SEAMLESS PUBLICATIONS
LOCATION : Demonstration Issue 1 Vol 1
Scan for Mobile Edition (see page 3)
Subscribe Online www.seamlesspublications.com/demo
Smartads
Means Business... Impulse Ads + Smart Action equals more customers
Discover a smart way to advertise Print / SmartPhone / Tablets / Computers / Smart Tv www.seamlesspublications.com
SEAMLESS PAPERS
Smart Phone Scans Paper
Tablets Read & Touch
Computers
Smart Tv
Read & Click
Read & Point
2
Contents. About Seamless Publications
Smartads
for all types of business
Reader Engagement
3
About Seamless
4
Multi Platform
5
Microsoft tag
6
Pricing
7
Customer Value
8
Distribution
9
Locations & dates
10
Pocket Atlas
11
Pocket Atlas
12
Restaurant demo
13
Concert demo
14
Shop demo
15
Accomm demo
16
Books demo
17
Music demo
18
Apps demo
19
Services demo
20
Hospitality
21
Digital products
22
Shops & Services
23
Social Media
24
Toolbox
25
Toolbox
26
Your Voice
28
Back cover
27
Blogs
3
Seamless Publications are... Modern interactive and FREE printed tabloid newsprint delivered to households everywhere. What's in it for the reader? A new Smart, Easy & convenient way of using their Smart Phone to get what they want or need anytime. A Smart new way to keep up to date with the most important trends & innovations of Smart Phones. A Smart new way to help change your world. Interactive pages use Microsoft tag barcode reader app to make every article & ad connect to the readers Smart Phone. Seamless Publications make it easy for readers to act on...
Impulse!
4
Multi Platform delivery
More than print Delivered the way the reader wants. Print & Digital editions.
Print editions delivered FREE to households monthly. Digtal editions available worldwide monthly. Free digital subscriptions available.
Smart Print Delvered free to households around the world.
100%
Smart Phone interactive.
Smart Phone Editions Smart Phone Scans Paper
• Print edition optimised for All Smart Phones. • Available worldwide.
• Print edition optimised for all computers.
• Print edition optimised for all tablets.
Tablets Read & Touch
• Available worldwide.
• Share on Facebook, Twitter & Email
Computer Editions
Tablet Editions
Computers Read & Click
• Share on Facebook, Twitter & Email
Smart Tv Editions • Print edition optimised for all smart tv's .
• Available worldwide.
• Available worldwide.
• Share on Facebook, Twitter & Email
• Share on Facebook, Twitter & Email
Smart Tv Read & Point
5
Microsoft™ tag
makes paper smart.
Microsoft™ tag Available in tag, QR Code & NFC formats
What are they?
Microsoft™ tags are...
How
Using Microsoft™ tag...
they work...
•
They're Tag barcodes, QR Codes, and other recognition technologies. You can use them to connect customers from your offline marketing materials to information, entertainment, and interactive experiences on their smartphones. These mobile interactions let people engage with your product and identify with your brand the moment they encounter your message.
•
With the Tag solution, you also get access to reporting that measures the success of each of your campaigns. Tag also offers a single free mobile app, the Tag app, that lets your customers engage with the most common recognition technologies in market today, Microsoft Tag barcodes, and QR Codes.
•
After downloading the Microsoft tag app to a Smart Phone open the app and point the phone at any of the Microsoft tags in this paper. (Just the same way you take a picture using a Smart Phone)
•
The phone will automatically connect to a Mobile optimized website without the need to type long addresses into your phone, saving time & no typo's. Below is the url of a product on amazon.com, it's virtually impossible to type into a mobile phone. Seamless uses Google url shortener and embeds the shortened address in the tag.
•
Below is an example of an extemely long url , with a Microsoft tag the reader just scans the barcode to get to this url. http://www.amazon.com/gp/product/0789751046/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativ eASIN=0789751046&linkCode=as2&tag=danbro04-20 Note: url is short for "Universal Resource Locator" or the address used to locate things on the internet.
Why we use them...
Secure, editable & reporting... •
Security : Microsoft server checks the if the website the tag is connected to is blacklisted . Once checked the phone connects to the internet site requested. (this all happens in a blink of an eye)
•
Microsoft tags can be edited to connect to new content, this important where a campaign has finished and the barcode is still in circulation, readers who scan the code after a prommotion has finished connect to the current prommotion or the businesses home landing page.
