mercury
mercury Identity Guidelines Basic Elements
foreword This document gives the basic guidelines for the elements that make up Mercury’s corporate identity. The information covers the company logo, typefaces and corporate colours. A well designed and consistent identity is important to our company. A strong visual identity shows strenght in an organisation and these guidelines should be for the most part kept to.
2
logo
3
This section is cocerned with the idenitity and logo of Mercury. It is important to observe the use of the logo in reproductin to preserve the companies corporate identity. It is important to keep the logo consistent throughout the company. Shown here are acceptable applications of the mercury logo.
mercury
Full colour logo
mercury
B&W logo
Exclusion zone for logo. The exclusion zone indicated by the orange bounding box shows the space around the logo that no other graphic elements should be placed or overlap.
mercury
typeface The typefaces used by Mercury are Jeunesse Reguar and ITC Kabel Book. Headings Should be in ITC Kabel Book at no more than 13 pt. In either black or Mercury orange. Body Text This should be in Jeunesse Regular and no bigger than 12pt.
4
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy 1234567890
ITC Kabel Book A B C D E F G H I J K L M N O P Q R S TU VW X YZ abcdefghijklmnopqrstuvwxy 1234567890 Jeuness Regular
stationary set
5
210mm
210mm
mercury
89 Pear Avenue Denton Burn Newcastle NE1 789
99mm
mercury
www.mercury.com
enquiries@mercury.com
Tel 0478 993 920
110mm
297mm
220mm
mercury 85mm
54mm
mercury
www.mercury.com
enquiries@mercury.com
Tel 0478 993 920
mercury
Managing Director Mr J Bloggs Tel 07899282992 www.mercury.com enquiries@mercury.com
colour
6
Depending on the systems used, the examples shown are the only acceptable colour combinations. CMYK
C 32 M 14 Y 19 K0
RGB
C5 M 76 Y 82 K0
R160 G183 B186
R217 G74 B47
further usage The logo could be used on other products associated with the company. Shown here are the sizing and placement of the logo on staff uniform including a polo shirt and waterproof jacket which woulf be used by delivery drivers which is made from mercury materials.
7
further usage Shown here is the use of the logo on delivery vehicles. The example shown here is of a van but the same placement would also apply to a large lorry or a company car.
8