San Diego Newspaper Group 2011 Media Kit by San Diego Community Newspaper Group

SAN DIEGO COMMUNITY NEWSPAPER GROUP Media Kit 2011

www.sdnews.com • 1621 Grand Ave., 2nd floor • San Diego • CA 92109 • (858) 270-3103

SERVING SAN DIEGO’S

AFFLUENT COASTAL COMMUNITIES University City 92122 La Jolla 92037

Pacific Beach 92109 Mission Beach 92110 92107 Ocean Beach

92103 Downtown 92101

92106 Point Loma

Local Advertising that Reaches Your Target! Distribution: Paper/Zip

Circulation

La Jolla Village News

22,000

Receivership 94.8%

Over 160,000 Readers! Guaranteed Distribution! Proven Results! • 100% Market Saturation

92037 (Weekly)

Beach & Bay Press

20,000

96%

92109 (Bi-Weekly)

The Peninsula Beacon

• 100% “Community News” 20,000

91.2%

92106, 92107, 92110 (Bi-Weekly)

Downtown News 92101, 92103 (Monthly)

Total Circulation

We deliver to virtually every home and business in our distribution area.* Verified by CVC (Circulation Verification Council).

22,000

Our professionally staffed editorial department specializes in community news, business briefs, opinion, calendar of events, entertainment, area sports and much more - making our content appealing to people of all age groups and personal interests.

––––––

• Audited Circulation (CVC)

84,000

• Door-to-Door Distribution

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2011

2011 RETAIL DISPLAY PICK-UP AD RATES (NET)

*SINGLE NEWSPAPER - COST PER WEEK FOR CONSECUTIVE ISSUES

Ad Sizes Open Full Page 1480 4/ 5 1200 3/ 5 940 1/ 2 820 685 2/ 5 3/10 550 1/ 5 440 3/20 370 1/10 270 1/20 145 Coupon 120 1/40 80

13x(3x) 1184 960 752 656 548 440 352 296 216 116 96 64

26x(6x) 1101 893 699 610 510 409 327 275 201 108 89 60

52x(12x) 1046 848 644 580 484 389 311 262 191 102 85 57

4-Color 300 300 300 300 300 300 225 225 150 150 150 150

WEEKLY: La Jolla Village News BI-WEEKLY: Beach & Bay Press, Peninsula Beacon MONTHLY: Downtown News

ADD-ON PICK UP RATE ---2ND PAPER SAVE 35% Ad Sizes Open 13x 26x 52x Full Page 962 770 716 680 4/5 780 624 580 551 3/5 611 489 454 419 1/2 533 426 397 377 2/5 445 356 332 315 3/10 358 286 266 253 1/5 286 229 213 202 3/20 241 192 179 170 1/10 176 140 131 124 1/20 94 75 70 66 Coupon 78 62 58 55 1/40 52 42 39 37

4-Color 150 150 150 150 150 150 125 125 100 100 100 100

ADD-ON PICK UP RATE --- 3RD PAPER SAVE 55% Ad Sizes Open 13x 26x 52x Full Page 666 533 495 471 4/5 540 432 402 382 3/5 423 338 315 290 1/2 369 295 275 261 2/5 308 247 230 218 3/10 248 198 184 175 1/5 198 158 147 140 3/20 167 133 124 118 1/10 122 97 90 86 1/20 65 52 49 46 Coupon 54 43 40 38 1/40 36 29 27 26

4-Color 125 125 125 125 125 125 100 100 75 75 75 75

PRE-PRINT MARKETING OPPORTUNITIES Pre-Print Rates* (Minimum charge $120) 1,000-5,000: $45/M 5,001-16,000: $40/M 16,001 & over: $35/M *Pricing is for single sheet only. Call for larger/heavier insert prices.

CUSTOM INSERT PRINTING & INSERTING PROGRAM 20,000 copies $1,495 Full Color / 2 Sided / 8.5 x 11 / Glossy Stock Inserted into the publication of your choice For additional quantities call for a price quote FOR ONLINE MARKETING OPPOURTUNITIES, CALL FOR RATES

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submitting cameraready copy and with pre-payment. DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) preceding the date of publication. ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, which does not conform to the standards of the publication. PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available with approved credit. Payment terms are net 10 days. Payments not received 30 days after billing are subject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates at any time upon 30 days notice. ARTWORK: Normal layout costs are included in our advertising rates.

Camera work, photos and special creative artwork will be charged at reasonable rates. Proofs are not for making design changes; they are intended for information checking only. Additional proofs or rebuilds may be subject to extra charges.

tion but will not be guaranteed. The surcharge for placement is an additional 15% upon availability. If position is unavailable, the ad will not be charged the 15% charge. ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial” must be stated in ad and must have a minimum hairline border.

CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4 p.m. Wed. for La Jolla).

MECHANICAL INFORMATION: Ads are built in modular sizes (fractional). This allows attractive page layout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16” tabloid. Standard Advertising Units (S.A.U.) will float. For color ads please call.

TEARSHEETS/INVOICES: Tearsheets and invoices are available upon request. Tearsheets also available on www.sdnews.com. ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the error and limited to the first insertion. Notification of error must be made within 5 days of publication.

FTP INFORMATION: Large filesize camera-ready ads that our too big to be sent via email can be sent to us via our ftp at: webftp.sdnews.com. Username is “sdcngads” and the password (case sensitive) is “BIGfile4u”

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every considera-

4/5 4c

1/10 2c 1/20 2c

1/40

2/5 2c

1/2 4c

3/10 3c

2/5 4c 1/ 20 1c

2/5 4c

3/20 2c 1/2 5c

1/2 3 c

1/5 1c

1/ 10 1c

1/5 2c 3/20 3c

Mechanical Specifications Ad Size Columns Width Full 5 10 .5" 4/5 4 0 8 .375" 3/5 3 0 6.25" 1/2 vertical 3 0 6.25" 1/2 horizontal 5 10 .5" 1/2 4 0 8 .375" 2/5 vertical 2 0 4.125" 2/5 horizontal 4 8 .375" 3/10 3 0 6.25" 1/5 vertical 1 0 2" 1/5 horizontal 4 0 8 .375" 1/5 vertical 2 0 4.125" 3/20 vertical 2 0 4.125" 3/20 horizontal 3 0 6.25" 1/10 vertical 1 0 2" 1/10 horizontal 2 0 4.125" 1/20 vertical 1 0 2" 1/20 horizontal 2 0 4.125" 1/40 1 0 2"

Depth 15.25" 14.875" 14.875" 13." 7 .375" 9.25" 14.875" 7 .375" 7 .375" 14.875" 3 .625" 7 .375" 0 5 .5" 0 3.625" 0 7 .375" 0 3 .625" 0 3 .625" 0 1 .75" 0 1 .75"

COMBINED MEDIA KIT & FLYERS 2011

2011 RETAIL DISPLAY AD RATES (NET)

*SINGLE NEWSPAPER - COST PER WEEK FOR CONSECUTIVE ISSUES

Ad Sizes Open Full Page 1480 4/ 5 1200 3/ 5 940 1/ 2 820 2/ 5 685 3/10 550 1/ 5 440 3/20 370 270 1/10 1/20 145 Coupon 120 1/40 80

13x(3x) 1184 960 752 656 548 440 352 296 216 116 96 64

26x(6x) 1101 893 699 610 510 409 327 275 201 108 89 60

52x(12x) 1046 848 644 580 484 389 311 262 191 102 85 57

4-Color 300 300 300 300 300 300 225 225 150 150 150 150

WEEKLY: La Jolla Village News BI-WEEKLY: Beach & Bay Press, Peninsula Beacon MONTHLY: Downtown News

