October 2024 Chamber Newsletter

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Sol Hot Yoga Expands to Larger Space in King’s Village Shopping Center

Ribbon Cutting: October 24, 5:30-7 p.m.

The Scotts Valley Chamber and Sol Hot Yoga invite the community to join us for a Ribbon Cutting Celebration on October 24th at their new location!

Sol Hot Yoga, a beloved yoga and fitness studio in the heart of Scotts Valley, just finished construction on an exciting expansion. Known for its diverse yoga modalities including 26&2, Vinyasa, and yin, alongside its abundant fitness offerings like Pilates and Barre, Sol Hot Yoga has become a staple for fitness enthusiasts from all over Santa Cruz County.

environment for yoga and fitness enthusiasts of all levels.

Instructors at Sol Hot Yoga are enthusiastic about the move, expressing their love for the community and their dedication to sharing the transformative benefits of yoga and fitness. They look forward to welcoming more members into the extended Sol family, fostering a supportive and healthy lifestyle community.

The studio’s decision to move into a larger space within the King’s Village shopping center marks a significant milestone. The new facility, one of the largest of its kind in the county, is equipped for both hot and unheated classes-offering community members more flexibility in their fitness routines. This expansion underscores Sol’s commitment to providing a welcoming

“We are thrilled to be able to offer more classes and accommodate a broader range of interests and schedules,” said owner Gema Lopez-Smith. “This move was a labor of love, and we are so excited to welcome the community into our new studio.”

5:30-7pm — Scotts Valley Wellness Center 5321 Scotts Valley Drive Suite 102, Scotts Valley

Thursday October 24 Grand Opening & Red Ribbon Cutting Ceremony

5:30-7pm

Whether you’re a seasoned yogi or a newcomer curious about starting your fitness journey, Sol Hot Yoga invites you to explore their new space. With a variety of classes and a warm community atmosphere, Sol promises a fulfilling experience for all who seek wellness and balance.

Come visit Sol Hot Yoga’s new location in King’s Village shopping center and discover a place where fitness meets community, and where health is nurtured through every pose and every class.

The Scotts Valley Wellness Center Grand Open & Red Ribbon Cutting Ceremony

Thursday, Oct. 17 • 5:30 – 7 pm

The Scotts Valley Wellness Center is thrilled to celebrate the Grand Opening of its new haven for holistic health and wellness in our community. Owned and operated by Sarah Joy Zell, a craniosacral therapist and massage practitioner, the center embodies a commitment to nurturing the mind, body, and spirit. Sarah Joy brings a wealth of experience and passion for healing to The Scotts Valley Wellness Center. With a deep understanding of the body’s natural rhythms and an intuitive approach to therapy, she specializes in craniosacral therapy— a gentle, hands-on technique that

promotes relaxation and facilitates the body’s self-healing processes. This therapy is particularly effective for those dealing with stress, pain, and emotional challenges. In addition to craniosacral therapy, Sarah Joy offers massage therapy designed to enhance physical and mental wellbeing. Her techniques are tailored to meet the unique needs of each client, ensuring a personalized experience that fosters healing and rejuvenation.

At The Scotts Valley Wellness Center, Sarah Joy aims to create a serene environment where clients feel safe and supported on their

healing journeys. Her vision extends beyond individual sessions; she envisions building a community hub that encourages connection, education, and personal growth. The Center is intended to grow and expand to be a home to talented, independent healing arts practitioners and their thriving practices.

5th Annual Halloween Treasure Hunt 10am-9pm — Start at Togo’s Scotts Valley 266 Mt. Hermon Rd., Scotts Valley

Thursday Jan. 16, 2025 Grand Opening & Red Ribbon Cutting Ceremony

5:30-7pm — Fintastic Fish 224-C Mt. Hermon Rd., Scotts Valley

Friday May 9, 2025

Valley Community

Visit Sarah Joy’s business at www. TheScottsValleyWellnessCenter.com to learn more about all the great healing services they have to offer.

The Scotts Valley Wellness Center invites you to join them for this special Grand Opening & Ribbon Cutting Ceremony on October 17th from 5:30 – 7 pm at 5321 Scotts Valley Drive, Suite 102. You can meet Sarah Joy, learn about her services, and explore the welcoming atmosphere of The Scotts Valley Wellness Center. Together, let’s celebrate a new chapter in our community’s wellness journey!

