San Diego Newspaper Group Media Kit 2012 by San Diego Community Newspaper Group

SAN DIEGO COMMUNITY NEWSPAPER GROUP Media Kit 2012

www.sdnews.com • 1621 Grand Ave., 2nd floor • San Diego • CA 92109 • (858) 270-3103

SERVING SAN DIEGO’S

AFFLUENT COASTAL COMMUNITIES

Local Advertising that Reaches Your Target! Distribution: Paper/Zip

Circulation

La Jolla Village News 22,000

Receivership 94.8%

• 100% Market Saturation

92037, 92121 (Weekly)

Beach & Bay Press

Over 150,000 Readers! Guaranteed Distribution! Proven Results!

20,000

We deliver to virtually every home and business in our distribution area.* Verified by CVC (Circulation Verification Council).

96%

• 100% “Community News”

92109 (Bi-Weekly)

The Peninsula Beacon 20,000

Our professionally staffed editorial department specializes in community news, business briefs, opinion, calendar of events, entertainment, area sports and much more - making our content appealing to people of all age groups and personal interests.

91.2%

92106, 92107, 92110 (Bi-Weekly)

–––––– Total Circulation

62,000

• Audited Circulation (CVC) • Door-to-Door Distribution

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2012

2012 Local Ad Rates (NET) Cost per ISSUE (per paper) for consecutive issues AD SIZES OPEN 13x(3X) 26x(6X) 52x(12X) Full Page 1,480 1,184 1,101 1,046 (w/color) 1,780 1,484 1,401 1,346 4/ 5 1,200 960 893 848 1,500 1,260 1,193 1,148 3/ 5 940 752 699 644 1,240 1,052 999 944 1/ 2 820 656 610 580 1,020 856 810 780 2/ 5 685 548 510 484 885 748 710 684 3/10 550 440 409 389 700 590 559 539 1/ 5 440 352 327 311 590 502 477 461 3/20 370 296 275 262 520 446 425 412 1/10 270 216 201 191 370 316 301 291 1/20 145 116 108 102 370 316 301 291 Coupon 120 96 89 85 220 196 189 185 1/40 80 64 60 57 180 164 160 157 WEEKLY: La Jolla Village News BI-WEEKLY: Beach & Bay Press, Peninsula Beacon

Add-On Pick Up Rate ---2nd Paper Save 35% AD SIZES OPEN 13x 26x Full Page 962 770 716 (w/color) 1,112 920 866 4/5 780 624 580 930 774 730 3/5 611 489 454 761 639 604 1/2 533 426 397 683 576 547 2/5 445 356 332 595 506 482 3/10 358 286 266 508 436 416 1/5 286 229 213 411 354 338 3/20 241 192 179 366 317 304 1/10 176 140 131 276 240 231 1/20 94 75 70 194 175 170 Coupon 78 62 58 178 162 158 1/40 52 42 39 152 142 139

52x 680 830 551 701 419 569 377 527 315 465 253 403 202 327 170 295 124 224 66 166 55 155 37 137

Pre-Print Marketing Opportunities Pre-Print Rates* (Minimum charge $120) 1,000-5,000: $45/M 5,001-16,000: $40/M 16,001 & over: $35/M

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submitting camera-ready copy and with pre-payment. DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) preceding the date of publication. ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, which does not conform to the standards of the publication. PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available with approved credit. Payment terms are net 10 days. Payments not received 30 days after billing are subject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates at any time upon 30 days notice. ARTWORK: Normal layout costs are included in our advertising rates. Camera work, photos and special creative artwork will be charged at reasonable rates. Proofs are not for making design changes; they are intended for information checking only. Additional proofs or rebuilds may be subject to extra charges. CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4 p.m. Wed. for La Jolla). TEARSHEETS/INVOICES: Tearsheets and invoices are available upon request. Tearsheets also available on www.sdnews.com. ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the error and limited to the first insertion. Notification of error must be made within 5 days of publication. GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every consideration but will not be guaranteed. The surcharge for placement is an additional 15% upon availability. If position is unavailable, the ad will not be charged the 15% charge. ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial” must be stated in ad and must have a minimum hairline border. MECHANICAL INFORMATION: Ads are built in modular sizes (fractional). This allows attractive page layout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16” tabloid. Standard Advertising Units (S.A.U.) will float. For color ads please call. FTP INFORMATION: Large filesize ads that our too big to be sent via email can uploaded our ftp at: webftp.sdnews.com. Username is “sdcngads” and the password (case sensitive) is “BIGfile4u”

Mechanical Specs AD SIZE

COLUMNS

WIDTH

DEPTH

Full

10 .5"

15.25"

4/5

8 .375"

14.875"

3/5

6.25"

14.875"

1/2 vert.

6.25"

13"

1/2 horz.

10 .5"

7 .375"

1/2

8 .375"

9.25"

2/5 vert.

4.125"

14.875"

2/5 horz.

8 .375"

7 .375"

3/10

6.25"

7 .375"

1/5 vert.

14.875"

1/5 horz.

8 .375"

3 .625"

1/5 vert.

4.125"

7 .375"

3/20 vert.

4.125"

5 .5"

3/20 horz.

6.25"

3.625"

*Pricing is for single sheet only. Call for larger/heavier insert prices.

1/10 vert.

7 .375"

Custom Insert Printing & Inserting Program

1/10 horz.

4.125"

3 .625"

20,000 copies $1,495 Full Color / 2 Sided / 8.5 x 11 / Glossy Stock Inserted into the publication of your choice For additional quantities call for a price quote

1/20 vert.

3 .625"

1/20 horz.