TWO NEWSPAPERS — Ad Sizes Open Full Page 2,442 4/ 5 1,980 3/ 5 1,551 1/ 2 1,353 2/ 5 1,130 3/10 908 1/ 5 726 3/20 611 1/10 446 1/20 239 Coupon 198 1/40 132

INCLUDES 13x 1,954 1,584 1,241 1,082 904 726 581 488 356 191 158 106

35% DISCOUNT 26x 52x 1,817 1,726 1,473 1,399 1,153 1,063 1,007 957 842 799 675 642 540 513 454 432 332 315 178 168 147 140 99 94

4-Color 450 450 450 450 450 450 350 350 250 250 250 250

THREE NEWSPAPERS — INCLUDES 55% DISCOUNT. Ad Sizes Open 13x 26x 52x Full Page 3,108 2,486 2,312 2,197 4/ 5 2,520 2,016 1,875 1,781 3/ 5 1,974 1,579 1,468 1,352 1/ 2 1,722 1,378 1,281 1,218 2/ 5 1,439 1,151 1,071 1,016 3/10 1,155 924 859 817 1/ 5 924 739 687 653 3/20 777 622 578 550 1/10 567 454 422 401 1/20 305 244 227 214 Coupon 252 202 187 179 1/40 168 134 126 120

4-Color 575 575 575 575 575 600 450 450 325 325 325 325

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4 p.m. Wed. for La Jolla).

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every considera-

4/5 4c

1/10 2c 1/20 2c

1/40

2/5 2c

1/2 4c

3/10 3c

2/5 4c 1/ 20 1c

2/5 4c

3/20 2c 1/2 5c

1/2 3 c

1/5 1c

1/ 10 1c

1/5 2c 3/20 3c

Depth 15.25" 14.875" 14.875" 13." 7 .375" 9.25" 14.875" 7 .375" 7 .375" 14.875" 3 .625" 7 .375" 0 5 .5" 0 3.625" 0 7 .375" 0 3 .625" 0 3 .625" 0 1 .75" 0 1 .75"

COMBINED MEDIA KIT & FLYERS 2011

Demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

This readership study was preformed by the Circulation Verification Council. This nationally recognized auditing research firm conducts audits of circulation for newspapers, shopping guides, trade publications and magazines. Results are from our distribution area.

COMBINED MEDIA KIT & FLYERS 2011

2011 SEASONAL ADVERTISING CALENDAR January K K K K

K K K K

Dining Out*

Health & Beauty*

Business & Finance*/ Home & Garden 20 Senior Focus*

K K K K

February Dining Out*

Senior Focus*

Dining Out *

Health & Beauty *

Business & Finance*/ Home & Garden 17 Senior Focus*

Meet Your Merchant

Monthly Feature:

Home/Garden Improvement

Spring Break/Summer Camps

April Dining Out*

Health & Beauty & Fashion*

Home & Garden

Senior Focus*

K K K K K

July

May Dining Out*

Health & Beauty*

Home & Garden

Senior Focus*

LJVN/BBP/BCN Visitor Guides ‘08-‘09

K K K K K

Dining Out*

Health & Beauty *

Business & Finance*/ Home & Garden 21 Senior Focus*

K K K K

June Dining Out*

Health & Beauty *

Home & Garden

Senior Focus*

Meet Your Merchant

Monthly Feature:

Summer Vacation/Camps

Summer Camps

September

August 4

Dining Out* Health & Beauty*

Business & Finance*/ Home & Garden 18 Senior Focus*

K K K K K

Dining Out *

Health & Beauty *

Business & Finance*/ Home & Garden 15 Senior Focus*

Meet Your Merchant

Monthly Feature:

Staycations

Working Women Today

Fall NFL Kick-Off

October

K K K K K

Health, Mind & Body

Spring Break/Summer Camps

K K K K

Business & Finance*/ Home & Garden 17

Monthly Feature:

K K K K

Health & Beauty *

March

Dining Out*

Health & Beauty*

Business & Finance*/ Home & Garden 21 Senior Focus*

K K K K

November Dining Out*

Health & Beauty*

Business & Finance*/ Home & Garden 17 Senior Focus*

Monthly Feature:

Reader’s Choice Award Issue

Holiday Happenings

K K K K K

December Dining Out*/La Jolla Parade Guide

Health & Beauty*

Business & Finance*/ Home & Garden 15 Senior Focus*

Meet Your Merchant

Monthly Feature:

Holiday Gift Guide

Free Advertorial with purchase of ad in these sections--Ask your advertising representative for details.

2011 Holiday Calendar New Year’s Day . . . . . . . . . . . . . . . . . .Jan 1 Martin Luther King Day . . . . . . . . . . . .Jan 17 St. Valentine’s Day . . . . . . . . . . . . . .Feb 14 President’s Day . . . . . . . . . . . . . . . .Feb 21 St. Patrick’s Day . . . . . . . . . . . . . .March 17 First day of Spring . . . . . . . . . . . . . . .March 20 Passover . . . . . . . . . . . . . . . . . . . . . . . .April 18

Easter . . . . . . . . . . . . . . . . . . . . . . .April 24 Cinco de Mayo . . . . . . . . . . . . . . . . . .May 5 Mother’s Day . . . . . . . . . . . . . . . . . . .May 8 Memorial Day . . . . . . . . . . . . . . . . . .May 30 Flag Day . . . . . . . . . . . . . . . . . . . . .June 14 Father’s Day . . . . . . . . . . . . . . . . . .June 19 First Day of Summer . . . . . . . . . . . .June 21

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Independence Day . . . . . . . . . . . . . . .July 4 Labor Day . . . . . . . . . . . . . . . . . . . . . .Sep 5 Rosh Hashanah . . . . . . . . . . . . . . . . .Sep 28 Yom Kippur . . . . . . . . . . . . . . . . . . . . .Nov 7 First day of Autumn . . . . . . . . . . . . . .Sep 23 Columbus Day . . . . . . . . . . . . . . . . . .Oct 10 Halloween . . . . . . . . . . . . . . . . . . . . .Oct 31

Election Day . . . . . . . . . . . . . . . . . . . .Nov 8 Veterans Day . . . . . . . . . . . . . . . . . .Nov 11 Thanksgiving . . . . . . . . . . . . . . . . . . .Nov 24 Hanukkah . . . . . . . . . . . . . . . . . . . . .Dec 20 First Day of Winter . . . . . . . . . . . . . .Dec 22 Christmas . . . . . . . . . . . . . . . . . . . . .Dec 25 New Year’s Eve . . . . . . . . . . . . . . . . .Dec 31

Weekly: La Jolla Village News Bi-weekly: Beach & Bay Press / The Peninsula Beacon Monthly: Downtown News Ask about our Visitor Guides and other special publications

COMBINED MEDIA KIT & FLYERS 2011

2011 MONTHLY PROMO CALENDAR Monthly Promotion Customized For:

Health & Beauty

Dining Out K K K K K K K K K K K K

January 6 February 3 March 3 April 7 May 5 June 2 July 7 August 4 September 1 October 6 November 3 December 1

1st week of every month

Home & Garden / Business & Finance K K K K K K K K K K K K

January 20 February 17 March 17 April 21 May 19 June 16 July 21 August 18 September 15 October 21 November 17 December 22

3rd week of every month

K K K K K K K K K K K K

January 13 February 10 March 10 April 14 May 12 June 9 July 14 August 11 September 8 October 14 November 10 December 8

2nd week of every month

Spotlight on Seniors K K K K K K K K K K K K

January 27 February 24 March 24 April 28 May 26 June 23 July 28 August 25 September 22 October 28 November 24 December 22

4th week of every month

*1/10 Size Ad or Larger

Deadline is one week prior to publication date. Call to Reserve Space Today 858 270-3103

Meet Your Merchant K K K

March 31 June 30 September 29

3 times a year

FREE* Advertorial with Ad Purchase!

