SCOUT scouting independent talent across the globe
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november 2010
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eve gravel valfre ebba foton anastasia lomonova truth rockie nolan 8 tools for your biz
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SCOUT CONTRIBUTING TALENT
Cover: Photographer | Maude Arsenault www.maudearsenault.com Designer | Eve Gravel www.evegravel.com Anastasia Lomonova www.shopanastasialomonova.com Kiki London www.kiki-london.com Ilse Valfre www.ivalfre.com Cristina Montesinos www.siderack.net Dina Ochwada | One Luv Jewelry www.oneluv.com.au Holly Hatam | TearDrop Weddings www.teardropweddings.com Ebba Foton | Style Crush www.ebbasfoton.blogg.se Rockie Nolan | Photographer | Stylist www.rockienolan.com Kamii Nettles | Truth Collection www.truthcollection.com Catwalk Genius www.catwalkgenius.com Modish Vintage www.etsy.com/shop/modishvintage Little Winter Market www.littlewintermarket.com Jennifer Jones www. haveyoumetmissjones.com.au
PUBLISHER Coleman Media Group EDITOR-IN CHIEF Delina C. editor@myscoutmagazine.com
ADVERTISING ACCOUNT EXECUTIVE Melissa Lee myscoutmagazine@gmail.com
www.myscoutmagazine.com
What's Inside 9 | Anastasia Lomonova fashion designer 13 | Catwalk Genius own fashion 15 | Modish Vintage vintage home goods
“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover”. -Mark Twain
29 | Valfrie Illustrator 40 | Rockie Nolan one dress four ways 49 | Teardrop Weddings illustrated invites 52 | Eve Gravel Fashion designer 60 | Ebba Foton style crush
60 ebba foton
Knitwear , amy/hall
63 | Truth Collection laid back tanks
ANASTASIA LOMONOVA AW 2010-2011
ARTIST SPOTLIGHT >>
Anastsia Lomonova
ANASTASIA LOMONOVA
Individual Femininity
After moving to Canada at 17,
Anastasia studied fashion design at Ryerson University in Toronto. A few
years later she moved to Montreal, seeking
inspiration
and
change.
There she completed internships
with designers Valerie Dumaine and Nadya Toto. Soon Anastasia decided to embark on a long-term dream of creating a clothing line of her own.
In April 2006, aged 22, she launched her first collection under the Anastasia
Lomonova label. Despite the many
difficulties she came to face, the designer was determined to follow her successful debut and bring her designs
to life. Now available across Montreal and on-line, Anastasia’s pieces focus on individuality, outstanding design and
femininity – most importantly, making the wearer feel beautiful and unique.
Visit the entire collection at www. shopanastasialomonova.com
ACCESSORY REPORT
Kiki
KiKi London
Sexy hand made clutches updated with metallics arrive just in time for fall. www.kiki-london.com
Ava Clutch, Kiki London www.kiki-london.com
CATWALK GENIUS
Knitwear hat, amy/hall
OWN FASHION
MARKETPLACE
Want to get more involved in fashion? On Catwalk Genius, you can make history by investing in the first ever public-funded fashion collection. Find a brand you love and buy a share for the chance to earn profits and perks.
Affordable UK and Irish fashion fans can get involved for as little as ÂŁ11, the price of one share
Exclusive Perks Our designers offer rewards for your support, so you could get access to the fashion world that isn’t available anywhere else
Earn Money When your chosen designer makes a new collection with their public investment, supporters share in the revenues from sales. Sign up to the affliate scheme and you can increase your slice of the returns. www.catwalkgenius.com
All Knitwear, amy/hall
Introductory Offer 15% off
use code SCNOV10 at checkout. offer valid until the end of November.
EUROPEANWARDROBE.COM.AU
VINTAGE SHOPPING
Modish Vintage
A
t Modish Vintage you will find only the finest vintage pieces and unique one-of-a-kind items. All of their products are carefully and lovingly handpicked which brings in an eclectic mix of the best home accessories one can find from the 30s thru the 80’s, and some much, much older pieces too. Visit the shop for your own little home treasures. Modish Vintage
etsy.com/shop/ModishVintage
Purple Haze
Is Taking Me Higher... photography | Sarah Louise Johnson model | Dom @ Profile Model Management styling| Amanda Tang makeup| Harriet Hadfield using RMK
Light blue dress - traffic people Bangles - topshop
Navy dress - traffic people Bangles - h & m Bracelet - models own
Cream maxi dress traffic people Bangles - accessorize Headband- topshop Ring - mikey
Yellow dress - traffic people Headband - stylists own Bangles - top shop
Label Clothing
SALES+MARKETING
8 Awesome Tools Every Entrepreneur Needs
A
s an entrepreneur you’ll constantly be looking for tools to help elevate your startup to the next level. These tools can play a pivotal role in brand development, business development, and even company efficiency. The list below (in no particular order) shows some of the services I use on a daily basis and with great results. Most of these services are inexpensive, if not free, and add a great amount of value to your startup.