4.125"

1 .75"

1/40

1 .75"

2/5 4c 1/20 2c

1/2 5c

2/5 4c 1/ 20 1c

4/5 4c 1/10 2c 1/40

2/5 2c 1/2 4c

3/10 3c

3/20 2c

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Call for our website rates

1/5 2c 3/20 3c

1/ 10 1c

1/2 3 c

1/5 1c

LOCAL PICKUP RATES 2K12

SAN DIEGO COMMUNITY NEWSPAPER GROUP

Marketing Mixology

PRINT PRODUCTS & SPECIAL SECTIONS Direct Delivery Distribution • Special Themed Sections • Annual Visitors Guide • Annual Readers Choice •

FEBRUARY 2009

SAN DIEGO DOWNTOWN

NEWS

FOOD & DRINK dining information e.com for more Go to: www.SDDiningScen

BONDI Food, Cold Australian Beer.

food Australian beer and Great Australian bustling at night, Bondisounds of Australia to the Relaxed by day and flavors, sights and brings the contemporary Bondi is all about top-quality Australian and casual Aussie athistoric Gaslamp Quarter. It's also about the relaxed Beach, Bondi brings Bondi products and people. after Sydney's famed large range of Australian a titude to life. Named Ausbeer on tap, along with longest and strongest you ice-cold Aussie bottled beer and the is fresh and contemporary, and international the US. The food menu enough for a long dining tralian wine list in snack on but substantialcasualness that makes the relaxed enough to and with the friendly Live DJ's every Friday experience, and served over. world the famous dress code. Australian lifestyle 2007. cover charge and no Saturday night. No Award for Best New Gaslamp Restaurant San Diego Winner - Lamplighter Choice - Best Bar in CitySearch Editor's

Houseand Walker’sanPancake Richard upscale fusion of traditional in Marina District Walker’s Pancake House,

days a week 6:30am–2:30pm • 7 South of Market, Downtown 520 Front Street • Just

lkers.com 619-231-7777 • www.richardwa

in the Richard favorites, is now open griddlecakes, crepes, gourmet breakfast beServing classic-style house is certain to downtown San Diego. specialties, this pancake for San Diego's residents, omelets and other breakfast destination 2:30 p.m. come the “premier” Open 6:30 a.m. to tourist community! and enjoy the atmosphere, employees and the stay if you are unable to orders to go. 7 days a week, and with you as we prepare take Richard Walker’s

an & Vegetariwith vegPOKEZ Mexican with love. We cook We make our food organic

including Welcome to Pokez! low We use the finest ingredients are 100% vegetarian, etable oil (no lard). Our beans and rice produce when possible.artificial coloring, no MSG). in fat and sodium (no

Royal IndiaIndian cuisine in the Gaslamp Quarter. ofRoyal the

Experience the finest service, a friendly wait staff and some a full bar India offers impeccableIndian cuisine in the city. Offering a perfect most authentic North and beers, Royal India makes for largest wines restaurant boasts the menu and a selection of cocktails. In fact, the place to relax over Royal India’s extensive in Gaslamp Quarter. breads, baked fresh outdoor patio in the appetizers, warm decadent chicken, lamb and includes tempting tasty selection of vegetarian, alludes to grand Indian the tandoor, and a ambience of the restaurantarches, a custom carved tiled seafood curries. The open spaces, mosaic Cuisine” palaces, with its large calming waterfall. Voted “Best Indian in 2008. Royal India wood bar, and 10 foot Readers Choice Awards (Monby San Diego Downtownwith over twenty items to choose from serves a gourmet buffet a.m. to 2:30 p.m. and on Monday evenings). 11:00 day through Friday,

: Wet Stone Hot New Winebar new contemporary has opened an exciting at

Chef Christian Gomez Historic 1896 Building Hill! Located in a is servwine bar in Bankers Fir), Chef Gomez (between Grape and and his 1927 4th Avenue 11a-2p Tues-Fri LUNCH daily from ing his POWER from 5p-10p Weds-Sun. BIG GLASSES menu ted Ahi with SMALL BITES & such as Macadamia-crus fuyu Try some of his favorites market greens with salsa, or his farmers cheese, carmelized mango and habanero seeds, Danish Bleu Having trouble persimmons, pomegranate coriander seed vinaigrette. 7pm there is walnuts and a toasted Stone. After Not at The Wet lot. finding parking? street in the parking directly across the AMPLE FREE parking

Restaurant Valentine’s Mexican operated and is family owned and

Restaurant in the East Village. Valentine’s Mexican at 844 Market Street traditional Mexiconveniently located San Diegans quality for the bar LATE Valentine’s offers downtown and dinner (also OPEN tortas, tacos, and can breakfast, lunch to the excellent burritos, selection crowds). In addition salsa bar, you can also choose from a the Call homemade salsa at fine wine when you visit Valentines. of Mexican beers and orders “to go”! 619-234-8256. ahead to pick up your

Just Burgersorder. We only use the freshest ingredients. You

natural made to prices. We use an all Our Burgers are all want at the most reasonableraised its entire life on pasture, can pile on all you cattle that has been to roam. beef from 100% grass-fed hormones, antibiotics, and with room have growth that's not all! We without chemicals, superb flavor! But Grilled The result is an unbelievably every taste. Fresh ground turkey burger, and ingredients some thing for everyone burger with 24 amazing very popular veggie am to 8:00 pm fish burger, and our pm Mon-Sat and 11 wine at 11:00 am to 10:00 selection of beer and are served daily from we have a wonderful with you in on Sundays. For Adults lovers, feel free to bring your pet to sit for more Pet below market prices. at www.JustBurgers.biz Please visit our website our outdoor patio. PHONE# (619) 234-7900 info and Special Offers.

NETWORKING BUY

Circulation Verification Council Total Circulation: 82,000

INSERTS/PRINTING VOL. 19, NO. 4

MAKING WAVES IN YOUR NEIGHBORHOOD

ON BOARD

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By Susan Grant STAFF WRITER

PHOTOGRAPHS BY ROBERT BOYD

DADDY’S HOME: After serving more than six months in Iraq, a Marine reunites with his family with a tearjerking hug and kiss. About 200 Marines and Sailors returned to a host of banners, flags and loved ones during the March 9 homecoming celebration at Marine Base Camp Pendelton.

Networking with other publishers allow clients to get more distribution at network rates.

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JAN. 27 - FEB. 6

Residents ask for help to halt landslide

THISWEEK

Homecoming n

Marines come home from tour in Iraq

By Robert Boyd S

battle, but into her family’s a

CARLSBAD — Local residents to their ankles in mud, and they ar the city for help to dig them out. Neighbors Lisa Gezelter and Rubins of Aqua Dulce Court in La Costa came before the City Council March 8 to ask for help to deal with the massive m and flooding near their homes. “This has been a nightmare neighborhood,” said Gezelter. The worst of the problems began Mar 3 when Russell Kurtz noticed water gushing down the street and into their cul-de-sac s

Custom printing and inserting will make a LASTING impresssion on potential customers.

Print & deliver on glossy stock starting at 7.5¢ each per household.

ON-LINE NEWS/ DAILY E-NEWS/ SOCIAL MEDIA/DEALS Hyper-local web page, on-line digital paper editions, Daily Update e-news, blogs, polls, event calendar, free local business directory, Hot Deals and more!