*Purchase an ad (1/10 or larger) and recieve a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article! Meet Your Merchant is published on 5th week (4 times per year) and is an “advertorial” opportunity to promote your business and staff with an insertion article.

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2011

FOOD & DRINK

FEBRUARY 2009

Coastal Dining Scene

ation more dining inform gScene.com for Go to: www.S DDinin

TOWN NEWS SAN DIEGO DOWN

BONDI Food, Cold Australian Beer.

food i Australian beer and Great Australian bustling at night, Bond sounds of Australia to the Relaxed by day and ry flavors, sights and alian brings the contempora er. Bondi is all about top-quality Austr e athistoric Gaslamp Quart also about the relaxed and casual Aussi i brings e. It's Bondi Beach, Bond products and peopl d after Sydney's famed a large range of Australian titude to life. Name beer on tap, along with est Ausyou ice-cold Aussie longest and strong bottled beer and the is fresh and contemporary, and international menu food The US. dining tralian wine list in the on but substantial enough for a long s the relaxed enough to snackwith the friendly casualness that make and experience, and served s the world over. Live DJ's every Friday famou Australian lifestyle no dress code. and e charg 2007. cover Gaslamp Restaurant Saturday night. No r Award for Best New Diego Winner - Lamplighte San Choice - Best Bar in CitySearch Editor's

use cake Hoional d Walker’s, anPan and Richar upscale fusion of tradit Walker’s Pancake House Marina District in

days a week 6:30am–2:30pm • 7 town South of Market, Down 520 Front Street • Just .com

.richardwalkers 619-231-7777 • www

in the Richard favorites, is now open e griddlecakes, crepes, gourmet breakfast . Serving classic-styl n to bedowntown San Diego lties, this pancake house is certai nts, specia for San Diego's reside omelets and other breakfast destination 2:30 p.m. come the “premier” Open 6:30 a.m. to tourist community! and enjoy the atmosphere, employees and the stay to if you are unable to go. orders re 7 days a week, and prepa we er’s with you as take Richard Walk

• Free Color This attractive dining page catches the reader’s eye with full color ads. Published Thursday, readers look forward to dining specials and exploring their dining options. Readership audit shows 82% of readers choose where to dine from their local paper!

tarian xican & Vege POKEZ Me with vegwith love. We cook ic We make our food

ients including organ Welcome to Pokez! We use the finest ingredare 100% vegetarian, low etable oil (no lard). le. Our beans and rice MSG). produce when possib artificial coloring, no in fat and sodium (no

Royal IndiaIndian cuisine in the Gaslamp Quarter. ofRoyal the

Experience the finest service, a friendly wait staff and some full bar India offers impeccableIndian cuisine in the city. Offering a perfect most authentic North and beers, Royal India makes for a wines the largest and a selection of the restaurant boasts fact, In ails. menu cockt sive place to relax over er. Royal India’s exten fresh in Quart mp Gasla the ent breads, baked outdoor patio in appetizers, warm decad arian, chicken, lamb and includes tempting ion of veget select Indian tasty a grand and rant alludes to the tandoor, carved ambience of the restau seafood curries. The tiled arches, a custom e” open spaces, mosaic “Best Indian Cuisin palaces, with its large India calming waterfall. Voted wood bar, and 10 foot Readers Choice Awards in 2008. Royal (Montown from e Down choos to by San Diego with over twenty items on Monday evenings). buffet et gourm a and serves 11:00 a.m. to 2:30 p.m. day through Friday,

• Free Listing You also recieve a 52 word listing allowing you to hi-light your dining establishment, setting you apart from other restaurants!

Stone nebar: Wenewt conte Hot New Wi mporary ng z has opened an exciti

ing at Chef Christian Gome Historic 1896 Build Hill! Located in a is servwine bar in Bankers Fir), Chef Gomez (between Grape and Fri and his 1927 4th Avenue from 11a-2 p Tuesdaily CH LUN -Sun. ing his POW ER from 5p-10p Weds BIG GLASSES menu with SMALL BITES & damia -crust ed Ahi ites such as Maca fuyu Try some of his favor market greens with salsa, or his farmers e, carmelized chees mango and habanero Bleu h granate seeds, Danis le troub g Havin . persimmons, pome grette d coriander seed vinai is toaste a there and ts 7pm walnu Stone . After Not at The Wet ng lot. findin g parki ng? s the street in the parki acros ly direct ng AMPLE FREE parki

• Affordable Price

urant xican Restaopera Valentine’s Me ted and d and urant is family owne

Easy to read, 3x3 full color ads plus free listing in the newspaper(s) of your choice for only: Single Paper-$150 each. Add add’l paper for only $100 each.

Resta in the East Village. Valentine’s Mexican d at 844 Market Street Mexiconveniently locate town San Diegans quality traditional Valentine’s offers down dinner (also OPEN LATE for the bar and can breakfast, lunch the excellent burritos, tortas, tacos, and ion to crowds). In addition salsa bar, you can also choose from a select the visit Valentines. Call homemade salsa at fine wine when you 34-8256. of Mexican beers and orders “to go”! 619-2 ahead to pick up your

Just Burgersorder. We only use the freshest ingredients. Youl

made to an all natura Our Burgers are all able prices. We use want at the most reason raised its entire life on pasture, can pile on all you ed cattle that has been to roam. beef from 100% grass-f otics, and with room growth hormones, antibi all! We have without chemicals, flavor! But that's not superb evably burger, Grilled The result is an unbeli Fresh ground turkey ne and every taste. g ingredients some thing for everyo burger with 24 amazin veggie r popula 8:00 pm very to fish burger, and our Mon-Sat and 11 am wine at 11:00 am to 10:00 pm selection of beer and are served daily from you in s we have a wonderful your pet to sit with on Sundays. For Adult lovers, feel free to bring more Pet for z prices. gers.bi t www.JustBur below marke visit our website at Please patio. r 00 our outdoo PHONE# (619) 234-79 . Offers l Specia info and

• BONUS Your ad will be posted in our Dining & Entertainment page online!

Publication Dates (1st week of the month) January 6 February 3 March 3 April 7 May 5 June 2

July 7 August 4 September 1 October 6 November 3 December 1

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103 For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

HEALTH, BEAUTY, FASHION & FUN FREE* Advertorial with Ad Purchase! *Purchase an ad (1/10 or larger) and receive a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article!

â&#x2C6;&#x161; Received and read by over 90% of the community on a regular basis. â&#x2C6;&#x161; Over 60% of the coastal residents are active and very health conscious.

Publication Dates (2nd week of the month) January 13 February 10 March 10 April 7 May 12 June 9

July 7 August 11 September 8 October 13 November 10 December 8

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

HOME & GARDEN monthly promo page FREE* Advertorial with Ad Purchase! *Purchase an ad (1/10 or larger) and receive a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article!

â&#x2C6;&#x161; Received and read by over 90% of the community on a regular basis. â&#x2C6;&#x161; Over 80% of coastal residents will improve their homes and landscaping.

Publication Dates (3rd week of the month) January 20 February 17 March 17 April 14 May 19 June 16

July 14 August 18 September 15 October 20 November 17 December 15

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

Spotlight on Seniors monthly promo page FREE* Advertorial with Ad Purchase! *Purchase an ad (1/10 or larger) and receive a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article!

â&#x2C6;&#x161; Received and read by over 90% of the community on a regular basis. â&#x2C6;&#x161; Approximately 30% of residents in La Jolla are 55 and older.

