Creative Ideas for Sidewalk Signs As a business owner or manager, you have to put a lot of work into marketing and advertising to keep a steady stream of customers coming in. For businesses located in a downtown setting or a strip mall with a lot of foot traffic, one helpful strategy is to look into sidewalk signs like banner stands that engage pedestrians and entice them to pop into your location over someone else’s. Of course, the best way to make this work is to choose creative signs that get people’s attention, so here are a few creative ideas for sidewalk signs. Advertise a Daily Special or Sale Many restaurants opt to have a sign on the sidewalk that describes their daily specials. Retail stores do the same with signs that mention any important sales they’re offering that day that will get people in the door. Some of the most effective sidewalk signs include items like banner stands, pop up displays, and outdoor flags, visible at eye level and close in proximity to people on the street. The reason they are helpful is because they can stand apart from the business itself, making them more likely to get a potential customer’s attention. Point People in the Right Direction Where’s your location in relation to the street? Sometimes, it can be helpful to put up a sidewalk sign like a stand banner with a directional arrow pointed toward your location, as well as your name and possibly a brief description of what you’re all about. The best thing about this is that it can help people who are looking for your store to find you, while also continuing to direct foot traffic in your direction. Make It Noticeable No matter what purpose you have for your sidewalk sign, the most important function of any sign you use is to get noticed. That’s why it’s crucial for you to make the sign with contrasting colors that don’t blend in to surroundings. Get creative with designs full of colors that really pop. The last thing you want is a red sign in front of a red brick building. Also, keep in mind that you need to get people’s attention quickly and keep it long enough to get your message across. Don’t crowd the sign with excessive text or images. If you can make it clear what your sign is all about through the design alone, you’ll get better results. There are obviously a number of different creative ideas out there for creating and deploying sidewalk signs, from modular displays to retractable banner stands. In the end, the only way to determine what’s best is to try them out and see which ones are getting you the visibility you want. Don’t neglect to consider what sort of image your sign is putting out there of your business brand, either. With some foresight and attention to detail, you can make sidewalk signs an integral strategy for drawing new and existing customers to your location while spreading the word about your business. About San Diego Sign Company Since 2001, all of us at San Diego Sign Company have been working hard to help organizations and businesses reach their visibility potential. We provide a range of high quality and creative signage and displays, with a team that has worked for companies like Apple, MasterCard, and NASA, along with local schools, churches, and non-profit organizations. Thanks to affordable pricing and a dedicated customer service sales team, San Diego Sign Company helps its customers to project the image that they are seeking.
Tags: modular displays, banner stands, retractable banner stands, stand banner, pop up displays, outdoor flags
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