Sophie Wells Ren&I Final Major Project 2013
Ren&I Ren&I is the collaboration of design and digital promotion, to create a brand that has the strength of skilled design combined with a proactive platform of marketing and branding allowing a powerful combination of three creatives. Ren&I’s philosophy focuses on capturing elegance through the detail of design. Attention to detail and craftsmanship is what creates power and impact of luxury clothing. Characteristics of classic design is combined with fluid shapes and contrasting lines defined by aspects of tailoring. Ren&I aim to make the customer feel amazing and special when wearing their garments, with a mixture of sheer delicate and overly textural fabrics. Keeping colour ranges subtle and tonal with a hints of colour to shock and contemporise their designs. Ren&I’s work reflects great attention to detail, craftsmanship and skill, enhancing the characteristics used in classic design. The elegant and refined essence of the collections show the designers’ awareness of line and structure, blending contemporary and classic which results in an individual and exclusive garment.
My inspiratiom started with the idea of destorted beauty, I refered to natural movements and reactions which had a fluid and transforming appearance.
Film Ren&I photography storyboards outlining the shots needed on the day of shooting.
Ren&I focuses on web based marketing and promotion. Making it easy for our audience to connect with the brand is an important factor, and is a vital way of communicating our journey and inspirations.
Ren&I’s Branding Material