Publication Dates (4th week of the month)

January 27 February 24 March 24 April 28 May 26 June 30

July 28 August 25 September 29 October 27 November 24

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

MEET YOUR PROFESSIONAL ...tell your story...share your success... You are in business to help others, but you can’t help if nobody knows that you are in business! The Meet Your Professional Section is more than advertisement– It’s your own story. Highlight a recent success story, introduce your special product or service – Get noticed. √ Received and read by over 90% of the community on a regular basis.

“Voted one of the most effective marketing ideas!” – IFPA Prices based on black and white only

Publication Dates: SEPTEMBER 30, 2010 / OCTOBER 7, 2010 JANUARY 13, 2011 / JANUARY 20, 2011 MARCH 31, 2011 / APRIL 7, 2011 JUNE 30, 2011 / JULY 7, 2011 SEPT 29, 2011 / OCTOBER 6, 2011

Deadline is one week prior.

SPECIAL ADVERTISING RATES Size 1/10 pg. (4.125” x 3.625”) (200 Words) 3x Date Rate (per ad) 1/5 pg. (4.125” x 7.375”) (400 Words) 3x Date Rate (per ad)

1 Paper 2 Papers

3 Papers

4 Papers

$210 $175

$305 $265

$380 $330

$455 $390

$345 $295

$510 $445

$630 $550

$755 $655

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

CUSTOM INSERT PRINTING & DELIVERY

Your Ad Printed & Delivered FOR UNDER 7.5¢ EACH!

2 Sided Four Color – 70 lb. Gloss 20,000 – Total $1,495 20,000 Copies 8 1/2” x 11” Glossy Stock Full Color/ 2 Sided Inserted into Newspaper of Your Choice Extra In-Store Copies

ONLY

1495

Bleeds & Design Charges Apply

Call today to reserve your space: (858) 270-3103 SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2011

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Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

Editorial Calendar 2011: JANUARY San Diego Boat Show- ALL Buick Invitational-LJVN Restaurant Week-all papers ASR- DTN PBTC's Installation of Officers- BBP Whale Watching (through March)- ALL La Jolla Motor Car Classic- LJVN Japan Society of San Diego and Tijuana annual gala at Liberty Station- BCN, LVN FEBRUARY San Diego Jewish Film Festival-LJVN Pacific Southwest Wildlife Arts Festival at Liberty Station- DTN, BCN Mardi Gras- DTN MARCH OB Kite Festival at OB Elementary/OB Rec CenterBCN Seaport Village Busker Festival- DTN Little Italy Festa Siciliana- DTN Healing Arts festival- DTN APRIL PB Restaurant Walk- BBP La Jolla Half Marathon -LJVN La Jolla Hist. Society Secret Garden Tour- LJVN ArtWalk- DTN MAY High school graduations- ALL Memorial Day at Soledad- LJVN West Coast Volleyball Tourny in OB-BCN River Days- ALL Memorial Day Outreach at Saratoga Park in OB- BCN JUNE High school graduations- ALL San Diego County Fair Opens-ALL Longboard Classic Surf Contest- BBP Rock'n'Roll Marathon- BBP La Jolla Festival of the Arts- LJVN La Jolla Concerts by the Sea series- LJVN YMCA Bay to Bay Regatta- ALL OB Street Fair and Chili Cook-off- BCN Taste of Gaslamp- DTN Urban trees- DTN JULY Fourth of July activities- ALL Del Mar Race Track Opens- ALL PBTC's Concerts on the Green- BBP Over the Line- BBP, BCN Taste of Bird Rock- LJVN, BBP Point Loma Summer Concert Series- BCN Junior Lifeguard pier jump in OB- BCCN Comic-Con- DTN Veterans Plaza- DTN Pride Parade- DTN

AUGUST La Jolla Music Societyâ&#x20AC;&#x2122;s SummerFest- LJVN UCSD Cancer Center Luau & Longboard InvitationalLJVN Kiwanis Club's Pancake Breakfast- LJVN Lifeguard relay competitions- ALL SEPTEMBER OMBAC Coming Out Party- BBP PB Restaurant Walk- BBP OMSURF-OMBAC Classic Longboard Contest- BBP World Famous Women's Amateur Surfing- BBP Pacific Islander Festival- BBP Brazilian Festival- BBP La Jolla Rough Water Swim- LJVN Cabrillo Festival in Point Loma- BCN Tony Mezzadri Surf Classic in OB- BCN Peninsula Community Fair- BCN Gromfest surf competition in OB- BCN Make-A-Wish Tuna Challenge- BCN OB Jazzfest in OB Pier parking lot- BCN Yachtfest- ALL Fleet Week- DTN Red Bull Air Races- DTN ArtWalk by the Bay- DTN Street Scene- DTN OCTOBER Halloween activities- ALL Beachfest- BBP Polish Festival- BBP Homecoming- ALL Taste of La Jolla- LJVN Kiwanis fishing derby at OB Pier- BCN OB Canine Carnival/Halloween Festival- BCN OB Casino Night at Masonic Temple- BCN OB Oktoberfest- ALL Pancake breakfast at OB Pier- BCN OB Halloween carnival-Peninsula Rec / OB Rec- BCN Little Italy Festa- DTN NOVEMBER Taste of the Triangle- LJVN San Diego Jewish Book Fair- LJVN Holiday Open House in LJ- LJVN Veterans Day at Soledad- LJVN Holiday Craft Fair at Curie Elementary- LJVN OB Tree Festival Restaurant Walk- BCN OB Tree Festival Food and Toy Drive- ALL OB Christmas tree arrives at the beach- BCN OB Craft Fair at Veterans Plaza- BCN Fallback Festival (Gaslamp)- DTN DECEMBER Holiday Parade- BBP La Jolla Christmas Parade & Holiday Craft Fair- LJVN Mission Bay Boat Parade of Lights- BBP PBTC's Holiday Home Decorating Contest- BBP OB Holiday Parade/Kids Zone- BBP OB toy and food drive sorting/distribution- BCCN December Nights- DTN

1621 Grand Ave. 2nd Floor. San Diego. CA 92109. 858.270-3103. www.SDNews.com

COMBINED MEDIA KIT & FLYERS 2011

DEMOGRAPHIC PROFILE: 92037 Who lives in La Jolla? Population: • Total: 43,050 • Male: 48.23 percent • Female: 51.77 percent

Age:

La Jolla: A Jewel by the sea

La Jolla is truely the jewel of Southern California’s coastline. This charming picturesque seaside village resort is just 20 minutes from downtown San Diego. It has wonderful beaches, cultural activities and fine restaurants. La Jolla is an exquisite combination of a southern European resort atmosphere and Southern California fun. While La Jolla is known to be one of the most affluent communities in the United States, it has a down to earth feel due to the beautiful natural scenery and the helpfulness of its residents. In addition to fine restaurants, beautiful beaches, hotels and art galleries, La Jolla is home to renowned institutions, such as the Scripps Institution of Oceanography and the Stephen Birch Aquarium & Museum. This is in addition to the University of California, San Diego. Furthermore, La Jolla is home to many Bio-Tech and software companies. In short, La Jolla is a great place to live in, visit, or do business.

