BUILDING A PERSONAL BRAND TO CHANGE THE WORLD The tools and core principles to find your purpose, build sustainable growth and change the world DYPB, August 15, 2015
My Story Purpose Promise Community
MY STORY I believe we are all on the same journey to find meaning and purpose in our lives
PURPOSE The eternal search for purpose unites all mankind
What the #&%@ IS MY PURPOSE?!
Is it about finding my
?!
Inspire your network Know yourself Build your mission statement Pray for guidanc Dress your way to success Follow your bliss Join my religion Shopping therapy Read this book torcycle Maintenance Meditation Listen to your heart Free writing Walk on coals Make your truth Survey your community Find yourself through travel Seek your inner guide Be a seeker Find your mentor/guru/addiction Know your inner truth Follow your fear Find your passion
�Where your talents and the needs of the world overlap, there lies your vocation� - Aristotle
�Where your talents and the needs of the world overlap, there lies your vocation� - Aristotle
Our purpose is found in service to something larger
�Where your talents and the needs of the world overlap, there lies your vocation�
Mr. Aristotle
But first we need to unpack this
TALENT word
The dictionary is full of SH$T.
We have allowed talent to become a myth of inherent genius.
Talent is not skill!
?
Talent is a predisposition for a task to bring us pleasure.
Talent is not to be confused with skill!
 Focus on what feeds you.
Talents Thought Starters What is fun and easy for you but considered challenging by others? When do you feel most alive? What tasks or activities feed you? When do you go into “the zone” or a state of flow?
World’s Great Needs
 Thought Starters What issues in the world make you yearn to take action? What causes you to feel a deep sadness? What moves you to tears? What unsolvable problems are you drawn to solve?
�Where your talents and the needs of the world overlap, there lies your vocation�
Mr. Aristotle
“To love people and assist them in creating a life of meaning.” “Craft things with my hands that help people to see clearly.” “To nurture and bring safety to the inner child we all carry within us.” “To awaken a greater compassion, tenderness and respect for ourselves, nature, this beautiful planet and all the things in it. When love takes over, which is inevitable with such awareness, and replaces the fear which seems to dominate much of how our lives & societies operate, then can true transformation & healing take place, within ourselves, & the world at large.”
“To show the world the need for compassion to all life.”
“Before you tell your life what you intend to do with it, listen for what it intends to do with you” – Parker J. Palmer, Let Your Life Speak
PROMISE The single greatest tool to build your brand
Your PROMISE is the single greatest tool you have to build your brand.
What is a brand?
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
By Marty Neumeier
You build a brand by meeting or exceeding the expectations of your audience
You build a brand by meeting or exceeding the expectations of your audience
Every time. Everywhere.
Your promise is your commitment to setting and meeting expectations
“Know your promise and then treat every interaction as a chance to fulfill that promise.�
The sustainability of what we are building is entirely dependent on the experiences we offer our community.
Your promise sets the bar for
EVERY interaction
Where will you build trust with your community?
My Promise To act in loving kindness and provide timely access to the tools and safe spaces for honest reflection
Your promise is your commitment to setting and meeting expectations
Promise Statement 
 Thought Starters What is the highest promise that unites all of the places where I connect with people? To what do I wish to be accountable? How does this align and support my purpose?
Read
THIS Book
COMMUNITY Support and Accountability
“You are the average of the five people you spend the most time with.” – Jim Rohn
Build the network that SUPPORTS you!
source: Â h2p://thecword.typepad.com/
Flip the Funnel
Be ACCOUNTABLE to your tribe
Feed your community EVERY day!
How AUTHENTIC will YOU be?
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