SEAFOOD HAS A NEW FOLLOWER
Seafood has a new follower By Joe Cooper
In the English Channel, a fisherman posts a picture on Instagram of a freshly caught Dover sole. Within minutes it’s sold, and 18 hours later the fisherman is tagged in a picture of the same fish, now pan-fried in caper butter. The home cook – 170 miles away – thanks the fisherman for his hard work and the tasty catch. With consumers told to stay home through most of 2020, direct and online sales like this have grown. This model has provided a lifeline for some fishermen struggling to cope with the economic shocks caused by Covid-19, but how do fishermen access these routes to market, and do they have a future?
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