5th Annual Scotts Valley Halloween Treasure Hunt

October 26 & October 31

Back by popular demand, Togo’s Scotts Valley and the Scotts Valley Chamber of Commerce are proud to announce the Fifth Annual Scotts Valley Halloween Treasure Hunt!

For this year’s Halloween Treasure Hunt, we are adding a second day! Come pickup your Treasure Map either Saturday, Oct. 26, or Thursday October 31st from Togo’s Scotts Valley and begin your journey.

The event runs from 10 a.m. — 9 p.m. on both days and participating businesses on the map will be sharing treasure. Sights, sounds and adventure await.

There is fun for all ages!

This event was created in 2020, during the Covid pandemic, by the Scotts Valley Economic Recovery Task Force and was spearheaded by the owner of Togo’s, Greg Wimp.

During that year, kids could not go trick-or-treating.

ANew Member Spotlight Fintastic Fish

brand-new aquarium and tropical fish store is now located in the Kings Village Shopping Center. Specializing in freshwater fish and aquatic plants, they have over 15 years of fishkeeping experience to offer the community.

Whether you are starting up your first aquarium or maintaining an established tank, Fintastic Fish has everything you need to keep your fish happy and healthy.

Fintastic Fish is locally owned and operated by Devin Runneals, a lifelong Boulder Creek resident and former SLVHS math teacher. With a passion for nature and education, Runneals started the business hoping to amend the lack of good local fish stores in the area.

This event gave families something fun to do and brought much needed foot traffic to our local businesses during those difficult times. It also encouraged our community to shop local. It was such a hit that we have been proud to carry on the tradition since then.

If you would like to sign your business up for this event, please go to bit.ly/SVHalloween-24, scan the QR code, or visit the Scotts Valley Chamber’s website at ScottsValleyChamber.com.

24895 Skyland Road in the Santa Cruz County mountains of Los Gatos (near the Summit Store). W/D incl. Patio. Yard. Great commute location. AVAIL NOW $2250/mo 1BR/1BA Apartment in a Duplex at 889 Hillcrest in Felton.

Offering a wide selection of freshwater fish, live and frozen fish food, aquatic plants, aquariums and supplies, Fintastic Fish aims to revamp the aquarium hobby in the community.

Fintastic Fish is located at 224 C Mount Hermon Road, right between Pure Valley Water and Scotts Valley Canton. Their hours are Wednesday-Saturday 10 a.m.-6 p.m., and Sunday 10 a.m.- 5 p.m. They are looking forward to serving the community 7 days a week in the near future. If you have questions, you can call them at (831) 316-3424 or visit www.fintasticfishstore.com.

City of Scotts Valley Election Updates

California election officials will mail a ballot to all registered voters starting Oct. 7. In addition, Vote Centers will be established and open for in-person voting starting Oct. 26 through Tuesday, Nov. 5. Eligible voters can register to vote or check their voter registration status online by Oct. 21 at www.registertovote.ca.gov.

After Oct. 21, eligible voters can register at the County elections office or designated locations through the Same Day Voter Registration process. Contact the Santa Cruz County Elections Office for more information on registering to vote.

Tuesday, Nov. 5 is Election Day

You can drop off your complete ballot at Scotts Valley City Hall, 1 Civic Center Drive, Scotts Valley, 24/7 in the secure drop box.

In addition, Vote Centers will open Oct. 26 at the Scotts Valley Public Library, 251 Kings Village Road, and on Nov. 2 at Scotts Valley High School, 555 Glenwood Drive.

Vote Centers are open through Election Day, Nov. 5, until polls close at 8 p.m.

candidates running for City Council at the City’s Elections website: www.scottsvalley.gov/193/ elections.

There are seven candidates running for three City Council seats. Learn more about the

Stress & Anxiety: Understanding & Managing the Pressures of Life

TherapyWorks Online Workshop • Oct. 9, 9 a.m.

At TherapyWorks, they believe that everyone should have the opportunity to learn about important mental health topics.

That’s why they are excited to offer a series of complimentary workshops designed to share essential knowledge and practical tools for managing mental health.

Whether you’re currently engaged in 1:1 therapy and seeking a deeper dive into a particular subject, or simply looking to broaden your understanding, these workshops are for you. This content can be explored independently as a valuable resource or complement your ongoing therapy.

The topic for October’s Workshop will be “Stress and Anxiety: Understanding and Managing the Pressures of Life”.

Join this insightful discussion on stress and anxiety with expert therapist, Eddie Smith.

This workshop will cover the basics of stress and anxiety, common triggers, and effective strategies to manage these feelings in everyday life.

