance, Governance and Executive Director. The accounts of all of the Greenpeace organisations are independently audited in accordance with local regulations. Copies of these may be requested from the appropriate national or regional Greenpeace organisation (see addresses on pages 6&7).
Income & expenditure (thousands) INCOME: Grants and Donations Merchandising and Licensing Interest
COMPILATION REPORT In accordance with your instructions and on the basis of
information provided by you, we havethe compiled the Greenpeace Resource-efficiency projects with ‘Worldwide’ combined summary financial statements for the years ended 31 December 2003 and 2002 from the financial accommodation sector across 13 countries statements of: Greenpeace International achieved the following results: Greenpeace National Offices ●
9025
In accordance with standards for compilation engagements generally accepted in the Netherlands, for purposes of their presentation in conformity with International Financial Reporting Standards. These financial statements are the responsibility of the management of Greenpeace. We have not audited or reviewed the financial statements of the Greenpeace National Offices Gwh and accordingly, energyexpress savedno assurance on the Greenpeace ‘Worldwide’ combined financial statements.
tonnes of Greenhouse gas emissions avoided
1 New York Times February 17 2003 Patrick Tyler
1.03
(enough to power 3137 a year)
KPMG Accountants NV UK households for Amstelveen, July 7 2004
Pictures (left to right, above): Behring-Chrisholm / Sun Jun / Cohen / Beltra. (left to right, opposite): Davidson / Lueders / Greenpeace/Fotopress
367,322m3 Logo ideas for a digital music exhibition for prysm ♥
Becky & Gavin are getting
married on 29th June 2013
of water saved (enough to fill 147 olympic pools)
27.5 tonnes of plastics saved from landfill in Cyprus
Total Income
ECO
Fundraising expenditure
2002
159,470 2,229 1,740
161,304 1,402 2,643
163,439
165,349
42,947
47,887
120,492
117,462
EXPENDITURE: Campaigns Oceans 4,616 With new equipment and improved Forests 10,602 management practices, the Mexico7,662 jam Genetic Engineering Toxics increased production by 135% 6,343 group Climate over the duration of the project. 8,892 Nuclear & Disarmament 5,853 Media & Communications 13,665 Marine Operations and Action Support 19,091 Public Information and Outreach 9,588 Organisational Support 24,770
4,427 10,540 7,137 7,459 10,761 8,737 14,346 19,032 7,869 22,024
Net Income
Total non-fundraising expenditure
Surplus for the year Opening Fund Balance Translation Gain
76%
Closing Fund Balance
BALANCE SHEET Fixed Assets Current Assets Other Assets Cash
111,082
112,332
9,410
5,130
93,380their 90,221 Selling new (1,862) jams’ (1,971) ‘jungle 100,928 to hotels 93,380 products increased their income over 19,712 by 76% 25,251 the same period 9,943 104,380
Total Assets
Liabilities Other Liabilities Fund Balance Total Liabilities & Fund Balance
££
182%
greenpeace international combined summary financial statements Incomes to local farmers from GIG
Years ended 31 December 2003 and 2002, all amounts are thousands of Euros. This summary shows the total income, expenditure, assets and liabilities of sales (Gambia) increased by 182% Greenpeace International which acts as a coordinating body for Greenpeace National Offices as well as running international campaigns and the Greenpeace fleet.
2003
135%
●
Gerd Leipold International Executive Director
298,000 KGs
some text in heregreenpeace worldwide combined summary financial statements of locally-grown Years ended 31 December 2003 and 2002, all amounts are thousands of Euros. This summary shows the total income, expenditure, assets produce has been as an intro xxxxxxxxxxx and liabilities of all Greenpeace Offices (including Greenpeace International) globally. purchased by hotels xxxxxxxxxxxxxxxxx and restaurants
Expenditure overall was approximately 1.3 million Euros, (1.1%) lower in 2003 than in 2002. While the overall activity levels remained approximately the same as in 2002, the actual expenditure levels may vary year on year, as a reflection of the timing and resource intensity of the various major campaign pushes. In this respect, the expenditure analysis presented illustrates how resources have been allocated across a wide range of campaigns areas in 2003.
6,888 89,791
££ 134,035
121,930
33,107 100,928
28,550 93,380
134,035
121,930
These combined summary financial statements have been derived from the financial statements of Stichting Greenpeace Council and other affiliated Greenpeace organisations but excluding the Greenpeace national offices.
over a 4 year period (through farmer training, agricultural support and
year to which they relate. Income & expenditure (thousands) market linkages) and On theimproved basis of prudence, income is only recognised the number of tourismINCOME: businesses Grants from Greenpeace National Offices to thepurchasing extent that it isfrom GIG increased Other Grantsby and Donations reasonably assured. Merchandising and Licensing Interest All expenditure categories Total Income include salaries, direct costs and allocated Fundraising expenditure overheads (eg building Net Income costs, depreciation). The financial statements Organisational Support EXPENDITURE: Grants to Greenpeace National Offices have been prepared in includes the costs of the Campaigns accordance with following departments: Oceans International Financial Information Technology, Forests Reporting Standards. Legal, Human Resources, Genetic Engineering Finance, Governance and Toxics Income and expenditure Executive Director. Climate are accounted for in the Nuclear & Disarmament Media & Communications Greenpeace does not solicit or accept funding from Marine Operations and Action Support governments, corporations or political parties. Greenpeace Organisational Support neither seeks nor acceptsIntroducing donations which could fair Interest compromise its independence, aims, objectives or integrity
100%
850%
AUDITORS’ REPORT
£
payments for tourist visits to communities increased incomes to the
We have audited the financial statements of Greenpeace communities by 850% International, Amsterdam, for the years ended 31 December inthe the Masaisummary Mara financial and 2003 and 2002, from which combined statements set out on this 751% page werein derived, in accordance the Gambia. with International Standards of Auditing. In our report dated July 7 2004 we expressed an unqualified audit opinion on the financial statements from which these combined summary financial statements were derived. These financial statements are the responsibility of Greenpeace International management. In our opinion, the combined summary financial statements set out on this page are consistent, in all material respects, with the financial statements from which they were derived.
2002 36,221 572 67 364
36,015
37,224
952
970
35,063
36,254
4,380
4,159
1,748 4,749 1,564 1,536 2,408 1,570 3,008 8,700 6,862 499
1,982 4,185 1,522 1,731 2,752 2,343 3,113 8,494 5,020 435
Total non-fundraising expenditure
37,024
(Deficit) / Surplus for the Year Opening Fund Balance Translation (Loss)
(1,961) 14,971 (449)
Closing Fund Balance
Fixed Assets Current Assets Due from Greenpeace National Offices Other Debtors Cash
14,971
6,642
13,268
6,494 512 15,027
5,270 413 10,587
Total Assets
28,675
29,538
Liabilities Due to Greenpeace National Offices Other Liabilities Fund Balance
9,389 6,725 12,561
10,905 3,662 14,971
Total Liabilities & Fund Balance
28,675
29,538
tourists have been on sustainable excursions, generating £230,000 in revenue for the communities involved.
£1,003,655
xxxx
xxxx
Ce SoUr
In edIt
here
xxxx
Cr
has been generated in local incomes (across 15 projects).
Infographics for the travel foundation
record AND CD sleeveS designs
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invitations / Flyers / Stationery
35,736
518 14,870 (417)
12,561
BALANCE SHEET
48,495
KPMG Accountants NV Amstelveen, July 7 2004
2003 35,233 404 86 292
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