• 18-24 • 25-34 • 35-44 • 45-54 • 55 +

-16% -17% -16% -20% -31%

Households: • Total: 18,219 • With Children: 13.80 percent • Single with Children: 3.15 percent

Martial status: • Single: 51.49 percent • Married: 48.51 percent • Divorced: 9.37 percent

Family annual income: • $100,000 - $250,000: 27.93 percent • $300,000 - plus: 11.61 percent • Average income: $80,172

Race: • White: 80.43 percent • Black: .77 percent • Hispanic: 7.01 percent • Asian: 12.98 percent • Native American: .22 percent • Other: 5 .5 percent

Education: • College degree: 34.23 percent • High school graduate/some college/other schooling: 96.74 percent

Employment: • White Collar: 95.46 percent • Blue Collar: 4.54 percent

Real Estate: • Median Home Sale: $2,195,000

Voting: • Democrat: 46.38 percent • Republican: 52.521 percent • Other: 1.09 percent Source: Media Audit and on-line demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

La Jolla Village News • Circulation 22,000 • Publishes every Thursday COMBINED MEDIA KIT & FLYERS 2011

DEMOGRAPHIC PROFILE: 92109 Who lives in Pacific Beach/Mission Bay? Population: • Total: 43,586 • Male: 23,416 (53.72%) • Female: 20,170 (46.28%)

Households:

Older residential neighborhoods compliment young beach town

Pacific Beach, divided into alphabetical streets of gems and mineral, is very much a grid. The lower end is much like Mission Beach, with a blend of college-goers, and singles. Garnet Avenue harbors many local beach-goers attracted by trendy clothing boutiques, a plethora of restaurants, resorts, clubs and nightlife. Apart from the casual beach town atmosphere, a strong community base exists. Residential neighborhoods mixed with condos and single family homes create a strong sense of community. Multiple generations of families, active in the community still reside and are raising their families here. Mission Beach is essentially a narrow peninsula surrounded by the bay to the east and the Pacific Ocean to the west. The atmosphere is much like a resort with wide beaches and busy boardwalk on both sides. Many Mission Beach homes are rentals attracting a younger crowd. The boardwalk on the ocean side is nearly 3 miles long, running the length of Mission Beach and Pacific Beach. A popular amusement park with a vintage roller coaster, fun shops and restaurants is a favorite among locals and visitors. Sea World is nestled in the bay to the south drawing thousands of annual visitors to the area.

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

• Total: 22,747 • With Children: 2,756 • Without Children: 19,989

Martial status: • Single: 54 percent • Married: 28 percent • Separated/divorced: 18 percent

Family annual income: • $75,000 +: 61.3 percent • Average income: $73,428

Race: • White: 84.9 percent • Black: 1.1 percent • Hispanic: 11.4 percent • Asian: 2.1 percent • Other: .5 percent

Education: • College degree: 50 percent • High school graduate/some college/other schooling: 95 percent

Employment: • White Collar: 15,290 • Blue Collar: 4,673

Real Estate: • Median Home Sale: $630,000

Spending: • Total Average Sending: $56,538 Source: Media Audit and on-line demographics

Beach & Bay Press • Circulation 20,000 • Publishes every other Thursday COMBINED MEDIA KIT & FLYERS 2011

Demographic Profile: 92106-92107 Who lives on the Peninsula? Population: • Total: 23,667 • Male: 49.81 percent • Female: 50.19 percent • Median Age: 45

Discover the diversity of the Peninsula

Where else can you have suburban-like living with easy access to the airport, downtown, Mission Bay, Sea World and the world-famous San Diego Zoo! The quaint community of Point Loma is located on the east side of the peninsula overlooking downtown and Coronado. This conservative community has an extensive Naval history and large Portuguese fishing community. With Liberty Station (previously military housing) completed, the combination of a place to live, work and play among the beautiful historic homes and buildings will be the destination point for the entire region. Ocean Beach is located on the west side of the peninsula overlooking the Pacific Ocean and is home to the world famous fishing pier. The white sand beach is a favorite location for beach goers and surfers. Ocean Beach is known for for it’s pro-active residents, strong merchants association and laid back atmosphere. Cabrillo National Monument recently completed an extensive upgrade of the area around the lighthouse. On a clear day, the views are breathtaking, from the second “most visited” National park in the U.S. (behind only the Statue of Liberty). It also features one of the most interesting tide-pools on the West Coast and boasts the best place to watch the migration of the gray whales.

Households: • Total: 10,179 • With Children: 21.4 percent • Without Children: 79 percent

Martial status: • Single: 7,517 • Married: 7,612 • Divorced: 3,905 • Widowed: 1,330

Family annual income: • Average income: $65,692

Race: • White: 85.4 percent • Black: 3.4 percent • Hispanic: 8.4 percent • Asian: 2.2 percent • Other: .6 percent

Education: • College degree: 57.53 percent • High school graduate/some college/other schooling: 28.33 percent

Employment: • White Collar: 79 percent • Blue Collar: 21 percent

Real Estate: • Median Home Sale: $631,200

Voting: • Democrat: 49.4 percent • Republican: 48.5 percent • Other: 2 percent Source: Media Audit and on-line demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Peninsula Beacon • Circulation 20,000 • Publishes every other Thursday COMBINED MEDIA KIT & FLYERS 2011

Demographic Profile: 92101 Who lives downtown? Age range: • 65 and older: 31percent • 50 to 64: 25 percent • 35 to 49: 25 percent • 18-34: 18 percent

Martial status:

Developers group surveys residents of downtown San Diego

Results of the 2006 survey suggest onefourth of downtown residents, both renters and homeowners, are age 35 to 49 and another quarter are age 50 to 64 while the rest are youngsters (18 percent are 18-34) and seniors (31 percent are older than 65). The study shows that about approximately one in ten downtown residents has children living with them. Twothirds hold college or post graduate degrees. Most residents still drive to work and more than half are white and about half reported a family income toping $50,000 annual income. The survey was commissioned by the Downtown Residential Marketing Alliance, a group of 18 builders, shopping center giant Westfield Corp., the cities downtown redevelopment arm. The redevelopment board paid $20,000 of the surveys $45,000 cost. The fact finding mission was to determine out who is buying downtown and why.

• Single: 39 percent • Married: 29 percent • Separated/divorced: 16 precent

Children: • None: 51 percent • Children, but not living in the home: 36 percent • Children living in the home: 10 percent

Family annual income: • $50,000 to $200,000: 43 percent • Less than $50,000: 33 percent

Race: • White: 80 percent • Black: 4 percent • Hispanic: 4 percent • Asian: 1 percent • American Indian: 1 percent

Education: • College degree: 37 percent • High school graduate/some college/ other schooling: 34 percent • Postgraduate school: 30 percent

Work status: • Employed full-time: 53 percent • Retired: 32 percent • Employed part-time: 4 percent • Student: 2 percent • Homemaker: 2 percent

Commute to work: • Drive to work: 34 percent • Work at home or homemaker: 34 percent • Walk: 15 percent • Bus: 3 percent (Note: Percentages do not add up to 100 percent because not all categories are listed.) Source: Downtown Residential Marketing Alliance Survey

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

San Diego Downtown News • Circulation 22,000 • Publishes monthy COMBINED MEDIA KIT & FLYERS 2011

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858-270-3103 x111 • markey@sdnews.com SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com

LA JOLLA

COMBINED MEDIA KIT & FLYERS 2011

Real Estate Classified Display Rates - All Issues Size (columns x in.)

Open Rate

6x in 13 weeks

13x consecutive

Small (2 x 1 7/16")

$99

$86

$75

Medium (2 x 3 7/16")

$188

$175

$150

Large (4 x 3 7/16")

$350

$325

$300

Banner (6 x 3 7/16")

$550

$510

$450

Real Estate Display Rates - Single Issue Ad Sizes

Open Rate

6x in 13 weeks

13x consecutive

Full Page

$1,184

$1,101

$941

4/5

$960

$893

$763

3/5

$752

$699

$579

1/2

$665

$605

$550

2/5

$490

$408

$340

3/10

$403

$336

$280

1/5

$316

$264

$220

3/20

$237

$198

$165

1/10

$158

$132

$110

1/20

$102

$75

$55

22,000 circ. - Weekly

20,000 circ. - Bi Weekly

20,000 circ. - Bi-Weekly

20,000 circ. - Monthly

Mechanical Specifications

4/5 4c

1/20 2c

1/ 20 1c

2/5 2c

1/10 2c

1/40

1/2 4c

3/10 3c

2/5 4c

1/2 5c

1/5 2c

3/20 2c 3/20 3c

1/ 10 1c

1/2 3 c

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submitting camera-ready copy and with pre-payment.

ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, which does not conform to the standards of the publication.

DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) the week preceding the date of publication.

PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available with approved credit. Payment terms are net 10 days. Payments not received 30 days after billing are subject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates at any time upon 30 days notice

1/5 1c

Ad Size Full 4/5 3/5 1/2 vertical 1/2 horizontal 1/2 2/5 vertical 2/5 horizontal 3/10 1/5 vertical 1/5 horizontal 1/5 vertical 3/20 vertical 3/20 horizontal 1/10 vertical 1/10 horizontal 1/20 vertical 1/20 horizontal 1/40

ARTWORK: Normal layout costs are included in our advertising rates. Camera work, photos and special creative artwork will be charged at reasonable rates. Proofs are not for making design changes; they are intended for information checking only. Additional proofs or rebuilds may be subject to extra charges. CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4pm Thursday (4pm Wed. for La Jolla). TEAR SHEETS/INVOICES: Tear sheets

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com

Columns 5 4 3 3 5 4 2 4 3 1 4 2 2 3 1 2 1 2 1

Width 10.5" 8.375" 6.25" 6.25" 10.5" 8.375" 4.125" 8.375" 6.25" 2" 8.375" 4.125" 4.125" 6.25" 2" 4.125" 2" 4.125" 2"

Depth 15.25" 14.875" 14.875" 13." 7.375" 9.25" 14.875" 7.375" 7.375" 14.875" 3.625" 7.375" 5.5" 3.625" 7.375" 3.625" 3.625" 1.75" 1.75"

and invoices are available upon request. Tear sheets are also available on www.sdnews.com.

an additional 15% upon availability. If position is unavailable, the ad will not be charged the 15% charge.

ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the error and limited to the first insertion. Notification of error must be made within 5 days of publication.

ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial” must be stated in ad and must have a minimum hairline border.

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every consideration but will not be guaranteed. The surcharge for placement is

MECHANICAL INFORMATION: Ads are built in modular sizes (fractional). This allows attractive page layout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16 tabloid.

Weekly: La Jolla Village News • Bi-weekly: Beach & Bay Press • Peninsula Beacon Monthly: Downtown News

Ask about our Visitor Guides & other specialty publications

COMBINED MEDIA KIT & FLYERS 2011

Need some luck selling your home?

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* Min. 2 issues run or double the size for only $150/week. Price Includes color. Ad will publish in La Jolla Village News, AND either Beach & Bay Press or Peninsula Beacon OR in the Downtown News.

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com

COMBINED

MEDIA KIT & FLYERS 2011

Real Estate Professionals, Reach Your Target Audience

ur community newspapers are a part of your prospects lives. They are full of vivid, colorful local listings and news about your neighborhood. Show your clients that you are investing time and money to sell their property. The recognition that a Real Estate Professional gains from consistent, visible ads is a valuable asset with your listing calls and networking. The San Diego Community Newspaper Group has designed a rate card especially for Real Estate Professionals.

This Real Estate rate program delivers. • Direct delivery • Guaranteed distribution with audit verification • 96% receivership & readership

Special Rates & Services for Real Estate Professionals Include: FREE Open House Directory Every week the SDCNG publishes a complimentary Open House Directory. All you have to do is go to the form and update your listing each week. It’s easy, effective and free – http://www.sdnews.com/pages/open_house. Deadline for submission is noon Tuesday.

Classified Display Ads This program is our best value. Your ad will appear in all editions that are published during the week in our Real Estate section. The impact is high, the distribution is broad and the rates are low.

Display Ads Real Estate ads have been a part of our community newspapers from the day we first published. For decades, Real Estate Professionals have used cover positions, full page ads and color to showcase their listings and themselves. The power of a large ad in the community newspaper is smart investment.

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com

Weekly: La Jolla Village News • Bi-weekly: Beach & Bay Press • Peninsula Beacon Monthly: Downtown News

Ask about our Visitor Guides & other specialty publications

COMBINED MEDIA KIT & FLYERS 2011

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E NEWS RY 31, 2008 | LA JOLLA VILLAG PAGE 12 | THURSDAY, JANUA

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MARK or JASON 3196 MIDWAY DR. (619)224-0500

to FTS Au ck SUV

G Auto G Tru Import Domestic & els All Years & Mod

2010 Read ers Ch oice Winn er

We put the “Care” in Car Care!

Over 200,000 Vehicle Owners can view Your Full-Color Ad for One Low Wholesale Price!

b.com m G dan@ftsautop h www.ftsautopb.co St, Pacific Beac G 5165 Cass 858.488.0885

√ Full zone buy is distributed doorto-door distribution to over 40,000 homes and businesses! Vista

Medium Ad Actual Size (2.94” x 2.3”)

√ Received and read by over 90%San of Marcos 78 the communities on a regular basis.

As low as $99/week

Small Ad Actual Size (1.43” x 2.3”)

(Only $24.75 per paper)

As low as $75/week

Large Ad Actual Size (2.94” x 3”)

X-Small Ad Actual Size (1.43” x 1”)

As low as $150/week

As low as $55/week

Minimum 3 Month Program* (13 issues) X-Small Ad Small Ad Medium Ad Large Ad

$75 per issue $95 per issue $125 per issue $175 per issue

Minimum 6 Month Program* (26 + issues) X-Small Ad Small Ad Medium Ad Large Ad

Leucadia

La Costa

√ High income readers with more Cardiff than other comdisposable income munities. √ One low wholesale rate published in two publications each week.

Published in 2 Newspapers for 1 low price!

$55 per issue $75 per issue $99 per issue $150 per issue

* To add the monthly Downtown News, double the rate.

Call to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2011

Santaluz

Classified Advertising Rates Remember, when a reader turns to classified they’re already 50% sold!

our advertisement placed in The San Diego Community Newspaper Group classified section will appear in the Beach & Bay Press and The Peninsula Beacon, La Jolla Village News and The San Diego Downtown News. Over 85,000 copies are delivered to affluent coastal homes and businesses. Your ad will be read by over 120,000 people from La Jolla through Downtown San Diego. Publishing 100% local news, our papers enjoy an average readership of 93%. Printing each Thursday, your advertisement will remain in homes, businesses and on newsstands for up to seven days.

CLASSIFIED DISPLAY RATES

CLASSIFIED LINE AD RATES Open Rate:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Weekly Based on 3-line min.

Classified display advertisements are boxed and can include artwork. Minimum size is 1". Sizes based on a 6-column x 15.5 tabloid format.

/per line

1 week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8.50

Frequency Rates:

Contract: 1–2 Insertions 3–8 Insertions $33.00 per col/inch $28.00 per col/inch

9–16 Insertions 17–25 Insertions 26+ Insertions $26.00 per col/inch $23.00 per col/inch $21.00 per col/inch

Consecutive insertions – based on 3-line min.

Marketplace Ads:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weekly /per line 2 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.00 3 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00 6 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.50 13 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.00 26 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.50 52 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00

Small 1 col. x 2.25" 4 weeks $75 Med. 2 col. x 2.25" 4 weeks $130 Lg. 2col. x 3" 4 weeks $175

13 or more weeks $55 13 or more weeks $110 13 or more weeks $165

CadNet Publish your classified ad in over 120 publications in U.S. & Canada with a combined circulation of over 10 million or 1.6 million households. Publications have a two week window to run your ad.