Whether you’re curious about mental health or looking for ways to handle stress better, this workshop is a great starting point.

Register at https://mytherapyworks.com/ workshops.

•••

The Scotts Valley City Council has also placed Measure X on the Nov. 5 ballot.

Measure X, if passed by the voters, would modernize the City’s 32-year-old Business License Tax rates. All businesses located in Scotts Valley, or doing business in Scotts Valley are required to have a business license.

The tax rate can only be changed by the voters, and the current rate hasn’t changed since 1992.

The proposed measure would increase the minimum tax from $90 per year to $150 per year and would be higher for larger businesses.

Revenue from the business license tax is used to support City services and infrastructure.

The new tax rate would increase annual revenue from $350,000 to $1.1M per year.

Learn more about Measure X at the City’s website: www.scottsvalley.gov/blt.

Now Accepting Nomination for the 2024 Scotts Valley Community Awards

The Scotts Valley Chamber of Commerce seeks your assistance in recognizing the people and businesses that make our community such a special place.

Please send us your 2024 nominations for outstanding businesses and individuals for the following categories:

• Alvin Scarborough Memorial MAN OF THE YEAR

• Annette Marcum Memorial WOMAN OF THE YEAR

• YOUTH OF THE YEAR

• EDUCATOR OF THE YEAR

• BUSINESS OF THE YEAR

• ORGANIZATION OF THE YEAR

• Claire Hodgin Memorial BEAUTIFICATION PROJECT OF SCOTTS VALLEY

Criteria for Nomination

• Each nominee must have made a valuable contribution to Scotts Valley.

• It may be in the previous year or over a period of time which you specify.

• A business of the year nominee must be a current Scotts Valley Chamber member.

• An individual may live or work outside the city limits, but their contribution must be within Scotts Valley.

• Youth of the year nominee must be of High School age. •••

Nominating is Quick and Easy! Go to ScottsValleyChamber.com and help us honor the leaders of our community.

Scotts Valley Chamber News

Blue Innovation 2024 Take the 2024 Business Survey

Blue

about protecting our ocean and water sources.

There is an urgent need, as well as an opportunity, for scalable new technologies, solutions, and ven tures to improve ocean and water sustainability.

Join Santa Cruz Works on Sunday, October 6, 2024, from 11 a.m.-3:30 p.m. for a variety of activities in and outside of the UC Santa Cruz Seymour Marine Discovery Center for a full day of inspirational exhibits from companies, artists, small businesses, non-profits, and researchers who are tackling the water and ocean challenges created by climate change.

Enjoy food trucks, live bands, tours, scavenger hunts, fun hands on activities for all ages, and information on the latest technologies, research, and programs for supporting our blue planet.

Don’t miss the O’Neill Sea Odyssey raffle with prizes like local dinners and a sunset sail. Register for free and be automatically entered. Winners will be announced at 1:45 pm and must be present to claim prizes.

All outdoor activities are FREE and open to the public (e.g., lightning talks, exhibits, tours, bands, food trucks, etc). Workshops require paid admission and access to the Seymour Center’s interior exhibit hall, both require a separate admission fee.

Blue Innovation is hosted by Santa Cruz Works and the Seymour Marine Discovery Center at UC Santa Cruz in collaboration with UC Santa Cruz Innovation and Business Engagement Hub, the City of Santa Cruz, Santa Cruz County Office of Education, and Cabrillo College.

Blue Innovation is sponsored by the UC Santa Cruz Center for Coastal Climate Resilience, Ocean Film Festival, and the O’Neill Sea Odyssey.

The Scotts Valley Economic Development Committee (formerly the Economic Recovery Task Force) is a collaboration between the Chamber of Commerce and the City of Scotts Valley.

During the Pandemic and the CZU Fires, this Committee rose to meet those challenges, providing vital assistance and information, including signage, reopening kits, grant & loan assistance, as well as informational webinars.

These efforts helped several businesses survive those difficult times, and the committee was even recognized as Organization of the Year for its efforts.

Now, the committee is looking at the road ahead and wants to continue making a tangible difference in helping our local businesses. To that end, the committee wants to “take the temperature” of the current business climate, and for this they need your help!

If you are a business owner, please take a few minutes to fill out the survey which can be found at scottsvalleychamber.com. It is the Committee’s hope that the information gathered in this survey will serve as “roadmap” in the year to come as the Committee sets its future goals and continues to meet the needs of our local businesses.

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