Team GB presents
t n e m e g a Mad Man Abigail E. Jessica S. Ruben B. Garrick T. Chris L.
Meet the Team Jessica- Writing/Actress/videographer
Abby- Art & Design/Actress
Meeting More of the Team
Ruben- Video Editing/Actor
Garrick- Camera/Actor
ChrisWriting/Actor
Table of Contents • Task Objective • Concepts • Plot Development • Target Market • Character Profiles • Milestones • Intro Storyboard • Episode Development • Inspiration
Our Mission‌ if we chose to accept. (we did)
Mission:
Our mission was to create a television series to outline the Approach: lessons we learned in our Principles of Management • We used finger puppets as characters to course. portray the story we created. Plot development and concepts were emphasized with drama and humor.
Concepts • Mad Management is a television series in an
office setting, that focuses on ethical decision making, interpersonal relationships and rationality.
Plot Development • The setting is a large office in downtown St. Petersburg and the surrounding area.
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In our story Jacob is whistle blower and Phil is a manager that breaks the code of ethics.
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Jacob uses the company’s code of conduct, training, and communication to effect his decisions and behavior.
Target Market • Our target audience is the general
workforce between ages twenty-three and forty.
Character Profiles
Phil • Ambitious and extroverted, Phil is a born leader. He gives back to the
community and is an excellent provider for his family, bringing home a six-figure income. With exceptional social skills, he is good at interpersonal relations, making him a perfectly qualified manager for LBEST Advertising Inc. His employees are happy working for him and board members respect him, as he is an all around good guy, easy going, and makes the workplace less stressful. He works hard and has helped the company to grow and expand via his innovative and creative ideas. He has built employee loyalty and has kept the board members happy and wealthy.
• Unfortunately, the chronic stress that comes with the job has lead
Phil to go from a drink or two after work, to a few drinks in his private office during work hours. His alcohol problem has slowly lead to a decline in the organization’s productivity and profit.
Jacob
• Jacob, who is introverted and shy, is an accountant for
LBEST and works under the management of Phil. He keeps to himself and generally stays at home with his cat, Lisa. His misplaced insecurities interfere with his advancement at work and his social life. He has had a crush on his friend and neighbor for years now and has not been able to act on it.
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Although he keeps to himself, Jacob has outstanding morals and ethical value. He takes pride in doing what is right, even though this may be difficult at times. We’ll see Jacob struggle to choose between his relationship with Phil and doing what is right for LBEST.
Karen • Karen is extroverted and has no inhibitions when it
comes to getting what she wants. She uses her sexuality to manipulate people to get what her way. She is known for exploiting people for her own gain, which we will see happen between her and Jacob later on.
• Karen has been a neighbor of Jacob for a long time now
and has been aware of Jacob’s feelings for her. It is only now that she is aware of his emerging situation at work, that she decides to associate with him.
Sarah • An extrovert and the human
resources representative. She is a rational decision maker that holds no bias. Sarah also has great communication skills and is very good at problem solving.
Milestones
Objective
Execution Milestone 1
Finger puppet storyboard draft & groups formed (general idea, general concepts, and possible characters)
Our group met at the Tavern. We became familiar with each other and immediately began to collaborate. We perused the book and developed a general idea of our television series. Milestone 2
Finger Puppet Persona/Character Profiles & Draft Outline of 4 Episodes for the Report
We met at the student center. There we collaborated on the idea of the series as a whole. We then broke this idea into individual episodes and created the characters accordingly.
Objective
Execution Milestone 3
Developed storyboard w/ sessions identified & summary of each session and booklet Draft
After the outline development we created the intro to our television series. We used the television series Mad Men and I.D. as inspiration. We again met at the Tavern to reorganize our booklet and implement the input from Steve.
Milestone 4 Full Booklet Draft
Our group met at the Grind to finalize our vision for the booklet. We followed the feedback from Steve and implemented new ideas.
Intro to Storyboard LBEST Advertising, Inc. is a digital advertising firm in St. Petersburg, Fl. Phil, the general manager likes to have an occasional drink at the local tavern. He is revered by his employees for being an outstanding manager. However throughout the years of success his drinking habits have gotten worse. This has led to less productivity, which in turn has made him start to commit tax fraud to keep his revenue high. Jacob, Phil’s account, oversees the company’s finance and has realized that the company’s financial activities aren’t matching up to the books. Jacob confronts Phil about this, at which time Phil admits to cooking the books and explains that everyone is making money and that no one will find out and offers Jacob money to keep it concealed. Jacob confides in his close friend Karen for decision making. Karen tells him he should take the bribe and keep his mouth shut. After a long thought process, Jacob decides to whistle blow.
http:// www.youtube.com/watch?v=OUnzJxluqSs&feature=yo
Episode t n e m p o l e v De
Episode 1 • Introduction of characters and workplace setting. This scene will follow a normal day in the office. Also this scene will display Phil and Jacobs lives outside the office and accentuate their personalities. This episode will demonstrate the firms social responsibility as Phil stops by the Red Cross and holds a meeting regarding their free advertising campaign.
Episode 2
While balancing the books, Jacob figures out the numbers are not adding up to last quarters financial statements and brings it to Phil’s attention. During their meeting Phil admits to Jacob about cooking the books and offers Jacob a bribe. Due to Phil’s ethical lapse, set in by his alcoholism, Jacob is now facing ethical dilemma.
Episode 3 • Jacob is faced with a difficult decision because he
doesn’t want to turn his long time business partner and friend in but he also understands the moral consequences. He confides in his crush Sarah who tries to manipulate him into accepting the bribe. Jacob uses the basic approaches to ethical decision making to come to his conclusion.
Episode 4 • Jacob reluctantly makes the difficult decision to turn down Phil's bribe. Although it was a difficult decision to make, Jacob sees that it was the right decision and everything falls into place. The CEO of LBEST advertising utilizes positive reinforcement by promoting Jacob into Phil’s position.
Inspiration
Reflections
Summary
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Although sometimes through unconventional mediums, throughout this course our group has learned many managerial concepts. When we first met, our group began by getting to know each other rather than trying to jump into the task. While doing so we realized that we unintentionally started to brainstorm about our television series. We meshed well as a group because we were all responsible and had a similar strategy.
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In our first meeting we organized and planned the outline of our television series. Every member of our group contributed to the storyline. We developed the general concept of the episodes as well as how to execute each portion of series ad than developed further from there. Our communication was great, which made the development of our story quite easy.
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While working on our project we grew as a group. Our trust and flexibility amongst our team made this project quite enjoyable. Along the way our group has realized that we have implemented concepts learned in the course without noticing. Having a similar goal, motivation, organization, and communication made this project enjoyable and educational. Although unconventional, learning thorough doing supplied a better learning experience compared to learning by the book.
Citations • TEXT Hitt, Michael A., Stewart Black, and Lyman W. Porter. Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Print. • MAD MEN Weiner, Matthew, Mr. "Mad Men." Mad Men. AMC. Los Angeles, California, 19 July 2007. Television