Scotts Valley Chamber of Commerce 2023 Executive Board Members

Danny Reber

Danny Reber has served as the Executive Director for the Scotts Valley Chamber for the last eight years and before that he served on its Board of Directors for seven years. Danny is a lifelong Scotts Valley resident and feels privileged and honored to serve his community.

In addition to the Chamber, Danny also serves as Board President for Valley Churches United Missions, where he has served on the Board since 2016.

He is also a Past President of Scotts Valley Rotary and was named Scotts Valley “Man of the Year” in 2006. Danny also holds public office on the Scotts Valley Water Board where he has served since 2012.

In addition, Danny serves on the Boards for Leadership Santa Cruz County and the Silicon Valley Chamber Coalition. He is also a Freemason and member of Paideia Lodge No. 852.

Some of Danny’s hobbies include hiking, playing guitar, singing, and he also hosted the Think Local First Radio Show on KSCO.

Danny and his wife, Michelle, consider themselves blessed to be able to raise their two daughters, Maya and Arwen, in this Community they love and call home.

Jeanette Larkin

Jeanette was raised in Scotts Valley in the hospitality industry as a young woman learning the family business from the ground up. She enters her 8th year involved with the Scotts Valley Chamber, serving six years as chair of the Scotts Valley Art, Wine & Beer Festival/Cops ‘N Rodders cars show.

Passionate about supporting local businesses, Jeanette serves on the Scotts Valley Economic Recovery Task Force, was a DJ for KSCO’s Think Local First radio show, and earned Scotts Valley’s Volunteer of the Year Award in 2016.

She is a former co-owner of Larkin Precision Machining Inc. in Scotts Valley and a graduate of Leadership Santa Cruz County. She currently works as a Human Resources Generalist/Business Partner for all Bay Federal Credit Union branches.

Jeanette received her Bachelor of Science in Organizational Leadership from Waldorf University and also serves on the board of Valley Churches United.

Celebrating 41 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 - 2022

AVAILABLE NOW

$5800/mo 3BR/3BA 2-story executive Home on Summit Woods in Los Gatos. Pet ok. Available in January

$5200/mo 4BR/2.5BA 2-story Scotts Valley Heights Home on Kentwood Court. Pet ok. Available in January

$1800/mo completely remodeled Studio Cottage on Farmer Street in Felton. No pets. Available Now

$2150/mo 1BR/1BA Upstairs apartment at 9600 Hwy 9 in Ben Lomond. Available Now

Jeanne Jensen Shada

The new secretary of the SV Chamber Board of Directors is Jeanne Jensen Shada. She has lived in Scotts Valley since 1971 and has raised three children (Gigi, Vicky, and Kristian) here.

Jeanne became a realtor in 1977 and started her business, Scotts Valley Property Management, LLC in 1981. She is a founding member of the SV Arts Commission, a former President of the SV Chamber Board of Directors, a Scotts Valley Woman of the Year, and a long-time member of the Scandinavian Cultural Center of Santa Cruz and the Santa Cruz Symphony League.

Formerly, she taught in the SV Unified School District in grades 2, 5, 6-8.

Jeanne enjoys the beauty of Scotts Valley and the community spirit of its citizens.

Turf’s Up!

Winter is the ideal time to make droughttolerant improvements to your outdoor space. Take advantage of the District’s Turf’s Up program and get a $2 rebate for each square foot of irrigated lawn replaced.

www.svwd.org/TurfsUp

Phil Neuman

Phil Neuman is CEO of Cyber Ascend Technologies, a locally owned Information Technology firm operating from its headquarters in Scotts Valley, California. CyAs Tech reflects Phil’s commitment to service and to the local community, as it is fully geared to support Santa Cruz County’s business builders with technology on their upward path to success.

After earning his Computer Science degree from Cal Poly SLO, Phil grew his IT skills within The Santa Cruz Operation. He increased his IT and business-building expertise directing IT departments at Fortune 500 companies and dot com startups until the entrepreneurial bug bit him in 2001, forming what would eventually become CyAs Tech.

A big believer in the importance of community involvement, Phil has served as a volunteer firefighter and board member with Bonny Doon Fire & Rescue. He’s enjoyed board member and ambassador roles with Scotts Valley’s Chamber of Commerce since 2017 and is a graduate of Leadership Santa Cruz County Class 34. He’s a member of the Santa Cruz Business Builders BNI group, and active with Twin Lakes Church.

Phil resides in Scotts Valley. His wife and son are part of CyAs, supporting Phil’s vision for strengthening community through better tech.

Victor is a SW Offer Product Manager at Cisco. He has 30+ years of experience in High Tech, based in Silicon Valley.

He is married, with 3 children either attending Scotts Valley schools or recently graduated.

He is the Treasurer for the Scotts Valley Chamber of Commerce, and is also an Ambassador. He sits on the Economic Recovery Task Force, and is a proxy attending Silicon Valley Chamber Coalition meetings, including 18 Chambers of Commerce in the region.

He is also President of the Exchange Club of Scotts Valley, which has been serving Scotts Valley for over 50 years.