LOVE SEAFOOD
Launched in October 2020, Love Seafood is Seafish’s ambitious long-term consumer brand to reframe the nation’s view of seafood. It will bring together a range of seafood champions to inform and inspire the nation to enjoy a better, more balanced lifestyle. Our seafood industry is diverse. We’re looking to unite everyone behind a single cause – inspiring the nation to fall in love with fish and shellfish.
Love Seafood will: • Help consumers across the UK reconnect with buying and eating seafood by promoting choice, convenience and the benefits of balanced living. • Encourage consumption of seafood at home via retail purchases and outside the home, including dining at cafes and restaurants as well as fish and chip shops. • Bring together seafood champions to inform and inspire the nation. • Provide seafood businesses with tools to help communicate directly with consumers.
How to use Love Seafood to promote your business A variety of marketing tools are available to help you promote your company and products to customers. We also provide advice on how best to use Love Seafood content in your business and you’ll benefit from our year-round, nationwide marketing campaigns. The Love Seafood consumer website at www.loveseafood.co.uk features a wide range of information and insight about seafood and the world of fishing and aquaculture – along with a mouth-watering array of fish and shellfish recipe ideas. Why not join in, fire up the stove and enjoy one of Love Seafood’s recipe ideas on the following pages. Share the love – Love Seafood!
Find out more:
08 QUAY ISSUES
Visit the Love Seafood website: www.seafish.org/promoting-seafood/ love-seafood-consumer-brand
Sign up to receive Love Seafood news updates: http://bit.ly/2N4iy4W