15 words . . . . . . . . . . . . . . . . . . . . . . . . . . $595.00 per insert/per week

Bargain Bin:

$15 each additional word. First time advertisers, BUY 1 GET 1 FREE.

Private party – $500 or less Based on 3-line min. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Garage Sales:

Real Estate Directory: (2col x 1.75" ad) 2 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $150.00 4 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $250.00 6 insertions + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $350.00 Open House Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing* Rental Hotsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing*

4 lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.50 each additional line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3.00 Place your ad via the website, www.sdnews.com . . . . . . . . . . . . . . . . . . . . FREE*

*Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Lost & Found:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Legal Ads:*

Service/Professional Directory Listings

*Abandonment of Fictitious Name, Withdrawal From A Partnership, Operation Under Fictitious Business Name, Dissolution of Partnership, Notice of Trustee Sale. Legal ads may not necessarily run full circulation, but will be published in the La Jolla Village News to be legal.

Small Ad (1.5"x1") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$55.00 per week 8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$45.00 per week 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$35.00 per week Large Ad (1.5"x2.25") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95.00 per week 8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75.00 per week 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65.00 per week

Personal Name Change (4 weeks) . . . . . . . . . . . . . . . . . . . (total) $88.00 Fictitious Business Name (4 weeks) . . . . . . . . . . . . . . . . . . (total) $44.00 Per col/inch (1 issue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.00

Deadlines: Classified Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday 5 p.m. Line ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m. Cancellation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m. Mechanical Specifications: 6-Column Format Page: 10" wide x 15.5" deep.

Place classified ads on line at: www.sdnews.com or call (858) 270-3103 x140

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

No. of Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Col. Width 1 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.43" 2 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.94" 3 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.45" 4 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.96" 5 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.47" 6 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.89" 7 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.5" *We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad. COMBINED MEDIA KIT & FLYERS 2011

YOUR COMMUNITY SERVICE DIRECTORY DONE RIGHT!

Three Great Papers, One Low Price • LA JOLLA VILLAGE NEWS

• BEACH & BAY PRESS

92037 (Weekly)

• PENINSULA BEACON

92109 (Bi-Weekly)

92106, 92107, 92110 (Bi-Weekly)

Published in 42,000 papers weekly! 15%with this ad O :

HAULING, DEMOLITION & TREE SERVICE

Perfect advertising solution for all types of business:

Home & Garden Construction

CALL FOR A FREE QUOTE

Electrical

JOE @ 619.227.8512 FULLY LICENSED AND INSURED

LIC. #934706 lonestardemolition.com

United Home Remodeling

House Cleaning

R&V Ruperto Vazques

NEW CLIENTS

DISCOUNT

All Remodels & Repairs • Kitchen & Bathroom • Electrical • Plumbing • Handyman Service • Carpentry • Doors • Roofing • Drywall

(619) 723-3935 RATES

Painting

REFERENCES

15%

Insured & Bonded Lic #874554

Plumbing

FREE ESTIMATES

Pest Control

Sprinkler Systems

Tree Trimming · Hauling Sod Lawn · Clean Up Trash Concrete · Gardening Fertilized · Landscaping · Drain Water Sprinkler Installation · Wood Fencing

Roofing

Carpet Cleaning

Ph: (858) 573-6950 Cell: (858) 518-0981 P.O. Box 710398 San Diego, CA 92171

SMALL AD (1.5” x 1”)

LARGE AD

(1.5” x 2.25”)

52 week contract

$35 per week

$55 per week

26 week contract

$45 per week

$65 per week

13 week contract

$55 per week

$75 per week

Landscaping & More

Reach over 155,000 readers in these affluent coastal communities for as little as $35 per week!

SAN DIEGO COMMUNITY NEWSPAPER GROUP FOR ADVERTISING INFORMATION CALL SONYA 858-270-3103 X136 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 COMBINED MEDIA KIT & FLYERS 2011

TO: Media Buyers SUBJECT: Best Local Marketing Source

Some newspapers are trying to disguise themselves as ‘hyper-local.’ Some dailies are claiming to be something they are not– a community newspaper. They’ve even created a new buzz word, “hyper-local.” The San Diego Community Newspaper Group has deep, established roots in the coastal communities of San Diego since 1988. We have provided local news and aided local commerce from day one.

This is hyper-local news! The San Diego Community Newspaper Network distributes over 175,000 community newspapers in 10 distinct areas. Our papers are filled to the margins with features, photos, calendars, school sports and the local social scene. We are the “source” for local communities. If some other papers try to imitate what we do best, we’ll take the compliment.

So, MEDIA BUYERS, give us a shot and we’ll show you what “hyper-local” REALLY IS.

SAN DIEGO COMMUNITY NEWSPAPER GROUP

We were born local. We still are local. We will always be local.

Phone 858.270.3103 • Fax 858.713.0095 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com • ads@sdnews.com COMBINED MEDIA KIT & FLYERS 2011

SAN DIEGO’S

COMMUNITY NEWSPAPER NETWORK Want to reach a larger affluent market? We can provide you with more zip codes in our network. • One stop shopping, combined rate discounts, one invoice. • Targets San Diego’s most affluent communities, zipcodes. • Reaches households with incomes of $50,000+. • 143,000 total distribution including FREE home delivery. • Audit of circulation and community newspaper format provides guaranteed readership.

Eight zones to meet your advertising needs: COAST NEWS ZIP CODE 92007 92008-09 92014 92024 92054-56 92075 92130

CITY Cardiff by the Sea Carlsbad Del Mar Encinitas Oceanside Solana Beach Carmel Valley

WEEKLY TOTAL

28,500

BEACH & BAY PRESS ZIP CODE 92109

CITY Pacific Beach

BI-WEEKLY TOTAL

20,000

RANCHO SANTA FE NEWS ZIP CODE 92067 92091 92127 RR52 RR53

CITY Rancho Santa Fe Rancho Santa Fe Rancho Bernardo Rancho Santa Fe Rancho Santa Fe Santa Luz

BI-WEEKLY TOTAL

9,200

PENINSULA BEACON ZIP CODE 92106 92107 92110

CITY Point Loma Ocean Beach Old Town

BI-WEEKLY TOTAL

20,000

LA JOLLA VILLAGE NEWS ZIP CODE 92037 92122

CITY La Jolla University City

WEEKLY TOTAL

22,000

DOWNTOWN NEWS ZIP CODE 92101 92103

CITY SD Downtown Mission Hills, Hillcrest, Old Town

MONTHLY TOTAL

22,000

LA JOLLA VILLAGE NEWS ZIP CODE 92037 92122

CITY La Jolla University City

WEEKLY TOTAL

22,000

UPTOWN NEWS ZIP CODE 92103 92104 92116

CITY Mission Hills Hillcrest Northpark Kensington

BI-WEEKLY TOTAL

22,000

Simplify your marketing, focus on results! Phone 858.270.3103 Fax 858.713.0095 1621 Grand Ave, 2nd Floor San Diego, CA 92109 www.sdnews.com • ads@sdnews.com

COMBINED MEDIA KIT & FLYERS 2011

2011 NATIONAL DISPLAY AD RATES (GROSS)

*SINGLE NEWSPAPER - COST PER WEEK FOR CONSECUTIVE ISSUES

Ad Sizes Full Page 4/5 3/5 1/2 2/5 3/10 1/5 3/20 1/10 1/20 Coupon 1/40

Open 13x(3x) 26x(6x) 52x(12x) 4-Color $1,702 $1,362 $1,266 $1,203 300 1,380 1,104 1,027 975 300 1,081 865 804 741 300 943 754 702 667 300 788 630 587 557 300 633 506 470 447 300 506 405 376 358 225 426 340 316 301 225 311 248 231 220 150 167 133 124 117 150 138 110 102 98 150 92 74 69 66 150