Demographic Profile: 92106-92107 Who lives on the Peninsula? Population: • Total: 23,667 • Male: 49.81 percent • Female: 50.19 percent • Median Age: 45

Households: • Total: 10,179 • With Children: 21.4 percent • Without Children: 79 percent

Discover the diversity of the Peninsula Where else can you have suburban-like living with easy access to the airport, downtown, Mission Bay, Sea World and the world-famous San Diego Zoo! The quaint community of Point Loma is located on the east side of the peninsula overlooking downtown and Coronado. This conservative community has an extensive Naval history and large Portuguese fishing community. With Liberty Station (previously military housing) completed, the combination of a place to live, work and play among the beautiful historic homes and buildings will be the destination point for the entire region. Ocean Beach is located on the west side of the peninsula overlooking the Pacific Ocean and is home to the world famous fishing pier. The white sand beach is a favorite location for beach goers and surfers. Ocean Beach is known for for it’s pro-active residents, strong merchants association and laid back atmosphere. Cabrillo National Monument recently completed an extensive upgrade of the area around the lighthouse. On a clear day, the views are breathtaking, from the second “most visited” National park in the U.S. (behind only the Statue of Liberty). It also features one of the most interesting tide-pools on the West Coast and boasts the best place to watch the migration of the gray whales.

Martial status: • Single: 7,517 • Married: 7,612 • Divorced: 3,905 • Widowed: 1,330

Family annual income: • Average income: $65,692

Race: • White: 85.4 percent • Black: 3.4 percent • Hispanic: 8.4 percent • Asian: 2.2 percent • Other: .6 percent

Education: • College degree: 57.53 percent • High school graduate/some college/other schooling: 28.33 percent

Employment: • White Collar: 79 percent • Blue Collar: 21 percent

Real Estate: • Median Home Sale: $631,200

Voting: • Democrat: 49.4 percent • Republican: 48.5 percent • Other: 2 percent Source: Media Audit and on-line demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Peninsula Beacon • Circulation 20,000 • Publishes every other Thursday COMBINED MEDIA KIT & FLYERS 2012

DEMOGRAPHIC PROFILE: 92037 Who lives in La Jolla? Population: • Total: 43,050 • Male: 48.23 percent • Female: 51.77 percent

Age: • 18-24 • 25-34 • 35-44 • 45-54 • 55 +

-16% -17% -16% -20% -31%

Households:

La Jolla: A Jewel by the sea La Jolla is truely the jewel of Southern California’s coastline. This charming picturesque seaside village resort is just 20 minutes from downtown San Diego. It has wonderful beaches, cultural activities and fine restaurants. La Jolla is an exquisite combination of a southern European resort atmosphere and Southern California fun. While La Jolla is known to be one of the most affluent communities in the United States, it has a down to earth feel due to the beautiful natural scenery and the helpfulness of its residents. In addition to fine restaurants, beautiful beaches, hotels and art galleries, La Jolla is home to renowned institutions, such as the Scripps Institution of Oceanography and the Stephen Birch Aquarium & Museum. This is in addition to the University of California, San Diego. Furthermore, La Jolla is home to many Bio-Tech and software companies. In short, La Jolla is a great place to live in, visit, or do business.

• Total: 18,219 • With Children: 13.80 percent • Single with Children: 3.15 percent

Martial status: • Single: 51.49 percent • Married: 48.51 percent • Divorced: 9.37 percent

Family annual income: • $100,000 - $250,000: 27.93 percent • $300,000 - plus: 11.61 percent • Average income: $80,172

Race: • White: 80.43 percent • Black: .77 percent • Hispanic: 7.01 percent • Asian: 12.98 percent • Native American: .22 percent • Other: 5 .5 percent

Education: • College degree: 34.23 percent • High school graduate/some college/other schooling: 96.74 percent

Employment: • White Collar: 95.46 percent • Blue Collar: 4.54 percent

Real Estate: • Median Home Sale: $2,195,000

Voting: • Democrat: 46.38 percent • Republican: 52.521 percent • Other: 1.09 percent Source: Media Audit and on-line demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

La Jolla Village News • Circulation 22,000 • Publishes every Thursday COMBINED MEDIA KIT & FLYERS 2012

DEMOGRAPHIC PROFILE: 92109 Who lives in Pacific Beach/Mission Bay? Population: • Total: 43,586 • Male: 23,416 (53.72%) • Female: 20,170 (46.28%)

Households: • Total: 22,747 • With Children: 2,756 • Without Children: 19,989

Older residential neighborhoods compliment young beach town Pacific Beach, divided into alphabetical streets of gems and mineral, is very much a grid. The lower end is much like Mission Beach, with a blend of college-goers, and singles. Garnet Avenue harbors many local beach-goers attracted by trendy clothing boutiques, a plethora of restaurants, resorts, clubs and nightlife. Apart from the casual beach town atmosphere, a strong community base exists. Residential neighborhoods mixed with condos and single family homes create a strong sense of community. Multiple generations of families, active in the community still reside and are raising their families here. Mission Beach is essentially a narrow peninsula surrounded by the bay to the east and the Pacific Ocean to the west. The atmosphere is much like a resort with wide beaches and busy boardwalk on both sides. Many Mission Beach homes are rentals attracting a younger crowd. The boardwalk on the ocean side is nearly 3 miles long, running the length of Mission Beach and Pacific Beach. A popular amusement park with a vintage roller coaster, fun shops and restaurants is a favorite among locals and visitors. Sea World is nestled in the bay to the south drawing thousands of annual visitors to the area.

Martial status: • Single: 54 percent • Married: 28 percent • Separated/divorced: 18 percent

Family annual income: • $75,000 +: 61.3 percent • Average income: $73,428

Race: • White: 84.9 percent • Black: 1.1 percent • Hispanic: 11.4 percent • Asian: 2.1 percent • Other: .5 percent

Education: • College degree: 50 percent • High school graduate/some college/other schooling: 95 percent

Employment: • White Collar: 15,290 • Blue Collar: 4,673

Real Estate: • Median Home Sale: $630,000

Spending: • Total Average Sending: $56,538 Source: Media Audit and on-line demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Beach & Bay Press • Circulation 20,000 • Publishes every other Thursday COMBINED MEDIA KIT & FLYERS 2012

Demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

This readership study was preformed by the Circulation Verification Council. This nationally recognized auditing research firm conducts audits of circulation for newspapers, shopping guides, trade publications and magazines. Results are from our distribution area. COMBINED MEDIA KIT & FLYERS 2012

