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Diddy Announces Launch of ‘Empower Global’
Sean “Diddy” Combs recently announced the launch of Empower Global, a digital marketplace aimed at helping consumers discover and support Black-owned businesses, Revolt reports. The newest e-commerce platform aimed at providing opportunities to help Black owned-brands reach a larger consumer base, Empower Global already boasts more than 70 Black ownedbrands including Scotch Porter, Buttah Skin, Cool Creative Clothing, and Coco & Breezy. Currently, there are more than 1,000 items available for purchase on the platform.
“For a long time, I thought about how to create radical change. Over the years I’ve realized radical change starts with us. I’m extremely passionate about creating a platform that will show the power of unity. [Through] my life’s work and the different stages of success, I’ve realized for our people to break through and advance we have to do things together,” said Combs.
Empower Global joins the ranks of other Black-businesses aimed at helping circulate the Black dollar back into the community. Companies like We Buy Black, Official Black Wall Street, and Shoppe Black all focus on providing options for consumers looking to support Black-owned businesses across markets.
The company partnered with other Black-owned companies for its build out, TechSparq handling the build and design with support from ChatDesk. Empower Global has also partnered with UPS for Days of Deals where select sellers will provide discounts on certain products and offer free shipping for a limited time only. Empower Global is hoping to expand from their initial 70 brands to more than 200 by the end of 2023.
“Empower Global is a transformative platform that embodies Sean Combs’ unwavering commitment to Black entrepreneurship. On behalf of Combs Global, we are thrilled to launch this initiative, which not only showcases the incredible products and talents of Black-owned businesses but also provides a gateway for consumers to support and uplift our community. Through Empower Global, we aim to foster sustainable growth and create lasting opportunities that will leave a positive and enduring impact on the Black economy,” said Combs Global President Tarik Brooks.
This article was originally featured on Because of Them We Can