Milestone 5: Midterm
Master Minds Nicholas Ausse, Amanda DiCicco Roberta Green, Matthew Motta Meghan Rothman, Aaron Wasserman
Agenda â—? Vision, Mission & Initiative Economic Outlook Brand Awareness Target Market Personas Competitive Environment Consumer Safety Business Canvas Model
The Future of Valpak On-Demand
Vision
Mission
To help new residents We see Valpak as the quickly find necessary go-to solution services at a great for new residents and value and to create homeowners. local trusted relationships.
We believe that the On-Demand Economy will have a Big Effect on the Local Economy
On-demand economies reveal higher wage rates Primary research demonstrates “average on-demand wage rates remain higher, even after accounting for marketplace fees and differences in wage levels by geography and by profession” 1. Home Services “non-offshoreable” 2. Improved labor quality transparency 3. Ease of access
66% Of Americans Own A Smartphone (according to 2015 Pew research)
People use smartphones to Learn - Share - Navigate
U.S. consumer awareness of the on-demand economy Valpak can time their expansion into on-demand market with expansion of consumer knowledge
Economic Outlook Forbes
Consumer Spending House Construction Business Investment Tampa Bay has higher than national average home appreciation (PNC)
○ Strategic placement to attract those in need of home services
Brand Awareness Driving traffic from print & online to the app
■ Home improvement retailers ■ DMV brochures ● Option to sign up for Blue Envelope when registering ■ Local markets
● Local cable ○ Leverage available COX media outlets to promote app
● Online ○ Using existing online
Target Market
● New Floridian resident ○ Homeowner ○ Renter
Personas
● New Floridian service provider ○ Individual Contractors (handymen)
○ Small/medium organizations
● Local Valpak Consultant ○ Connects new service providers to customers using Valpak’s trusted, community brand
Suppliers in the On-Demand Economy Users can be consumers and suppliers of services Retailers of construction materials supply most independent home service providers Home Depot has an app with on-demand features like: Buy Now Pick Up Ship To Store Live Chat
Privacy TRUST is a valuable asset of ValPak, which must be maintained with service providers and their consumers.
On-Demand Home Service Competition
Partnership
Business Canvas Model
Thank You! Any Questions?