2012 Publishing Calendar JANUARY Tu W Th

MAY W Th

La Jolla Village News

Beach & Bay Press

Peninsula Beacon

Weekly

Bi-Weekly

FEBRUARY Tu W Th

MARCH W Th

APRIL W Th

F 6

Sa 7

JULY W Th

AUGUST Tu W Th

JUNE W Th

SEPTEMBER Tu W Th

OCTOBER Tu W Th

NOVEMBER Tu W Th

DECEMBER Tu W Th

Sa 1

Promotional Calendar January / 2012 Resolutions, NFL, Restaurant Week February / Top Romantic Locations, Hidden Treasures, Super Bowl, Museum Month March / Spring Fashion, Spring Camps, Progress Report April / Urban Gardens/Green Living May / Spring Festivals June / Summer Camps, Summer Festivals July / Star Spangled Summer August / Travel/Vacations September / NFL, Fall Fashion, H2O Activies October / Oktoberfest, Fall Festivals November / Holiday Entertaining December / Gift Guides, Holiday Parades & Events

For Advertising Information call (858) 270-3103 1621 Grand Ave, 2nd Floor, San Diego, CA 92109 sdnews.com Calendar Flyer 2012

2012 SEASONAL ADVERTISING CALENDAR January K K K K

Dining Out*

February 5

Health & Beauty*

Business & Finance*/ Home & Garden 19 Senior Focus*

K K K K

March

Dining Out*

Health & Beauty *

Business & Finance*/ Home & Garden 16 Senior Focus*

Monthly Feature:

Health, Mind & Body

Home/Garden Improvement

Dining Out*

Health & Beauty & Fashion*

Home & Garden

Senior Focus*

Monthly Feature:

Spring Break/Summer Camps Beacon Readers Choice: OB Restaurants

K K K K K

K K K K

3 10

Home & Garden

Senior Focus*

Meet Your Professional Monthly Feature:

Health & Beauty *

Business & Finance*/ Home & Garden 19 Senior Focus*

Staycations / Summer Camps La Jolla Readers Choice: Retail

K K K K K

Dining Out*

K K K K K

Business & Finance*/ Home & Garden 18 Senior Focus*

K K K K K

Meet Your Professional

Dining Out*

Health & Beauty *

Home & Garden / OB St. Fair Special

Senior Focus*

LJVN/BBP/BCN Visitor Guides

Senior Focus*

K K K K

Meet Your Professional

Monthly Feature:

Dining Out*

Health & Beauty*

Business & Finance*/ Home & Garden 16

Dining Out *

Health & Beauty *

Business & Finance*/ Home & Garden 20 27

Senior Focus*

Fall NFL Kick-Off Beacon Readers Choice: OB Retail

November 11

Senior Focus*

September

Working Women Today Beach & Bay Readers Choice

Health & Beauty*

Business & Finance*/ Home & Garden 15

Summer Camps Beacon Readers Choice: Pt. Loma

Monthly Feature:

October

Health & Beauty *

Monthly Feature:

Summer Vacation/Camps OB 125th Anniversary

Monthly Feature:

K K K K

Dining Out*

August

Dining Out*

June

Health & Beauty*

July

Dining Out *

Monthly Feature: La Jolla Readers Choice: Restaurants Spring Break/Summer Camps

May

April K K K K

K K K K K

December

Dining Out*

Health & Beauty*

Business & Finance*/ Home & Garden 15 Senior Focus*

Meet Your Professional

K K K

Dining Out* / La Jolla Parade Guide Health & Beauty*

Business & Finance*/ Home & Garden 20

Monthly Feature:

Beach & Bay Press: Beach Fest

Holiday Happenings

Holiday Gift Guide La Jolla Parade Program

Free Advertorial with purchase of ad in these sections--Ask your advertising representative for details.

2012 Holiday Calendar New Year’s Day . . . . . . . . . . . . . . . . . .Jan 1 Martin Luther King Day . . . . . . . . . . . .Jan 16 St. Valentine’s Day . . . . . . . . . . . . . .Feb 14 President’s Day . . . . . . . . . . . . . . . .Feb 20 St. Patrick’s Day . . . . . . . . . . . . . .March 17 First day of Spring . . . . . . . . . . . . . . .March 20 Passover . . . . . . . . . . . . . . . . . . . . . . . . .April 7

Easter . . . . . . . . . . . . . . . . . . . . . . . .April 8 Cinco de Mayo . . . . . . . . . . . . . . . . . .May 5 Mother’s Day . . . . . . . . . . . . . . . . . .May 13 Memorial Day . . . . . . . . . . . . . . . . . .May 28 Flag Day . . . . . . . . . . . . . . . . . . . . .June 14 Father’s Day . . . . . . . . . . . . . . . . . .June 17 First Day of Summer . . . . . . . . . . . .June 20

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Independence Day . . . . . . . . . . . . . . .July 4 Labor Day . . . . . . . . . . . . . . . . . . . . . .Sep 3 Rosh Hashanah . . . . . . . . . . . . . . . . .Sep 17 Yom Kippur . . . . . . . . . . . . . . . . . . . .Sep 26 First day of Autumn . . . . . . . . . . . . . .Sep 22 Columbus Day . . . . . . . . . . . . . . . . . . .Oct 8 Halloween . . . . . . . . . . . . . . . . . . . . .Oct 31

Election Day . . . . . . . . . . . . . . . . . . . .Nov 6 Veterans Day . . . . . . . . . . . . . . . . . .Nov 11 Thanksgiving . . . . . . . . . . . . . . . . . . .Nov 22 Hanukkah . . . . . . . . . . . . . . . . . . . . . .Dec 9 First Day of Winter . . . . . . . . . . . . . .Dec 21 Christmas . . . . . . . . . . . . . . . . . . . . .Dec 25 New Year’s Eve . . . . . . . . . . . . . . . . .Dec 31

Weekly: La Jolla Village News Bi-weekly: Beach & Bay Press / The Peninsula Beacon Ask about our Visitor Guides and other special publications COMBINED MEDIA KIT & FLYERS 2012

2012 MONTHLY PROMO CALENDAR Monthly Promotion Customized For:

Health & Beauty

Dining Out K K K K K K K K K K K K

January 5 February 2 March 1 April 5 May 3 June 7 July 5 August 2 September 6 October 4 November 1 December 6

1st week of every month

Home & Garden / Business & Finance K K K K K K K K K K K K

January 19 February 16 March 15 April 19 May 17 June 21 July 19 August 16 September 20 October 18 November 15 December 20

K K K K K K K K K K K K

January 12 February 9 March 8 April 12 May 10 June 14 July 12 August 9 September 13 October 11 November 8 December 13

2nd week of every month

Spotlight on Seniors K K K K K K K K K K K

January 26 February 23 March 22 April 26 May 24 June 28 July 26 August 23 September 27 October 25 November 22

3rd week of every month

4th week of every month

*1/10 Size Ad or Larger

Deadline is one week prior to publication date. Call to Reserve Space Today 858 270-3103

Meet Your Professional K K K K

March 29 May 31 August 30 November 29

4 times a year

FREE* Advertorial with Ad Purchase!