•
Reports produce activity : quantity, location and date of Scans. Comprehensive reports provide a way to see the effectiveness of campaigns and hightlight locations that may require more targeting.
6
Smart Pricing Value your customers...
5.00
$
per 1,000 households
Seamless Smartad campaigns offer readers a simple way to act according to their interests, wants or needs, i.e on impulse. Seamless campaigns deliver Smartads across multiple platforms : Printed tabloid newsprint, all tablets, all smartphones, all personal & desktop computers & all Smart Tv's.
In order to provide a simpler way to price muti platform advertising campaigns, Seamless uses two metrics: •
Price per household - print editions printed and delivered at - $0.005 Per Household.
•
Annual customer value (ACV) - simple way for advertisers to calculate break even points.
Example below is based on the following assumptions" 1.
Location - Geelong region with 100,000 housholds.
2.
Cost per household $0.005
3.
Campaign cost - $500.00
4.
Annual customer value of say $50.00
5.
Customers required to b/even = 10 or 0.0010% response rate.
Book local , national & international Smart Campigns in real time from your SmartPhone, Tablet or pc. The Seamless campaign booking system includes comprehensive location demographics including :
$5.00
Total Households
100,000
Investment
$500.00
Annual customer value (Say $50) Customers to b/even % of households
Realtime Booking
Smart Rate Card Cost per 1,000 households
cpm
1.
Age & Gender.
2.
Household income.
$50.00
10 0.0010%
Realtime Reports Seamless Smartad campaigns track all platform activity
Seamless Print Publications. Microsoft™ tags record time, approximate location and device type and landing page.
Seamless Digital Publications. Microsoft™ tags are used as buttons on Seamless digital editions. Reports include time, approximate location, device and landing page.
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Valuing Customers & the importance of influence ...
Annual Customer Value
How Social Media changes the customer valuation More than immediate sales.
Cup of Coffee example
Pre internet ad campaigns were designed to create word of mouth to generate incremental sales beyond the initial sales generated by the campaign.
184
Number of days customer buys a coffee (example : 4 days per week 46 weeks per year)
In a world where social media provides instant word of mouse, calculating the annual value of a customer goes beyond direct sales and into customer influence.
$1.00
Profit per coffee
We trust the opinion of our friends over advertising. Social media is the most powerful medium to distribute influence and changes the way we look at print advertising.
$184.00
Annual customer value
Valuing influence
Valuing infuence.
$184.00
If One customers recommendation results in a new customer - the value of influence is
In order to value infuence we need to understand what it looks like . The following chart is based on Brown & Fiorellas excellent book on Marketing Influence (Scan the barcode to read excerpt & order).
Note : This is a basic example providing a snapshot of the benefit of measuring the influence of a Smartad campaign.
Visit our website for more examples www.seamlesspublications.com/mediacentre or scan the barcode >>
Non Interactive print ad
Print Ad no barcode
Ad message
Smart Interactive ad
Recommend
Infuencers
SmartAd Microsoft tag
Word of mouth
Ad message
Word of mouse
Infuencers
Share
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Distribution...
in a Seamless World Coming to households everywhere!
Locations around the world Seamless locations usually contain between 100,000 to 300,000 households. Starting in Australia in the Geelong region of Victoria and the Central Coast region of New South Wales. New locations are being licensed with rolling launch dates accross the country. International locations are being identified in the following countries... •
New Zealand
•
United Kingdom
•
Ireland
•
United Kingdom
•
United States.
Find out when new locations are open for booking or enquire about starting Seamless publications in your area. visit www.seamlesspublications.com/mediacentre or scan the code >>
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Locations , Dates & Deadlines Available @ www.seamlesspublications.com
SEAMLESS AUSTRALIA
Open For Bookings
SEAMLESS SEAMLESS UNITED KINGDOM
IRELAND
SEAMLESS AMERICA
SEAMLESS CANADA
SEAMLESS NEW ZEALAND
Open Open Open Open Open For Bookings
For Bookings
For Bookings
For Bookings
For Bookings
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Thumb activated universal navigation button
No seach myPocketatlas
required!
