A seasonal statement

Fashion-forward, fun & fresh for spring, this month’s cover comes courtesy of the team at Gelish. Take a peek behind-the-scenes of its photo shoot with REBECCA HITCHON

The season of new beginnings, spring offers an opportunity to blow away the winter cobwebs and embrace a renewed playfulness: a change that is depicted through Scratch’s March front cover. “We wanted to create imagery that felt avant-garde, funky and romantic,” notes Liza Samala, art director for the shoot & creative director at Nail Alliance, the company behind Gelish.

When conceptualising photography for the brand, Liza’s role is to create mood boards based on fashion and colour trends. For this shoot, the team was drawn to the inclusion of sunglasses and floral details. “We felt that these created a fun, retro and wearable vibe,” Liza reveals. And this feeling perfectly demonstrates the Gelish ethos: to be at the forefront of leading trends and fashions, while... Go to the latest issue to read the full article