Talons Out

Southern athletics program is looking fierce — courtesy of a new logo.

The line of students snaked throughout the center of campus, all on hand to see the new Owl athletics logo and nab a Southern t-shirt emblazoned with the bold design. Officially unveiled at Homecoming 2017 in October, the logo was developed in partnership with Phoenix Design Works, a branding and design agency based in Maplewood, N.J. Campus constituencies, including students, coaches, alumni, faculty, and staff, provided feedback throughout the process. Several official versions are seen here. “Our new branding initiative and marks truly represent the successful track record and fierce, competitive nature of our 19 intercollegiate programs,” says Jay Moran, director of athletics.

The new logo is being phased in over time. It’s already used on Southern’s athletics website (SouthernCTowls.com) and social media platforms. New signs also have been installed at Jess Dow Field and on the Athletics Hall of Fame display in James Moore Field House. Future plans will address additional areas in the field house and the artificial turf at Jess Dow Field.