Use your thumb to get around
Start Here
That's right no searching or typing on small screens to get what you need or want anywhere in the world. myPocketatlas.com Use your thumb to connect to businesses and places around the world. Touch to call, email, text, get directions, watch a video, view images, download a menu, pricelist, brochure plus lots more! All with a touch of your thumb. IMPORTANT - myPocketatlas.com is a webapp and does not require installation of an app on a users smart phone.
myPocketatlas.com is a new Smart Visitor guide, Phone Book & Street Directory for local businesses everywhere. Business entries cost $5.00 per week and include a wide choice of functions to make it easy for people to connect to your business and complete a task.
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All entries includes a click to call function with the need to type the number into the SmartPhone.
Makes it easy for customers to email from their phone without typing the email address.
Use your thumb to get around
Optional : Food outlets
myPocketatlas
Instant Ordering myPocketatlas Use your thumb to get around
myPocketatlas Use your thumb to get around
Makes it easy for customers to get directions without typing business address.
Instant Booking
Instant Booking
myPocketatlas Use your thumb to get around
Watch Video
About Page
Use your thumb to get around
included : All Businesses
Book rooms from a smart phone.
Included : All Businesses
Accommodation Booking:
Order take away or home delivery from a smart phone.
myPocketatlas
Makes it easy for customers to text from their phone without typing the address.
Takeaway & Home Delivery:
Use your thumb to get around
Use your thumb to get around
Optional map function:
Book restaurant tables from a smart phone.
myPocketatlas
myPocketatlas
Optional sms function:
Restaurants:
Image Gallery
Optional : All Businesses
Optional email function:
myPocketatlas Use your thumb to get around
myPocketatlas Use your thumb to get around
Concerts & Events: Book concerts & events from a smart phone..
Connect&Save myPocketatlas Use your thumb to get around
Image gallery in all entries:
Video in all entries:
About a local business:
Vouchers :
Visitors can view images of local businesses and locations
Visitors can view video of local businesses and locations
Visitors can read about local businesses and locations
Visitors can view or download vouchers that can be used online or instore.
Use your thumb to get around
myPocketatlas Use your thumb to get around
Google + myPocketatlas Use your thumb to get around
Facbook connection:
Twitter connection:
Google + connection:
Provides user with an instant connection to business facebook page. (Get likes)
Provides user with an instant connection to business twitter page. ( Get followers)
Provides user with an instant connection to business Google + page.
Downloads Optional : All Businesses
myPocketatlas
Optional : All Businesses
Optional : All Businesses
Optional :Restaurants Included : All Businesses
Mandatory call function:
Instant Booking
Optional : All Businesses
Use your thumb to get around
Optional : All Businesses
myPocketatlas
Connect&visit
Optional : All Businesses
Use your thumb to get around
Connect&txt Optional : All Businesses
myPocketatlas
Connect&email
Optional : Accommodation
Connect&Call
Optional : All Businesses
Required : All Businesses
MyPocketatlas.com
myPocketatlas Use your thumb to get around
Download Pdf's : Menu's Price Lists, Brochures Flyers etc can be downloaded to a smart phone.
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The smart way to book restaurants
Scan the barcode to see how restaurant booking works on your phone.
13
The smart way to book a concert...
Scan the barcode to see how concert booking works on your phone.
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A Smart Way to Shop Local : Regional : National : International anytime.
Scan for live example
15
A Smart way to book a room. Real time booking makes it easy to take instant action.
Scan for live example
16
A Smart way to buy books
17
A Smart way to buy music
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A Smart way to buy apps.
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A smart way to buy services.
Hospitality
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Eat Rest Play Discover great places to east rest play . Real time booking just a scan away.
Demonstration Smart Ads
Hotel Booking Demo Grand Pacific Hotel Lorne
See more examples in the digital edition at www.seamlesspublications.com
Built in 1875 with superb ocean views in one of the most unique settings on the coast, opposite surf beaches and the Lorne Pier. After being fully restored The historic Grand Pacific Hotel provides, comfortable and affordable accommodation, with modern services in a classic restored building. The Grand Pacific Hotel offers great accommodation value, in either the hotel rooms in the original hotel or self contained apartments located next to the hotel.