*Purchase an ad (1/10 or larger) and recieve a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article! Meet Your Professional is published on 5th week (4 times per year) and is an “advertorial” opportunity to promote your business and staff with an insertion article.

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2012

FEBRUARY 2009

TOWN NEWS SAN DIEGO DOWN

FOOD & DRINK ation more dining inform gScene.com for Go to: www.S DDinin

Coastal Dining Scene

BONDI Food, Cold Australian Beer.

food i Australian beer and Great Australian bustling at night, Bond sounds of Australia to the Relaxed by day and ry flavors, sights and alian brings the contempora er. Bondi is all about top-quality Austr e athistoric Gaslamp Quart also about the relaxed and casual Aussi i brings e. It's Bondi Beach, Bond products and peopl d after Sydney's famed a large range of Australian titude to life. Name beer on tap, along with strongest Ausyou ice-cold Aussie and the longest and beer d ry, bottle mpora al is fresh and conte and internation US. The food menu dining tralian wine list in the on but substantial enough for a long s the relaxed enough to snackwith the friendly casualness that make and served Friday and , every Live DJ's experience famous the world over. Australian lifestyle dress code. cover charge and no Gaslamp Restaurant 2007. Saturday night. No r Award for Best New Diego Winner - Lamplighte San Choice - Best Bar in r's Edito earch CityS

use cake Hoional d Walker’s, anPan and Richar upscale fusion of tradit Walker’s Pancake House Marina District in

days a week 6:30am–2:30pm • 7 town South of Market, Down 520 Front Street • Just .com

.richardwalkers 619-231-7777 • www

in the Richard favorites, is now open e griddlecakes, crepes, gourmet breakfast . Serving classic-styl n to bedowntown San Diego lties, this pancake house is certai nts, specia for San Diego's reside omelets and other ation destin breakfast 2:30 p.m. come the “premier” Open 6:30 a.m. to tourist community! and enjoy the atmosphere, employees and the stay to e unabl are if you re orders to go. 7 days a week, and prepa we as you er’s with take Richard Walk

• Free Color This attractive dining page catches the reader’s eye with full color ads. Published Thursday, readers look forward to dining specials and exploring their dining options. Readership audit shows 82% of readers choose where to dine from their local paper!

tarian xican & Vege POKEZ Me with vegwith love. We cook ic We make our food

ients including organ Welcome to Pokez! We use the finest ingredare 100% vegetarian, low etable oil (no lard). le. Our beans and rice MSG). produce when possib artificial coloring, no in fat and sodium (no

Royal IndiaIndian cuisine in the Gaslamp Quarter. ofRoyal the

Experience the finest service, a friendly wait staff and some full bar India offers impeccableIndian cuisine in the city. Offering a perfect most authentic North and beers, Royal India makes for a largest wines and a selection of restaurant boasts the menu cocktails. In fact, the sive over exten s relax to India’ place Gaslamp Quarter. Royal breads, baked fresh in the in patio or ent outdo appetizers, warm decad arian, chicken, lamb and ing tempt es includ tasty selection of veget alludes to grand Indian a and or, tando rant the carved ambience of the restau seafood curries. The tiled arches, a custom e” open spaces, mosaic “Best Indian Cuisin palaces, with its large India calming waterfall. Voted wood bar, and 10 foot Readers Choice Awards in 2008. Royal town e from (Monchoos to by San Diego Down items y with over twent ngs). serves a gourmet buffet a.m. to 2:30 p.m. and on Monday eveni 11:00 day through Friday,

• Free Listing You also recieve a 52 word listing allowing you to hi-light your dining establishment, setting you apart from other restaurants!

Stone nebar: Wenewt conte Hot New Wi mporary ng z has opened an exciti

ing at Chef Christian Gome Historic 1896 Build Hill! Located in a is servwine bar in Bankers Fir), Chef Gomez (between Grape and 1927 4th Avenue p Tues- Fri and his CH daily from 11a-2 LUN ER -Sun. POW Weds p ing his from 5p-10 BIG GLASSES menu with SMALL BITES & damia -crust ed Ahi ites such as Maca fuyu Try some of his favor market greens with rs farme his or salsa, cheese, carmelized mango and habanero Bleu h Danis , granate seeds le persimmons, pome grette. Having troub d coriander seed vinai there is 7pm walnuts and a toaste After . Stone Not at The Wet in the parking lot. findin g parki ng? ly across the street direct ng parki FREE AMPLE

• Affordable Price

urant xican Restaopera Valentine’s Me ted and d and urant is family owne

Easy to read, 3x3 full color ads plus free listing in the newspaper(s) of your choice for only: Single Paper-$150 each. Add add’l paper for only $100 each.

Resta in the East Village. Valentine’s Mexican d at 844 Market Street Mexiconveniently locate town San Diegans quality traditional Valentine’s offers down dinner (also OPEN LATE for the bar and can breakfast, lunch the excellent burritos, tortas, tacos, and ion to on from a select crowds). In additi you can also choose bar, salsa the Call at visit Valentines. homemade salsa fine wine when you 34-8256. of Mexican beers and orders “to go”! 619-2 ahead to pick up your

Just Burgersorder. We only use the freshest ingredients. Youl

made to an all natura Our Burgers are all able prices. We use want at the most reason raised its entire life on pasture, can pile on all you ed cattle that has been with room to roam. beef from 100% grass-f nes, antibiotics, and hormo growth We have cals, all! without chemi But that's not evably superb flavor! burger, Grilled The result is an unbeli Fresh ground turkey ients ne and every taste. with 24 amazing ingred some thing for everyo popular veggie burger very to 8:00 pm our am 11 and , and at fish burger Mon-S wine at 11:00 am to 10:00 pm selection of beer and are served daily from s we have a wonderful with you in Adult sit to For pet ys. your Sunda on to bring Pet lovers, feel free z for more below market prices. e at www.JustBurgers.bi Please visit our websit our outdoor patio. 234-7900 . PHONE# (619) info and Special Offers

• BONUS Your ad will be posted in our Dining & Entertainment page online!

