WE'D LIKE TO KNOW A LITTLE MORE ABOUT YOUR PROJECT. PLEASE ANSWER THE FOLLOWING QUESTIONS SO THAT WE CAN PREPARE A TAILOR-MADE PROPOSAL FOR YOU.
01
WEBSITE SPECIFICATION COMPANY NAME COMPLETED BY
DATE
BACKGROUND
01
PLEASE TELL US ABOUT YOUR ORGANISATION AND WHAT YOU DO
02
HOW LONG HAVE YOU BEEN ESTABLISHED?
03
DESCRIBE THE COMPANY USING 10 ADJECTIVES (E.G. INNOVATIVE, TRADITIONAL, ETC)
YOUR CURRENT WEBSITE
04
PLEASE CONFIRM YOUR CURRENT WEB ADDRESS
WWW.
02
WEBSITE SPECIFICATION 05
WHAT DO YOU LIKE ABOUT YOUR CURRENT SITE?
06
WHAT NEEDS IMPROVEMENT?
07
HOW DO YOU FEEL ABOUT THE BRAND / DESIGN?
08
WHAT LEVELS OF TRAFFIC/ENQUIRIES DO YOU GET FROM THE SITE?
09
DO YOU HAVE GOOGLE ANALYTICS OR TRACKING SOFTWARE?
YES
NO
WEBSITE SPECIFICATION 10
03
WHO IS RESPONSIBLE FOR UPDATING THE SITE, HOW OFTEN AND FOR WHAT PURPOSE?
YOUR NEW WEBSITE
11
WHAT ARE THE AIMS OF THE WEBSITE? E.G. MORE ENQUIRIES, MORE TRAFFIC, INCREASED BRAND AWARENESS, SHARE INFORMATION, ETC.
12
WHO IS THE TARGET AUDIENCE? HAS THIS CHANGED SINCE THE OLD WEBSITE?
12
IS THE WEBSITE PART OF A RE-BRAND OR NEW PRODUCT LAUNCH?
WEBSITE SPECIFICATION 13
ARE THERE OTHER MARKETING ASSETS THE WEBSITE SHOULD TIE IN WITH?
14
WHAT ARE THE USPs (UNIQUE SELLING POINTS) FOR YOUR COMPANY / YOUR SERVICES?
15
WHO ARE YOUR COMPETITORS (PLEASE LIST THE TOP 5):
NAME WEBSITE NOTES
NAME WEBSITE NOTES
04
05
WEBSITE SPECIFICATION NAME WEBSITE
NOTES
NAME WEBSITE
NOTES
NAME WEBSITE
NOTES
DESIGN
16
DO YOU HAVE A SET OF BRAND GUIDELINES?
YES
NO
17
DO YOU HAVE A HIGH RESOLUTION VERSION OF YOUR LOGO?
YES
NO
WEBSITE SPECIFICATION 18
PLEASE LIST 5 WEBSITES YOU LIKE AND THE REASONS WHY
WEBSITE NOTES
WEBSITE NOTES
WEBSITE NOTES
WEBSITE NOTES
WEBSITE NOTES
06
WEBSITE SPECIFICATION
07
CONTENT
19
20
DOES THE SITE STILL MEET THE NEEDS OF THE TARGET AUDIENCE? DO ANY PAGES NEED ADDING? ARE THERE ANY LEGAL WEBSITE REQUIREMENTS FOR THIS SECTOR?
WHO WILL SUPPLY THE CONTENT? IS THERE BUDGET FOR SEA TO HELP WITH COPYWRITING TO ENSURE BETTER USER ENGAGEMENT AND SEARCH ENGINE OPTIMISATION?
21
WHAT IS THE TONE OF VOICE OF THE COPY (E.G. FRIENDLY, FORMAL, CHATTY, SOPHISTICATED)?
22
DO YOU HAVE ANY CORPORATE IMAGES, PHOTOGRAPHY OR VIDEOS?
WEBSITE SPECIFICATION
08
TECHNICAL BUILD
23
WHAT FEATURES AND FUNCTIONALITY SHOULD THE SITE HAVE - TICK ANY THAT APPLY NEWS
CALENDAR
SOCIAL MEDIA PROFILE ICONS
VIDEO CONTENT
TWITTER FEED
CONTACT FORM
SOCIAL MEDIA SHARING ICONS
OTHER FORMS (E.G. QUOTATION)
CASE STUDIES / PROJECTS
RESOURCES (PUBLIC)
CLIENT TESTIMONIALS
RESOURCES (PASSWORD PROTECTED)
GALLERY
MAILING LIST SUBSCRIPTION
SLIDESHOWS FOR IMAGES
MEMBERS AREA
E-COMMERCE
DOWNLOAD BROCHURE
ADS
TEAM PROFILES
DONATIONS
GOOGLE TRANSLATE
OTHER
NOTES AND IDEAS
09
WEBSITE SPECIFICATION 24
DO YOU ALREADY OWN THE DOMAIN(S)?
YES
NO
ENTER ANY SECONDARY OWNED DOMAINS
25
WILL YOU REQUIRE HOSTING (LINUX BASED)?
YES
NO
26
ARE THERE ANY LOGIN AREAS / PORTALS REQUIRED?
YES
NO
YES
NO
IF YES, WHAT IS THEIR FUNCTION?
27
ARE THERE ANY ACCESSIBILITY REQUIREMENTS? E.G. ARE YOU TARGETING THOSE LIKELY TO HAVE HEARING / SIGHT PROBLEMS?
IF YES, WHAT DO WE NEED TO CONSIDER?
ONGOING REQUIREMENTS
28
WHO WILL BE RESPONSIBLE FOR CONTENT UPDATES ON THE SITE?
SEA
CLIENT
29
WHO WILL CARRY OUT THE TECHNICAL MAINTENANCE OF THE SITE?
SEA
CLIENT
WEBSITE SPECIFICATION
10
PROMOTION
30
HOW WILL YOU BE PROMOTING YOUR NEW WEBSITE?
NOTES
NEED HELP?
IF YOU'D LIKE CLARIFICATION ON ANY OF THE QUESTIONS ABOVE, PLEASE GET IN CONTACT WITH:
01227 768808 HOLLIE@SEA-LTD.CO.UK
SEA/HP/1400
HOLLIE PITTS, ACCOUNT MANAGER
THANK YOU
PLEASE RETURN THIS FORM TO HOLLIE@SEA-LTD.CO.UK
WE'LL COME BACK TO YOU SHORTLY WITH OUR THOUGHTS