1. Hootsuite – Social Media Management Through Hootsuite’s unique social media dashboard, you can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks. Hootsuite helps organizations launch marketing
by Navid Zolfaghari
campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Price: Free Other notables: TweetDeck, CoTweet, Ping.fm
2. Google Voice – Phone Service One phone number for all your phone numbers is basically what Google Voice (formerly Grand Central) is about. With Google Voice you can give out one number which will have all of your other phones redirected to it (home, office, cell phone). Price: Free, but currently you must be invited by another user.
3. Basecamp – Project Management
Price: Starts at $19/month
Basecamp is a project management and group
Other notables: SuggestionBox, UserVoice
collaboration tool that features to-do lists, milestones for important due-dates, file sharing,
6. Pitch Engine – Public Relations Application
blog-style messaging, wiki-style writeboards, time
PitchEngine is a social platform that makes it
tracking, and integration with the excellent group
possible for PR pros, brands, and agencies to build
chat product Campfire. For startups with a lot going
and share digital, social media releases with their
on, this is a great tool to help keep you on top of
contacts for free.
your projects and open loops.
Price: Free
Price: Starts at free for a one time project and then
Other notables: PRweb
tier up depending on what features you need. Other notables: CentralDesktop
7. Google Alerts – Brand Management As an entrepreneur, it is important to know what
4. MailChimp – Email Marketing
people are saying about your brand and your
Email marketing is an important component of
competitors. Google Alerts is a great free tool
any business. MailChimp allows you to customize
that provides you with daily emails that display all
email marketing campaigns from an easy-to-use
the new results from the internet that include the
interface. They offer list management, tracking and
designated search terms.
analysis, and custom HTML templates.
Price: Free
Price: Free up to 500 subscribers and 3,000 emails
Other notables: Monitter
a month, and pricing increases depending on the amount of subscribers.
8. Skype – Web Conferencing
Other notables: FanBridge, StreamSend, AWeber
Skype is a peer-to-peer Internet telephone service that is free for Skype-to-Skype calls. The service
5. Get Satisfaction – Customer Support Forum
allows Skype users to call mobiles and landlines,
Get Satisfaction aims to help by leveraging your
and vice-versa. This service is excellent for having
user community to handle most customer support
meetings over the internet where you can build a
issues. Get Satisfaction provides a forum where
rapport.
your customers can get answers to questions,
Price: Free
solutions to problems, and submit feature and new
Other:MightyMeeting, GoToMeeting, Freebinar
product requests. Those answers and solutions are
Navid Zolfaghari is an Internet entrepreneur and visionary.
stored and searchable over time, cutting down on
CEO/Founder of TriFame and blogger at NavidZolfaghari.
support costs and building trust with your userbase.
com.
o
.
Ilse Valfré ne of Ilse’s earliest memories is with a jumbo size crayon, drawing on everything that she could put her hands on. Ilse was born on September 9th in Pto. Penasco, Sonora Mexico to a loving mother and a journalist father and is the youngest of her three siblings. She spent most of her youth going through her nana’s (grandmother) vintage fashion magazines, enjoying the warm weather with her siblings playing, singing and swimming at the beach. At the age of 6 Ilse moved to Tijuana,Mexico, and at age 10 was cast for a kids TV show as a news reporter. During the same year she had her first exposition as a Illustrator and painter. “I will never forget when I saw the people smiling and enjoying my artwork, it was one of the most memoral moments in my life”. In her teen years, she says “I was not into dating, I was more into friends, modeling, reading biographies of people I found interesting, comics books ,illustrating and fashion”. At 17 Ilse started her first clothing line, sold in very trendy shops in San Diego and Mexico. She took a break from the clothing line to focus on her studies and illustrate a book called “ The Bambini’s”. “I get inspiration from places I least expect. For me doing what I love is more than just doing ¨art¨, it is like therapy for me.” www.ivalfre.com
girls just
wanna have fun... Ilse ValfrĂŠ Illustrated by
STYLE FILES >>>
Rockie Nolan
ONE
Vintage Dress from
sideRACK.net
StyledwaysFOUR by
Rockie Nolan
Belted with Boots
Military jacket and combat boots
Sequined Blazer and thigh highs
SHOPPING TRIP >>
Dina Ochwada
AHOY MATEY!
Beautifully crafted, nautical inspired jewelry from the One Luv Seafarer Collection. www.oneluv.com.au
From left to right, Blind Pew’s Telescope, Captain Smollets Compass, Long John Silver’s Sandtimer, Hispaniola’s Canon, The Wheel of the Walrus
Twigs & Honey My House Party
Hetterson
LITTLE WINTER A
H A N D M A D E
M A R K E T
The Little Winter is a handmade market featuring 20+ artists and craftspeople from Portland and beyond.