$5.oo
per 1,000 print editions. 100,000 min pm
www.grandpacific.com.au CONTACT US Mountjoy Pde Lorne Vic Australia Phone +61 (03) 5289 1609 email: sales@grandpacific.com.au www.grandpacific.com.au
Normal Price
Online
Save
$00.00
$00.00
00%
Price
Event Booking Demo Driving Miss Daisy Get this great bargain and lots more at our Mid Season Sale with savings up to 70% on over 7,000 products ! Don’t miss 2013’s hottest ticket as two of the world’s greatest living actors arrive in Australia to perform Alfred Uhry’s timeless Pulitzer Prizewinning classic, Driving Miss Daisy. Brisbane, Sydney, Melbourne Adelaide and Perth will light up with the extraordinary talents of the legendary five-time Tony Award® winner and three-time Academy Award® nominee ANGELA LANSBURY and two-time Tony Award® winner and Honorary Academy Award® recipient JAMES EARL JONES.
www.showbiz.com.au CONTACT US 1234 Your Street Suburb Phone (03)1234 1234 email: name@webaddress.com.au www.yourwebsiteaddress.com.au
Normal Price
Pre Order
Save
$00.00
$00.00
00%
Price
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Digital Products Digital downloads Get music, apps, books & video direct to your Smart Phone with just one scan.
Demonstration Smart Ads
Music Shop Demo
See more examples in the digital edition at www.seamlesspublications.com
Listen before you buy! Scan the barcode and listen to Bob Dylan before you buy!
$5.oo
per 1,000 print editions. 100,000 min pm
Available in Google Play & iTunes. CONTACT US 1234 Your Street Suburb Phone (03)1234 1234 email: name@webaddress.com.au www.yourwebsiteaddress.com.au
Normal Price
Pre Order
Save
$00.00
$00.00
00%
Price
App Shop Demo Direct Connect to Apps! When you scan the barcode you are connected to the app in the app store relevant to your Smart Phone. No searching required
CONTACT US 1234 Your Street Suburb Phone (03)1234 1234 email: name@webaddress.com.au www.yourwebsiteaddress.com.au
Normal Price
Pre Order
Save
$00.00
$0000
00%
Price
Shops & Services
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Shopping & Services Local Regional National & International shops & services just a quick scan away.
Demonstration Smart Ads
Product Sale Demo 2 CHILLIES BOMBSHELL BOOST
See more examples in the digital edition at www.seamlesspublications.com
Get this great bargain and lots more at our Mid Season Sale with savings up to 70% on over 7,000 products !
$5.oo
per 1,000 print editions. 100,000 min pm
www.surfstitch.com CONTACT US Locked bag 7 Goldcoast Australia 9726 Phone 1800 172208 email: info@surfstitch.com www.surfstitch.com
Normal Price
Pre Order
Save
$89.99
$36.99
60%
Price
Service demo aami.com.au Buy Online & Save! Receive a $50.00 discount when you buy a new comprehensive car insurance policy online Our services include: •
Online quoting
•
Car Home Business Travel Motorcyle Caravan Life and income protection insurance
AAMI is the winner of the Insurer of the Year category in Money magazine’s Consumer Finance Awards 2011 and now 2012
ABN 92 004 791 744 AFSL 23817
CONTACT US Call anytime 24/7
13 22 44 www.aami.com.au
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Social Media Social Media Campaigns Build your social media connections, get Facebook likes, Twitter followers, Google plus and newsletter subscribers.
Demonstration Smart Ads
Facebook connection demo
See more examples in the digital edition at www.seamlesspublications.com
$5.oo
per 1,000 print editions. 100,000 min pm
Like us on Facebook and get 10% off your next purchase
Make it easy for people to like your business
mailing list demo Just scan the barcode and follow businesses.
@yourtwittername.
Make it easy for people to follow you on Twitter
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Tools of engagement
ďƒ‚ Seamless Publications partners & aďŹƒliates offer a all the tools you need to compete in a changing digital world.
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Toolbox demo
Social Media Analytics - Hootsuite.com
Facebook campaigns - shortstack.com
Learn more with video about Google Hootsuite analytics- scan barcode >>
Learn more about Short Stack Facebook campaigns - scan barcode >>
HOOTSUITE - SOCIAL MEDIA MANAGEMENT
Hootsuite is a leading supplier of Social Media Management solutions with over 6 million users.