Publication Dates 2012 (2nd week of the month) January 5 February 2 March 1 April 5 May 3 June 7

July 5 August 2 September 6 October 4 November 1 December 6

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103 For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2012

HEALTH, BEAUTY, FASHION & FUN FREE* Advertorial with Ad Purchase! *Purchase an ad (1/10 or larger) and receive a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article!

â&#x2C6;&#x161; Received and read by over 90% of the community on a regular basis. â&#x2C6;&#x161; Over 60% of the coastal residents are active and very health conscious.

Publication Dates 2012 (2nd week of the month) January 12 February 9 March 8 April 12 May 10 June 14

July 12 August 9 September 13 October 11 November 8 December 13

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2012

HOME & GARDEN monthly promo page FREE* Advertorial with Ad Purchase! *Purchase an ad (1/10 or larger) and receive a 150 word article about your business or service in these monthly sections! Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article!

â&#x2C6;&#x161; Received and read by over 90% of the community on a regular basis. â&#x2C6;&#x161; Over 80% of coastal residents will improve their homes and landscaping.

Publication Dates 2012 (3rd week of the month) January 19 February 16 March 15 April 21 May 17 June 21

July 19 August 16 September 20 October 18 November 15 December 20

Advertise in 2 or more publications and save!

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2012

MEET YOUR PROFESSIONAL ...tell your story...share your success... You are in business to help others, but you can’t help if nobody knows that you are in business! The Meet Your Professional Section is more than advertisement– It’s your own story. Highlight a recent success story, introduce your special product or service – Get noticed. √ Received and read by over 90% of the community on a regular basis.

“Voted one of the most effective marketing ideas!” – IFPA Prices based on black and white only

Publication Dates 2012 (5th week of the month)

March 29 May 31 August 30 November 29 Deadline is one week prior to publication

SPECIAL ADVERTISING RATES Size 1/10 pg. (4.125” x 3.625”) (200 Words) 3x Date Rate (per ad) 1/5 pg. (4.125” x 7.375”) (400 Words) 3x Date Rate (per ad)

1 Paper 2 Papers

3 Papers

4 Papers

$210 $175

$305 $265

$380 $330

$455 $390

$345 $295

$510 $445

$630 $550

$755 $655

Call today to reserve your space: (858) 270-3103

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com COMBINED MEDIA KIT & FLYERS 2012

CUSTOM INSERT PRINTING & DELIVERY

Your Ad Printed & Delivered FOR UNDER 7.5¢ EACH!

2 Sided Four Color – 70 lb. Gloss 20,000 – Total $1,495 20,000 Copies 8 1/2” x 11” Glossy Stock Full Color/ 2 Sided Inserted into Newspaper of Your Choice Extra In-Store Copies

ONLY

1495

Bleeds & Design Charges Apply

Call today to reserve your space: (858) 270-3103 SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2012

Need some luck selling your home?

Try our Real Estate Directory! Real Estate Directory Listing Includes:

Single ad size (4.125” x 2.15”)

Photo / Display ad delivering your message

OPEN HOUSE SATURDAY 12–3pm 4935 Pacifica, Pacific Beach BEST VIEWS & PRICE IN PACIFICA

Publishes weekly in two publications for one low price!

Total distribution 62,000 households with over 150,000 readers.

Group rates and long term discounts

Jasmine Kung 858-926-6822

available!

FREE color! Longer shelf life for added exposure

To reserve your ad Call us today!

858.270.3103

Pool, Spa, Granite Kitchen, One Level. 3BR/2BA, 1,700+ sq. ft. Perfect Home for Entertaining! This one will not last!

Send us a photo and 50 words describing your home.

For only

/per week/ 2 publications*

* Min. 2 issues run or double the size for only $150/week. Price includes color. Ad will publish in La Jolla Village News AND either Beach & Bay Press or Peninsula Beacon

For Advertising Information call (858) 270-3103 1621 Grand Ave., 2nd Floor, San Diego, CA 92109 www.sdnews.com

COMBINED

MEDIA KIT & FLYERS 2012

Real Estate Professionals, Reach Your Target Audience

ur community newspapers are a part of your prospects lives. They are full of vivid, colorful local listings and news about your neighborhood. Show your clients that you are investing time and money to sell their property. The recognition that a Real Estate Professional gains from consistent, visible ads is a valuable asset with your listing calls and networking. The San Diego Community Newspaper Group has designed a rate card especially for Real Estate Professionals.

This Real Estate rate program delivers. • Direct delivery • Guaranteed distribution with audit verification • 96% receivership & readership

Special Rates & Services for Real Estate Professionals Include: FREE Open House Directory Every week the SDCNG publishes a complimentary Open House Directory. All you have to do is go to the form and update your listing each week. It’s easy, effective and free – http://www.sdnews.com/pages/open_house. Deadline for submission is noon Tuesday.

Classified Display Ads This program is our best value. Your ad will appear in all editions that are published during the week in our Real Estate section. The impact is high, the distribution is broad and the rates are low.

Display Ads Real Estate ads have been a part of our community newspapers from the day we first published. For decades, Real Estate Professionals have used cover positions, full page ads and color to showcase their listings and themselves. The power of a large ad in the community newspaper is smart investment.

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com

Weekly: La Jolla Village News • Bi-weekly: Beach & Bay Press • Peninsula Beacon

Ask about our Visitor Guides & other specialty publications COMBINED MEDIA KIT & FLYERS 2012

ILY SEEN ION EAS T C E S T D! PULL-OU THE FOL ABOVE

Join us... REAL ESTATE SPECIAL SECTION PUBLISHED IN THE LA JOLLA VILLAGE NEWS

EXTRA! EXTRA! Sign up TODAY for advertising that really sticks out!

FREE ONLINE BANNER A WITH 12 D MONTHS RESERVE D!

Ask about featured homes and news about yourself, your listings and more with ad packages! SPECIAL TO LA JOLLA VILLAGE NEWS

PRICING* FULL PAGE HALF PAGE 1/5 PAGE

12x

28x

$1,200 $800 $325

$975 $600 $300

$941 $500 $285

$850 $400 $250

*These special supplement rates include color and are based on consecutive issues as cooperative group rates created for members of REBA, MBRA, PLOBRA and other area real estate associations and affiliates in agreement with SDCNG.