WEEKLY: La Jolla Village News BI-WEEKLY: Beach & Bay Press, Peninsula Beacon MONTHLY: Downtown News

TWO NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT Ad Sizes Open 13x 26x 52x 4-Color Full Page $2,723 $2,178 $2,026 $1,925 450 4/5 2208 1766 1642 1561 450 3/5 1730 1383 1287 1222 450 1/2 1509 1208 1122 1066 450 2/5 1260 1009 937 891 450 3/10 1012 810 753 715 450 1/5 810 647 603 573 350 3/20 681 545 506 481 350 1/10 497 398 369 351 250 1/20 267 214 199 189 250 Coupon 221 177 164 156 250 1/40 147 117 109 104 250 THREE NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT. Ad Sizes Open 13x 26x 52x 4-Color Full Page $3,404 $2,723 $2,532 $2,406 575 4/5 2,760 2,208 2,054 1,950 575 3/5 2,162 1,730 1,609 1,528 575 1/2 1,886 1,509 1,403 1,333 575 2/5 1,576 1,260 1,172 1,113 575 3/10 1,265 1,012 941 894 600 1/5 1,012 810 753 715 450 3/20 851 681 634 601 450 1/10 621 497 462 439 325 1/20 334 267 248 236 325 Coupon 276 221 206 196 325 1/40 184 147 137 130 325 ALL NEWSPAPERS — INCLUDES Ad Sizes Full Page 4/5 3/5 1/2 2/5 3/10 1/5 3/20 1/10 1/20 Coupon 1/40

Open $4,425 3,588 2,811 2,452 2,048 1,645 1,316 1,107 808 434 359 239

MULTIPLE PAPER DISCOUNT.

13x $3,540 2,870 2,249 1,961 1,638 1,316 1,053 885 646 347 287 192

26x 52x 4-Color $3,292 $3,128 650 2,670 2,536 650 2,091 1,973 650 1,824 1,733 650 1,524 1,447 650 1,223 1,162 525 979 930 525 823 782 525 601 571 425 323 306 425 267 254 425 178 169 425

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

PRE-PRINTED INSERT RATES*: Minimum charge $120.00. $60/M 1,000–5,000 5,001–16,000 $45/M 16,001 & over $40/M *Pricing is for single sheet only; call for larger/heavier insert prices.

ARTWORK: Normal layout costs are included in our advertising rates. CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4 p.m. Wed. for La Jolla). TEARSHEETS/INVOICES: Tearsheets and invoices are available upon request.

ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial” must be stated in ad and must have a minimum hairline border.

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every consideration but will not be guaranteed. The surcharge for placement is an additional 15% upon availability. If position is unavailable, the ad will not be charged the 15% charge.

FTP LOGIN INFORMATION: Host: webftp.sdnews.com; User: sdcngads; Password: BIGfile4u* (case sensitive)

4/5 4c

1/10 2c 1/20 2c

1/40

2/5 2c

1/2 4c

3/10 3c

2/5 4c 1/ 20 1c

2/5 4c

3/20 2c 1/2 5c

1/2 3 c

1/5 1c

1/ 10 1c

1/5 2c 3/20 3c

Mechanical Specifications Ad Size Columns Width Full 5 10 .5" 4/5 4 8 .375" 3/5 3 6.25" 1/2 vertical 3 6.25" 1/2 horizontal 5 10 .5" 1/2 4 8 .375" 2/5 vertical 2 4.125" 2/5 horizontal 4 8 .375" 3/10 3 6.25" 1/5 vertical 1 2" 1/5 horizontal 4 8 .375" 1/5 vertical 2 4.125" 3/20 vertical 2 4.125" 3/20 horizontal 3 6.25" 1/10 vertical 1 2" 1/10 horizontal 2 4.125" 1/20 vertical 1 2" 1/20 horizontal 2 4.125" 1/40 1 2"

Depth 15.25" 14.875" 14.875" 13." 7 .375" 9.25" 14.875" 7 .375" 7 .375" 14.875" 3 .625" 7 .375" 5 .5" 3 .625" 7 .375" 3 .625" 3 .625" 1 .75" 1 .75"

COMBINED MEDIA KIT & FLYERS 2011

DIGITAL FILE SPECIFICATIONS Applications Supported:

File Formats Supported:

*FTP LOGIN

QuarkXpress 6-7.5 Illustrator Photoshop

QXD, AI, TIFF, EPS, JPEG, PDF

HOST: webftp.sdnews.com

Media Supported: DVD, CD-ROM, FTP*

We prefer ads sent digitally via email or FTP. We accept files condensed with Stuffit or Zip. PDF files are fine as long as b/w ads are 600 dpi, color 300 dpi. Please make sure all art and fonts are embedded. All Illustrator files must have all fonts outlined (converted to art) and all images embedded or include all linked artwork/photos. Photos should be set to 200+ dpi. Keep in mind that photos taken from the internet usually are 72 dpi and do not print well. When sending Quark files, be sure to include all images and all fonts with your layout file. We cannot be held responsible for incomplete files. We cannot accept b/w or color ads as Microsoft Word, Excel, Office, Publisher, Pagemaker or any other PC word processing format. All ads sent in Word will be treated as roughs only, but any & all art/photos etc. still need to be supplied on CD or via email. “Advertorials” in Word format are acceptable. Include a printed proof (B&W or Color Laser) with your disc so we can make any corrections necessary. All colors used in your layout should be converted to CMYK. We strongly suggest saving your ad as a PDF before you send it. Files sent via email must be sent to your Sales Representative. Please include the name of the advertiser and the Advertising Consultant’s name in the subject field.

For more information, call the Art Dept. at:

(858) 270-3103 x107

SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

USER: sdcngads *PASSWORD: BIGfile4u *Case sensitive.

LA JOLLA VILLAGE NEWS • BEACH & BAY PRESS • PENINSULA BEACON • DOWNTOWN NEWS Newspaper Mechanical Specifications Ad Size Columns Width Depth Full 5 10 .5" 15.25" 4/5 4 8 .375" 14.875" 3/5 3 6.25" 14.875" 1/2 vertical 3 6.25" 13" 1/2 horizontal 5 10 .5" 7 .375" 1/2 square 4 8 .375" 9.25" 2/5 vertical 2 4.125" 14.875" 2/5 horizontal 4 8 .375" 7 .375" 3/10 3 6.25" 7 .375" 1/5 vertical 1 2" 14.875" 1/5 vertical 2 4.125" 7 .375" 1/5 horizontal 4 8 .375" 3 .625" 3/20 vertical 2 4.125" 5 .5" 3/20 horizontal 3 6.25" 3 .625" 1/10 vertical 1 2" 7 .375" 1/10 horizontal 2 4.125" 3 .625" 1/20 vertical 1 2" 3 .625" 1/20 horizontal 2 4.125" 1 .75" 1/40 1 2" 1 .75"

SAN DIEGO PETS MAGAZINE Magazine Mechanical Specifications Ad Size Columns Width Depth Full 3 7.25" 9.5" Full Bleed 3 8.5" 10.75" 2/3 2 4.75" 9.5" 1/2 vertical 1.5 3.625" 9.5" 1/2 horizontal 3 7.25" 4.625" 1/3 square 2 4.75" 4.625" 1/3 vertical 1 2.25" 9.5" 1/3 horizontal 3 7.385" 3.148" 1/6 vertical 1 2.25" 4.625" 1/6 horizontal 2 4.75" 2.125" 1/12 Marketplace 1 2.25" 2.125"

COMBINED MEDIA KIT & FLYERS 2011