DATE & TIME November 6 11am-6pm and November 7 11am-5pm LOCATION The Cleaners at The Ace Hotel SW10th and Stark in Portland www.littlewintermarket.com
Cori Kindred
Twigs & Honey
Forest Bound
Shanna Murray
MossiĂŠre
ARTIST SPOTLIGHT >
Holly Hatam TEAR DROP WEDDINGS Unique wedding invitations designed to look just like you.
“It gave me a warm fuzzy feeling in my tummy”
H
olly Hatam, Founder and Creative Director of TearDrop is an accomplished graphic designer and well known in the wedding industry as “the girl with the very unique, whimsical designs.” She started creating invitations when her friend Melissa pleaded and begged her to design her wedding invitations. After countless, enjoyable hours of watching Melissa beg like a baby, Holly agreed to the challenge! The response Holly got from her design gave her a warm fuzzy feeling in her tummy…and from that day on she constantly had a craving for paper! When designing her invitations, Holly thinks of the “real” bride and groom ad transforms a blank sheet fop aper into an original piece of artwork that tells the love story of that original couple. Holly’s other loves include, paint fights, silly words, her cat’s wet nose, tea and despite not having met one yet, dinosaurs…grrrr, argh! www.teardropweddings.com
ARTIST SPOTLIGHT >
Jennifer Jones
J
Simply beautiful home decor.
ennifer Jones has a background in fashion, having worked in the UK and Australia for iconic brands such as Polo Ralph Lauren, Nike and Diesel. After 10 years in the fashion industry she left Diesel as Managing Director of Australia and started Have you met Miss Jones in 2006. Have you met Miss Jones is a lifestyle company dedicated to providing contemporary designs for the interior. Originally specializing in white bone china Have you met Miss Jones has expanded to include clay pottery, capiz shell, metal and woodwork. True to her roots, all products are sourced from the Philippines and are scrutinized to ensure they add value and pleasure to the living environment.
haveyoumetmissjones .com.au
Meet Miss Jones
eve gravel
FALL | WINTER 2010-11
v a r g e ev
e ev
l e v a r g
e
l e v a r g
O
eve gravel
riginally from Chicoutimi, Eve Gravel left her Saguenay home at the young age of 16 to study at the prestigious Richard Robinson Academy of Fashion Design in Ottawa. She then continued on to Montréal to study for another three years under the tutelage of eminent designers the likes of Georges Lévesque, Kevin Alwood (Nevik) and Kathleen Kovats. The talented designer created her first ready-to-wear collection for women in the spring of 2002, following an life-altering, sixmonth stay in Europe. The Eve Gravel label was born! Inspired by her travels, music and street fashion, and highlighted from the very beginning, Eve Gravel’s collections reinforce her signature design duality. Her beloved chromatic trio – black, gray, white – flirts with more colourful shades as easily in summer as it does in winter, and always demonstrates a clever combination of structure, volume and fluidity. As feminine as they are tomboy – like the designer
e
herself- each season showcases pieces inspired by retro and contemporary looks that reach out and touch those who wear them, consequently accompanying the wearer perfectly in her day-to-day. Just like in a song where every note is essential to the melody, each piece of every Eve Gravel collection works in harmony to compose the score to our femininity. Deeply involved in Québec’s cultural scene, Eve Gravel outfits and styles several celebrities and artists. Her prestigious list includes the musical duo Beast, singersongwriter-actors Ariane Moffat, Coeur de Pirate, Mara Tremblay, �������������� Fanny Bloom ( La Patère Rose), Justine Laberge ( Alpha Rococo) ��������������������������������� and Stéphanie Lapointe, as well as radio and TV host Catherine Pogonat. As a result of the label’s outstanding success, Eve Gravel’s innovative collections are now available throughout Canada, in select boutiques in the United States and France, as well as via her online boutique at www.shopevegravel.com.
l e v a r g
Ebba Foton Style Crush Name:
Ebba
City:Umeå(Sweden) Blog:
ebbasfoton.blogg.se
What the future holds: Adventures!And I’d love to do more modeling, and of course I’ll keep on blogging, lookbooking and photographing.
Big dream: To be able to make a living of my interests. Jewelry: Rings! Fashion tip: Cliché but true, be creative and trust your own sense of style!
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Favorite city: I haven’t been there yet, but I’d love to go to New York. On my Ipod: Kent, Florence + the machine, Radiohead, Those Dancing Days and so on.
Favorite food: “Palt”, That’s a Swedish dish made of potatoes and flour. Drink of choice: Mineral water (boring, I know!). Favorite Flix: Haha, you’ll have to explain what that means before I can answer that question.
ebbas
A must read: History of love, the shadow of the wind. Motto: Don’t worry be happy J Style icon: All the cool people around me!
First thing in the morning: Sleep for five more minutes. Last thing before bed: Be awake 5 more minutes.
. .. ef ..
ARTIST SPOTLIGHT >>
Kamii Nettles
Laid back, effortless knitwear
anchored love
l
om c . n o ecti
t
ol c h t ru
m o d e e r e me f
giv
give me
freedom
t i r o f fight
fight fo r
it
building
blocks
building blocks