Call your rep today! 858-270-3103 SAN DIEGO COMMUNITY NEWSPAPER GROUP 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com

VILLAGE NEWS LA JOLLA

Real Estate Section (generic 2k11

Classified Advertising Rates Remember, when a reader turns to classified they’re already 50% sold!

our advertisement placed in The San Diego Community Newspaper Group classified section will appear in the Beach & Bay Press The Peninsula Beacon, and La Jolla Village News. Over 62,000 copies are delivered to affluent coastal homes and businesses. Your ad will be read by over 160,000 people from La Jolla through Ocean Beach. Publishing 100% local news, our papers enjoy an average readership of 93%. Printing each Thursday, your advertisement will remain in homes, businesses and on newsstands for up to seven days.

CLASSIFIED DISPLAY RATES

CLASSIFIED LINE AD RATES Open Rate:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Weekly Based on 3-line min.

Classified display advertisements are boxed and can include artwork. Minimum size is 1". Sizes based on a 6-column x 15.5 tabloid format.

/per line

1 week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8.50

Frequency Rates:

Contract: 1–2 Insertions 3–8 Insertions $33.00 per col/inch $28.00 per col/inch

9–16 Insertions 17–25 Insertions 26+ Insertions $26.00 per col/inch $23.00 per col/inch $21.00 per col/inch

Consecutive insertions – based on 3-line min.

Marketplace Ads:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weekly /per line 2 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.00 3 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00 6 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.50 13 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.00 26 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.50 52 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00

Small 1 col. x 2.25" 4 weeks $75 Med. 2 col. x 2.25" 4 weeks $130 Lg. 2col. x 3" 4 weeks $175

13 or more weeks $55 13 or more weeks $110 13 or more weeks $165

CadNet Publish your classified ad in over 120 publications in U.S. & Canada with a combined circulation of over 10 million or 1.6 million households. Publications have a two week window to run your ad.

15 words . . . . . . . . . . . . . . . . . . . . . . . . . . $595.00 per insert/per week

Bargain Bin:

$15 each additional word. First time advertisers, BUY 1 GET 1 FREE.

Private party – $500 or less Based on 3-line min. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Garage Sales: 4 lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.50 each additional line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3.00 Place your ad via the website, www.sdnews.com . . . . . . . . . . . . . . . . . . . . FREE*

Lost & Found:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Service/Professional Directory Listings

Small Ad (1.5"x1") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$55.00 per week 8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$45.00 per week 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$35.00 per week Large Ad (1.5"x2.25") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95.00 per week 8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75.00 per week 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65.00 per week

Real Estate Directory: (2col x 1.75" ad) 2 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $150.00 4 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $250.00 6 insertions + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $350.00 Open House Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing* Rental Hotsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Legal Ads:* Personal Name Change (4 weeks) . . . . . . . . . . . . . . . . . . . (total) $88.00 Fictitious Business Name (4 weeks) . . . . . . . . . . . . . . . . . . (total) $44.00 Per col/inch (1 issue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.00 *Abandonment of Fictitious Name, Withdrawal From A Partnership, Operation Under Fictitious Business Name, Dissolution of Partnership, Notice of Trustee Sale. Legal ads may not necessarily run full circulation, but will be published in the La Jolla Village News to be legal.

Deadlines: Classified Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday 5 p.m. Line ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m. Cancellation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m. Mechanical Specifications: 6-Column Format Page: 10" wide x 15.5" deep.

Place classified ads on line at: www.sdnews.com or call (858) 270-3103 x140

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

No. of Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Col. Width 1 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.43" 2 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.94" 3 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.45" 4 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.96" 5 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.47" 6 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.89" 7 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.5" *We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

COMBINED MEDIA KIT & FLYERS 2012

YOUR COMMUNITY SERVICE DIRECTORY DONE RIGHT!

Three Great Papers, One Low Price • L A J OLLA V ILLAGE N EWS

• B EACH & B AY P RESS

92037 (Weekly)

• P ENINSULA B EACON

92109 (Bi-Weekly)

Published in 42,000 papers weekly! 15%with this ad O :

HAULING, DEMOLITION & TREE SERVICE

92106, 92107, 92110 (Bi-Weekly)

Perfect advertising solution for all types of business:

Home & Garden

CALL FOR A FREE QUOTE

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Tree Trimming · Hauling Sod Lawn · Clean Up Trash Concrete · Gardening Fertilized · Landscaping · Drain Water Sprinkler Installation · Wood Fencing

Ph: (858) 573-6950 Cell: (858) 518-0981 P.O. Box 710398 San Diego, CA 92171

SMALL AD (1.5” x 1”)

LARGE AD

(1.5” x 2.25”)

52 week contract

$35 per week

$55 per week

26 week contract

$45 per week

$65 per week

13 week contract

$55 per week

$75 per week

Plumbing Painting House Cleaning Pest Control Sprinkler Systems Rooﬁng Carpet Cleaning Landscaping & More

Reach over 155,000 readers in these afﬂuent coastal communities for as little as $35 per week!

SAN DIEGO COMMUNITY NEWSPAPER GROUP FOR ADVERTISING INFORMATION CALL 858-270-3103 1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109

COMBINED MEDIA KIT & FLYERS 2012

SAN DIEGO’S

COMMUNITY NEWSPAPER NETWORK Want to reach a larger affluent market? We can provide you with more zip codes in our network. • One stop shopping, combined rate discounts, one invoice. • Targets San Diego’s most affluent communities, zipcodes. • Reaches households with incomes of $50,000+. • 143,000 total distribution including FREE home delivery. • Audit of circulation and community newspaper format provides guaranteed readership.

Eight zones to meet your advertising needs: COAST NEWS

RANCHO SANTA FE NEWS

ZIP CODE CITY 92007 Cardiff by the Sea 92008 Carlsbad 92009 Carlsbad 92014 Del Mar 92024 Encinitas 92054 Oceanside 92056 Oceanside 92075 Solana Beach 92130 Carmel Valley WEEKLY TOTAL 28,500

BEACH & BAY PRESS ZIP CODE 92109

CITY Pacific Beach

BI-WEEKLY TOTAL

20,000

ZIP CODE 92067 92091 92127 RR52 RR53 92130

CITY Rancho Santa Fe Fairbanks Ranch Santa Luz Santa Luz Santa Luz Rancho Pacifica