SHORTSTACK.COM - FACEBOOK CAMPAIGNS
Customize your Facebook Page with contests, sweepstakes, videos, custom forms, and more.
Video creator - animoto.com
Mobilisation - dudamobile.com
Learn more about Animoto - scan barcode >>
Learn more about Duda Mobile - scan barcode >>
amimoto.com - VIDEO CREATION PLATFORM Animoto is an award winning video creation system that makes it easy to produce professional looking video and publish them online.
Social Media Analytics - google analytics
dudamobile.com - INSTANT MOBILE SITE CONVERSION Great way Aximincia con nobitatquae. Aborror iassima gnimus dolorume dolecepe doloriant, qui ipsum hiliqui am que sit des sandi quunt
Microsoft tag - barcode creator
http://www.youtube.com/watch?feature=player_profilepage&v=fMeKXsl7xT8#!
Learn more about Google analytics - scan barcode >> google.com.au/analytics provide all the statistics you need to know how your Seamless print & digital ads perform.
Learn more about Microsoft tag - scan barcode >> tag.microsoft.com Free Microsoft tag platform makes it easy to create barcodes to connect print to digital content.
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Help Create Change
Reader engagement makes change happen.
Reader engagement Victoria's Secret: Make "Survivor Bras" to help breast cancer survivors feel beautiful
Petition started by : Allana Maiden Richmond, United States My mom is a breast cancer survivor -- 21 years cancer-free! I'm so inspired by her strength and hope, and after everything she went through, it doesn't seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal. Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues. It doesn't help that they don't have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don't fit properly. There are so many women out there, like my mom, who have survived breast cancer but are left feeling altered and uncomfortable because of undergoing chemotherapy, radiation and surgery. I think they deserve to feel beautiful and Victoria's Secret is the perfect company to help make that happen with a line of "Survivor" mastectomy bras. Victoria's Secret stores are located all across America and the sales women are always helpful with fittings. The designs are beautiful and can do wonders to boost a woman's self esteem, which is definitely needed after a life-changing experience like breast cancer and major surgery. Victoria's Secret's parent company says "With a workforce and a customer base that are more than 90 percent female, breast cancer is an issue close to many of us." Join me in asking Victoria's Secret to show they care by helping breast cancer survivors feel beautiful with "Survivor" bras. If you've been impacted by breast cancer, leave a comment to let Victoria's Secret know who you're signing for and what a big difference the company could make for the survivors in our lives. Scan to sign petition
change.org Empowering people everywhere to create the change they want to see. Change.org is the world's largest petition platform, empowering people everywhere to create the change they want to see. There are more than 20 million Change.org users in 196 countries, and every day people use our tools to transform their communities – locally, nationally and globally. Whether it's a mother fighting bullying in her daughter's school, customers pressing banks to drop unfair fees, or citizens holding corrupt officials to account, thousands of campaigns started by people like you have won on Change.org – and more are winning every week. We live in an amazing time, when the opportunity to make a difference is greater than ever before. Gathering people behind a cause used to be difficult, requiring lots of time, money, and a complex infrastructure. But technology has made us more connected than ever. It's now possible for anyone to start a campaign and immediately mobilise hundreds of others locally or hundreds of thousands around the world, making governments and companies more responsive and accountable. We want to accelerate this dramatic shift – by making it easier to make a difference, and by inspiring everyone to discover what's possible when they stand up and speak out. We're working for a world where no one is powerless, and where creating change is a part of everyday life. We're just getting started, and we hope you'll join us.
Victoria's Secret
My mum and I invite you help make a change... Real Example : At time of print 126,789 people has signed with a target of 150,000 to be reached. If you want to help scan the code.
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Smart Blogs
Discover the best blogs every month This Example Mashable.com Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an oďŹƒce in San Francisco. Scan to read more >>
Business Technology Lifestyle Travel Parenting and more...
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Seamless Publications Interactive tabloid papers delivered to households around the world. www.seamlesspublications.com
Discover a smart way to advertise Print / SmartPhone / Tablets / Computers / Smart Tv www.seamlesspublications.com
SEAMLESS PAPERS
Smart Phone Scans Paper
Tablets Read & Touch
Computers
Smart Tv
Read & Click
Read & Point