BI-WEEKLY TOTAL

9,200

PENINSULA BEACON ZIP CODE 92106 92107 92110

CITY Point Loma Ocean Beach Old Town

BI-WEEKLY TOTAL

20,000

LA JOLLA VILLAGE NEWS ZIP CODE 92037 92122

CITY La Jolla University City

UPTOWN NEWS ZIP CODE 92103

92104 92116

WEEKLY TOTAL

22,000

DOWNTOWN NEWS ZIP CODE 92101 92103

CITY SD Downtown Mission Hills, Hillcrest, Old Town

MONTHLY TOTAL

22,000

CITY Hillcrest Mission Hills Banker’s Hill North Park South Park Kensington

BI-WEEKLY TOTAL

22,000

GAY SAN DIEGO ZIP CODE 92103 92104 92116

CITY Mission Hills Hillcrest Northpark Kensington

BI-WEEKLY TOTAL

22,000

Simplify your marketing, focus on results! Phone 858.270.3103 Fax 858.713.0095 1621 Grand Ave, 2nd Floor San Diego, CA 92109 www.sdnews.com • ads@sdnews.com

COMBINED MEDIA KIT & FLYERS 2012

2012 National Ad Rates Cost per ISSUE (per paper) for consecutive issues AD SIZES OPEN 13x(3X) 26x(6X) 52x(12X) Full Page 2,035 1,628 1,514 1,438 w/color 2,485 2,078 1,964 1,888 4/ 5 1,650 1,320 1,228 1,166 2,100 1,770 1,678 1,616 3/ 5 1,293 1,034 961 896 1,743 1,484 1,411 1,336 1/ 2 1,128 902 839 798 1,578 1,352 1,289 1,248 2/ 5 942 754 702 666 1,392 1,204 1,152 1,116 3/10 756 605 562 535 1,131 980 937 910 1/ 5 605 484 450 428 980 859 825 803 3/20 509 407 379 360 884 782 754 735 1/10 372 297 277 263 672 597 577 563 1/20 200 160 149 140 500 460 449 440 1/40 110 88 83 79 410 388 383 379 COLOR PRICES : B/W PRICES

Pre-Print Marketing Opportunities Pre-Print Rates* (Minimum charge $120) 1,000-5,000: $60/M 5,001-16,000: $50/M 16,001 & over: $45/M *Pricing is for single sheet only. Call for larger/heavier insert prices.

Custom Insert Printing & Inserting Program 20,000 copies $1,495 Full Color / 2 Sided / 8.5 x 11 / Glossy Stock Inserted into the publication of your choice For additional quantities call for a price quote

Mechanical Specs AD SIZE COLUMNS Full 5 4/5 4 3/5 3 1/2 vert. 3 1/2 horz. 5 1/2 4 2/5 vert. 2 2/5 horz. 4 3/10 3 1/5 vert. 1 1/5 horz. 4 1/5 vert. 2 3/20 vert. 2 3/20 horz. 3 1/10 vert. 1 1/10 horz. 2 1/20 vert. 1 1/20 horz. 2 1/40 1

2/5 4c

WIDTH 10 .5" 8 .375" 6.25" 6.25" 10 .5" 8 .375" 4.125" 8 .375" 6.25" 2" 8 .375" 4.125" 4.125" 6.25" 2" 4.125" 2" 4.125" 2"

DEPTH 15.25" 14.875" 14.875" 13" 7 .375" 9.25" 14.875" 7 .375" 7 .375" 14.875" 3 .625" 7 .375" 5 .5" 3.625" 7 .375" 3 .625" 3 .625" 1 .75" 1 .75"

1/20 2c 3/20 2c 1/5 2c

1/2 5c

2/5 4c 1/ 20 1c

3/20 3c

2/5 2c

4/5 4c

1/10 2c

1/ 10 1c

1/2 3 c

1/5 1c

1/40

3/10 3c

1/2 4c

Contact Julie at: 858.3103 x106

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Call for our website rates NATIONAL RATES 2K12

DIGITAL FILE SPECIFICATIONS Applications Supported:

File Formats Supported:

*FTP LOGIN

QuarkXpress 6-7.5 Illustrator Photoshop

QXD, AI, TIFF, EPS, JPEG, PDF

HOST: webftp.sdnews.com

Media Supported: DVD, CD-ROM, FTP*

We prefer ads sent digitally via email or FTP. We accept files condensed with Stuffit or Zip. PDF files are fine as long as b/w ads are 600 dpi, color 300 dpi. Please make sure all art and fonts are embedded. All Illustrator files must have all fonts outlined (converted to art) and all images embedded or include all linked artwork/photos. Photos should be set to 200+ dpi. Keep in mind that photos taken from the internet usually are 72 dpi and do not print well. When sending Quark files, be sure to include all images and all fonts with your layout file. We cannot be held responsible for incomplete files. We cannot accept b/w or color ads as Microsoft Word, Excel, Office, Publisher, Pagemaker or any other PC word processing format. All ads sent in Word will be treated as roughs only, but any & all art/photos etc. still need to be supplied on CD or via email. “Advertorials” in Word format are acceptable. Include a printed proof (B&W or Color Laser) with your disc so we can make any corrections necessary. All colors used in your layout should be converted to CMYK. We strongly suggest saving your ad as a PDF before you send it. Files sent via email must be sent to your Sales Representative. Please include the name of the advertiser and the Advertising Consultant’s name in the subject field.

USER: sdcngads *PASSWORD: BIGfile4u *Case sensitive.

LA JOLLA VILLAGE NEWS, BEACH & BAY PRESS & PENINSULA BEACON Newspaper Mechanical Specifications Ad Size Columns Width Depth Full 5 10 .5" 15.25" 4/5 4 8 .375" 14.875" 3/5 3 6.25" 14.875" 1/2 vertical 3 6.25" 13" 1/2 horizontal 5 10 .5" 7 .375" 1/2 square 4 8 .375" 9.25" 2/5 vertical 2 4.125" 14.875" 2/5 horizontal 4 8 .375" 7 .375" 3/10 3 6.25" 7 .375" 1/5 vertical 1 2" 14.875" 1/5 vertical 2 4.125" 7 .375" 1/5 horizontal 4 8 .375" 3 .625" 3/20 vertical 2 4.125" 5 .5" 3/20 horizontal 3 6.25" 3 .625" 1/10 vertical 1 2" 7 .375" 1/10 horizontal 2 4.125" 3 .625" 1/20 vertical 1 2" 3 .625" 1/20 horizontal 2 4.125" 1 .75" 1/40 1 2" 1 .75"

For more information, call the Art Dept. at:

(858) 270-3103 x107

SAN DIEGO COMMUNITY NEWSPAPER GROUP

1621 GRAND AVE., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

COMBINED MEDIA KIT & FLYERS 2012